FEEDING THE PLANET, ENERGY FOR LIFE
February 2014
Why Expo Milano 2015?
A Unique Event
Expo 2015, the largest world-wide event on
the theme of Food
it will address the challenges around food and...
An Extraordinary
Opportunity
For Tour Operators Worldwide
Expo 2015 will be an amazing, once in a lifetime experience whic...
When

Visitors

1 May – 31 Oct
2015

20 million

Theme on Food

Participants

Digital EXPO

Feeding the Planet,
Energy for...
Expo Milano 2015 Overview
Through the Years
Universal Expositions have contributed
significantly to the cultural, social and
technological evolution...
Human Progress
The legacies live far beyond the
Expositions
thus contributing in an important way to the
progress of human...
A Common Goal
To create a network and stimolate
collaboration
through a global neutral platform connecting
companies, visi...
Europe
(+Italy & SMOM)

35 Countries
0,7 billion Citizens

Middle East

14 Countries

Asia and Oceania

0,2 billion Citize...
The Exposition Site
For SIX MONTHS, it will host the Country
pavilions, thematic areas, clusters and open
spaces for cultu...
Children
Park

Biodiversity

Future Food
District
Pavillion
Zero

Thematic Areas
Exhibition spaces
to discover the Expo Mi...
Thematic Areas
Exhibition Spaces

Pavillion
Zero

Future Food
District

Children
Park

Introduction to the
Exhibition Site...
Clusters
Countries with a common theme
exhibit within the same architectural area,
whereby 80 Countries are grouped togeth...
Cluster

Bio-Mediterraneum
Health, Beauty and Harmony
Cluster

Cocoa
The Food of Gods
Cluster

Spices
The World of Spices
Cluster

Coffee
The Engine of Ideas
Cluster

Fruit & Legumes
The Perfect Diet
Cluster

Rice

Abundance and Security
Cluster

The Arid Zone
Agriculture and Nutrition
Cluster

Islands
The Sea and Food
Cluster

Cereals & Tubers
Old and New Crops
Legacy
A new global starting point
that will generate an in-depth understanding
about the Expo Milano 2015 theme and will ...
Opportunity
for Tourism
Italy + Food …
A match made in heaven!
Opportunity for Tourism

TOUR OPERATORS
to ADAPT EXISTING PACKAGES
to include Expo for added
once-in-a-lifetime value
Opportunity for Tourism

TOUR OPERATORS
to CREATE NEW OFFERS
using Expo as the driver
for new, ad-hoc packages
Tourism and Services Bundling

EXPO Ticket
+
Travel Services

+

+

Wine Tours
and
Gastronomical
Experiences

Accommodatio...
EXPO and Tourism

•

New tourism focused organisation: EXPLORA

•

Presence at global travel exhibitions with Italian
Stat...
Ticketing
Forecasted International Visitor Split

EUROPE

OUTSIDE EUROPE

3.3-4.4mln

2.7-3.6mln

Representative list of forecasted ...
Ticket Distribution
Approach
A capillary, horizontal approach
world-wide
Multiple channels
No exclusivity
Price Variations

Lenght of Visit

Type of Visitor

Single-day
Multi-day (2, 3)
Evening

Adult Child Family
Sr. Citizen

W...
Duration – 6 months / 184 days
Maximum site capacity/day
Average site occupancy/day

250,000
130,000

‘EXPO BY NIGHT’

OFF...
Premium Packages

Services may include:

SERVICES AND ‘EXPERIENCES’
OVER AND ABOVE
THE STANDARD TICKET:
Different offers a...
Ready, Get Set … GO !!
We are ready to move ahead quickly
Visit our website to find how to become an
Authorised Ticket Res...
Official Partners
expo2015.org
Expo 2015 Ticket Info - Group tickets available at www.gadis.it/expo
Expo 2015 Ticket Info - Group tickets available at www.gadis.it/expo
Expo 2015 Ticket Info - Group tickets available at www.gadis.it/expo
Expo 2015 Ticket Info - Group tickets available at www.gadis.it/expo
Expo 2015 Ticket Info - Group tickets available at www.gadis.it/expo
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Expo 2015 Ticket Info - Group tickets available at www.gadis.it/expo

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Details about ticketing during the World Exhibition 2015 in Milano are not easily available, therefore we are sharing this information as we received it.

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Expo 2015 Ticket Info - Group tickets available at www.gadis.it/expo

  1. 1. FEEDING THE PLANET, ENERGY FOR LIFE February 2014
  2. 2. Why Expo Milano 2015?
  3. 3. A Unique Event Expo 2015, the largest world-wide event on the theme of Food it will address the challenges around food and its supply, and also showcase all the aspects of food: the knowledge, the taste, the pleasure and its future sustainability
  4. 4. An Extraordinary Opportunity For Tour Operators Worldwide Expo 2015 will be an amazing, once in a lifetime experience which will attract all types of tourists. Italy, as a destination for a spectacular world event on food, is a match made in heaven
  5. 5. When Visitors 1 May – 31 Oct 2015 20 million Theme on Food Participants Digital EXPO Feeding the Planet, Energy for Life 130 Countries + 10 International Organizations Millions of users through digital Expo 2015
  6. 6. Expo Milano 2015 Overview
  7. 7. Through the Years Universal Expositions have contributed significantly to the cultural, social and technological evolution since the first Universal Exposition held in 1851
  8. 8. Human Progress The legacies live far beyond the Expositions thus contributing in an important way to the progress of humanity
  9. 9. A Common Goal To create a network and stimolate collaboration through a global neutral platform connecting companies, visitors, media, participant countries, scientific communities and non-profit organizations
  10. 10. Europe (+Italy & SMOM) 35 Countries 0,7 billion Citizens Middle East 14 Countries Asia and Oceania 0,2 billion Citizens 30 Countries 3,8 billion Citizens Africa 39 Countries 0,8 billion Citizens America 21 Countries 0,5 billion Citizens Worldwide Consensus 142 Official Participants: 139 Countries + The United Nations, CERN & EU (6,1 billion citizens: 87% of world population)
  11. 11. The Exposition Site For SIX MONTHS, it will host the Country pavilions, thematic areas, clusters and open spaces for cultural events and entertainment
  12. 12. Children Park Biodiversity Future Food District Pavillion Zero Thematic Areas Exhibition spaces to discover the Expo Milano 2015 theme through creative projects
  13. 13. Thematic Areas Exhibition Spaces Pavillion Zero Future Food District Children Park Introduction to the Exhibition Site guiding the visitors through the discovery of the Expo Milano 2015 theme A symbolic urban district presenting future trends on food distribution, purchase and consumption A specially equipped place for children and families offering also opportunities to play and learn Biodiversity An exhibition space reproducing the variety of life and the richness of the planet in a highlyattractive multiform landscape
  14. 14. Clusters Countries with a common theme exhibit within the same architectural area, whereby 80 Countries are grouped together, united by one common and representative theme
  15. 15. Cluster Bio-Mediterraneum Health, Beauty and Harmony
  16. 16. Cluster Cocoa The Food of Gods
  17. 17. Cluster Spices The World of Spices
  18. 18. Cluster Coffee The Engine of Ideas
  19. 19. Cluster Fruit & Legumes The Perfect Diet
  20. 20. Cluster Rice Abundance and Security
  21. 21. Cluster The Arid Zone Agriculture and Nutrition
  22. 22. Cluster Islands The Sea and Food
  23. 23. Cluster Cereals & Tubers Old and New Crops
  24. 24. Legacy A new global starting point that will generate an in-depth understanding about the Expo Milano 2015 theme and will leave a social legacy of initiatives and solutions going beyond 2015
  25. 25. Opportunity for Tourism Italy + Food … A match made in heaven!
  26. 26. Opportunity for Tourism TOUR OPERATORS to ADAPT EXISTING PACKAGES to include Expo for added once-in-a-lifetime value
  27. 27. Opportunity for Tourism TOUR OPERATORS to CREATE NEW OFFERS using Expo as the driver for new, ad-hoc packages
  28. 28. Tourism and Services Bundling EXPO Ticket + Travel Services + + Wine Tours and Gastronomical Experiences Accommodation + + City Tours Art & Music + + Business & Relax Sports Events + Shopping
  29. 29. EXPO and Tourism • New tourism focused organisation: EXPLORA • Presence at global travel exhibitions with Italian State Tourism Board (ENIT) • 2013 Expo Tourism Summit • Direct engagement of Tour Operators as Authorised Resellers
  30. 30. Ticketing
  31. 31. Forecasted International Visitor Split EUROPE OUTSIDE EUROPE 3.3-4.4mln 2.7-3.6mln Representative list of forecasted key markets Austria Croatia Denmark France Germany Great Britain The Netherlands Spain Switzerland Sweden Australia Brazil China Canada India Japan Russia South Korea United Arab Emirates USA
  32. 32. Ticket Distribution Approach A capillary, horizontal approach world-wide Multiple channels No exclusivity
  33. 33. Price Variations Lenght of Visit Type of Visitor Single-day Multi-day (2, 3) Evening Adult Child Family Sr. Citizen When you Visit Disabled etc. When ticket is Purchased Open: Any Day Calendar: Fixed Date Peak & non-Peak Days before Expo starts after Expo starts Free Children under 4 years old Companions of Disabled Visitors
  34. 34. Duration – 6 months / 184 days Maximum site capacity/day Average site occupancy/day 250,000 130,000 ‘EXPO BY NIGHT’ OFF-PEAK DAYS 2 June 2015 – 31 Oct 2015 Mondays & Tuesdays 5 days per week: Wed. to Sun. with the exception of: the first and last two weeks of Expo and 2 June (national holiday) Evening pass entrance : 18:30 (TBC) OPENING HOURS Mon. & Tues. : 9:00 to 20:30 Wed. to Sun. : 9:00 to 23:30
  35. 35. Premium Packages Services may include: SERVICES AND ‘EXPERIENCES’ OVER AND ABOVE THE STANDARD TICKET: Different offers at different price levels: i.e. Business, Gold, VIP Variants for: Participating Countries and Pavilions Partners Businesses Individual Customers •Welcoming services •Customised guided tours •Preferred booking •Reserved night shows •Lunch / Dinner •Wine tasting •Speedy transport •Fast track entry •Events outside Expo •Cultural site visits •Gastronomical experiences
  36. 36. Ready, Get Set … GO !! We are ready to move ahead quickly Visit our website to find how to become an Authorised Ticket Reseller Contact us: ticket.resales@expo2015.org Contractual engagement Go to market
  37. 37. Official Partners
  38. 38. expo2015.org
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