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SMO

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  • 1. EbusinessSocial Media Optimization
    Gabrielle Desroches
    Saluquia Gomes Neves
    April 8th 2010
  • 2. SMO
  • 3. LINKABILITY OPTIMIZATION
    Blog (RSS): create a travel blog dedicated to differents things:
    Events organized in our hotels (gourmet day, etc.)
    Green policy of the group
    A community with special benefits for members (eg. Better rates)
    E-Magazine
    News of the group (expansion projects)
    Pictures of the various hotels
  • 4. MAKE TAGGING AND BOOKMARKING EASY
    Metatags: Add more specific events in London (eg. Jamaica carnival)
    • Increase accessibility on social media page: when directly going from Grange Hotels website, easy to find Twitter account but when going from Twitter homepage, not possible
    • 5. Facebook: increase interaction with people
  • REWARD INBOUND LINK
    Add permanent links redirecting to our website on:
    appropriate travel community blogs, eg.
    Events pages for the city of London, eg.: Festivals, carnivals
    Museum websites in London
    As a reward, Grange Hotel group can advertise these events of travel comunity websites on its own website www.grangehotels.com (the group does it already for some events and attractions)
  • 6. HELP YOUR CONTENT TRAVEL
    Audio files to post to Youtube or radio websites:
    could be famous guests reviews on tape: « Hi this is xxx talking from the grange hotel london, it’s fantastic/fabulous… »
    Videos of special events at the hotel to post to Youtube or other websites
    Special events (eg: gourmet day, live music, etc.)
    Maps:
    Possibility to click on a link to Google Maps to find the itinerary from the hotel to an attraction
  • 7. ENCOURAGE THE MASHUP
    Allow Social Media users to take some of our content increases our visibility on Social Media Sites
    Availability of RSS Feeds to twitters and bloggers
  • 8. HOW TO MEASURE SMO?
    Number of members
    Members/guests comments
    Density of information and picture sharing on the net
    Visibility on other websites: Youtube
    Number of visitors
    Interaction on Social Media sites
  • 9. RELATIONSHIP BETWEEN FOLLOWERS AND INFLUENCERS
    Influencers are naturally valuable assets to SMO
    They can decide which Social Media platforms are worth following
    They help spread hotels’ messages further (example popular travel blogs in which hotels are mentioned)
    They may indicate upcoming trends because of their awareness, which would lead hotels to adapt their strategies
    Followers are an important asset too
    They build popularity around the influencers and strengthen their credibility
    A major shift in followers will show that the influencers have not fulfilled followers’ expectations time to rethink the strategy

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