Metro - Global opportunities for Global brands: The Metro Moment latam - September 2013
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Metro - Global opportunities for Global brands: The Metro Moment latam - September 2013

Metro - Global opportunities for Global brands: The Metro Moment latam - September 2013

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Metro - Global opportunities for Global brands: The Metro Moment latam - September 2013 Metro - Global opportunities for Global brands: The Metro Moment latam - September 2013 Presentation Transcript

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Metro International 62-65 chandos place london wc2n 4hg phone: +44 (0)20 7016 1300 fax: +44 (0)20 7016 1400 www.metro.lu TheWorld'sLargestInternationalNewspaper the metro momentGlobal opportunities for global brands
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FACTS & FIGURES metro – latin america’s largest & fastest growing newspaper29 COUNTRIES WORLDWIDE Source: Circulation: ABCs (2010-11) / Publishers’statement (Jan-12) Readership: NRSs (2010-11) except Latin America estimates total includes 24 timers (DK) unduplicated / Google Analytics (Jan-12) Figures printed were correct as of September 2012 12 6 9 3 6-10am Monday - Friday WE ONLY DISTRIBUTE 12 6 3 25Minute read during the morning commute 9 Daily Circulation unique users Facebook (fans) twitter (followers) Daily readers page views Circulation & Readership social media online BRAZIL CHILE colombia ECUADOR guatemala MEXICO Peru Argentina Chile Colombia Ecuador mexico Peru argentina total 252,179 373,082 6,814 69,629 7,570 1,731 26,000 62,000 76,400 2,035 1,6M 113k 54k 1,1M 175k 580k 21,028 197,998 14,950 2,818 29,000 91,000 13,500 2,788 20.7M 1.1M 87k 8.3M 517k 1.5M BRAZIL CANADA CHILE colombia CZECH REP. DENMARK ECUADOR FINLAND FRANCE GREECE guatemala Hong kong HUNGARY ITALY SOUTH KOREA MEXICO NETHERLANDS Peru PORTUGAL Puerto Rico RUSSIA SWEDEN USA Argentina SPAIN belGium ireland poland uk 483k 875k 95k 140k 288k 315k 141k 135k 756k 112k 80k 385k 274k 875k 700k 245k 459k 108k 91k 115k 780k 626k 579k 100K 705k 250k 61k 380k 1.4m 27.4m11.6m 1.7M 1.4m 361k 262k 329k 679k 423k 239k 2.4m 300k 531k 725k 624k 1.5m 713k 877k 1.7m NA 352k NA 1.7m 1.5m 1.1m 200k 2.1m 908k 198k 990k 3.4m Metro Partnership (20 Minutos) Metro Partnership (La Razón) Metro Partnership Metro Partnership Metro Partnership Metro Partnership Metro Partnership (La Razón) Metro Partnership (La Razón) 1.4M 4.5MLATIN AMERICA COUNTRIES 9MILLION READERS EVERY DAY 4.5 EDITIONS EVERY DAY 20million daily copies 1.4 EUROPE ASIA NORTH AMERICA 7.5M 1.1M 1.5M 18.9M 1.4M 2.5M Daily Circulation Daily readers COUNTRIES 20MILLION READERS EVERY DAY 22.8 rest of the world EDITIONS EVERY DAY 89cities 200+ Daily Circulationcountry Daily readers total BRazil Source: Ipsos Estudos Marplan / EGM – 1T 2012 8 editions launched: 2007 Circulation: 483k 153k São PAULO 100k RiO de janeiro 40k Belo Horizonte 40k Porto Alegre 40k brasília 30k Curitiba 30k campinas 30k abc 20k Santos 15-49 years old Readership: 1.7M daily awards: female ab social grade 35% 71% Prêmio Caboré 2011 Veículo de Comunicação - Mídia impressa Prêmio fernando pini 2008/2009/2010/2011 Qualidade gráfica na categoria Jornal Gratuito Prêmio Veículos de Comu- nicação 2008/2010/2011 Categoria Jornal Gratuito 26º Prêmio Colunistas 2009/2010 Veículo Impresso do Ano Age readership profile: 35% 30% 25% 20% 15% 10% 5% 0% 4% 37 16% 78 33% 167 23% 129 15% 105 9% 53 METRO / Population index 10-14 15-24 25-34 35-44 45-54 55+ 75% Argentina Source: TGI_ARG, May 11 - April 12 circulation: 100k Buenos Aires La Razón PARTNER Readership: 200k daily 20-54 years old ft work- ing 62% male abc social grade 56% 75% 94% 80% 70% 60% 50% 40% 30% 20% 10% 0% 9% 75% 16% 12-19 20-54 55+ Age readership profile:
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colombia Source: Publisher’s statement (2012) / Initial Circulation / *Estimated Readership 1 edition launched: 2011 www.publimetro.co Lunes 20, febrero, 2012 14 2CULTURA Las cosas no empezaron tan bien apenas llegué… Vuelo re- trasado, la ‘van’ llegó tarde, o no tarde sino al clásico ritmo del norte, muy diferente al del interior. “Cógela suaaave”, le dijo Iván (el conductor) a la persona que coordinaba todo. En el camino del aeropuerto a Barranquilla, dado que el terminal aéreo queda en el co- rregimiento de Soledad, a las afueras, dice con timidez Iván, “anda, estamos fallos de aire”, y no entendí, pero cuando se bajó del carro supe que está- bamos a punto de quedarnos pinchados. El calor era avasallante, no me atreví a preguntar a cuán- tos grados estábamos, en el fondo creo que no quería sa- ber. Para terminar de comple- tar el cuento, la acreditación para entrar al palco estaba en veremos… Y los humos de los colegas empezaban a agitarse. Entre la sede de la casa del Carnaval y la Vía 40, un día normal, el desplazamiento no duraría más de 20 minutos; pero con los carros abarrota- dos en las vías y la población entera volcada en calles y an- denes, la travesía duró una hora y media. A la entrada, dos retenes del Ejército… En el fondo se divisaba las puertas del palco, que más parecían las del Olim- po. Hasta que por fin entré. Recordé las clases de cien- cias sociales del colegio cuan- do me hablaban de la Edad Media, los juglares, las mani- festaciones culturales, que son lo que a fin de cuentas mantie- ne vivos a los pueblos de dis- tintas latitudes, cuando vi esas marchas colosales… Sentí la pasión de más de un millar de personas que, por un fin de semana, salen de la asfixia del anonimato. Escuché sus clamores, rocé sus cuerpos calientes por la temperatura y por la fuerza de sus movimientos. Me moví, no con tanta destreza, con sus rit- mos: merecumbés, cumbias, porros, chirimías. La salsa fue protagonista. Se trata de un pueblo que extraña al princi- pal exponente: Álvaro José ‘el Joe’ Arroyo. Lo decía ese coro multitudinario y embriagan- te… “Joeeee oe oe oe”. Hasta Jean Luc, un turista francés, me lo vociferaba y luego se acerca y me dice en un inglés algo rústico: ¿Qué es eso de Joe? Y yo, como buena salsó- mana y con algo de influencia de Cali, le dije: “El más grande cantante que tuvo Colombia, murió hace un tiempo…”, (me miró extrañado), y rema- té: “Allá viene su carroza, ¿le tomo una foto?”. Y se la tomé. Es claro que en el primer Car- naval sin ‘el Centurión de la noche’ su voz se elevó al cielo, más que cuando estaba vivo. El lamento de la gente erizaba la piel. Durante la Batalla de las Flores, dentro del desfile lo personajes de toda época, de ficción, y no ficción, íconos de la cultura no se hicieron espe- rar. Por recordar algunos: Osa- ma Bin Laden, George Bush, Adolfo Hitler (¡categórico!), Ce- lia Cruz y su esposo (¡surreal!), el terrorífico Jason, los simpá- ticos Piedad Córdoba y Fidel Castro, entre muchos otros. “Esto es una maravilla, el Car- naval es un plan obligado”, me dijo (casi gritando entre la algarabía) el ministro del Inte- rior, Germán Vargas Lleras. La pinta mía, pese a que seguí uno a uno los consejos de los curramberos: zapatos o sandalias cómodas, agua, som- brero, bloqueador solar, gafas y cartera ‘terciada’; revelaba que era del interior. Intenté mimetizarme entre los nati- vos pero, juzguen ustedes si lo logré. El resto fue goce y disfrute total. Quedé convencida que sólo quien lo vive es quien lo goza. “Que vengan, que ven- gan todos los cachacos pa’ que sepan lo que es bueeeno”, re- calcó casi abrazándome doña Marina, vendedora de ‘meca- to’ (comidas de paquete) que se coló en la vía, para hacer su ‘agosto’ con los periodistas que cubríamos el evento. Dentro de las comparsas y los desfiles, niños, adoles- centes y adultos de todas las edades se transformaron en los protagonistas de la fiesta. Maquillados y disfrazados con impecable producción, al me- jor estilo de una película de Hollywood. Todos participa- ban sin lugar a discriminación por sexo, raza, religión, edad. “Viva el Carnaval de Barran- quilla, no joda”, gritó una niña de no más de cinco años. La ca- rrozas eran vistosas, coloridas, llenas de personajes de la vida pública y protagonistas de las actuales producciones de tele- visión. Amparo Grisales posó, por ejemplo, en un pequeño vestido de baño y claro, fue presa de todas las miradas. La diva casi tiene un traspié cuando arrancó su carroza. La reina, virreina y primera princesa exhibieron sus escul- turales cuerpos adornados por plumas y brillantes. Los cora- zones de los hombres (en par- ticular) latieron con la carroza de las ‘Chicas Águila’, mujeres preciosas y muy dinámicas. Los cantantes también La ‘cachaca’ entre los costeñosCarnaval. Me vine para la fiesta más grande de Colombia. Percibí sus olores, comí sus sabores y bailé sus ritmos. Mis caderas son menos mentirosas. También me reencontré con la banda que puso a vibrar a los barranquilleros: Chocquibtown LA REINA DEL CARNAVAL / SANDRA RODRÍGUEZ Nuevo disco JasonMraz El estadounidense prepara el que será su cuarto disco de estudio. El álbum, que llevará por título ‘Love Is a Four Letter Word’, se publi- cará en abril. El disco inclu- ye la canción ‘I Won’t Give Up’, que ya causó sensación en internet, convirtiéndose en una de las canciones más compradas desde su lanza- miento hace unas semanas. Ventas Mraz 229.000 DESCARGAS DE ‘I WON’T GIVE UP’ DESDE SU LANZAMIENTO 2’915.500 DE COPIAS ‘WE SING. WE DANCE. WE STEAL THINGS’ La frase “Estamos sorprendidos de la fiesta tan monu- mental” Chocquibtown. Sobre el carnaval y el recibimiento que han tenido. PERSONAJE DE COMPARSA / PUBLIMETRO AMPARO GRISALES / PUBLIMETRO 15 La ‘cachaca’ entre los costeños CHOCQUIBTOWN / CAMILO ROZO-RED BULL La cantante Whitney Hous- ton fue enterrada ayer en un cementerio de Westfield (es- tado de Nueva Jersey) junto a la tumba de su padre, John Russell Houston, en una ce- remonia privada, informó el diario local The Star-Ledger. El sepelio de la artista, que falleció el pasado día 11 de febrero a los 48 años de edad en un hotel de Beverly Hills, comenzó ayer en la mañana con una discreta ce- remonia en el cementerio de Fairwiew, al sur de Newark, donde Houston creció y co- menzó su carrera musical. Según la edición digital de The Star-Ledger, el cemente- rio permaneció cerrado en la despedida de la artista y el acceso estuvo controla- do con una fuerte presencia policial. El sábado, ‘Nippy’, como conocían sus amigos a Houston, fue homenajeada en un funeral de casi cuatro horas en el que cantaron Ste- vie Wonder, Alicia Keys y R. Kelly y otros como el actor Kevin Costner recordaron anécdotas de la vida de la artista. Costner, que trabajó con ella en ‘El guardespaldas’, protagonizó una de las in- tervenciones más emotivas de la ceremonia religiosa al recordar las preocupaciones de Houston por ser buena y hermosa. La web de noticias de ce- lebridades TMZ informó que Aretha Franklin, madrina de la cantante, no asistió a la ce- remonia religiosa por proble- mas de salud. EFE Houston descansajuntoa supadreenNuevaJersey Booby Brown (foto), exmarido de Houston, no asistió al funeral por tener un concierto esa noche. / EFE Goya ‘El Artista’ sigue triunfando Ayer en la noche se celebró la XXVI edición de los premios Goya, que reconoce lo mejor del cine español, europeo y lati- nomaericano. La francesa ‘El Artista’ se impuso a ‘Melancolía’ de Lars von Trier (Dinamarca); ‘Jane Eyre’, de Cary Fukunaga (Reino Unido); y ‘Un dios salvaje’, una coproducción de Alemania, Francia, Es- paña y Polonia dirigida por Roman Polanski. Por otro lado, el filme ‘Un cuen- to chino’, del argentino Sebastián Borensztein y protagonizado por Ricardo Darín, fue galardonado con el Goya del cine español a la mejor película iberoamericana de 2011. PUBLIMETRO Carnaval Comenzóabailar RíodeJaneiro Una vez más, los espec- taculares desfiles de carnaval de las escuelas de samba de Río de Janei- ro comenzaron ayer en un sambódromo recién renovado para ampliar su capacidad y recuperar el diseño original del célebre arquitecto Óscar Niemeyer. La escuela que estrenó el sambódromo fue Renascer de Jacare- paguá, una asociación recién ascendida al Grupo Especial, la categoría de élite del carnaval carioca, que dedicó su desfile al rico colorido de la obra del artista plástico brasile- ño Romero Britto. En esta primera noche de desfiles tuvo cerca de 72.500 espec- tadores. PUBLIMETRO Serie Simpsons y sus 500 episodios La disfuncional fami- lia creada por Matt Groening en 1987, emitió ayer su episodio 500, lo que consolida a esta ingeniosa crítica al estilo de vida estadounidense como una de las series más longevas de la pan- talla chica. Como desde los primeros días, todo comenzó con Homero, Marge, Bart, Lisa y la pe- queña Maggie de regreso a casa para sentarse fren- te a la televisión, donde ellos mismos han hecho historia, con 27 premios Emmy. Los Simpsons supera- ron la marca de los 500 capítulos, sólo superada por dos series: ‘Lassie’ y ‘Gunsmoke’. PUBLIMETRO Miles bailan en México por Chespirito Miles de personas se reunieron en el Monumento a la Revolución para rendir un tributo al comediantemexicano. “Esto es para tí y México te ama”, gritaron al unísono 22 mil personas que se reunieron a bailaruna coreografía en la plancha del Monumento a la revolución en la Ciudad de México para rendir unhomenaje a Roberto Gómez Bolaños “Chespirito”. / JULIÁN TÉLLEZ-PUBLIMETRO MÉXICO acompañaron el recorrido: el puertorriqueño, Eddie Herre- ra cantaba ‘A dormir juntitos’, el protagonista de ‘El Joe, la leyenda’ puso a rumbiar a to- dos con los ritmos del maestro que en su época compartió escena con Richi Ray, Bobby Cruz, Rey Ruiz, Fruko; el Che- co Acosta, Sergio Vargas y Cho- cquibtown, el trío chocoano, hizó levantar los brazos, mo- ver las caderas y cantar a los asistentes con su ‘Calentura’. Para terminar este recorri- do, a lo último me los encon- tré. Y hablamos un poco sobre su público más querido, sobre su presencia en el Carnaval y sobre lo que podemos esperar en delante de ellos. ¿Qué vinieron a hacer al Carnaval? Uhmmmm, nos invitaron pero estamos sorprendidos de la fiesta tan monumental. Esto creo que no lo habíamos visto nunca en ninguna parte de Colombia. También vinimos a dar la apertura del Berbetro- nik Red Bull, una fiesta donde la gente puede conocer las ver- tientes de nota afro, del Caribe y del Pacífico. Estamos en ‘modo Carna- val’. Venimos a divertir a la gente con nuestra música. ¿Qué significó ese salto del anonimato a la fama, donde la catapulta fue esa música que a todos, nos pone a movernos? Nosotros no lo tomamos con mayor sorpresa, pero sí lo aprovechamos mucho. Nos dejamos ver, nos hacemos sentir a través de los medios de comunicación. Queremos mostrar a nuestro Chocó del alma. ¿Cuál es el público que siempre extrañan? El más exigente es el Pe- tronio Álvarez (del 15 al 19 de agosto, en Cali). El termóme- tro marcó el máximo nivel de calentura allí. El sentimiento y la magia es una cosa ex- traordinaria, la que se respira en ese festival. Pero nuestra sala es Bogotá. El público que nos ha seguido paso a paso, que nos ha visto crecer, que nos ha apoyado siempre. ¿Qué espera el público a priori? ¡Mucha calenturaaaaaa! Mucha alegría. Pensamos ha- cer varios videos de ‘Eso es lo que hay’, queremos ir a gira en Colombia y en Latinoamé- rica. ¿Qué artista admiran? Zuly Murillo, una artista muy desconocida, pero ínte- gra. Ha sido mi inspiración. Internacionales: Laureen Hill, incluso la misma Shaki- ra. Otra influencia (intervino ‘Goyo’) nosotros tenemos las música del ‘James Bond co- lombiano’: ‘el Joe’ Arroyo… por étnico, contenido en las letras, puro sabor. El ‘joeson’ es nuestro legado. ¿Con qué artista les gustaría hacer una fusión? Nos gustaría con la produc- tora y rapera Missy Elliot. Y sí. Se acabó la aventura de esta rola. Pero si Carlos Vi- ves dice que la ciudad de New Orleands, se parece a Barran- quilla… yo difiero. Barranqui- lla es pura pasión, amor por el arte, ‘don de gente’ y rum- ba. Preparen maletas para el próximo año. Esto hay que verlo. SANDRA RODRÍGUEZ ENVIADA ESPECIAL sandra.rodriguez@publimetro.co @sandreid256 LAS CHICAS ÁGUILA / PUBLIMETRO ELN plantea “tregua bilateral” al Gobierno Anuncio. El grupo guerrillero dijo que el diálogo se realizaría en una mesa de negociación y dentro de una agenda de salida política al conflicto armado interno. Planteamiento. En una carta dirigida a Colombianos y Colombianas por la Paz y a la exsenadora Piedad Córdoba, los insurgentes piden que la tregua abarque asuntos “sustanciales” como el Derecho Internacional Humanitario y atención a “los reclamos y luchas populares”. PÁG. 04 Con su cuarteto, el argentino quedó a una anotación del ‘Pichichi’ de la Liga Española, Cristiano Ronaldo, del Real Madrid. Los merengues son punteros con 10 puntos de ventaja sobre los culés. / GETTY IMAGES Con su cuarteto, el argentino quedó a una anotación del ‘Pichichi’ de la Liga Española, Cristiano Ronaldo, del Real Madrid. Los merengues son punteros con 10 puntos de ventaja sobre los culés. MESSI POR CUATRO ClaveengoleadadelBarça,queseaferraalaLiga Roban casa de directora IDU La vivienda de María Fernanda Rojas, directora del IDU, fue asaltada. Se llevaron tres com- putadores con información sensible del Distrito. PÁG. 03 La libertad se tomó las redes Una maratón radial de 110 ho- ras para pedir por la libertad de los secuestrados y la recon- ciliación del país es trending topic en Twitter. PÁG. 02 Social media, elección ‘uno A’ Es un elemento básico en la nueva vida empresarial. Conoz- ca qué hace un Community Manager y las claves para hacer la selección perfecta. PÁG. 12 Pékerman ya está listo El D.T. de la Selección entregará el miércoles su lista de convo- cados para el amistoso ante México. En el llamado no se esperan mayores novedades con respecto al equipo que ha jugado Elimina- torias. PÁG. 16 CHOCQUIBTOWN Y SU ‘CALENTURA’ EN EL CARNAVAL BARRANQUILLA AL ESTILO ‘PACÍFICO’ PÁGS. 14-15 ELN plantea “tregua CHOCQUIBTOWN Y SU ‘CALENTURA’ CARNAVAL BARRANQUILLA AL ESTILO ‘PACÍFICO’ PÁGS. 14-15 UN DIARIO INTERNACIONAL DE METRO BOGOTÁ www.publimetro.co lunes20,febrero,2012 ISSN:2248-8014 esperan mayores jugado Elimina- P.18 Readership: 262k daily* circulation: 140k Bogotá joint venture with grupo nacional de medios ecuador 80k quito 61k guayaquil Source: Infomedia-Ibope June 2012 / Market 2011 2 editions launched: 2009 Circulation: 141k Age readership profile: 50% 40% 30% 20% 10% 0% 14% 93 15-17 26% 135 18-24 43% 99 25-44 17% 76 45-65 METRO / Population index Readership: 423k daily ab social Grade 65% female52% under 45 www.metroecuador.com.ec 61% 15-44 years old Readership: 531k daily female guatemala Source: EGM Ipsos (April-June 2012) 1 edition launched: 2011 circulation: 80k guatemala city El musical infantil ImaginaMar vuelve por corto tiempo ImaginaMar, la aventura musical para toda la familia, fue creada y escrita por JohnTartaglia, actor nominado a los premios Emmy y Tony. Esta fue adaptada por laFundación Paiz en 2011. Este año los guatemaltecos podrán ser parte de esta granexperiencia en el Teatro Museo de los Niños. Las funciones serán los domingos 12,19 y 26 de febrero, en el horario de 11 a. m. y 4 p.m. Después de esas fechas, elmusical inicia una gira en Quetzaltenango, Totonicapán y San Marcos. Puedes ad-quirir tus entradas en www.todoticket.com o en la taquilla del teatro. PUBLINEWS Teatro. Mundo marino Un espectáculo musical para chicos y grandes. IMAGINAMAR Los 20añosdeLaChasahTao Costa Rica al ritmo de los Hot Sugar MamaEl grupo chapín formará parte del Festival Rock en elMorazán, en Costa Rica, el 11 y 12 Tocará su propues-ta junto a bandas invitadas de Honduras y PanamáLa banda chapina de funk rock “Hot Sugar Mama” re- presentará al país en la VI edición del Festival Rock en el Morazán, que se reali- zará los días 11 y 12 de fe- brero en Costa Rica. En esta edición también participarán grupos de Honduras y Panamá. “Tenemos la oportuni- dad de representar a Gua- temala fuera del país. Otras bandas también lo han hecho y con este apo- yo hemos podido darnos a conocer”, explica Charli, guitarrista del grupo. Hot Sugar Mama llega a Costa Rica por invitación del Centro Cultural de Es- paña en Guatemala y Costa Rica, organizador del fa- moso festival “Rock El Fa- rolito”. 2espectáculos 12 www.publinews.com.gt MIÉRCOLES 08 DE FEBRERO 2012 espectáculos MARÍA JOSÉ HERNÁNDEZ AZMITIA ESPECTACULOS@PUBLINEWS.COM.GT La conexión Kim Kardashian No. 1 Beyoncé No. 15 Rihanna No. 2 Shakira No. 11 ¿Puedes adivinar qué tienen en común es- tas artistas? Todasestánenellis- tadodelosmejores traserosdelmundo, segúnlarevistabri- tánicaZoo G. Moreno abre hoy festival La cantautora guatemal- teca Gaby Moreno y su orquesta se presentan hoy y mañana jueves en la apertura del Festival Internacional Bravissi- mo 2012 que se realiza- rá en el auditorio Juan Bautista Gutiérrez. Por su parte, Ricardo Arjona anunció en Twit- ter que el 9 de febrero será lanzado oficial- mente su tema “Fuiste tú”, que interpreta junto a Gaby. PUBLINEWS Meza, “El Pelón”, Francis y Charli integran la banda HOT SUGAR MAMA Para celebrar sus 20 años de existencia y honrar la memoria de su fundador Jorge Luis Diéguez Rébulla, el bar restaurante La Cha- sah Tao ha preparado un espectáculo denominado “Las Noches de Cenado- res”, donde los asistentes disfrutarán de buena músi- ca, acompañados de platos exquisitos y las bebidas de la casa. Será todos los miér- coles de febrero a partir de las 19 horas. La música estará a cargo de Carlos Duarte, Rolando Gudiel y otros. PUBLINEWS ¡Asiste! Si quieres hacer una re- servación, puedes comu- nicarte a los teléfonos: 2331 9153, 5709 5105. El bar restaurante ofrece parqueo y seguridad. “Es una puerta que se nos abre a noso- tros. Ojalá sirva para que otras bandas puedan hacerlo también”. CHARLI, GUITARRISTA DEL GRUPO Búscanos en Facebook como Publinews Guatemala GUACI_2012-02-08_12.qxp:master publinews 7/2/12 22:34 Página 1 13 www.readmetro.com MIÉRCOLES 08 DE FEBRERO 2012 espectáculos AÑO EN EL QUE LANZÓ SU PRIMER ÁLBUM: 2001 PAÍS DE ORIGEN: Estados Unidos ALGUNOS PREMIOS: Brit Awards: 1 ESKA Music Awards: 1 Glamour Women of the Year Awards: 1 Teen Choice Awards: 2 NOMINACIONES: 99 ÁLBUMES DE ESTUDIO 2001: “Katy Hudson” 2008: “One of the Boys” 2010: “Teenage Dream” GIRAS: “Hello Katy Tour” en 2009 “California Dreams Tour” en 2011 y 2012 NOTA Perry usó el traje de sirena para un nuevo comercial y Gaga eligió ese mismo look para su nuevo alter ego “Yuyi”.¿Quién se robó la idea? Decídelo tú Katy Perry vs. Lady Gaga “Fue muy divertido, me pu- sieron el pelo de color púrpura, como lo tuve el verano pasado. Estuvo increíble”. “Este año no voy a tener miedo. Dejaré que los golpes de la vida definan mi legado”. Katheryn Elizabeth Hudson 27 años Stefani Joanne Angelina Germanotta 25 años AÑO EN EL QUE LANZÓ SU PRIMER ÁLBUM: 2008 PAÍS DE ORIGEN: Estados Unidos ALGUNOS PREMIOS: Premios Grammy: 5 ASCAP Awards: 3 Billboard Music Awards: 3 Emmy Awards: 1 ESKA Music Awards: 2 IFPI Platinum Europe Awards: 4 NOMINACIONES: 349 ÁLBUMES DE ESTUDIO: 2008: “The Fame” 2011: “Born This Way” GIRAS: “The Fame Ball Tour” en 2009 “The Monster Ball Tour” (2009-2011) “The Born This Way Ball Tour” (2012-2013) NOTA AFP AFP Después de la trilogía dirigi- da por Sam Raimi, una nue- va versión de Spider-Man, el clásico superhéroe de Marvel Comics, pronto es- tará en la pantalla grande. La empresa Sony Pictures difundió ayer las primeras imágenes de este arácnido personaje, esta vez en la piel de Andrew Garfield y con la dirección de Marc Webb. “The Amazing Spider- man”, en 3D, se ve como un reinicio completo en donde no aparece el personaje de Mary Jane Watson, inter- pretado por Kirsten Dunst en las películas anteriores. AGENCIAS Muestranunadelanto delnuevoSpider-Man Spider-Man vuelve al cine con equipo renovado. YOUTUBE McCartney le cantará a la reina Isabel II LONDRES. El ex-Beatle Paul McCartney encabe- zará el afiche del con- cierto previsto en junio frente al palacio de Buc- kingham durante el fin de semana de celebra- ciones del 60 aniversario de la llegada al trono de la reina Isabel II, anun- ció ayer uno de sus orga- nizadores. Elton John, Tom Jo- nes, Shirley Bassey, Mad- ness, Annie Lennox, Cliff Richard, Jessie J, Ed She- eran y JLS serán otros de los artistas invitados. Se calcula que 10 mil personas asistirán al evento. AGENCIAS Beyoncé vuelve a las cámaras MÚSICA. La cantante apa- reció en público por pri- mera vez desde el naci- miento de su hija. Suce- dió ayer en las celebracio- nes de los shows de beneficiencia de su espo- so, Jay-Z. AGENCIAS Ashton sopló 34 candelas CELEBRACIÓN. El actor es- tadounidense Ashton Kutcher, quien actual- mente trabaja en la serie de televisión “Two and a Half Men”, celebró su cumpleaños número 34. Christopher Ashton Kutcher nació el 7 de fe- brero de 1978, en Cedar Rapids, Iowa, y tiene un hermano gemelo de nom- bre Michael. AGENCIAS Breves Personajes Nuevas figuras se suman a la historia El villano Lizard, interpre- tado por Rhys Ifans, quien luego de algunos experimentos se trans- forma en un lagarto hu- mano. El padre de Gwen Stacy, enamorada del protago- nista, es interpretado por Denis Leary. Aparece como un policía que busca a Spider-Man. Sally Field y Martin Sheen también aparecen en el filme. GUACI_2012-02-08_13.qxp:master publinews 7/2/12 22:23 Página 1 2015:penetraciónde móvilesseráde109% Claves para entender el Ministerio de Desarrollo S. Ayer se hizo efectivo el decreto que oficializa la cartera número 14 del Gobierno Tras su creación y el nombramiento de Sil- via Lainfiesta como líder del ministerio y su implementa- ción, aprovechamos para investigar cuál será su función y atri- butos {página 03} Nacional Tres jóvenes tenistas, incluyendo na- cionales, podrían ser los destacados de esta versión del torneo de tenis más importante de Centroamérica {página 14} Las promesas del Gatorade Open Medios. Global Bajo el intenso frío de París, Lagerfeld hizo de promotor de Publinews. Lo único que no se puso fue el traje anaranjado Karl Lagerfeld sale a la calle con Publinews Hay cosas que solo el diario gratuito más grande del mundo puede hacer. Una de ellas es convocar por un día a un personaje de la talla de Karl Lagerfeld. El diseñador alemán salió ayer a las calles parisinas a entregar ejemplares del matutino, en el que plasmó sus impresiones y creatividad tras un día de trabajo como editor {página 09} NICOLÁSRICHOFFER En la actualidad llega al 99% de los chapines Porcentaje está por debajo del promedio de la región, que es de 106%, según el Observatorio Móvil de América Latina El 94% de usuarios utiliza prepago {página 02} MUNDO: RUSIA PONE PAÑOS FRÍOS A LA CRISIS EN SIRIA {página 08} {página 12} CIUDAD DE GUATEMALA Miércoles 08 de febrero 2012 www.readmetro.com Mín. 12 °C Máx. 22 °C ECONOMÍA: REGALOS DIFERENTES PARA EL DÍA DEL CARIÑO {página 05} HOT SUGAR MAMA: DE GUATEMALA A COSTA RICA GUACI_2012-02-08_01.qxp:master publinews 7/2/12 21:51 Página 1 41% abc social Grade 65% 77% chile Santiago Viña del Mar Valparaíso rancagua Concepción talcahuano curico talca Chillán los ángeles temuco arica punta arenas Source: Ipsos (Jan - June 2012) www.publimetro.cl 1 edition - National coverage launched: 2000 Readership: 361k daily Circulation: 95k daily readership in 000’s: 73 246 362 324 320 308 publimetro La cuarta el mercurio Lun La Hora la tercera la segunda Age readership profile: 30% 25% 20% 15% 10% 5% 0% 29% 29% 26% 16% 12-24 25-34 35-44 45-54 under 5584% female abc social grade 66% under 4057% 49%
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PEru Source: Ipsos Apoyo (2011) Initial Circulation 1 edition launched: 2011 www.publimetro.pe MARTES 14 DE FEBRERO DEL 2012 especial San Valentín 3 Las cosas que hago por amor... El amor nos hace felices, pero también nos motiva a romper esquemas y hacer todo tipo de locurasLe pedimos a nuestros lectores que nos contaran por Facebook qué fue lo más original que han hechopor sus parejas Después de una difícil elección, aquí están las mejores 7 historias LUIS MENDOZA Una vez mi enamorada Brenda, con la que voy a cumplir 4 años, llenó su cuarto con globos de helio y colocó dos regalos en un puf. Me tapó los ojos, me dirigió hacia los globos y ¡sorpresa! Todo estaba lin- do, pero ahí no terminó. Me dijo que reventara to- dos los globos hasta encontrar seis palabras. Me demoré un poco pero lo hice. La frase fue: “Eres el amor de mi vida”. Fue inolvidable. DIEGO CAMPAÑA Lo más loco que hice por mi novia (en la foto) fue un grafiti de 12m x 2m. que decía Te Amo en car- tulinas canson blancas. Decía en letras pequeñas nuestras iniciales y pinté también varias estrellas. Todo con aerosoles en dis- tintos colores pero que se- guían un lineamiento para que no se vea huachafo. Eso fue lo más original. PATTY CANO En las canchas de la Univer- sidad Peruana Unión escri- bió nuestros nombres y un ¡¡Te Amo!! De ahí me llevó a la puerta de la biblioteca y me mostró un grafiti in- menso en la puerta de vi- drio. Me dio más risa que emoción porque al día si- guiente era un escándalo, ¡¡¡jajajajajajajaja!!! ANDRÉS CABANILLAS Estábamos en la playa León Dormido de San Antonio, en una práctica de campo con la gente de la universi- dad. Mi señora estaba con- versando con unos amigos, mientras yo empecé a mo- ver la arena sin que ella se diera cuenta. Al final, la sorprendí con esta hermo- sa vista ♥ CAROLINA RODRÍGUEZ ¿Lo más original? A mi es- poso le encanta ver el programa El Deportivo de Eddie Fleishman. El día de nuestro aniversario, que coincide con el 14 de febrero, escribí un e-mail al canal para que el pro- pio Eddie le mandara sa- ludos. Cuando escuchó el saludo en la televisión le encantó. Ya llevo con él 15 años de enamorados (nueve de ellos como ca- sados)... ¡¡¡Feliz día, mi amor!!! KEVIN MORENO ¿Qué es lo más original que hago por mi novia? Bueno, elegirle la comida que va a pedir porque es muy inde- cisa :) Como está en la pre y no puede salir porque estu- dia, la recojo todos los días y la acompaño a almorzar, siempre :) NU LB En Año Nuevo me esca- pé a Chimbote para pa- sarla con mi enamorado. Le dije a mi mamá que me iba a la playa (una cerca a mi casa) con mis mejores amigos y la con- vencí para quedarme una noche. Felizmente me dejó. Me dio un poco de miedo, era la primera vez que viajaba sola. Pe- ro valió la pena viajar siete horas en bus. Pasa- mos el Año Nuevo en el malecón y bailamos mu- cho. Al día siguiente re- gresé por la tarde y nadie se dio cuenta ♥ SPIELBERG NOS HABLA DE ‘WAR HORSE’ {pág. 16} EDIC IÓ N ESPECIA L LIMA Martes 14 de febrero del 2012 www.publimetro.pe Mín. 20 °C Máx. 27,5 °C Una edición –con toques románticos– dedicada a tod@s l@s enamorad@s Pero también a quienes disfrutan plenamente su soltería {págs. 2-9} AFP ¡Feliz San Valentín! working in partnership with El Comercio, the leading media group in peru Second largest newspaper in Lima Reader profile: 18-39 years old 71% ab social Grade 100% www.publimetro.pe 95k Lima 13k Playas Circulation: 108k +especial 2 www.publimetro.pe MARTES 14 DE FEBRERO DEL 2012 especial San Valentín Elizabeth Weil no tiene un buen matrimonio, sino uno genial. Colaboradora de The New York Times Magazine, publicó recien- temente el libro No chea- ting, no dying: I had a good marriage. Then I tried to make it better (No engañar, no morir: tengo un buen matrimonio y tra- taré de hacerlo mejor), con crónicas sobre cómo ella y su esposo mejoraron la re- lación después de estar más de 10 años juntos. Ella comparte con Publi- metro cinco tips para que aquellas parejas de relacio- nes largas puedan volver a la fase “luna de miel”. 1. Haz algo arriesga- do junto a tu pareja Nada levanta más una rela- ción que un pequeño temor. “Las personas con relaciones duraderas se vuelven muy comodonas y es bueno sacudirlas”, dice Weil. “Muchos de los senti- mientos asociados con ena- morarse nos sacan de balance”. Así que para la próxima cita, olvida la ce- na lujosa y anda a hacer bungee jumping. Weil y su esposo viven en San Fran- cisco, y decidieron nadar hasta la isla de Alcatraz ida y vuelta. “Eso nos conectó nuevamente con nuestros sentimientos, cuando nos necesitábamos de una ma- nera más visceral”. 2. El buen sexo debe ser tu prioridad No te limites a tener sexo, haz que tus relaciones se- xuales sacudan la tierra. Pero para hacer eso necesi- tas tener una conversación abierta y honesta acerca de lo que te enciende. “No asumas que lo sabes todo, quizá no lo sabes”, dice Weil. “No esperes tener mal sexo para hablar sobre eso. Decide que tu sexo sea grandioso y pon un poco de esfuerzo en él”. Envía a los niños a otro lugar y hazlo en el baño. Lleva a cabo una fantasía secreta. Ponte coqueta y di en voz alta el tipo de sexo que quieres tener. 3. Ponte en el lugar de tu media naranja “Cuando estás en una rela- ción larga, crees que sabes todo de la otra persona, to- do lo que piensa y siente, pero no es así”, dice Weil. Un desarrollado sentido de la empatía ayuda a llevar a las parejas a estar más jun- tas y reduce las peleas me- nores. “Cuando no se entiendan entre sí, o no lo- gras imaginar cómo se siente la otra persona, in- tenta un juego de rol con tu compañero”. 4. Evita las compara- ciones Todos nos sentimos abru- mados en ciertos momen- tos, ¿pero es realmente cul- pa de tu pareja? Comparar la cantidad de trabajo que hace cada uno puede me- terte en problemas. “No arregles los problemas de la misma forma que un ni- ño de 6 años”, dice Weil. “Sean generosos el uno con el otro. Busca lo que es bueno para la pareja, no solo lo bueno para ti”. Al final te darás cuenta de que lo bueno para ambos también lo es para ti. 5. Sé más proactivo Incluso las uniones felices pueden tener una mejora. “Trata tu vida emocional del mismo modo que tra- tas tu salud física”, dice Weil. “Toma medidas pre- ventivas. Mantente en for- ma. Si esperas que los problemas crezcan, se vol- verán mucho más difíciles de arreglar”. No dejes que las cosas empeoren. Si es- tás teniendo problemas busca asesoramiento. Ase- gúrate que las líneas de co- municación estén abiertas y que el otro te esté escuchando. Juntos para siempre... Para Elizabeth Weil, la comunicación es el punto más importante de una relación. SHUTTERSTOCK ¿Comienzas a sentir que tu relación es demasiado monótona? La experta en matrimo-nios (y felizmente casada) Elizabeth Weil comparte sus secretos para mantener vivo el amor Piensa en esto... AMOR=DROGA Un estudio comprobó que el amor ayuda a aliviar el dolor. “Cuando la gente está enamora- da, de muchas maneras, no tie- ne efectos muy distintos al de los estimulantes: te sientes exci- tado, pierdes el apetito, tienes menos sueño, estás más activo y lleno de energía”, dice Nora Volkow, directora del Instituto Nacional sobre el Consumo de drogas. FUENTE: UNIVERSIDAD DE STANFORD 41% 73% 60% DE MATRIMONIOS PRIMERIZOS DE PAREJAS QUE SE CASAN POR SEGUNDA VEZ DE PAREJAS QUE SE CASAN POR TERCERA VEZ …terminan en divorcio. ¡Feliz Día de San Valentín! FUENTE: DIVORCERATE.ORG RAVEN SNOOK METRO WORLD NEWS ! vox; + drive Pilar Sordo Más tips La reconocida psicóloga chilena Pilar Sordo, que en marzo volverá al Perú a dar tres conferencias de ‘Viva la diferen- cia’, nos deja otros consejos: 1Nunca olvides de darle como mínimo una hora a esa per- sona tan espe- cial. No hay excusa para no escucharl@, menos en San Valentín. 2Este es el momento ideal para refle- xionar sobre la importancia de nuestras parejas y amistades. Ello implica vencer nuestros miedos y saber nuestras debilidades y fortalezas para consolidar las relaciones. 3Engríe a tu pareja con detalles o ternu- ras, eso fortalece los lazos y la afi- nidad para cono- cerse mejor. female48% mexico 140k mExico City 60k monterrey 45k guadalajara Source: Ipsos (based on pass-along data of 3,58 readers per copy) - cumulative Q2 2012 3 editions launched: 2006 Circulation: 245k Age readership profile: 30% 25% 20% 15% 10% 5% 0% 8% 49 19% 120 26% 105 25% 118 23% 98 13-18 19-24 25-34 34-44 45-65 METRO / Population index www.publimetro.com.mx Readership: 877k daily 19-44 years old ft work- ing 57% female39% abc social grade 60% 74% Puerto Rico 1 edition launched: 2012 www. @Metro_PR facebook.com/MetroPR JONATHANCÁRDENASENCARNA LOSPROBLEMASJUVENILES EL ACTOR DE TEATRO, EN LA PUESTA EN ESCENA DE VOCES DE ALERTA, ABORDA DIFICULTADES COMO EL MIEDO AL RECHAZO POR LAS PREFERENCIAS SEXUALES PÁGINA 10 .pr SAN JUAN, PUERTO RICO Martes29 deenerode2013 América Latina está incompleta sin Puerto Rico, dice Raúl Castro El mandatario cubano hizo estas expresiones en la Segunda Cumbre de Estados Latinoameri- canos y Caribeños. PÁGINA 7 A comer almendras Conozca los últimos beneficios de este fruto seco que ayuda a combatir los efectos del enveje- cimiento. PÁGINA 12 El Super Bowl tiene sus curiosidades Hace una década Oakland perdió ante Tampa Bay por una enfermedad como la bipolari- dad. PÁGINAS 14 Y 15 Acortarlasalasal polloimportado Productores avícolas exigen que se supervise la importación de las aves. En Puerto Rico se con- sumen 400 millones de libras de pollo cada año y, localmente, solo se produ- cen 50 millo- nes. PÁGINA 06 Fundamentalistas truenancontra ROSSELLÓ porendosoamatrimoniosgay Los matrimonios entre parejas del mismo sexo son cada día más comunes en diversas partes del mundo. / GETTY IMAGES por oamatrimoniosgay ‘Oportunista’. Así lo calificó el activista religioso Milton Picón, mientras que la pastora Wanda Rolón dejó claro que el matrimonio es entre un hombre y una mujer Pierluisi dice ‘no’. El comisionado residente no da su brazo a torcer y manifiesta su oposición a lo expresado por Rosselló Apoyo completo. Portavoz de la organización Puerto Rico para Tod@s calificó de ‘histórico’ el llamado a la igualdad del exmandatario PÁGINA 04 3DEPORTES Análisis Noerael mismo Juanma intentó boxear y se vio lento. Todo el mundo espe- raba que acabara al brasileño en tres asaltos. Sí, los 10 meses de inactividad le afectaron. Él quiso cambiar su estilo y boxear. Realmente, no se vio mejoría en técnica porque eso toma tiempo y Juanma solo conoce un estilo. Lució inseguro y no tiene la misma pegada de antes. Necesita una pelea importante. Puede ir por el título de Rocky Martínez o contra Gamboa. Si pelea contra Vázquez, Jr., tiene que ser en 126 o 130. Tras su victoria el sábado ante el brasileño Aldimar Silva Santos, el cagueño Juan Manuel “Juanma” López puso su carrera boxística en el camino correcto nuevamente. Mucho se ha hablado de la actua- ción del boricua, ya que Silva fue un contrincante más difícil, pero logró el nocaut que quería en su regreso al ring. “Fue un peleador más fuerte de lo que pensaba”, dijo Juanma sobre su oponente. Claramente quería golpearlo y derribarlo rá- pidamente, pero el brasileño no se dejó. “Fue un poco complicado porque en un momento me entró la desesperación”, añadió. López lució que se quedaba ga- solina a lo último, debido mayor- mente al tiempo fuera del cuadri- látero. Luego de haber tumbado a Silva en el tercer y el quinto asal- to, López logró la tercera caída de su oponente en el noveno asalto. Ahí el árbitro Luis Pabón tomó la decisión de parar el combate. En más tiempo de lo que usualmen- te toma, Juanma logró su nocaut número 29. López mejoró su récord a 32-2, con 29 nocauts. La fanaticada en el Coliseo Rubén Rodríguez no lució muy satisfecha por la larga pelea que el boricua presentó. Lo dejaron saber con abucheos y gri- tos de frustración. “Quizás la gen- te no lo entienda, pero estamos tratando de mantener la calma y no reaccionar como lo hacíamos antes”, comentó el cagüeño. Juanma dejó claro que dejará las 126 libras y que peleará en 130 en abril o mayo. También expresó estar dispuesto a pelear en el peso intermedio de 128 libras. Entre los contendedores en 130 se encuentran Román “Roc- ky” Martínez, Yuriorkis Gamboa, Adrien Broner, Gamaliel Díaz y Wilfredo Vázquez, Jr., en 122 o 126 libras, entre otros. Boxeo. Luego de estar inactivo por cerca de un año, el boricua dio el paso para volver a tener el título del peso súper pluma. Juanma tumbó a Aldimar Silva Santos en tres ocasiones, en el tercer, el quinto y el noveno asalto. / JOEL COLÓN | PR BEST BOXING Lo que dijo “Mi equipo de trabajo me decía que cogiera las cosas con calma y no le hiciera caso al público”. Juan Manuel López Acerca de su estrategia contra Aldimar Silva Santos De regreso al buen camino Juanma López CHRISTIAN FUENTES TORRES @ChrisFuentes24 Se les complica la cosa a los Criollos Los Criollos de Caguas fueron silenciados por el lanzador de los Navegantes, Ken Ray, y siguen sin ganar en Hermosillo. / SUMINISTRADA Los Navegantes de Venezuela de- rrotaron a los Criollos de Puerto Rico con marcador final de 3-1 en el tercer día de la Serie del Caribe 2013 en Hermosillo, Mé- xico. Los campeones del béisbol boricua hicieron nueve impa- rables, pero solo anotaron una carrera en la cuarta entrada. El juego estuvo empate, 1-1, hasta que en la sexta entrada Venezuela hizo las dos carreras decisivas. Una de ellas fue un cuadrangular del receptor José Yépez. El lanzador de los Navegan- tes, Ken Ray, lanzó seis entra- das, permitió una carrera y pon- chó a nueve bateadores. Fue el lanzador victorioso. Por el lado de los Criollos, Zack Zegovia salió después de 5.2 entradas. Permitió dos cuadrangulares y tres carreras y terminó con la derrota. Venezuela logró su segun- da victoria en la serie con una derrota. Aún se mantienen en contención para una de las pri- meras dos plazas en la final. En cuanto a la novena bori- cua, necesitaban ganar ayer y el resto de los juegos para tener la oportunidad de ir por el cam- peonato. Cayeron a 0-3. Toda oportunidad de jugar en la final está cerca de desaparecer. METRO Récord 0-3la marca de Puerto Rico en la Serie del Caribe 2013. Han perdido contra los tres otros países y tienen un partido más contra cada uno. FERNANDO GAZTAMBIDE prboxea.comProspectazo Félix Verdejo El paso rápido del boxeador olímpico continuó con la tercera victoria de su carrera el sábado. Verdejo logró el segundo nocaut de su carrera y su tercera victoria al vencer a José Santiago. “Diaman- te”, quien peleó por primera vez en Puerto Rico, tumbó a Santiago en el primer asalto y finalmente lo venció en el tercero. 12 www.metro.pr Lunes 4 de febrero de 2013 SanBlas.Harroufiesel ganadordelmaratónen Coamopara2013 En la edición 51 del medio mara- tón de San Blas, la gran racha de Kenya de 11 ganadores consecu- tivos se rompió con la victoria de Ridouane Harroufi, de Marrue- cos. Registró tiempo de 1:03:04. De las mujeres, ganó Bedada Emebt, de Etiopía, con 1:13:45. De los boricuas, ganaron Luis Rivera en la rama masculina y en la femenina, Beverly Ramos, quien rompió récord local con 1:18:31. METRO Cita “Él está bien, está bien. No es nada grande”. Tony Parker, armador de los Spurs de San Antonio Sobre la lesión de Tim Duncan Golpe.Nadagravelalesión deTimDuncanluegode pruebasmédicas El delantero fuerte de los Spurs de San Antonio, Tim Duncan, será evaluado día a día luego de sufrir una torcedura en la rodilla izquierda y el tobillo derecho. Una prueba de resonancia mag- nética que se hizo ayer no reveló daño estructural. La lesión ocurrió cuando el escolta de Washington, Martell Webster, cayó encima de las piernas de Duncan en busca de un rebote. Los fanáticos se mos- traron conmovidos al ver al dos veces jugador más valioso de la NBA que permanecía en el piso. Duncan no habló con los me- dios después del juego. “Él está bien, está bien”, dijo el armador de los Spurs, Tony Parker, a Prensa Asociada. “No es nada grande”, concluyó. El veterano de 36 años está en su 16ta temporada en la NBA y fue elegido a su 14to Juego de Estrellas. Ha registrado prome- dios de 17.3 puntos y 9.7 rebotes por partido. METRO NBA Sinfractura Kidd-Gilchrist Después de sufrir una con- tusión cerebral en el partido del sábado, las pruebas de rayos X del novato de los Bobcats de Charlotte Michael Kidd-Gilchrist salieron negativas. Sigue en un hospital bajo observación. Tuvo que ser removido del partido en una camilla luego de que este chocara con su compañero Jeff Taylor. Kidd-Gilchrist hablaba y movía sus extremi- dades. METRO Los Celtics dejaron perder una ventaja de 15 puntos en el cuarto parcial, pero aguantaron para obtener la victoria. / GETTY IMAGES Los Celtics de Boston lograron una importante victoria sobre los Clippers de Los Ángeles ayer con marcador final de 106-104 en el TD Garden en Boston. Este choque iba a ser el duelo de los dos mejores armadores en la NBA, pero no lo fue. Paul no participó por una contusión en su patela derecha. Rondo está fuera de acción luego de que se rompiera ligamentos en su ro- dilla. Los Celtics tuvieron su mejor primer parcial de la temporada al anotar 33 puntos, pero los Clippers no se quedaron atrás con 30. En la mitad, Boston dis- frutaba ventaja de 59-40. Con dé- ficit de 15 en el último parcial, los Clippers regresaron a tan cerca como tres en el último mi- nuto. Pero un tres de Paul Pierce en los últimos segundos aseguró la victoria de los Celtics con ven- taja de 106-101. Eventualmente se acabó 106-104. Pierce anotó 22 puntos por los Celtics. Para los Clippers, Eric Bledsoe encestó 23 e hizo 10 asistencias. CHRISTIAN FUENTES Casi se lo sacan del buche a los Celtics Comentó “Con las lesiones, varios están asumiendo las responsa- bilidades y eso es lo que vamos a necesitar”. Paul Pierce, alero de los Celtics de Boston Sobre las contribuciones de distintos jugadores en su equipo Sobreviven. Boston recibió a uno de los mejores equipos en la NBA y dominaron la mayoría del encuentro dominical. Pau Gasol anotó 23 puntos y cap- turó 10 rebotes y fue la última línea de defensa para los Lakers de Los Ángeles. El español rozó el puente aéreo de último segun- do de los Pistons de Detroit para ganar con final de 98-97 ayer. Los Lakers aguantaban una ventaja de 18 puntos, pero la cedieron. Quedando 1:09, Kobe Bryant ejecutó una jugada de tres para ponerlos al frente en el último parcial, 98-95. Pudieron aguantar la victoria, a pesar de que fallaron cuatro tiros libres en los últimos 16 segundos. No contaron con los servi- cios del centro Dwight Howard, quien se perdió su segundo par- tido consecutivo por una lesión del hombro derecho. Mejoraron a 22-26 y obtuvieron solamente su séptima victoria como visi- tante. Se encuentran en el dé- cimo puesto a tres juegos de la octava posición en la Conferen- cia Oeste. Kobe Bryant anotó 18 pun- tos e hizo cinco asistencias. Earl Clark contribuyó 17 para los Lakers. Para Detroit, el centro Greg Monroe hizo un doble-do- ble con 20 puntos y 12 rebotes. Los Pistons bajaron a 18-30 en la temporada 2013 e igualaron su récord a 13-13 como local. METRO Los Lakers sudan la victoria Los Lakers han ganado cinco de sus últi- mos seis partidos. / GETTY IMAGES Equipos en tiros libres OKLAHOMA CITY 83.6 % LA LAKERS 69.1 % GOLDEN STATE 80.3 % DENVER 68.7 % Olimpismo Esgrimistas abanderados El pasado viernes, en el COPUR, se celebró el aban- deramiento de la delegación encargada de representar a la Isla en el Campeonato Pana- mericano Cadete y Juvenil de Esgrima. El campeonato será desde el 6 hasta el 11 de fe- brero en el Coliseo Salvador Dijols en Ponce. METRO El grupo que representará a Puerto Rico en el Campeonato Panamericano Cadete y Juvenil de Esgrima / SUMINISTRADA DEPORTES 13 Final • Paul Pierce (BOS) 22 puntos, 5 rebotes, 4 asistencias • Jason Terry (BOS): 13 puntos y 6 asistencias • Eric Bledsoe (LAC): 23 puntos y 10 asistencias 104106 Boston LA Clippers FOTO: RAFAEL CONTRERAS circulation: 115k san juan Metro PUerto Rico is MEtro's youngest edition published in san juan www.metro.pr Alistair ballantyne ( Global Sales Director ) alistair.ballantyne@metro.lu +44 (0)7811 206 873 Vivi lescher ( International Business Director ) vivi.lescher@metro.lu +44 (0)7525 950 919 Hannah jones-Walters ( Group Project Manager ) hannah.walters@metro.lu +44 (0)7921 409 475 METRO INTERNATIONAL global sales CONTACTS Source: PWC : Global Entertainment and media outlook (2011-15) today, 1 in 8 newspapers are free in Latin america metro has more than 40% share of circulation among free dailies top newspapers in latin america daily circulation in 000’s free dailies as % of total newspaper circulation in latam 9 countries Mexico Peru Cuba Argentina ColOmbia Brazil Brazil Mexico Mexico Venezuela Brazil 0 600 800 1.000 1.200 1.400200 400 296 260 300 274 405 405 400 345 289 257 264 1,4Metro Esto Trome Granma Clarín ADN Super Noticia La Prensa El Gráfico O Globo Últimas Noticias Folha de São Paulo Source: WAN’s World Press Trends 2010 Metro International (2012) 16% 14% 12% 10% 8% 6% 4% 2% 0% 2006 2008 2010 2012 2014 % Free circulation
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Every morning, in over 200 major cities across the world, millions of metropolitans take to the streets, buses and trains on their daily commute. They are young, well educated trend-setters, with healthy media appetites. With its unbiased views, engaging features and simple design, Metro has been the preferred source of morning news for this much sought after audience since its launch in early 1995. Welcome to the world of Metro International CASE STUDIES AWARDS AUDIENCE MAP GLOBAL SALES ONLINE METROPOLITAN PANEL FILM METRO WORLD NEWS DISTRIBUTION technology FASHION TRAVEL THE NEWSPAPER audience The Metro moment 27 26 24 22 20 18 16 13 14 12 11 10 08 06 04 CONTENTS
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the metro moment Rome PARIS HONG KONG MOSCOW SAO PAULO STOCKHOLM TORONTO NEW YORK ATHENS MEXICO CITY RIO DE JANEIRO LONDON Every day in over 200 cities around the world, 24.9 million people have completely different morning routines, with the exception of one thing... 07.00AM 07.07AM 07.32AM 07.49AM 08.02AM 08.10AM 08.15AM 08.35AM 9.00AM WORK the metro moment metro international The metro moment metro international THE METRO MOMENT 05
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of readers under 35 years get their news from free media of metro readers are working of metro readers read the majority of the newspaper metro readership profile 74% 76% metro AUDIENCE 49% 51% Our readers are working urbanites – people who just don’t buy traditional newspapers. In fact, 71% of our readers say they get most of their news from free sources. 43% of Metro readers think that in the next 5 years no one will pay for news. 27% of our readers say that before Metro they would rarely read a newspaper. Our readers buy the latest fashions, they take exciting city breaks and have the latest consumer electronics. They are the crucial TV demographic audience delivered in a print medium. “The latest EMS* survey confirms the power of Metro's Pan-European offer and the validity of our audience and partnering strategy. Metro is the must-have media for international brands seeking to engage with the attractive Young Affluent Metropolitan target audience across Europe and across the world.”- Global Sales Director Alistair Ballantyne 24.9M 25 220 17 99 people around the world every day, metro is read by Europe ASIA north america LATIN america 38% have breakfast on the go at least once a week 54% exercise at least once a week 71% of readers are on facebook 60% always keep an eye open for new job / educational opportunities 90% of metro readers live in big cities reader insight metro is published in metro is distributed in over metro is read in metro publishes countries worldwide cities worldwide languages editions daily 18-40 66% of metro readers are Source:Metro Life Panel / Metropolitan Report (2011) Figures include partners / Metropolitan Survey (2011) metro international The metro moment metro international THE METRO MOMENT 07 *EMS (European Media and Marketing Survey) is the largest single-source survey of most affluent individuals in West Europe (top 13% richest individuals) One of the most widely used media currency for Pan-European media planning 80%
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OUR PRODUCT: THE NEWSPAPER metro has revolutionised the newspaper medium NEWS culture SPORT trends+ local national international coverage NEws culture Sports PLUS trends news world events interviews results jobs travel health/beauty life technology gadgets events fashion film music concerts metro sectionsNot only is Metro International the world’s largest newspaper, we are a 21st century newspaper. The traditional stereotypes attached to most newspapers do not hold true for Metro. Our strategy is to invest in increasing the quality of our newspapers with exclusive, unique content. We aim to revitalise our presentation and revolutionise our brand perception. What others charge for, we provide for free. Where others reduce, we invest. Where others stagnate, we innovate. Metro is a news summary that carries the most important national, local and international news and interviews. It is unbiased and neutral but not scared to earnestly analyse news for our 18-40 year old readers. We keep interest high with lots of articles using our unique design and storytelling elements. Metro World News, our unique central content production centre, is a resource of writers, editors and designers who are able to utilise the talents of our 400 local journalists across four continents around the world. While other media owners are closing foreign and domestic bureaus, strengthening their reliance on wire and pool reporting and generally tightening their belts, we do the opposite: investing in our product. PLUS+ metro international The metro moment metro international THE METRO MOMENT 09
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OUR PRODUCT: THE NEWSPAPER TRAVEL Our journalists are based in central and local locations around the world and are therefore able to provide our global network with unique travel editorial. 71% of metro readers enjoy shopping 91% of metro readers are interested in travelLing 52% of metro readers follow the latest trends 83% are interested in other cultures 77% of metro readers like to switch between brands readers take on average 4.8 flights per year 49% of metro readers are interested in fashion 54% travelLed abroad last year Metro’s global fashion coverage gives our readers access to the catwalks around the world the morning commute to work is the perfect time to inspire our readers by showcasing worldwide destinations reader factsreader facts Source:Metro Life Panel / Metropolitan Report (2011) GMS Source:Metro Life Panel / Metropolitan Report (2011) FASHION Metro readers have a passion for fashion. Our global fashion team deliver behind the scenes news, emerging trends and new faces to watch. metro international The metro moment metro international THE METRO MOMENT 11
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OUR PRODUCT: THE NEWSPAPER technology Metro readers enjoy new technology and the latest gadget news. Android versus Symbian, PSP versus 3DS, DSLR versus point and shoot – we have it covered. 71% are interested in art / culture / movies 73% try to keep up-to- date with new technology 50% of readers go to the cinema with their partners 50% are interested in gaming & gadgets 36% get film information from newspapers 37% intend to buy a tablet computer / iPad 40% visit the cinema at least once a month 71% of metro readers have a laptop reader facts we interview and review the world of film, from hollywood premieres to the cannes film festival OUR READERS ARE ALWAYS ON THE LOOKOUT FOR NEW TECHNOLOGY, TO SIMPLIFY THEIR LIVES AND HAVE MORE FUN reader facts Source:Metro Life Panel / Metropolitan Report (2011) Source:Metro Life Panel / Metropolitan Report (2011) Film Whether its blockbusters, art house movies or film festivals, Metro provides the reader with in-depth content. metro international The metro moment metro international THE METRO MOMENT 13
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metro world news editorial calendar MARCH APRIL MAY OCTOBER NOVEMBER DECEMBER Happy issue green metro COOL metro love issue summer BEACH editions valentine's day Study Abroad photo challenge KIDS GREEN AIDS DAY Future Daily fashion weeks preview Summer concerts guide fashion weeks preview Christmas shopping JUNE SEPTEMBER JANUARY FEBRUARY Throughout the year, Metro publish global special editions focusing on various topics. metro international The metro moment I DO HAVE PLENTY OFFUN metro international THE METRO MOMENT 15
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