India’s largest Inter-collegiate festivalSupported By Title sponsor     Multiplex Sponsor Prize Sponsor
Objective:   Conceptualizing, marketing and executing IndiaFest ‘12             LetsIntern built & managed a forceful netw...
Objectives: EFFECTIVE PENETRATION INTO CAMPUS: Effective penetration of IndiaFest into colleges by building a            P...
Campus Manager Programme: Pan India Campus Manager Campaign designed for unique and unparalleled Youth Brand Activation. K...
PROFILES OF SAMPLE INTERNS SELECTED FOR THE PROJECT                                                            Swapnil Ket...
300 such IndiaFest Interns appointed by LetsIntern across the    top 250 colleges to drive student and audience participat...
On-campus Promotion   Content support                       Digital ActivationFest tie-ups                                ...
Mini IndiaFests                        60 Campus Managers ; 100+ Colleges              DELHI                        20 Eve...
DELHIMUMBAI
KOLKATA                30 Campus Managers ; 25+ Colleges targeted                18 Events; 1600 Footfall.                ...
KOLKATACHENNAI
Zonals:• Guhwati  10 Campus Managers; 10+ Colleges;  7 Events; 500 Footfall.• Pune  - 20 Campus Managers; 21+ Colleges;   ...
• Chandigarh  - 25 Campus Managers; 20+ Colleges;    16 events; 850 Footfall.• Goa  - 47 Campus Managers; 15+ Colleges;   ...
LetsIntern IndiaFest Interns                                    CMs70605040302010 0
AUDIENCE FOOTFALL300025002000                       Footfall15001000 500   0
Goa Finale- 27th and 28th Jan 20122012
Goa Finale Facts & Figures:No of Events : 30Participants :1450Footfall (audience) :14000+
Overall                       Targets        AchievedCM’s                   250            300Footfall               6000 ...
and we retained Indiafest 2013
Thanking You           For queries, reach us atRishabh Gupta : rishabh.gupta@letsintern.comPranay Swarup : pranay.swarup@l...
Case study by lets intern   [v] nokia indiafest
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Case study by lets intern [v] nokia indiafest

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Conceptualizing, marketing and executing IndiaFest ‘13
LetsIntern built & managed a forceful network of 300+ ‘IndiaFest Campus Managers’ recruited specifically with fest experience in colleges, from across 15 cities.
INDIA’s BIGGEST EVER YOUTH FESTIVAL!

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Case study by lets intern [v] nokia indiafest

  1. 1. India’s largest Inter-collegiate festivalSupported By Title sponsor Multiplex Sponsor Prize Sponsor
  2. 2. Objective: Conceptualizing, marketing and executing IndiaFest ‘12 LetsIntern built & managed a forceful network of 300+The LI ‘IndiaFest Campus Managers’ recruited specificallySolution: with fest experience in colleges, from across 15 cities.Results: INDIA’s BIGGEST EVER YOUTH FESTIVAL!
  3. 3. Objectives: EFFECTIVE PENETRATION INTO CAMPUS: Effective penetration of IndiaFest into colleges by building a Peer to Peer Marketing channel (Highest on Effectiveness and Conversions) CAMPUS MANAGER NETWORK: Building an exclusive and dynamic network of [v] Reps & IndiaFest Campus Managers (CMs) across the targeted 12 Cities. STRUCTURE: To conceptualize and structure IndiaFest 2012 including all events, Mini Indiafests and Zonals. UNIQUENESS: Ensuring Indiafest is an unique event (different from other fests) MEASUREABLE MILESTONES: Generate Measurable Deliverables at each phase of the campaign
  4. 4. Campus Manager Programme: Pan India Campus Manager Campaign designed for unique and unparalleled Youth Brand Activation. Key Aspect : Choosing the right influencer!Who ?•Active in college cultural fests, experience as organizing teams•Aware of college ground reality•Direct access inside colleges/classrooms•Large social networks•Proven leadership experience
  5. 5. PROFILES OF SAMPLE INTERNS SELECTED FOR THE PROJECT Swapnil Ketan, SPIT, Mumbai Sardar Patel Institute of Technology. No of Friends on FB- 640 Debate Head of CollegeRisheeta Agarwal- St.Xavier’s, Mumbai. No of Friends on FB- 870Started an event management company Esha Alvi, School of Fashion Technology, Pune No of Friends on FB- 900+ Fashion Designer and Concuil Vice president Aneesh Prasad, SRM, Chennai. No of Friends on FB- 1100+ Photographer and Motion picture expert.
  6. 6. 300 such IndiaFest Interns appointed by LetsIntern across the top 250 colleges to drive student and audience participation!• Mumbai • Manipal • Kolkata• Pune • Jaipur • Cochin• Delhi • Chandigarh • Ludhiana• Bangalore • Goa • Bhopal• Chennai • Shillong • Lucknow• Hyderabad • Indore • Bhubaneshwar• Ahmedabad • Surat
  7. 7. On-campus Promotion Content support Digital ActivationFest tie-ups College PermissionsOn-ground WoMcoordination Targeted approach32 Events conceptualized Jury & artist management
  8. 8. Mini IndiaFests 60 Campus Managers ; 100+ Colleges DELHI 20 Events; 2800 Footfall. Performances by Faridkot & Themclones MUMBAI50 Campus Managers; 60+ Colleges20 Events; 1700 Footfall. Performances by Faridkot & Bhayanak Maut
  9. 9. DELHIMUMBAI
  10. 10. KOLKATA 30 Campus Managers ; 25+ Colleges targeted 18 Events; 1600 Footfall. Performances by Faridkot & Cassini’s Division CHENNAI30 Campus Managers ; 18+ Colleges19 Events; 2100 Footfall.Performances by Molotov Cocktail & Reverse Polarity
  11. 11. KOLKATACHENNAI
  12. 12. Zonals:• Guhwati 10 Campus Managers; 10+ Colleges; 7 Events; 500 Footfall.• Pune - 20 Campus Managers; 21+ Colleges; 16 Events; 950 Footfall.
  13. 13. • Chandigarh - 25 Campus Managers; 20+ Colleges; 16 events; 850 Footfall.• Goa - 47 Campus Managers; 15+ Colleges; 6 events; 600 Footfall• Bangalore - 10 Campus Managers; 15+ Colleges; 15 Events; 500 Footfall
  14. 14. LetsIntern IndiaFest Interns CMs70605040302010 0
  15. 15. AUDIENCE FOOTFALL300025002000 Footfall15001000 500 0
  16. 16. Goa Finale- 27th and 28th Jan 20122012
  17. 17. Goa Finale Facts & Figures:No of Events : 30Participants :1450Footfall (audience) :14000+
  18. 18. Overall Targets AchievedCM’s 250 300Footfall 6000 12000+Registrations 1,00,000 86,000+Participants 10,000 13,000 +Zonal Events 80 125+Competitions 20 30Finale Participation 1000 1400+
  19. 19. and we retained Indiafest 2013
  20. 20. Thanking You For queries, reach us atRishabh Gupta : rishabh.gupta@letsintern.comPranay Swarup : pranay.swarup@letsintern.com
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