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Gail Robinson, REALTOR, Selling Your Black Rock Connecticut Home, 2012

Gail Robinson, REALTOR, Selling Your Black Rock Connecticut Home, 2012

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  • 1. Black Rock Has to Be Discovered…Buyers don’t search for homes in Bridgeport, so I help themdiscover Black Rock via:  Websites/Blogs  Local events (Black Rock Community Blog)  Real estate (Black Rock Homes for Sale)  Blog posts (ActiveRain)  Social Media – FaceBook, YouTube, Flickr, LinkedIn  Road Shows & Slide Shows – on Black Rock to agents/public  Publicity – on Black Rock with New York Times, and more
  • 2. Why List With Me? #1 in Black Rock - List and sell more homesthan any other agent in any firm in Black Rock(2007-present) – I specialize in Black Rock My Track Record – the homes I list often sellfaster and closer to list price than other agents My Proactive Approach brings Buyers –who come from my blogging, websites, socialmedia, Page 1 on Google, and For Sale signs
  • 3. My Qualifications REALTOR –held to higher standards of ethics andbehavior GRI –90 hours of intensive training in real estatefundamentals e-PRO –certified Internet marketing expertise Raveis Exceptional Properties –luxuryproperties specialist
  • 4. Voted #1 REALTOR – Best of Fairfield County in 2011
  • 5. Marketing Targeting and reaching the right buyersSelling Your Home Negotiations Best price AND terms from qualified buyer My Role in Inspections Negotiating inspection items Contract Following up with attorneys Mortgage Following up on mortgage contingency Closing Final walk through day of closing
  • 6. A Sample of Sold Homes Listed by Gail
  • 7. 155 Grovers Avenue $575,000 $550,000 List Price: $645,000 Sold Price: $633,000 Featured in CT Post & Sold for NYT98% of list Buyer saw price the listing on FaceBook 2011
  • 8. 231 Balmforth $575,000 Street $550,000 List Price: $549,000 Sold Price: $500,000Cash 49 DOMBuyer 2010
  • 9. 340 Old Battery$550,000 $575,000 Road List Price: $549,900 Sold Price: $537,60098% of List Average Price sale is 95%Cash Buyer of list 2010
  • 10. 37 Beacon Street $575,000 $550,000 List Price: $1,790,000 Sold Price: $1,550,000Featured in Highest NYT sale in Black Rock 5/2/09 in 2009 2009
  • 11. 189 Ellsworth Street List Price: $599,900 Sold Price: $590,000Multiple Highestbids in sale on 2008 EllsworthBuyer’s EVERMarket 2008
  • 12. 5 Thorne Place List Price: $1,190,000 Sold Price: $1,100,000Only 5 of Of the 5,11 homes this wasover $1M the highest sold in to List 2005 Price 2005
  • 13. 2011 & 2010 Sales in Black RockClose Date Address Sale Price6/27/11 155 Grovers (SF) $ 633,0005/27/10 340 Old Battery (SF) $ 537,5009/13/10 231 Balmforth (SF) $ 500,00012/29/11 62 Prescott (SF) $ 238,0004/9/10 350 Grovers, 11A (CN) $ 230,0009/23/11 140 Midland (SF) $ 210,0005/27/11 350 Grovers, 1G (CN) $ 141,00012/28/11 92 Nash Ln, 4 (CO) $ 92,000
  • 14. 2009 Sales in Black RockClose Date Address Sale Price11/6/09 37 Beacon (SF) $ 1,550,0006/8/09 380 Hilltop (SF) $ 563,5006/5/09 220 Balmforth (SF) $ 460,0007/15/09 50 Pearsall Way (SF) $ 413,0007/10/09 80 Ferris (SF) $ 265,0004/30/09 590 Brewster, 5 (CO) $ 150,000
  • 15. 2008 Sales in Black RockClose Date Address Sale Price3/26/08 189 Ellsworth (SF) $590,00011/17/08 87 Seabright (SF) $575,0007/25/08 109 Brittin (SF) $321,5004/14/08 65 Scofield (3F) $270,0004/4/08 155 Brewster, 2J (CO) $195,0005/20/08 81 Nash, 5 (CO) $125,000
  • 16. 2007 Sales in Black RockClose Date Address Sale Price10/9/07 155 Brewster, PHS (CO) $550,00010/2/07 6 Homestead (3F) $470,0009/7/07 94 Harborview (3F) $470,0005/23/07 496 Brewster (3F) $462,5001/26/07 269 Gilman (SF) $461,0008/15/07 120 Clarkson (SF) $414,5006/18/07 765 Brewster (3F) $397,4006/26/07 63 Wilson (2F) $301,0008/21/07 37 Haddon, #2 (CO) $159,00010/31/07 13 Nash, #5 (CO) $140,00011/30/07 67 Nash, #1 (CO) $135,0001/26/07 92 Rowsley, #5 (CO) $133,0004/26/07 75 Haddon #2 (CO ) $130,4009/5/07 554 Brewster, #1 (CO) $120,000
  • 17. 2005 & 2006 Sales in Black RockClose Date Address Sale Price12/1/05 5 Thorne (SF) $1,100,0004/28/05 345 Old Battery (SF) $725,00010/12/06 625 Gilman (SF) $700,0005/22/06 195 Grovers (SF) $649,0006/16/06 48 Princeton (3F) $374,25011/15/05 36 Livingston (SF) $341,5502/1/06 350 Grovers , (CN) $274,5005/19/05 350 Grovers , 1V (CN) $229,0004/6/06 606 Brewster, 5 (CN) $166,5009/21/05 78 Rowsley St (CO) $139,000
  • 18. How I Will Market Your Home…
  • 19. Black Rock Broker’s Open DayBuyer agents preview homes through broker inspections. I organize thebroker inspections for all of Black Rock once a month to attract agents toBridgeport via gourmet lunches, drawings, and door prizes across all brokerfirms.I coordinate with the Greater Fairfield Board of Realtors to send out e-mail announcement to all of its members.
  • 20. BLACK ROCK BROKERS OPEN Progressive Lunch & DrawingsTuesday, January 22 - 11 AM to 2 PM 380 Hilltop - $849,000 Tracey Kane, Raveis (dessert) 280 Grovers - $725,000 Tracey Kane, Raveis (chili) 98 Beacon - $699,900 John Kleps, Pitt/Sothebys 155 Brewster, 2B* - $499,000 Gail Robinson (raffle -Veuve Cliquot) 170 Midland - $455,000 Wayne Beach (raffle - bottle of wine) 60 Bywatyr - $415,000 Alan Hamilton, Raveis (salad) 141 Seaside - $439,000 Jeanette Dryburgh, Raveis (soup and more) 155 Brewster, 2J* - $199,000 Gail Robinson (raffle-- Veuve Cliquot)
  • 21. Open Houses (Optional)1. Open houses rarely bring buyers. NARs latest Profile of Home Buyers andSellers concludes that most consumers who bought homes in rarely or neverattended an Open House. 90% of buyers preview their next home online and thenask their agents for an appointment to see it.2. Most people who attend open houses arent ready to purchase buyers. Thebuyers who go to open houses tend to be three to nine months from buying.Ready, willing and able buyers have agents who make appointments.3. Security -- theft of property, casing a home for a later burglary is becoming aserious concern. Need to lock away valuables of all kinds prior to Open House.
  • 22. e-MarketingE-mails of my new listings to… 85+ agents in Southport office. 700+ agents in Westport, Norwalk, Darien, Greenwich, Trumbull, Stratford, & Wilton offices 300+ agents from other firms – who have listed, sold, or attended Black Rock Broker Opens
  • 23. Sent monthly to 500+subscribers of Black Rock Real Estate Newsletter
  • 24. Media ContactsI am a key source for the Connecticut Post and New York Times for reporters who wantinformation about real estate in Black Rock. My listings have been featured in: CONNECTICUT POST 155 Grovers Avenue Sold in 2011 for $633,000 189 Ellsworth Street Sold in 2008 for $590,000 5 Thorne Place Sold in 2005 for $1.1 million 29 Eames Boulevard Currently leased for $4,000/mo. 62 Prescott Street Sold for $238,000 NEW YORK TIMES 155 Grovers Avenue Sold in 2011 for $633,000 155 Brewster St, Penthouse Sold in 2007 for $550,000 350 Grovers Avenue, 12D Currently leased for $2,100/mo. 62 Prescott Street Sold for $238,000 35 Battery Park Drive Currently on the market for $1.2 million
  • 25. Your Property Will be Featured on theBlack Rock Community Blog
  • 26. 30-70 visitors a day 65,000+ visitors to date Over 500 subscribers to newsletter Links to Your listingcommunity will be featured websites – link to your property website
  • 27. Page 1 on Google Searches
  • 28. Annual 8-page Sent to Newsletter on subscribers toBlack Rock real Black Rock Real estate market Estate e-mails since 2005 (500+)
  • 29. Black Rockblog attracts viewersfrom all over the world
  • 30. Up 20% from 2010
  • 31. 1,237 from New York City!Up 20% from 2010
  • 32. Your Property Will be Featured in Social Media
  • 33. 1,108 fans andgrowing more every day
  • 34. Your Property Will be Featured on the ActiveRain Blog
  • 35. Page 1 on Google Searches
  • 36. Ranked #1Real Estate Your listing Agent in will be Fairfield featured – link to yourCounty on propertyActiveRain website
  • 37. Your Property Will Also Be Featured onBlackRockHomesforSale.com
  • 38. And on Thousands of Websites, Including: Raveis Zillow Trulia Geebo Realtor OLX Oodle, Backpage, Yahoo DotHomes HotPads CyberHomes Homes FrontDoor
  • 39. Marketing Black RockIt is not enough to market your property, your listing agent mustmarket the Black Rock location as many potential buyers are not familiarwith the area. Many agents do not know how to market Black Rock, becausetheir focus is on other markets, such as Fairfield or Westport.For example, many agents may not know that the Bridgeport Education MasterPlan includes the addition of 7th & 8th grades for the Black Rock School orthe progress on the Fox Street pedestrian bridge to the Fairfield MetroTrain Station.
  • 40. Your Property Brochure Includes Community Features
  • 41. Marketing BridgeportIt is not enough to market Black Rock, your listing agent may need tosell potential buyers on the Bridgeport location as many potential buyersare aware of our city’s past problems, but not aware of Bridgeport’s futureprospects and signs of progress.I keep in touch with commercial real estate professionals and real estateinvestors to learn about commercial development prospects andprogress. I also stay in close contact with our legislators onSmartGrowth (regionalization) initiatives, which will lower property taxes.This is an important part of selling your property. Your buyers areinvesting in Bridgeport by purchasing a home here.
  • 42. Photographs Sell Homes High Dynamic Range Photography
  • 43. Sign Riders Bring BuyersSmart Signs with QR Codes
  • 44. Sign RidersMany buyers discover Black Rock by driving through it. The QR code allows abuyer with a smart phone to go directly to the Black Rock Homes for Sale websitewhere they will see a slide show of featured homes. Your home will be shown and theycan click on the photo for more information.I also get many phone calls from the sign riders. Not everyone has a smartphone, but smart buyers often decide that the agent with the most sign riders isprobably the neighborhood expert and the one that they should call.