Your SlideShare is downloading. ×
Nielsen - Global Consumer Confidence Report - July 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Nielsen - Global Consumer Confidence Report - July 2013

1,608
views

Published on

CONSUMER CONFIDENCE: CONCERNS AND SPENDING INTENTIONS AROUND THE WORLD …

CONSUMER CONFIDENCE: CONCERNS AND SPENDING INTENTIONS AROUND THE WORLD
GLOBAL | 07.23.2013

Global consumer confidence increased one point to an index of 94 in the second quarter, according to consumer confidence findings from Nielsen. The increase is part of a slow, but steady upward movement in consumer sentiment reported in the first half of the year. Asia-Pacific, North America and Middle East/Africa each reported quarterly increases, with index levels rising to 105, 96 and 91, respectively. Europe’s consumer confidence index has held steady at 71 for three consecutive quarters, and Latin America’s confidence declined one index point in Q2 to 93.

In the latest round of the survey, conducted between May 13 and May 31, 2013, consumer confidence increased in 45 percent of the markets measured by Nielsen, compared with 60 percent in the previous quarter. Indonesia (124) reported the highest consumer confidence index for the second consecutive quarter with a two-point increase from Q1 2013. Portugal reported the lowest index of 33, unchanged from Q1. Pakistan reported the biggest quarterly index increase of 11 points to a score of 98. Israel’s drop of eight index points to 83 was the biggest quarterly decline.

Published in: Business, Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,608
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
96
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CONSUMER CONFIDENCE Concerns and Spending Intentions Around the World QUARTER 2, 2013 2013 CONSUMER CONFIDENCE SERIES | 2nd EDITION
  • 2. 2 Quarter 2 2013 - Global Consumer Confidence Report2 Global consumer confidence REPORTED slow but steady improvement Global consumer confidence indexed at 94 in the second quarter, a one-point increase from the previous quarter (Q1 2013), according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. The increase is part of a slow but steady upward movement reported in the first half of the year. Consumer confidence improvements were reported in Asia-Pacific (+2 to 105), North America (+2 to 96), and Middle East/ Africa (+6 to 91), compared to the previous quarter. Europe’s consumer confidence index held steady at 71 for three consecutive quarters, and Latin America’s confidence declined one index point to 93 in Q2. GLOBALLY • Global consumer confidence increased one index point to 94 in Q2 Regionally • Quarterly confidence rose in all regions except Latin America • North American recessionary sentiment dropped to lowest level since the Great Recession • European respondents remained stuck in a spending holding pattern • Confidence in Middle East/Africa returned to Q4 2012 levels • Discretionary spending intentions improved in Asia-Pacific
  • 3. 3Copyright © 2013 The Nielsen Company The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns and spending intentions among more than 29,000 respondents with Internet access in 58 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism. “While confidence in Europe remained largely in a holding pattern as financial conditions stabilized, perceptions about jobs, personal finances and spending intentions increased in the world’s three largest economies, U.S., China and Japan, which is having a beneficial effect around the world,” said Dr. Venkatesh Bala, chief economist at The Cambridge Group, a part of Nielsen. “However, concerns remain that macroeconomic events, such as too sharp a rise in interest rates, can impair the consumer recovery including lowering the demand for home purchases and spending on big-ticket items.” Japan’s consumer confidence index of 78 rose five points in the second quarter, its highest reading since Q1 2006, amid government stimulus measures intended to jolt the economy out of almost two decades of stagnation. In the U.S., a robust rebound in housing and equity markets has helped to elevate confidence levels to a score of 96, an increase of three index points in the second quarter. In China, consumer confidence rose two index points to 110 in the second quarter. In the latest round of the survey, conducted between May 13 and May 31, 2013, consumer confidence increased in 45 percent of markets measured by Nielsen, compared to 60 percent in the previous quarter. Indonesia (124) reported the highest consumer confidence index for the second consecutive quarter with a two point increase from Q1 2013. Portugal reported the lowest index of 33. Pakistan reported the biggest quarterly index increase of 11 points to a score of 98. Israel’s drop of eight index points to 83 was the biggest quarterly decline. 3Copyright © 2013 The Nielsen Company ABOUT THE GLOBAL SURVEY METHODOLOGY The findings in this survey are based on respondents with online access across 58 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing Internet users, not total populations. In developing markets where online penetration has not reached majority potential, audiences may be younger and more affluent than the general population of that country. Additionally, survey responses are based on claimed behavior, rather than actual metered data.
  • 4. 4 Quarter 2 2013 - Global Consumer Confidence Report +3 -2 -1 -2 +2 -1 -1 -4 +4 +1 -2 +11 -7 -4 +5 +1 +3 -1 0 -4 +3 0 +7 -2 -5 -8-2-2+3-1+6 +4 -1 +3 -3 -3 -4 +6 +2 -2 +3 +5 -4 -4 +1 +5 0 +4 -1 0 +2 +7 +2 -1 -3 +5 81SOUTHAFRICA 81SWEDEN 81TURKEY83ISRAEL84MEXICO 87 AUSTRIA ITALY 41 87 COLOMBIA HUNGARY 41 90 GERM ANY CROATIA 45 GREECE 47 93 N EW ZEALAN D SPAIN 48 94 CH ILE SOUTH KOREA 51 95 SINGAPORE FRANCE 53 95 VIETNAM BULGARIA 61 96 UNITED STATES SLOVAKIA 62 97 DENMARK ROMANIA 62 98 AUSTRALIA POLAND 63 98 CANADA ARGENTINA 68 98 NORWAY VENEZUELA 68 98 PAKISTAN IRELAND 70 98 SWITZERLAND CZECH REPUBLIC 70 99 PERU ESTONIA 71 100 SAUDI ARABIA LATVIA 71 103 MALAYSIA UKRAINE 72 107 HONG KONG BELGIUM 72 107 UNITED ARAB EM IRATES FIN LAN D 73 110 CH IN A TAIW AN 75 110 BRAZIL EGYPT 77 114 THAILAND JAPAN 78 118 INDIA NETHERLANDS 79 121 PHILIPPINES UNITEDKINGDOM 79LITHUANIA80 RUSSIA80 0 PORTUGAL 33 +2 124INDONESIA INDEXCOUNTRY LESSCO N FIDENT MORE CO N FIDENT NORTH AMERICA LATIN AMERICA EUROPE MIDDLE EAST, AFRICA, PAKISTAN ASIA-PACIFIC 94 GLOBAL AVERAGE ( +1 change from Q1-2013 ) INDEXES ABOVE 100 IN D ICATE O PTIM ISM GLOBAL CONSUMER CONFIDENCE SURVEY 58 COUNTRIES – 3-MONTH TREND Q2-2013 NIELSEN CONSUMER CONFIDENCE INDEX *Survey is based on respondents with Internet access. China survey results reflect a mixed methodology. Index levels above and below 100 indicate degrees of optimism/pessimism.
  • 5. 5Copyright © 2013 The Nielsen Company A dismal recessionary sentiment BRIGHTENED While more than half (55%) of global respondents believed they were in a recession in the second quarter, it was the lowest level reported in two years (since Q1 2011). North Americans reported the biggest three-month recessionary mindset decline of six percentage points to 69 percent, which is noteworthy considering a level below 70 percent has not been reached since before the Great Recession. “The improved recessionary sentiment among North Americans was driven by positive macro-economic developments in the U.S.,” said Dr. Bala. Seventy-two percent of U.S. respondents said they were in a recession—a five percentage point improvement from Q1 and a 15-percentage point change from a five-year average (2008–2012), when 87 percent of Americans felt mired in a recession. Concern about the U.S. economy also reported a marked decline of eight percentage points among American respondents in the second quarter, dropping to 19 percent. “There is increasing evidence that the U.S. economy is improving,” said James Russo, senior vice president, Global Consumer Insights, Nielsen. “While the unemployment rate is trending steadily downward to the current 7.6 percent, the biggest drivers of change include the record gains in equity markets and the housing rebound, which are clearly impacting household wealth and spending potential.” Second-quarter recessionary sentiment declines were also reported in Middle East/Africa, which dropped four percentage points to 73 percent, in Europe, which fell two points to 74 percent, and in Asia-Pacific, which declined one percentage point to 40 percent. In Latin America, a growing recessionary sentiment was reported, increasing three percentage points since the start of the year to 56 percent.
  • 6. 6 Quarter 2 2013 - Global Consumer Confidence Report Q12008 Q32008 Q12009 Q22009 Q32009 Q42009 Q12010 Q22010 Q32010 Q42010 Q12011 Q22011 Q32011 Q42011 Q12012 Q22012 Q32012 Q42012 Q12013 Q22013 70 75 80 85 90 95 100 72% Recessionary sentiment declined in all regions except Latin America U.S. Recessionary sentiment is improving 41 40 53 56 75 69 77 73 76 74 56 55 ASIA-PACIFIC LATIN AMERICA NORTH AMERICA MIDDLE EAST/AFRICA EUROPE GLOBAL AVERAGE Q1 2013 Q2 2013 Percent believing their country is in an economic recession Percent of Americans that believe their country is in an economic recession 87% Average (2008-2012) Source: Nielsen Global Survey of Consumer Confidence, Q2 2013 Based on respondents with online access only. Source: Nielsen Global Survey of Consumer Confidence, Q2 2013 Based on respondents with online access only.
  • 7. 7Copyright © 2013 The Nielsen Company More spare cash =increased spending On average, discretionary spending intentions for new clothes, holidays/ vacations, out-of-home entertainment, and new technology products increased around the world in the second quarter. Forty-seven percent of global respondents saved their spare cash, 19 percent invested and 11 percent saved for retirement. Globally, 14 percent said they had no spare cash, a slight decrease from 15 percent reported in Q1. Respondents in the Asia-Pacific region reported the most significant three-month spending increase compared to the other regions (+4pp) on holidays/vacations (43%), new clothes (39%), out-of-home entertainment (38%) and new technology products (34%). They were also the most avid savers, with six-in-10 (61%) putting money into savings accounts and one- third (32%) investing in shares of stocks and mutual funds. In the Middle East/Africa region, discretionary spending intentions for out-of-home entertainment (21%) and holidays/vacations (18%) increased in the second quarter four and five percentage points, respectively. Marginal spending increases for clothing, technology, decorating and vacations were reported in Latin America compared to three months ago. Saving and spending intentions among European respondents remained in a holding pattern in the second quarter, with little variation reported over the past 12 months. 47% OF GLOBAL RESPONDENTS SAVED THEIR SPARE CASH 19% INVESTED SAVED FOR RETIREMENT11%
  • 8. 8 Quarter 2 2013 - Global Consumer Confidence Report Saving / Investing Intentions Q2 2013 Spending intentions Q2 2013 16 18 21 22 28 17 18 27 17 25 17 17 21 18 24 20 16 23 28 30 23 34 38 43 39 HOME IMPROVEMENTS NEW TECHNOLOGY OUT-OF-HOME ENTERTAINMENT HOLIDAYS/ VACATIONS NEW CLOTHES ASIA-PACIFIC EUROPE MIDDLE EAST/AFRICA LATIN AMERICA NORTH AMERICA 21 11 7 39 19 4 8 27 22 4 9 39 21 8 5 33 6 14 32 61 NO SPARE CASH RETIREMENT INVESTMENT SAVINGS ASIA-PACIFIC EUROPE MIDDLE EAST/AFRICA LATIN AMERICA NORTH AMERICA Source: Nielsen Global Survey of Consumer Confidence, Q2 2013 Based on respondents with online access only. Source: Nielsen Global Survey of Consumer Confidence, Q2 2013 Based on respondents with online access only. PERCENT UTLIZING SPARE CASH PERCENT UTLIZING SPARE CASH
  • 9. 9Copyright © 2013 The Nielsen Company Belt-tightening measures LOOSENED in the United States One-fifth (21%) of North Americans reported having no spare cash, which was an improvement from 26 percent reported in the first quarter. With more discretionary income to spend, North Americans loosened the reins on actions taken to save on household expenses, albeit cautiously. Declining four percentage points from the first quarter, fewer North American respondents said they saved on gas and electricity (55%), out-of-home entertainment (52%) and vacation (29%) expenses. Less than half (49%) said they were switching to cheaper grocery brands, a decline of five percentage points from three months ago. Fewer respondents also cut down on take-away meals (47%) and delayed the replacement of major household items (28%). “In the U.S., improved sentiment is converting to dollar sales at the cash register,” said Russo. “For the period ending May 11, 2013, dollar and unit sales were both up, rising 3.4 percent and 2 percent, respectively, compared to year-ago performance. There is a watch-out, however. While U.S. confidence in the economy has shown improvement, more than half of respondents (55%) still believe the recession will live on for another year.” In Canada, consumer confidence declined four index points in the second quarter to a score of 98. “The recent decline in Canadian sentiment is a testimony of the consumer volatility that still exists and we’re still not out of the woods,” said Carman Allison, director, Shopper and Industry Insights, Nielsen Canada. “Based on economic projections, we expect 2013 to be a relatively slow growth year for Canada’s economy. Record high consumer debt, stabilized home prices and a slowing equities market have restrained household spending power. As consumers continue to focus on spend control, expect a repeat performance of 2012, when consumer package goods growth stalled and more consumers shopped at discount retailers.”
  • 10. 10 Quarter 2 2013 - Global Consumer Confidence Report North Americans cautiously relaxed actions to save on household expenses 59 55 56 52 54 49 50 52 50 47 40 39 33 29 32 30 32 29 31 28 26 27 22 25 21 17 14 16 12 10 SAVE ON GAS AND ELECTRICITY CUT DOWN ON OUT-OF-HOME ENTERTAINMENT BUY CHEAPER GROCERY BRANDS SPEND LESS ON NEW CLOTHES CUT DOWN ON TAKE-AWAY MEALS USE CAR LESS OFTEN CUT OUT ANNUAL VACATION DELAY UPGRADING TECHNOLOGY CUT DOWN ON HOLIDAYS/SHORT BREAKS DELAY THE REPLACEMENT OF MAJOR HOUSEHOLD ITEMS CUT DOWN ON TELEPHONE EXPENSES CUT DOWN ON AT-HOME ENTERTAINMENT LOOK FOR BETTER DEALS ON HOME LOANS, INSURANCE, CREDIT CARDS ETC CUT DOWN ON OR BUY CHEAPER BRANDS OF ALCOHOL CUT DOWN ON SMOKING Q1 2013 Q2 2013 Source: Nielsen Global Survey of Consumer Confidence, Q2 2013 Based on respondents with online access only. PERCENT CHANGING SPENDING TO SAVE
  • 11. 11Copyright © 2013 The Nielsen Company Spending in Europe stagnated; actions to save increased Europeans were in a spending holding pattern in the second quarter and actions to save on household expenses increased as unemployment rates in many European markets were high and confidence in the economic outlook for the rest of the year remained weak. Fewer European respondents planned to spend discretionary income on holidays/vacations, out-of-home entertainment, home improvements, and new technology products, declining one percentage point each from three months ago. One-third of European respondents planned to put spare cash into savings, and 21 percent had no spare cash to spend. Looking for ways to save, half of European respondents spent less on new clothes (56%), cut down on out-of-home entertainment (54%), switched to cheaper grocery brands (50%), and tried to save on gas and electricity (48%). Four in 10 respondents cut back on holidays (43%) and take-away meals (41%). Roughly one-third spent less on telephone expenses (36%), delayed upgrading technology (36%)/major household items (33%), used their car less often (32%) and did not take an annual vacation (31%). Consumer confidence in Germany, the world’s fourth-largest economy, held steady with an index of 90 for two consecutive quarters. Confidence increased in the United Kingdom by four index points to a score of 79. Second-quarter confidence declines were reported in Russia (80), France (53), and Italy (41), declining one, one, and three index points, respectively. “German economic indicators in May 2013 had an impact on consumer confidence, which remains stable in Germany,” said Ingo Schier, managing director, Nielsen Germany. “While the number of registered job-seekers declined for the first time in five months below the mark of three million, recent wage and salary negotiations between trade unions and employers led to salary rises in many sectors. Additionally, the German DAX registered an unprecedented record high in May. But Germans’ consumer confidence stands on shaky ground. According to predictions, economic growth may continue to decline with the Euro zone stuck in recession.”
  • 12. 12 Quarter 2 2013 - Global Consumer Confidence Report Europeans remained in a spending holding pattern Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 NEW CLOTHES 31 30 31 30 30 HOLIDAYS / VACATIONS 29 28 25 29 28 OUT-OF-HOME ENTERTAINMENT 23 24 23 24 23 HOME IMPROVEMENTS 22 22 21 21 20 NEW TECHNOLOGY PRODUCTS 16 16 15 17 16 Source: Nielsen Global Survey of Consumer Confidence , Q2 2013 Based on respondents with online access only. PERCENT UTILIZING spare cash after covering essential living expenses
  • 13. 13Copyright © 2013 The Nielsen Company Readiness to spend was EVIDENT in Asia-Pacific Overall consumer confidence in the Asia-Pacific region remained high, with seven markets reporting indexes above the 100 baseline. Indonesia (124), the Philippines (121), and China (110) reported increases in the second quarter of two, three and two points, respectively. India (118), Thailand (114), Hong Kong (107), and Malaysia (103) declined two, one, one and four index point(s), respectively. Spending intentions increased in 10 of 14 Asia-Pacific markets, with respondents from Indonesia, Hong Kong, India and the Philippines leading the shopping spree. More than half of respondents from these markets indicated that spending on items wanted and needed over the next 12 months would be good or excellent. “Indonesian consumers are keen about the future and spending should remain robust as Indonesians continue to become more affluent and sophisticated in their needs,” said Catherine Eddy, managing director, Nielsen Indonesia. “Earlier this year, we saw significant increases in minimum wages and this is no doubt fueling the consumption and optimism we are observing. We expect that this will continue throughout the year; however, the government’s decision to decrease fuel subsidies has the potential to dampen consumption and confidence.” “The healthy growth of Chinese consumer confidence in the latest quarter and the stronger willingness to spend go hand in hand,” said Yan Xuan, president of Nielsen Greater China. “Today, Chinese consumers’ aspirations for a better and higher quality life can be found in all city tiers and in the countryside thanks to the continued increase in personal and household income and ongoing urbanization. The policies of the Chinese government to boost domestic consumption will only further push ahead such momentum.”
  • 14. 14 Quarter 2 2013 - Global Consumer Confidence Report 62 34 60 37 59 37 57 39 56 40 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 BAD/NOT GOOD GOOD/EXCELLENT Source: Nielsen Global Survey of Consumer Confidence , Q2 2013 Based on respondents with online access only. Asia-Pacific spending intentions over next 12 months showed slow but steady increase Perceptions of good/bad time to buy over the next 12 months “In India, the devaluation of the rupee and continuing inflation are the key drivers of the drop in confidence for Indian consumers,” said Piyush Mathur, president, Nielsen India Region. “Discretionary spending is the first to take the hit, but the maximum impact of the change in spending is seen on families cutting down on out-of-home expenditure. In addition, consumers are being cautious while spending on essentials. The trend is also seasonal as the second quarter is the post incentive, post bonus period, when the consumer might actually be looking to control spending.”
  • 15. 15Copyright © 2013 The Nielsen Company 117 122 121 120 119 118 115 115 85 108 103 107 95 95 93 88 96 94 90 66 78 59 73 51 95 108 108 Reticent Latin Americans showed eagerness to spend Consumer confidence in Latin America decreased for the second consecutive quarter, declining one index point from Q1 2013 to a score of 93. Brazil led the region with the highest index of 110, which decreased two points in the second quarter. Positive consumer confidence performance in Peru (99) and Colombia (87) reported increases of one and seven index points, respectively. Consumer confidence in Venezuela (68) reported declines for three consecutive quarters, and Chile (94), Argentina (68), and Mexico (84) each dropped for the second straight quarter. The overall regional consumer confidence decline in the second quarter did not negatively impact discretionary spending intentions, however, with marginal increases reported across most spending categories measured. Spending plans for new clothes (25%) increased two percentage points, and intent to spend on new technology (18%), home improvement projects (17%), and holidays/vacations (17%) inched up by one percentage point each. “Current economic conditions in Brazil, especially low GDP growth and high inflation, are affecting consumer confidence,” said Eduardo Ragasol, country manager, Nielsen Brazil. “Government efforts, such as temporary tax reductions and credit stimulus measures aimed to reignite investments, have failed to fuel economic growth at the pace needed to keep infrastructure and supply side of the economy, thus producing price increases.”
  • 16. 16 Quarter 2 2013 - Global Consumer Confidence Report 87 84 68 68 94 99 112 98 PERU 98 CHILE 80 COLOMBIA 89 MEXICO 72 VENEZUELA 72 ARGENTINA Q2 2013Q1 2013 BRAZIL 110 LATIN AMERICA CONSUMER CONFIDENCE DECLINED IN 5 OF 7 MARKETS Source: Nielsen Global Survey of Consumer Confidence , Q2 2013 Based on respondents with online access only. INDEX
  • 17. 17Copyright © 2013 The Nielsen Company Consumer confidence rebounded in Middle East/ Africa region Consumer confidence increased in four of six Middle East/Africa markets, boosting the regional average by six index points in the second quarter, which came after an 11-point regional index decline in the first quarter. Pakistan (98) reported the biggest three-month increase of 11 index points, followed by a rise of four points in Saudi Arabia (100), three points in Egypt (77) and South Africa (81). Confidence declines were reported in United Arab Emirates (107) and Israel (83), which declined one and eight points, respectively. “Pakistan’s consumer confidence increase was a rebound from a six- point decline reported in the first quarter amid tumultuous extremist activity that ensued during that time,” said Mustafa Moosajee, managing director, Nielsen Pakistan. “Yet, the resilience of the Pakistani people, and the capabilities of its large and growing urban middle class is reflected in the steady increase over the previous five quarters and in the latest quarter, which was boosted by a sense of excitement among Pakistani’s who participated in landmark national and provincial elections. The historical significance of their vote represented the country’s first transition between an elected government fulfilling its term, to another, in a country that has been ruled by the military for more than half of its turbulent history.” Saudi Arabia’s consumer confidence increase of four points came after a 12-point index decline reported in the first quarter. “One major development that impacted consumer confidence during Q1 was a new law that made it illegal for export workers to work for any person/ business/institution other than their own sponsors,” said Arslan Ashraf, managing director, Nielsen Saudi Arabia. “However, at the start of April, a three-month grace period was granted, which eased the overall situation a bit in the second quarter. A looming deadline could negatively impact the economy, as it is expected that inflation will increase and service levels will go down.”
  • 18. 18 Quarter 2 2013 - Global Consumer Confidence Report “The eight-point consumer confidence decline in Israel is not surprising,” said Sagit Attar, client service director, Nielsen Israel. “Since the summer of 2011, the high cost of living in the country has resulted in a new normal, which has strengthened the discounter retail channel.” While consumer confidence increased across most of the region and those saying they had no spare cash decreased four percentage points to 22 percent, respondents largely did not change their discretionary spending intentions from three months ago, with the exception of two categories. Plans to spend on out-of-home entertainment expenses (21%) increased four percentage points from Q1 2013, and intentions to take a holiday/vacation (18%) increased five percentage points. Middle east/africa Consumer confidence increased in four of six markets Source: Nielsen Global Survey of Consumer Confidence , Q2 2013 Based on respondents with online access only. 74 78 91 87 96 108 77 81 83 98 100 EGYPT SOUTH AFRICA ISRAEL PAKISTAN SAUDI ARABIA UNITED ARAB EMIRATES 107 Q2 2013 Q1 2013 INDEX
  • 19. 19Copyright © 2013 The Nielsen Company Source: Internet World Stats, June 30, 2012 MARKET INTERNET PENETRATION ARGENTINA 66% AUSTRALIA 89% AUSTRIA 80% BELGIUM 81% BRAZIL 46% BULGARIA 51% CANADA 83% CHILE 59% CHINA 40% COLOMBIA 60% CROATIA 71% CZECH REPUBLIC 73% DENMARK 90% EGYPT 36% ESTONIA 78% FINLAND 89% FRANCE 80% GERMANY 83% GREECE 53% HONG KONG 75% HUNGARY 65% INDIA 11% INDONESIA 22% IRELAND 77% ISRAEL 70% ITALY 58% JAPAN 80% LATVIA 72% LITHUANIA 65% MARKET INTERNET PENETRATION MALAYSIA 61% MEXICO 37% NETHERLANDS 93% NEW ZEALAND 88% NORWAY 97% PAKISTAN 15% PERU 37% PHILIPPINES 32% POLAND 65% PORTUGAL 55% ROMANIA 44% RUSSIA 48% SAUDI ARABIA 49% SINGAPORE 75% SLOVAKIA 79% SOUTH AFRICA 17% SOUTH KOREA 83% SPAIN 67% SWEDEN 93% SWITZERLAND 82% TAIWAN 75% THAILAND 30% TURKEY 46% UNITED ARAB EMIRATES 71% UNITED KINGDOM 84% UKRAINE 34% UNITED STATES 78% VENEZUELA 41% VIETNAM 34%
  • 20. 20 Quarter 2 2013 - Global Consumer Confidence Report About the Nielsen Global Survey The Nielsen Global Survey of Consumer Confidence and Spending Intentions was conducted between May 13–31, 2013, and polled more than 29,000 online consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on their Internet users, and is weighted to be representative of Internet consumers and has a maximum margin of error of ±0.6%. This Nielsen survey is based on the behavior of respondents with online access only. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or 10M online population for survey inclusion. The China Consumer Confidence Index is compiled from a separate mixed methodology survey among 3,500 respondents in China. The Nielsen Global Survey, which includes the Global Consumer Confidence Index, was established in 2005. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com. Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 13/6610