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India’s largest Inter-collegiate festival
Supported By Title sponsor     Multiplex Sponsor Prize Sponsor
Objective:   Conceptualizing, marketing and executing IndiaFest ‘12

             LetsIntern built & managed a forceful network of 300+
The LI
             ‘IndiaFest Campus Managers’ recruited specifically
Solution:
             with fest experience in colleges, from across 15 cities.


Results:     INDIA’s BIGGEST EVER YOUTH FESTIVAL!
Objectives:
 EFFECTIVE PENETRATION INTO CAMPUS: Effective penetration of IndiaFest into colleges by building a
            Peer to Peer Marketing channel (Highest on Effectiveness and Conversions)



  CAMPUS MANAGER NETWORK: Building an exclusive and dynamic network of [v] Reps & IndiaFest
                 Campus Managers (CMs) across the targeted 12 Cities.



  STRUCTURE: To conceptualize and structure IndiaFest 2012 including all events, Mini Indiafests and
                                             Zonals.



          UNIQUENESS: Ensuring Indiafest is an unique event (different from other fests)




   MEASUREABLE MILESTONES: Generate Measurable Deliverables at each phase of the campaign
Campus Manager Programme:

 Pan India Campus Manager Campaign designed for unique and unparalleled Youth
 Brand Activation.


 Key Aspect : Choosing the right influencer!



Who ?

•Active in college cultural fests, experience as organizing teams
•Aware of college ground reality
•Direct access inside colleges/classrooms
•Large social networks
•Proven leadership experience
PROFILES OF SAMPLE INTERNS SELECTED FOR THE PROJECT

                                                            Swapnil Ketan, SPIT, Mumbai
                                                         Sardar Patel Institute of Technology.
                                                              No of Friends on FB- 640
                                                               Debate Head of College




Risheeta Agarwal- St.Xavier’s, Mumbai.
        No of Friends on FB- 870
Started an event management company




                                                                     Esha Alvi, School of Fashion Technology, Pune
                                                                                No of Friends on FB- 900+
                                                                      Fashion Designer and Concuil Vice president

                    Aneesh Prasad, SRM, Chennai.
                     No of Friends on FB- 1100+
               Photographer and Motion picture expert.
300 such IndiaFest Interns appointed by LetsIntern across the
    top 250 colleges to drive student and audience participation!

•    Mumbai            •   Manipal         •   Kolkata
•    Pune              •   Jaipur          •   Cochin
•    Delhi             •   Chandigarh      •   Ludhiana
•    Bangalore         •   Goa             •   Bhopal
•    Chennai           •   Shillong
                                           •   Lucknow
•    Hyderabad         •   Indore
                                           •   Bhubaneshwar
•    Ahmedabad         •   Surat
On-campus Promotion

   Content support
                       Digital Activation
Fest tie-ups
                                             College Permissions
On-ground            WoM
coordination                                Targeted approach

32 Events conceptualized                     Jury & artist management
Mini IndiaFests
                        60 Campus Managers ; 100+ Colleges
              DELHI
                        20 Events;   2800 Footfall.
                         Performances by Faridkot & Themclones



    MUMBAI
50 Campus Managers; 60+ Colleges
20 Events;   1700 Footfall.
 Performances by Faridkot & Bhayanak Maut
DELHI




MUMBAI
KOLKATA
                30 Campus Managers ; 25+ Colleges targeted
                18 Events; 1600 Footfall.
                Performances by Faridkot & Cassini’s Division



 CHENNAI
30 Campus Managers ; 18+ Colleges
19 Events;   2100 Footfall.
Performances by Molotov Cocktail & Reverse Polarity
KOLKATA


CHENNAI
Zonals:

• Guhwati
  10 Campus Managers; 10+ Colleges;
  7 Events; 500 Footfall.

• Pune
  - 20 Campus Managers; 21+ Colleges;
    16 Events; 950 Footfall.
• Chandigarh
  - 25 Campus Managers; 20+ Colleges;
    16 events; 850 Footfall.

• Goa
  - 47 Campus Managers; 15+ Colleges;
    6 events; 600 Footfall

• Bangalore
  - 10 Campus Managers; 15+ Colleges;
    15 Events; 500 Footfall
Case study by lets intern   [v] nokia indiafest
LetsIntern IndiaFest Interns

                                    CM's
70
60
50
40
30
20
10
 0
AUDIENCE FOOTFALL

3000

2500

2000                       Footfall

1500

1000

 500

   0
Goa Finale- 27th and 28th Jan 2012
2012
Goa Finale Facts & Figures:

No of Events : 30
Participants :1450
Footfall (audience) :14000+
Overall

                       Targets        Achieved
CM’s                   250            300

Footfall               6000           12000+

Registrations          1,00,000       86,000+

Participants           10,000         13,000 +

Zonal Events           80             125+

Competitions           20             30

Finale Participation   1000           1400+
and we retained Indiafest 2013
Thanking You




           For queries, reach us at
Rishabh Gupta : rishabh.gupta@letsintern.com
Pranay Swarup : pranay.swarup@letsintern.com

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Case study by lets intern [v] nokia indiafest

  • 1. India’s largest Inter-collegiate festival Supported By Title sponsor Multiplex Sponsor Prize Sponsor
  • 2. Objective: Conceptualizing, marketing and executing IndiaFest ‘12 LetsIntern built & managed a forceful network of 300+ The LI ‘IndiaFest Campus Managers’ recruited specifically Solution: with fest experience in colleges, from across 15 cities. Results: INDIA’s BIGGEST EVER YOUTH FESTIVAL!
  • 3. Objectives: EFFECTIVE PENETRATION INTO CAMPUS: Effective penetration of IndiaFest into colleges by building a Peer to Peer Marketing channel (Highest on Effectiveness and Conversions) CAMPUS MANAGER NETWORK: Building an exclusive and dynamic network of [v] Reps & IndiaFest Campus Managers (CMs) across the targeted 12 Cities. STRUCTURE: To conceptualize and structure IndiaFest 2012 including all events, Mini Indiafests and Zonals. UNIQUENESS: Ensuring Indiafest is an unique event (different from other fests) MEASUREABLE MILESTONES: Generate Measurable Deliverables at each phase of the campaign
  • 4. Campus Manager Programme: Pan India Campus Manager Campaign designed for unique and unparalleled Youth Brand Activation. Key Aspect : Choosing the right influencer! Who ? •Active in college cultural fests, experience as organizing teams •Aware of college ground reality •Direct access inside colleges/classrooms •Large social networks •Proven leadership experience
  • 5. PROFILES OF SAMPLE INTERNS SELECTED FOR THE PROJECT Swapnil Ketan, SPIT, Mumbai Sardar Patel Institute of Technology. No of Friends on FB- 640 Debate Head of College Risheeta Agarwal- St.Xavier’s, Mumbai. No of Friends on FB- 870 Started an event management company Esha Alvi, School of Fashion Technology, Pune No of Friends on FB- 900+ Fashion Designer and Concuil Vice president Aneesh Prasad, SRM, Chennai. No of Friends on FB- 1100+ Photographer and Motion picture expert.
  • 6. 300 such IndiaFest Interns appointed by LetsIntern across the top 250 colleges to drive student and audience participation! • Mumbai • Manipal • Kolkata • Pune • Jaipur • Cochin • Delhi • Chandigarh • Ludhiana • Bangalore • Goa • Bhopal • Chennai • Shillong • Lucknow • Hyderabad • Indore • Bhubaneshwar • Ahmedabad • Surat
  • 7. On-campus Promotion Content support Digital Activation Fest tie-ups College Permissions On-ground WoM coordination Targeted approach 32 Events conceptualized Jury & artist management
  • 8. Mini IndiaFests 60 Campus Managers ; 100+ Colleges DELHI 20 Events; 2800 Footfall. Performances by Faridkot & Themclones MUMBAI 50 Campus Managers; 60+ Colleges 20 Events; 1700 Footfall. Performances by Faridkot & Bhayanak Maut
  • 10. KOLKATA 30 Campus Managers ; 25+ Colleges targeted 18 Events; 1600 Footfall. Performances by Faridkot & Cassini’s Division CHENNAI 30 Campus Managers ; 18+ Colleges 19 Events; 2100 Footfall. Performances by Molotov Cocktail & Reverse Polarity
  • 12. Zonals: • Guhwati 10 Campus Managers; 10+ Colleges; 7 Events; 500 Footfall. • Pune - 20 Campus Managers; 21+ Colleges; 16 Events; 950 Footfall.
  • 13. • Chandigarh - 25 Campus Managers; 20+ Colleges; 16 events; 850 Footfall. • Goa - 47 Campus Managers; 15+ Colleges; 6 events; 600 Footfall • Bangalore - 10 Campus Managers; 15+ Colleges; 15 Events; 500 Footfall
  • 15. LetsIntern IndiaFest Interns CM's 70 60 50 40 30 20 10 0
  • 16. AUDIENCE FOOTFALL 3000 2500 2000 Footfall 1500 1000 500 0
  • 17. Goa Finale- 27th and 28th Jan 2012 2012
  • 18. Goa Finale Facts & Figures: No of Events : 30 Participants :1450 Footfall (audience) :14000+
  • 19. Overall Targets Achieved CM’s 250 300 Footfall 6000 12000+ Registrations 1,00,000 86,000+ Participants 10,000 13,000 + Zonal Events 80 125+ Competitions 20 30 Finale Participation 1000 1400+
  • 20. and we retained Indiafest 2013
  • 21. Thanking You For queries, reach us at Rishabh Gupta : rishabh.gupta@letsintern.com Pranay Swarup : pranay.swarup@letsintern.com