Conceptualizing, marketing and executing IndiaFest ‘13
LetsIntern built & managed a forceful network of 300+ ‘IndiaFest Campus Managers’ recruited specifically with fest experience in colleges, from across 15 cities.
INDIA’s BIGGEST EVER YOUTH FESTIVAL!
2. Objective: Conceptualizing, marketing and executing IndiaFest ‘12
LetsIntern built & managed a forceful network of 300+
The LI
‘IndiaFest Campus Managers’ recruited specifically
Solution:
with fest experience in colleges, from across 15 cities.
Results: INDIA’s BIGGEST EVER YOUTH FESTIVAL!
3. Objectives:
EFFECTIVE PENETRATION INTO CAMPUS: Effective penetration of IndiaFest into colleges by building a
Peer to Peer Marketing channel (Highest on Effectiveness and Conversions)
CAMPUS MANAGER NETWORK: Building an exclusive and dynamic network of [v] Reps & IndiaFest
Campus Managers (CMs) across the targeted 12 Cities.
STRUCTURE: To conceptualize and structure IndiaFest 2012 including all events, Mini Indiafests and
Zonals.
UNIQUENESS: Ensuring Indiafest is an unique event (different from other fests)
MEASUREABLE MILESTONES: Generate Measurable Deliverables at each phase of the campaign
4. Campus Manager Programme:
Pan India Campus Manager Campaign designed for unique and unparalleled Youth
Brand Activation.
Key Aspect : Choosing the right influencer!
Who ?
•Active in college cultural fests, experience as organizing teams
•Aware of college ground reality
•Direct access inside colleges/classrooms
•Large social networks
•Proven leadership experience
5. PROFILES OF SAMPLE INTERNS SELECTED FOR THE PROJECT
Swapnil Ketan, SPIT, Mumbai
Sardar Patel Institute of Technology.
No of Friends on FB- 640
Debate Head of College
Risheeta Agarwal- St.Xavier’s, Mumbai.
No of Friends on FB- 870
Started an event management company
Esha Alvi, School of Fashion Technology, Pune
No of Friends on FB- 900+
Fashion Designer and Concuil Vice president
Aneesh Prasad, SRM, Chennai.
No of Friends on FB- 1100+
Photographer and Motion picture expert.
6. 300 such IndiaFest Interns appointed by LetsIntern across the
top 250 colleges to drive student and audience participation!
• Mumbai • Manipal • Kolkata
• Pune • Jaipur • Cochin
• Delhi • Chandigarh • Ludhiana
• Bangalore • Goa • Bhopal
• Chennai • Shillong
• Lucknow
• Hyderabad • Indore
• Bhubaneshwar
• Ahmedabad • Surat
7. On-campus Promotion
Content support
Digital Activation
Fest tie-ups
College Permissions
On-ground WoM
coordination Targeted approach
32 Events conceptualized Jury & artist management