EIU Industry briefing - The app gap index: Mobile broadband in healthcare, financial services and education - January 2014
Mobile applications delivered over wireless broadband networks have the power to transform the way people access important services.
Consumers will benefit from more choice and control in managing key aspects of their lives, including their health, finances and education. As networks get faster and apps become more sophisticated, governments and private sector organisations will be able to deliver less costly, more innovative services.
The Economist Intelligence Unit created the App Gap Index to measure market potential to deliver three services—healthcare, education and banking—via mobile broadband, in 20 countries. First, the index measures a country’s capacity to use mobile broadband networks. Second, it assesses the sophistication of a country’s infrastructure in the three sectors. Countries with relatively high mobile capacity and service deficits have the biggest “app gaps”, and therefore the most “capacity to change the channel” and deliver basic services via mobile broadband.
The overall score in the index, as well as individual scores in the healthcare, financial services and education categories, are market potential metrics, suggesting opportunities for developers and app-friendly companies to invest effort in driving uptake of these app-based services.