Building & Optimizing Your LinkedIn Profile

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This presentation is a ten step guide to optimizing your personal LinkedIn profile. This presentation was developed for #WMAcademy, WeiserMazars' digital media training program.

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  • A new initiativeCompilation of training sessionsGoal: to help all of you become individual business developers and build your individual brand as well as the firm brandINTRODUCTIONS
  • 100 Amazing Social Media Statistics (Shea Bennett): www.mediabistro.com/alltwitter/100-social-media-stats_b33696Social Media Revolution (Erick Qualman): http://www.youtube.com/watch?v=QzZyUaQvpdchttp://secondmelody.com/wp-content/uploads/Grungy_Social_Media_Icons1-300x215.jpg
  • Building & Optimizing Your LinkedIn Profile

    1. 1. BUILDING & OPTIMIZING YOUR LINKEDIN PROFILE A #WMACADEMY TRAINING WeiserMazars LLP is an independent member firm of Mazars Group.
    2. 2. WELCOME TO #WMACADEMY #WMAcademy is a new resource for WeiserMazars employees. A compilation of social media, digital media, and marketing training sessions, #WMAcademy will help you master a variety of business development tools and build your professional brand. WeiserMazars LLP is an independent member firm of Mazars Group. 2
    3. 3. INTRODUCTION TO SOCIAL MEDIA WeiserMazars LLP is an independent member firm of Mazars Group.
    4. 4. W H AT I S S O C I A L M E D I A? DEFINITION Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. (Social Media Source: Wikipedia) P R E VA L E N C E • Each minute: • 60 new users join LinkedIn • 72 hours of video are uploaded to YouTube • 100,000 tweets are sent • 684,478 pieces of content are shared on Facebook • 2,000,000 queries are searched on Google • Years to reach 50 million users: • Radio: 38 years • TV: 13 years • Internet: 4 Years • iPod: 3 years • Facebook added 200 million users in less than a year WeiserMazars LLP is an independent member firm of Mazars Group. 4
    5. 5. W H AT I S S O C I A L M E D I A? IS SOCIAL MEDIA A FAD OR THE BIGGEST SHIFT SINCE THE INDUSTRIAL REVOLUTION? - Erik Qualman, Socialnomics WeiserMazars LLP is an independent member firm of Mazars Group. 5
    6. 6. BUILDING & OPTIMIZING YOUR LINKEDIN PROFILE WeiserMazars LLP is an independent member firm of Mazars Group.
    7. 7. THE BARE MINIMUM: A COMPLETE PROFILE 1. Professional photo 2. Headline with keywords 3. Complete summary 4. Skills & Expertise 5. Customized URL 6. Previous Experience 7. Education 8. Listing of Websites and Social Media 9. Industry and Alumni Groups 10. Quality Contacts WeiserMazars LLP is an independent member firm of Mazars Group. 7
    8. 8. PROFESSIONAL PHOTO • Puts a face to the name • 7x more likely to be clicked on • Instantly adds a finished look to profile DO WeiserMazars LLP is an independent member firm of Mazars Group. DO DON’T 8
    9. 9. HEADLINE WITH KEYWORDS • Using buzzwords improves “searchability” • Examples of great LinkedIn headlines at WeiserMazars: • • • • Partner, Media & Entertainment Group at WeiserMazars LLP Senior Manager, Audit and Attest, at WeiserMazars LLP Senior Manager advising manufacturing and distribution clients at WeiserMazars LLP Audit and Assurance | Financial Services Group | WeiserMazars LLP Your LinkedIn Headline WeiserMazars LLP is an independent member firm of Mazars Group. 9
    10. 10. COMPLETE SUMMARY • The “elevator speech” of LinkedIn • One of the first items people see What you do Value added WeiserMazars boilerplate WeiserMazars LLP is an independent member firm of Mazars Group. 10
    11. 11. SKILLS & EXPERTISE • Include your buzzwords • Increases “searchability” WeiserMazars LLP is an independent member firm of Mazars Group. 11
    12. 12. CUSTOMIZED URL • Neatens your profile • Shows off your social media savvy • Makes sharing the link to your profile easier versus WeiserMazars LLP is an independent member firm of Mazars Group. 12
    13. 13. PREVIOUS EXPERIENCE • Your online resume • Stay connected to your networks • Can include: • Job description • Job responsibilities • Accomplishments • Awards won • Recommendations WeiserMazars LLP is an independent member firm of Mazars Group. 13
    14. 14. E D U C AT I O N • Your online resume • Stay connected to your networks • Can include: • Degree received • Dates attended • Honors & Awards • Organizations WeiserMazars LLP is an independent member firm of Mazars Group. 14
    15. 15. LISTING OF WEBSITES AND SOCIAL MEDIA • Additional means of contacting you • Additional information on WeiserMazars • Primary and secondary email addresses WeiserMazars LLP is an independent member firm of Mazars Group. 15
    16. 16. INDUSTRY AND ALUMNI GROUPS • Professional forums • Keep updated on industry/alumni news • Option to participate in the discussion • Stay connected to existing industry/school connections • Discover new connections WeiserMazars LLP is an independent member firm of Mazars Group. 16
    17. 17. Q UA L I T Y C O N TAC T S • Quality over quantity • No need to accept people you don’t know • Ask yourself: “Would this person be able to introduce me to someone I’d like to know?” • “People You May Know” feature • “Webmail Importer” feature • “Export connections” feature Your connections WeiserMazars LLP is an independent member firm of Mazars Group. 17
    18. 18. YOUR DYNAMIC PROFILE CONGRATULATIONS, YOU HAVE A COMPLETE PROFILE! NOW WHAT? • Add additional sections offered by LinkedIn • Keep your profile updated as information changes • Take other #WMAcademy trainings! • How to Use LinkedIn for Business Development: how to learn from and add to the professional conversation, utilize Groups, find and contact new leads • Your Weekly LinkedIn Checklist: how to be a LinkedIn pro in 5 minutes a day WeiserMazars LLP is an independent member firm of Mazars Group. 18
    19. 19. CONTACT Gabrielle Chwazik-Gee Senior Marketing Associate (E) Gabrielle.Chwazik-Gee@weisermazars.com (LinkedIn) www.linkedin.com/in/gchwazikgee (Twitter) www.twitter.com/gchwazikgee

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