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Social Media Legal Mashup - Key Strategies Every Business Should "Follow"
 

Social Media Legal Mashup - Key Strategies Every Business Should "Follow"

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Gunster Attorney Gaida Zirkelbach's Social Media Legal Mashup - Key Strategies Every Business Should "Follow"

Gunster Attorney Gaida Zirkelbach's Social Media Legal Mashup - Key Strategies Every Business Should "Follow"

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    Social Media Legal Mashup - Key Strategies Every Business Should "Follow" Social Media Legal Mashup - Key Strategies Every Business Should "Follow" Presentation Transcript

    • Information in this presentation is based on general principles of law and is intended for information purposes only. Use of this presentation does not create an attorney-client or any other relationship between the speakers and the user. Neither Gunster nor the speakers make any claim as to the comprehensiveness or accuracy of the information.
      Social Media/Legal MashUp
      Strategies Every Business Should “Follow”
    • This presentation and related information have been prepared by Gunster, Yoakley & Stewart, P.A. for information purposes only and do not constitute advertising, a solicitation, or legal advice. Such presentation, materials and information contained herein is not intended to create, and receipt thereof does not constitute formation of, and attorney-client relationship. The presentation, materials and information should not be relied upon for any purpose without seeking legal advice from a licensed attorney. The information contained in this presentation and related course materials is provided only as general information and may or may not reflect the most current legal developments; accordingly, this information is not promised or guaranteed to be correct or complete. Gunster, Yoakley & Stewart, P.A. expressly disclaims all liability in respect to actions taken or not taken based on any or all the contents of this presentation or related course materials and information.
    • “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
      - Wikipedia
    • Conversation
    • Legal
      Marketing
      PR
      Sales
      HR
      Customer Service
    • “The damage to United’s brand was undeniable.”– Ryan McCarthy, Huffington Post
      “…within four days of the song going online… the bad PR caused United Airlines’ stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million”– Chris Ayres, Times Online
    • HUGE
      FAST
      WILD
    • Siegal v. Kardashian
      "Dr. Siegal's Cookie Diet is falsely promoting that I'm on this diet. NOT TRUE! I would never do this unhealthy diet! I do Quick Trim!"
      "If this Dr. Siegal is lying about me being on this diet, what else are they lying about? Not cool!"
    • Defamation…
      It can happen to you.
    • Defamation…
      • Communications Decency Act
      • Employees and Endorsers
    • FTC Endorsement Guides…
      Advertisers are on the hook.
    • Gift cards for blogging
    • Adopt written policies
      Monitor compliance
    • DMCA…
      You want its “safe harbor.”
    • Viacom v. Google (YouTube)
      • Class action lawsuit
      • Transparency
    • Have Policies
    • Provide Training
    • Call Early
    • Browse-Wrap and Click-Wrap
    • Don’t Make It Yours
    • Don’t Ignore the DMCA
    • Monitor Use of Trademarks
    • Have a War Room
    • Questions?
    • Information in this presentation is based on general principles of law and is intended for information purposes only. Use of this presentation does not create an attorney-client or any other relationship between the speakers and the user. Neither Gunster nor the speakers make any claim as to the comprehensiveness or accuracy of the information.
      Social Media/Legal MashUp
      Strategies Every Business Should “Follow”
      Gaida Zirkelbach, Esq.
      Twitter: @gaida
      LinkedIn: /in/gaida