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  2. 2. INTRODUCTIONA multinational corporation (MNC) is trans national co-operation It can also be referred to as an international corporation
  3. 3.  The International Labor Organization (ILO) has defined an MNC as a corporation that has its management headquarters in one country, known as the home country, and operates in several other countries, known as host countries.
  4. 4. MARKET IMPERFECTIONS Market imperfections had been considered by Hymer as structural and caused by the deviations from perfect competition in the final product markets. The imperfections in markets are natural as the neoclassical assumptions like full knowledge and enforcement dont exist in real markets.
  5. 5. INTERNATIONAL POWER Tax competition Market withdrawal Lobbying Patents Government power
  6. 6. MICRO-MULTINATIONALS Enabled by Internet based communication tools, a new breed of multinational companies is growing in numbers. They are small businesses. Internet tools like Google,Yahoo,MSN,Ebay and Amazon make it easier for the micro-multinationals to reach potential customers in other countries.
  7. 7. SOME POSITIVE IMPACTS OF MULTINATIONALS Provides Employment Help to trade in international market Introduces with new products Improves financial status Foreign exchange gap is reduced Boosts up basic economic structure Natural resources are utilized Reduce technological gap
  8. 8. CRITICISM OF MULTINATIONALS Multinationals create false needs in consumers and have had a long history of interference in the policies of sovereign nation states. Anti-corporate protesters suggest that corporations answer only to shareholders, giving human rights and other issues almost no consideration.
  9. 9. IMPACT OF MNC’S ON DEVELOPING COUNTRIES Multinational corporations play an important role in globalization. Multinational corporations can have a powerful influence in international relations and local economies-  MNCs and Indian Industries  MNCs and agriculture  MNCs from social and moral viewpoint
  10. 10. DEVIL IN DISGUISE This being physical exploitation one strenuous dimension of MNC. It costs the nation a fortune in terms environment. Used as cheap Labour Long Hour Working
  11. 11. MULTINATIONAL COMPANIES IN INDIA Majority of Multinaltionals companies in India are from U.S but one can also find companies from other countries as well. Since the financial liberalization in the country in 1991, the number of multinational companies in India has increased noticeably.
  12. 12. DESTINATION INDIA The multinational companies in India represent a diversified portfolio of companies from different countries. Electronics giants like Samsung and LG Electronics from South Korea have already made a substantial impact on the Indian electronics market. Hyundai Motors has also done well in mid-segment car market in India.
  13. 13. REASON FOR MULTINATIONAL COMPANIES IN INDIA India is one of the fastest growing economy in the world. India has got a huge market. Government, nowadays, makes continuous efforts to attract foreign investments by relaxing many of its policies
  14. 14. REASONS WHY MNCS CONSIDERINDIA AS PREFERRED DESTINATION Huge market potential of the country FDI attractiveness Labor competitiveness Macro-economic stability
  15. 15. List of Multinational Companies in India British Petroleum Vodafone Ford Motors LG Samsung Hyundai Accenture Reebok Skoda Motors ABN Amro Bank Tata Motors
  16. 16. MNC CULTURE AND ITS IMPACT ON INDIAN CULTURAL DIVERSITY Changes have taken place not only in quality of life but also in the social architect of society. The main effect of spread of MNCs in the reason has taken a toll on family structure. The gap between poor and rich is increasing continuously. Youth leaves education in a midway and join MNCS. Increase in the voilence particularly against women.
  17. 17. MNC IMPACT ON INDIAN ECONOMY Many Indian firms have slowly and surely embarked on the global path and lead to the emergence of the Indian multinational companies. Indian businesses are acquiring companies’ abroad, becoming world-popular suppliers and are recruiting staff cutting across nationalities.
  18. 18.  Asian Paints is painting the world red, Tata is rolling out Indicas from Birmingham and Sundram Fasteners nails home the fact that the Indian company is an entity to be reckoned with.
  19. 19. MARKETING MIXES IN INSURANCE SECTOR1. Product2. Promotion3. Price4. Place5. People6. Physical Evidence7. Process 1. Flow of activities 2. Standardization 3. Customization
  20. 20. MARKET SEGMENTATION IN INSURANCE SERVICE In Insurance Services, the task of formulating the overall marketing strategy cannot be performed satisfactorily till market segmentation Insurance market segmentation is done on the basis of region. The main purpose of segmentation is to know the policyholder.
  21. 21. CHANGING ROLE OF MNC’s The business activity of the MNCs coupled with the introduction of education and availability of jobs affected the social organization profoundly. Focus on research. How the new multinationals are remaking the old. First, count your blessings. The world is bumpy.
  22. 22. MNCS & INDIAN RISK EXPOSURES Multinational corporations (MNC) perceive risk exposures to their business continuity in India more stringently and severely than an Indian entrepreneur would. Failure of logistics could delay information gathering, its processing and transmission The perceived risk of terrorism in India is a serious risk exposure. Continuous and long-drawn strife and tension between Pakistan and India
  23. 23. IMPACT OF MNC IN INDIA In the sector in which we were behind are computers, electronic goods which got the latest variety. In the fields like textiles we suffered because we have a strong base of that but the products are simple and not glamorous. Many items were reserved for small sector but we are seeing the entrance of foreign products in that field also. They are allowed to exploit our resources but our MNCs are not allowed to do that in other countries. Our people are making products at cheaper rate but they are not promoted at the large scale.
  24. 24. CONCLUSION Globalisation has intensified interdependence and competition between economies in the world market. Domestic economic developments are not determined entirely by domestic policies and market conditions. Rather, they are influenced by both domestic and international policies and economic conditions. MNCs can be helpful for developing countries only when they are kept under control. MNC’s hire large amount of talented youth that work like dogs all through the day.
  25. 25.  MNCs are definitely devils in disguise. Although there are huge benefits for the country as a whole but if you look at a holistic perspective your opinion will differ. MNC’s ultimately are culture vultures and are penetrating into the Indian family system and thereby making kids more independent at a very young age.
  26. 26. THANK YOU