• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Analyzing An Online Travel Agency
 

Analyzing An Online Travel Agency

on

  • 1,300 views

This is a short presentation of an online travel agency for my Hotel Business Online class

This is a short presentation of an online travel agency for my Hotel Business Online class

Statistics

Views

Total Views
1,300
Views on SlideShare
1,256
Embed Views
44

Actions

Likes
1
Downloads
32
Comments
0

3 Embeds 44

http://gabriellemba.blogspot.com 29
http://www.slideshare.net 14
http://www.gabriellemba.blogspot.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Analyzing An Online Travel Agency Analyzing An Online Travel Agency Presentation Transcript

    • ANALYZING AN ONLINE TRAVEL AGENCY
      www.luxurytravel.com
    • I- TARGETED CUSTOMERS
      Worldwide customers
      Higher purchasing power than average hotel customers
      Leisure travellers (i.e. Non-business trips)
      “sophisticated” customers who want to make the most of their trip
      Customers who are not looking at saving money or booking special deal packages
    • II- ONLINE CUSTOMER SERVICES OFFERED
      Searchinghotel rates and featured packages
      Redirectingcustomers to the hotels’ websites
      Bookingis made on hotels’ and partners’ websites
      « Concierge » section : enables the customers to get extra information on theirplanned trip : flight and train bookingwebsites, guided tours and sightseeingbookings, etc.
      « City Guide Tour » section : maps and information on the city + redirection to booking pages
      Possibility to sign up for the newsletter
    • III- HOW THE SERVICE DIFFERS FROM EXPEDIA
      1- Design of the website: Expedia is pratical / Luxury Travel is aesthetical:
    • EXPEDIA.COM
    • LUXURYTRAVEL.COM
    • 2- Focus: Expedia insists on deals and saving money / Luxury Travel on planning luxury trips
      3- Travel purpose: Expedia offers both leisure and business travel / Luxury Travel is just for leisure
      4- No reward programme for Luxury Travel unlike Expedia
    • IV- CUSTOMER COMMUNICATION METHODS
      Attention to graphic details: slow motion animated images and words
      Wording suggests well-being and relaxation
      Emphasis on buying exclusivity: carefully selected hotels and partners, i.e. not under 5 star accommodation
      Recurrent key words: “luxury”, “treat yourself”, “quality”, “exclusivity”, etc.
      Impression of tailor-made vacation
    • V- WHO ARE THE PARTNERS?
      The website teamed up with selected international hotels brands: Four Season, Grand Hyatt, InterContinental, Ritz-Carlton etc. and other partners: Venice Simplon Orient Express, France Afloat, etc.
      These partners are 5 star or above hotels and service providers
      Luxury Travel displays rates and packages, and gets a commission when customers book on the hotels’ or partners’ websites