Understand what is SEO - By Gajendra
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Understand what is SEO - By Gajendra

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This presentation is is to explain the basic activities which are implemented on your website - SEO , On page , Off Page etc

This presentation is is to explain the basic activities which are implemented on your website - SEO , On page , Off Page etc

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Understand what is SEO - By Gajendra Presentation Transcript

  • 1. ABOUT US Visit www.exisolutionsgroup.com for more details EXI is a leading provider of IT services and solutions for Indian and Global companies. We use a client-centric Global Engagement Model that combines local, senior, on-site resources with the cost, scale, and quality advantages of off-shore operations. In every business engagement, we seek the opportunity to build long- lasting, strategic relationships. This client-centric focus forms the basis for how we, as a company, operate and serve our clients. Commitment to long-term client success empowers every associate to provide value and flexibility beyond the contract. SERVICES -?
  • 2. Let’s Understand The SEO Lets Talk About SEO/SMO and Internet marketing
  • 3. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog, Social Media) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. We treat it as an IT Science with logical implementation instead of Hit/trial shot or Art of posting WHAT IS SEO ?
  • 4. The #1 way to find new websites Online is through Search Engines.” “4 out of every 5 Internet users say they use a Search Engine daily.” 80% of all Search Engine users say they stop looking for a site after the first 30 results.” Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized  Cost-effective advertising  Clear and measurable ROI  Operates under this assumption:  More (relevant) traffic + Good Conversions Rate Good Conversion rate More Sales/ Leads Relevant Traffic Brand Impression WHY SEO ?
  • 5. • Market Research • Keyword Research & Analysis • Meta Tags Generation • Web Site Architecture Assessment • Site / Content Optimization • Create Optimized Blogs (mini/micro site) • Social bookmark • Improve Keyword Ranking • Submit Website in Different Search Engines • Competitive Analysis • Directory Submissions • Link Popularity Campaign • Site Monitoring & Maintenance Organic Position Pay Per Click, Adwords, Paid Ads Others ACTIVITIES RELATED TO SEO
  • 6. Google Adwords helps promoting business by offering Paid / Sponsored Listing on google and number of other Search engines like Lycos, Netscape, etc ... Google Ad Words search are distributed across the web PPC Search Engine Marketing - Pay Per Click (PPC) •Traffic can be tapped immediately •One pays only for clicks, that is, people who view the page (or site) •Almost 90% of the search engine traffic can be tapped ADWORDS Links Exchange Program Banner Exchange / Advertising Paid Banners  Promotion through Newsletter Print Media  Pop-up Ads  Button Ads  Media Optimization  Video Optimization  Presentations OTHERS HELPERS IN SEO
  • 7. Social Media Marketing vs SEO Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Orkut, Flickr, Wikipedia and YouTube. SEO SMM Website & content based
  • 8. SMM Groups Google, Yahoo!, etc. (used for sharing content / info between group members) Blogging – Microsites Twitter (micro-blogging), blogger.com (google) (website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on ... Social Networking / Bookmarking sites Facebook, MySpace (MSN), Classmates, Friendster, Bebo, Orkut, Hi5 LinkedIn, Plaxo, Xing,Del.icio.us, blogmarks, dogear(Used to promote business between partners eg. CTO forms) Photo / Video sites (Free Options) Flickr (Yahoo’s photo sharing tool), Photo bucket , Picasa, YouTube(Can be used to promote any event or package.) Type of Social Media Marketing
  • 9. HOW WE DO IT FOR YOU ? How We Do It ?
  • 10. CLIENT TI Infotech ANSWERING THE SITUATION
  • 11. Requirement Gathering Analysis Objective Scope of WorkMethodology Tests ActivitiesDeliverables Results Live GLOBAL COMPLATE CYCLE FOR YOUR PROJECT @ T I Infotech
  • 12. Website Analysis Website Review Take help of this site http://websiteoptimization.com/services/analyze/ Competitor Analysis Current site positioning Total Back Links Pre Analysis Report Page Rank Index pages Position In Search Engines( Google & Yahoo) Pre Analysis Report NEXT PHASE ACTIVITIES IN SEO
  • 13. FROM CLIENT KEYWORDS CONTENT WRITING OPTIMIZATION Reason for SEO Client’s Expectation Clients Goal & targets Keyword List Keyword list Expansion Final Hit keywords Landing Page creation Keywords In content KEYWORDS ACTIVITIES IN SEO
  • 14. Optimization Updates Additions Navigation Plan Sitemap, XML, Txt, HTML, Robots, ROR, RSS Feeds, Google Analytics, Web Tools Page Content, tags, Alt Tags, Meta Tags, Int/Ext Links, Img tags, Heades, Titles etc Links and all page connect, Use keywords, Anchor tags-menu HTML, Content, link, scripts, Flash , language etc ON LINE OPTIMIZATION GLOBAL ACTIVITIES IN SEO
  • 15. Posting Creation Promotion Submission OFF LINE OPTIMIZATION RSS ARTICLES DIRECTORY DISCUSS FORUM BLOGS SOCIAL BOOKMARKING LINK EXCHANGE/HUB PAGE GLOBAL ACTIVITIES IN SEO
  • 16. LIVE RESULT OF OUR CLIENTS KEYWORD RESULTS ADWORDS
  • 17. STATS Google Reports REPORTS LIVE RESULT OF OUR CLIENTS
  • 18. LLINK EXCHANGE PAGE SPACE SELL WORK ON WEBSITES EXTRANET OCS ACCESS MONTHLY DEVELOPMENT Client
  • 19. SEO Based Design Development Content Optimization Internet Marketing SEO/ SMO/SMM Check Our Next slide PROGRESS VIA IM/SEO/SMO
  • 20. IMPLEMENTED / UNIMPLEMENTED
  • 21. Intro COMPLETELY NEW EFFORT
  • 22. Already liked it – Found know users on web •Read It •Like It •Comment it •Share It •Market It New User 500 Friends 100 Friends All Friends updated with like etc All profiles Liked prolife friend Already know page Marketing Implementation CONNECTIVITY WEB FACEBOOK
  • 23. RESULTS…….. EFFORTS GLOBAL Client
  • 24. Why us ? Best price-quality relation Robust technology/Planning Guarantee the ROI Client satisfaction Market Credibility Experience Business Knowledge Team / Consultants Support Team Long lasting Business Relation We Deliver Client Focus Market Compare WHY us
  • 25. THANKS FOR JOINING US INDIA EXI Solutions Pvt Ltd. A-6 Noida sector 10 UP 201301 Contact: 01204293907 Email- info@exisolutionsgroup.com Website: www.exisolutionsgroup.com KUWAIT EXI Solutions Pvt Ltd. Phone: 0096597133304 Email- info@exisolutionsgroup.com Website: www.exisolutionsgroup.com UNITED KINGDOM EXI Solutions Pvt Ltd. B-11, 3DJ, United Kingdom (UK) Contact: 01216619477 Email- info@exisolutionsgroup.com Website: www.exisolutionsgroup.com