Black Rock Has to Be Discovered…Buyers don’t search for homes in Bridgeport, so I help themdiscover Black Rock via:    My...
Black Rock Community Blog 30-70                                      Over 500visitors a                                sub...
Black Rock Homes for Sale Website                                                   Slide Show of Over 600                ...
Fairfield County Homes for Sale Blog412 viewersfor this post                                                        26 vie...
ActiveRain Blog                                Ranked #1 in                                  Fairfield                    ...
Sites are on top of Page 1 on Google Searches on Black Rock Real Estate
Facebook  1,108 fans andgrowing every day
Twitter
Linked In
Black Rock Road Show
PublicityI do public relations on behalf of Black Rock to keep it in the media and in a positive light.
Why List With Me? #1 in Black Rock - List and sell more homesthan any other agent in any firm in Black Rock(2007-present)...
My Qualifications REALTOR –held to higher standards of ethics andbehavior GRI –90 hours of intensive training in real es...
Voted #1 REALTOR – Best of Fairfield County in 2011
Marketing     Targeting and reaching the right buyersSelling Your Home                    Negotiations   Best price AND te...
A Sample of Sold Homes    Listed by Gail
155 Grovers Avenue                    $575,000        $550,000              List Price: $645,000 Sold Price: $633,000     ...
231 Balmforth             $575,000             Street                                   $550,000        List Price: $549,0...
340 Old Battery$550,000                 $575,000                                   Road              List Price: $549,900 ...
37 Beacon Street                   $575,000                $550,000           List Price: $1,790,000   Sold Price: $1,550,...
189 Ellsworth Street           List Price: $599,900   Sold Price: $590,000Multiple                                        ...
5 Thorne Place            List Price: $1,190,000   Sold Price: $1,100,000Only 5 of                                        ...
2011 & 2010 Sales in Black RockClose Date   Address                     Sale Price6/27/11      155 Grovers (SF)           ...
2009 Sales in Black RockClose Date   Address                        Sale Price11/6/09      37 Beacon (SF)                 ...
2008 Sales in Black RockClose Date   Address                        Sale Price3/26/08      189 Ellsworth (SF)             ...
2007 Sales in Black RockClose Date   Address                        Sale Price10/9/07      155 Brewster, PHS (CO)         ...
2005 & 2006 Sales in Black RockClose Date    Address                    Sale Price12/1/05       5 Thorne (SF)             ...
How I Will Market Your Home…
Black Rock Broker’s Open DayBuyer agents preview homes through broker inspections. I organize thebroker inspections for al...
BLACK ROCK BROKERS OPEN   Progressive Lunch & DrawingsTuesday, January 22 - 11 AM to 2 PM                380 Hilltop - $84...
Open Houses (Optional)1. Open houses rarely bring buyers. NARs latest Profile of Home Buyers andSellers concludes that mos...
e-MarketingE-mails of my new listings to…   85+ agents in Southport office.   700+ agents in Westport, Norwalk, Darien,   ...
Sent monthly to 500+subscribers of Black  Rock Real Estate     Newsletter
PublicityI am a key source for the Connecticut Post and New York Times for reporters who wantinformation about real estate...
Your Property Will be     Featured on theBlack Rock Community Blog
Your listingwill be featured – link to your    property     website
Black Rockblog attracts   viewersfrom all over  the world
Up 20% from 2010
1,237 from New                York City!Up 20% from 2010
Annual 8-page         Sent to Newsletter on     subscribers toBlack Rock real   Black Rock Real estate market     Estate e...
Your Property Will beFeatured in Social Media
Your Property Will be  Featured on the  ActiveRain Blog
Your listing   will be featured –link to your  property   website
Your Property Will Also Be        Featured onBlackRockHomesforSale.com
And on Thousands of Websites, Including:        Raveis             Zillow        Trulia             Geebo        Realtor  ...
Marketing Black RockIt is not enough to market your property, your listing agent mustmarket the Black Rock location as man...
Your Property  Brochure  Includes Community  Features
Marketing BridgeportIt is not enough to market Black Rock, your listing agent may need tosell potential buyers on the Brid...
Photographs Sell Homes High Dynamic Range    Photography
Sign Riders Lead Buyers toBlack Rock Homes for Sale via Smart Signs with QR Codes
Sign RidersMany buyers discover Black Rock by driving through it. The QR code allows abuyer with a smart phone to go direc...
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
Selling Your Black Rock CT Home
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Selling Your Black Rock CT Home

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Gail Robinson, REALTOR explains how she will market and sell your Black Rock Connecticut home

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Selling Your Black Rock CT Home

  1. 1. Black Rock Has to Be Discovered…Buyers don’t search for homes in Bridgeport, so I help themdiscover Black Rock via:  My Own Websites/Blogs  Local events (Black Rock Community Blog)  Local real estate (Black Rock Homes for Sale)  County real estate (Fairfield County Homes for Sale)  National real estate (ActiveRain)  Social Media – FaceBook, YouTube, Flickr, LinkedIn  Road Shows & Slide Shows – on Black Rock to agents/public  Publicity – on Black Rock with New York Times, and more
  2. 2. Black Rock Community Blog 30-70 Over 500visitors a subscribers to day Black Rock 65,000+ Communityvisitors to newsletter date Your listing will be featured – link to your property website
  3. 3. Black Rock Homes for Sale Website Slide Show of Over 600 Featuredvisitors per Homes month Over 500 Featured subscribers to Homes – Black RockExtensive Real EstatePhotos and Newsletter Details
  4. 4. Fairfield County Homes for Sale Blog412 viewersfor this post 26 viewers Tweeted the 100 post to others viewers clicked on my Black Rock site after reading post
  5. 5. ActiveRain Blog Ranked #1 in Fairfield County on ActiveRainActiveRainhas 200,000 membersMy blog is ranked inthe top 200 Your listing reaches thousands on this site
  6. 6. Sites are on top of Page 1 on Google Searches on Black Rock Real Estate
  7. 7. Facebook 1,108 fans andgrowing every day
  8. 8. Twitter
  9. 9. Linked In
  10. 10. Black Rock Road Show
  11. 11. PublicityI do public relations on behalf of Black Rock to keep it in the media and in a positive light.
  12. 12. Why List With Me? #1 in Black Rock - List and sell more homesthan any other agent in any firm in Black Rock(2007-present) – I specialize in Black Rock My Track Record – the homes I list often sellfaster and closer to list price than other agents My Proactive Approach brings Buyers –no other agent brings buyers to Black Rockthrough blogging, websites, socialmedia, road shows, and publicity
  13. 13. My Qualifications REALTOR –held to higher standards of ethics andbehavior GRI –90 hours of intensive training in real estatefundamentals e-PRO –certified Internet marketing expertise Raveis Exceptional Properties –luxuryproperties specialist
  14. 14. Voted #1 REALTOR – Best of Fairfield County in 2011
  15. 15. Marketing Targeting and reaching the right buyersSelling Your Home Negotiations Best price AND terms from qualified buyer My Role in Inspections Negotiating inspection items Contract Following up with attorneys Mortgage Following up on mortgage contingency Closing Final walk through day of closing
  16. 16. A Sample of Sold Homes Listed by Gail
  17. 17. 155 Grovers Avenue $575,000 $550,000 List Price: $645,000 Sold Price: $633,000 Featured in CT Post & Sold for NYT98% of list Buyer saw price the listing on FaceBook 2011
  18. 18. 231 Balmforth $575,000 Street $550,000 List Price: $549,000 Sold Price: $500,000Cash 49 DOMBuyer 2010
  19. 19. 340 Old Battery$550,000 $575,000 Road List Price: $549,900 Sold Price: $537,60098% of List Average Price sale is 95%Cash Buyer of list 2010
  20. 20. 37 Beacon Street $575,000 $550,000 List Price: $1,790,000 Sold Price: $1,550,000Featured in Highest NYT sale in Black Rock 5/2/09 in 2009 2009
  21. 21. 189 Ellsworth Street List Price: $599,900 Sold Price: $590,000Multiple Highestbids in sale on 2008 EllsworthBuyer’s EVERMarket 2008
  22. 22. 5 Thorne Place List Price: $1,190,000 Sold Price: $1,100,000Only 5 of Of the11 homes 5, this wasover $1M the highest sold in to List 2005 Price 2005
  23. 23. 2011 & 2010 Sales in Black RockClose Date Address Sale Price6/27/11 155 Grovers (SF) $ 633,0005/27/10 340 Old Battery (SF) $ 537,5009/13/10 231 Balmforth (SF) $ 500,00012/29/11 62 Prescott (SF) $ 238,0004/9/10 350 Grovers, 11A (CN) $ 230,0009/23/11 140 Midland (SF) $ 210,0005/27/11 350 Grovers, 1G (CN) $ 141,00012/28/11 92 Nash Ln, 4 (CO) $ 92,000
  24. 24. 2009 Sales in Black RockClose Date Address Sale Price11/6/09 37 Beacon (SF) $ 1,550,0006/8/09 380 Hilltop (SF) $ 563,5006/5/09 220 Balmforth (SF) $ 460,0007/15/09 50 Pearsall Way (SF) $ 413,0007/10/09 80 Ferris (SF) $ 265,0004/30/09 590 Brewster, 5 (CO) $ 150,000
  25. 25. 2008 Sales in Black RockClose Date Address Sale Price3/26/08 189 Ellsworth (SF) $590,00011/17/08 87 Seabright (SF) $575,0007/25/08 109 Brittin (SF) $321,5004/14/08 65 Scofield (3F) $270,0004/4/08 155 Brewster, 2J (CO) $195,0005/20/08 81 Nash, 5 (CO) $125,000
  26. 26. 2007 Sales in Black RockClose Date Address Sale Price10/9/07 155 Brewster, PHS (CO) $550,00010/2/07 6 Homestead (3F) $470,0009/7/07 94 Harborview (3F) $470,0005/23/07 496 Brewster (3F) $462,5001/26/07 269 Gilman (SF) $461,0008/15/07 120 Clarkson (SF) $414,5006/18/07 765 Brewster (3F) $397,4006/26/07 63 Wilson (2F) $301,0008/21/07 37 Haddon, #2 (CO) $159,00010/31/07 13 Nash, #5 (CO) $140,00011/30/07 67 Nash, #1 (CO) $135,0001/26/07 92 Rowsley, #5 (CO) $133,0004/26/07 75 Haddon #2 (CO ) $130,4009/5/07 554 Brewster, #1 (CO) $120,000
  27. 27. 2005 & 2006 Sales in Black RockClose Date Address Sale Price12/1/05 5 Thorne (SF) $1,100,0004/28/05 345 Old Battery (SF) $725,00010/12/06 625 Gilman (SF) $700,0005/22/06 195 Grovers (SF) $649,0006/16/06 48 Princeton (3F) $374,25011/15/05 36 Livingston (SF) $341,5502/1/06 350 Grovers , (CN) $274,5005/19/05 350 Grovers , 1V (CN) $229,0004/6/06 606 Brewster, 5 (CN) $166,5009/21/05 78 Rowsley St (CO) $139,000
  28. 28. How I Will Market Your Home…
  29. 29. Black Rock Broker’s Open DayBuyer agents preview homes through broker inspections. I organize thebroker inspections for all of Black Rock once a month to attract agents toBridgeport via gourmet lunches, drawings, and door prizes across all brokerfirms.I coordinate with the Greater Fairfield Board of Realtors to send out e-mail announcement to all of its members.
  30. 30. BLACK ROCK BROKERS OPEN Progressive Lunch & DrawingsTuesday, January 22 - 11 AM to 2 PM 380 Hilltop - $849,000 Tracey Kane, Raveis (dessert) 280 Grovers - $725,000 Tracey Kane, Raveis (chili) 98 Beacon - $699,900 John Kleps, Pitt/Sothebys 155 Brewster, 2B* - $499,000 Gail Robinson (raffle -Veuve Cliquot) 170 Midland - $455,000 Wayne Beach (raffle - bottle of wine) 60 Bywatyr - $415,000 Alan Hamilton, Raveis (salad) 141 Seaside - $439,000 Jeanette Dryburgh, Raveis (soup and more) 155 Brewster, 2J* - $199,000 Gail Robinson (raffle-- Veuve Cliquot)
  31. 31. Open Houses (Optional)1. Open houses rarely bring buyers. NARs latest Profile of Home Buyers andSellers concludes that most consumers who bought homes in rarely or neverattended an Open House. 90% of buyers preview their next home online and thenask their agents for an appointment to see it.2. Most people who attend open houses arent ready to purchase buyers. Thebuyers who go to open houses tend to be three to nine months from buying.Ready, willing and able buyers have agents who make appointments.3. Security -- theft of property, casing a home for a later burglary is becoming aserious concern. Need to lock away valuables of all kinds prior to Open House.
  32. 32. e-MarketingE-mails of my new listings to… 85+ agents in Southport office. 700+ agents in Westport, Norwalk, Darien, Greenwich, Trumbull, Stratford, & Wilton offices 300+ agents from other firms – who have listed, sold, or attended Black Rock Broker Opens
  33. 33. Sent monthly to 500+subscribers of Black Rock Real Estate Newsletter
  34. 34. PublicityI am a key source for the Connecticut Post and New York Times for reporters who wantinformation about real estate in Black Rock. My listings have been featured in: CONNECTICUT POST 155 Grovers Avenue Sold in 2011 for $633,000 189 Ellsworth Street Sold in 2008 for $590,000 5 Thorne Place Sold in 2005 for $1.1 million 29 Eames Boulevard Currently leased for $4,000/mo. 62 Prescott Street Sold for $238,000 NEW YORK TIMES 155 Grovers Avenue Sold in 2011 for $633,000 155 Brewster St, Penthouse Sold in 2007 for $550,000 350 Grovers Avenue, 12D Currently leased for $2,100/mo. 62 Prescott Street Sold for $238,000 35 Battery Park Drive Currently on the market for $1.2 million
  35. 35. Your Property Will be Featured on theBlack Rock Community Blog
  36. 36. Your listingwill be featured – link to your property website
  37. 37. Black Rockblog attracts viewersfrom all over the world
  38. 38. Up 20% from 2010
  39. 39. 1,237 from New York City!Up 20% from 2010
  40. 40. Annual 8-page Sent to Newsletter on subscribers toBlack Rock real Black Rock Real estate market Estate e-mails since 2005 (500+)
  41. 41. Your Property Will beFeatured in Social Media
  42. 42. Your Property Will be Featured on the ActiveRain Blog
  43. 43. Your listing will be featured –link to your property website
  44. 44. Your Property Will Also Be Featured onBlackRockHomesforSale.com
  45. 45. And on Thousands of Websites, Including: Raveis Zillow Trulia Geebo Realtor OLX Oodle, Backpage, Yahoo DotHomes HotPads CyberHomes Homes FrontDoor
  46. 46. Marketing Black RockIt is not enough to market your property, your listing agent mustmarket the Black Rock location as many potential buyers are not familiarwith the area. Many agents do not know how to market Black Rock, becausetheir focus is on other markets, such as Fairfield or Westport.For example, many agents may not know that the Bridgeport Education MasterPlan includes the addition of 7th & 8th grades for the Black Rock School orthe progress on the Fox Street pedestrian bridge to the Fairfield MetroTrain Station.
  47. 47. Your Property Brochure Includes Community Features
  48. 48. Marketing BridgeportIt is not enough to market Black Rock, your listing agent may need tosell potential buyers on the Bridgeport location as many potential buyersare aware of our city’s past problems, but not aware of Bridgeport’s futureprospects and signs of progress.I keep in touch with commercial real estate professionals and real estateinvestors to learn about commercial development prospects andprogress. I also stay in close contact with our legislators onSmartGrowth (regionalization) initiatives, which will lower property taxes.This is an important part of selling your property. Your buyers areinvesting in Bridgeport by purchasing a home here.
  49. 49. Photographs Sell Homes High Dynamic Range Photography
  50. 50. Sign Riders Lead Buyers toBlack Rock Homes for Sale via Smart Signs with QR Codes
  51. 51. Sign RidersMany buyers discover Black Rock by driving through it. The QR code allows abuyer with a smart phone to go directly to the Black Rock Homes for Sale websitewhere they will see a slide show of featured homes. Your home will be shown and theycan click on the photo for more information.I also get many phone calls from the sign riders. Not everyone has a smartphone, but smart buyers often decide that the agent with the most sign riders isprobably the neighborhood expert and the one that they should call.

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