Use of digital technology by different income groups           The current state of digital differences     Georgetown Uni...
Internet users – 85% of adults         December 2012
Broadband at home – 68% of adults           December 2012
Cell phones - 89% of adults        January 2013
Smartphones - 47% of adults        December 2012
Mobile internet accessand its special role for         some
Access internet via phone% of cell owners September 2012
Mobile factoids• 2-4% of poorer internet users ONLY access  internet wirelessly• 17% of cell owners of all classes do most...
Cell phones and internet access% of “cell internet” users and their main access
Insights about online    job searches by  household income
Online job searches   May 2011 survey
How people seek help on jobs and finances                        April 2009   Poor are the least likely to say they access...
Job resources at libraries• Poorer people are more likely than the better  off to say job resources at libraries are “very...
Other devices
Desktop or laptop - 78% of adults           December 2012
Tablet- 31% of adults     January 2013
Internet activities
Email – 76% of adults    December 2012
Search engines% of internet users in February 2012
Health information in past 12           months% of internet users in September 2012
Use social networking sites – 54% of adults              December 2012
Cell phone activities
Mobile pix% of cell owners September 2012
Texting% of cell owners September 2012
Use email via phone% of cell owners September 2012
Use social networking site on phone       % of cell users in April 2012
Get news on phone% of cell users in April 2012
Do banking on phone% of cell users in September 2012
Get health information on phone      % of cell users in April 2012
Visit govt. website on phone    % of cell users in April 2012
Other social media
Social media – Twitter   % of internet users in January 2013
Social media – LinkedIn    % of internet users August 2012
Social media – Pinterest   % of internet users December 2012
Social media – Instagram    % of internet users December 2012
Social media – Tumblr  % of internet users December 2012
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Use of digital technology by different income groups report - Pew Research 2013

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Use of digital technology by different income groups report - Pew Research 2013

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Use of digital technology by different income groups report - Pew Research 2013

  1. 1. Use of digital technology by different income groups The current state of digital differences Georgetown University Public Policy Forum – Cannon Caucus Room February 22, 2013 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Twitter: @Lrainie PewInternet.org
  2. 2. Internet users – 85% of adults December 2012
  3. 3. Broadband at home – 68% of adults December 2012
  4. 4. Cell phones - 89% of adults January 2013
  5. 5. Smartphones - 47% of adults December 2012
  6. 6. Mobile internet accessand its special role for some
  7. 7. Access internet via phone% of cell owners September 2012
  8. 8. Mobile factoids• 2-4% of poorer internet users ONLY access internet wirelessly• 17% of cell owners of all classes do most of their online browsing on their phones• Half (51%) of African-American cell internet users do most of their online browsing on their phone, double the proportion for whites (24%). Two in five Latino cell internet users (42%) also fall into the “cell-mostly” category.
  9. 9. Cell phones and internet access% of “cell internet” users and their main access
  10. 10. Insights about online job searches by household income
  11. 11. Online job searches May 2011 survey
  12. 12. How people seek help on jobs and finances April 2009 Poor are the least likely to say they access any common resources – 22% vs.15% of better off $30K and above $75K and above-46% newspaper, mags, -53% internet books -49% newspaper, mags,-42% friends/family books-40% TV, radio -46% TV, radio-27% internet -37% financial professional-15% financial professional -33% friends/family-7% “other” -4% “other”
  13. 13. Job resources at libraries• Poorer people are more likely than the better off to say job resources at libraries are “very important” (75% vs. 57%)• Among library computer users, poorer people are twice as likely as the better off to use library technology for job-search and applications (46% vs. 18%)
  14. 14. Other devices
  15. 15. Desktop or laptop - 78% of adults December 2012
  16. 16. Tablet- 31% of adults January 2013
  17. 17. Internet activities
  18. 18. Email – 76% of adults December 2012
  19. 19. Search engines% of internet users in February 2012
  20. 20. Health information in past 12 months% of internet users in September 2012
  21. 21. Use social networking sites – 54% of adults December 2012
  22. 22. Cell phone activities
  23. 23. Mobile pix% of cell owners September 2012
  24. 24. Texting% of cell owners September 2012
  25. 25. Use email via phone% of cell owners September 2012
  26. 26. Use social networking site on phone % of cell users in April 2012
  27. 27. Get news on phone% of cell users in April 2012
  28. 28. Do banking on phone% of cell users in September 2012
  29. 29. Get health information on phone % of cell users in April 2012
  30. 30. Visit govt. website on phone % of cell users in April 2012
  31. 31. Other social media
  32. 32. Social media – Twitter % of internet users in January 2013
  33. 33. Social media – LinkedIn % of internet users August 2012
  34. 34. Social media – Pinterest % of internet users December 2012
  35. 35. Social media – Instagram % of internet users December 2012
  36. 36. Social media – Tumblr % of internet users December 2012
  37. 37. Thank you!
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