Promote ‘QS World Grad School Tour’ in Hyderabad, Pune, Mumbai & Delhi and ensure maximum participation of students wanting to pursure further education abroad at the fair from across colleges and courses.

1. Case Study
YOUTH:INK – Brand Engagement by Lets Intern
The leading organization for Masters & PhD applicants

2. OBJECTIVE
Promote ‘QS World Grad School Tour’
in Hyderabad, Pune, Mumbai & Delhi
and ensure maximum participation of
students wanting to pursure further
education abroad at the fair from
across colleges and courses.

3. APPROACH
• Influencer Interns hired as brand
ambassadors (exclusive and dynamic network
of QS tour promoters) in each city
• Delhi (12), Mumbai (12), Pune (12) and
Hyderabad (14) a total of 50 Ambassadors.
• Influencer profiles ( Age 18 -25 )
 College Contingent leaders
 Campus representatives
 Students prepairing for GMAT, EILTS and other
exams to go abroad and study.

4. SELECTION
• Leveraging the letsintern.com database and platform
Screenshot of
Internship
Posting as
‘Featured’
Application
form

5. PROGRAM
• The main objective was to create awarness about the program and brand
awarness for QS World Grad School Tour both in-campus and off-campus
and get maximum REGISTRATIONS across all 4 cities.
• Create Content for the brand and study trends of students willing to go
abroad and study.
• Sharing brand and product attributes for QS World School Tour, Key
elements and brand message with other benefits of attending there Fair like
: get a chance to win scholarship wirh $1.2million and much more.
• Using Social media as a firm platform to promote and generate
conversations on QS World Grad School Facebook page along with online
registrations and participation for the fair

6. Online promotion
Email blast to LetsIntern student database
Updates on youth
and college forums

7. Social media promotion via ambassadors

8. In-campus via ambassadors

9. In-campus promotion via ambassadors

10. In Campus via ambassadors

11. Fairs

12. RESULTS
Number of Registrations per city
400
359
300 302
200 205 225
Number of Registrations
100
0
Pune Hyderabadh Mumbai Delhi
• Brand recognition in all top colleges across all 4 cities by posters fliers mailers and
other marketing collaterals.
• Hundreds of registrations in all 4 cities contributing in making it the biggest QS
World Grad School Tour in India.
• And more…

13. Thanks!
If you want to build brand love among the youth
Get in touch..
Pranay Swarup: pranay.swarup@letsintern.com
Salman Noor: salman.noor@letsintern.com