April, 2010 Sponsors: Friends of Piedmont Ave Library Piedmont Ave Neighborhood Improvement League

1. Piedmont Avenue Library
Community Meetings
April, 2010
Sponsors: Friends of Piedmont Ave Library
Piedmont Ave Neighborhood Improvement League
SUMMARY
• Tenant since March 1932
• Current Lease of $1.00 per month
• September 2009, Citibank sold property
• New Owner: Goodhue Property Investments
• Existing Lease expires October 2010
• New Lease of $4,250 per month; November 2010
• City Council has approved new 1-year lease &
1-year option.
• Funding beyond June 2011 to be addressed in FY 2011-13

2. Piedmont Avenue Library
Branch Profile
FY08‐09 General Branch Information
• Total Branch Cost: $467,960
• Personnel Cost: $418,030
• Non-personnel cost: $49,930
• Hours open: 2,061
• Cost/open hour: $227.05
• Reference questions: 15,424
Branch costs in this profile reflect budgeted, not actual figures. The Oakland Public Library had
numerous vacancies throughout the system during FY08-09, resulting in lower actual branch costs
than were budgeted.

3. Piedmont Avenue Library
Branch Profile
Demographics
• Service Area Population: 19,177
• Per capita income: $55,316
• Branch cost/resident: $24.40
• Branch visits (FY08-09): 185,033
• Visits/resident: 9.65
• Branch cost/visit: $2.53
Schools within 1 mile of branch
Public: 7 Charter: 1 Private: 7
Preschool: 8 Elementary: 9
Middle: 10 High school: 5

4. Piedmont Avenue Library
Branch Profile
Collection: 48,915 items
Collection by Item Type
Collection Highlights
Fiction (19,503)
Non-Fiction (23,376) • Non-fiction collection emphasizes
Audio (2,780) philosophy, history, poetry, and
Video (3,256) biography
• Branch houses largest LGBT
Collection by Target Age collection in the East Bay
• 102 periodical subscriptions
Child (18,993) • DVD collection focuses on TV
Young Adult (2,835) series, documentaries, and foreign
Adult (27,087) language

5. Piedmont Avenue Library
Branch Profile
Circulation FY 2008-09: 164,746
(4th Highest Circulation)
Circulation by item type
Books (107,922) FY08-09 Circulation Information
Audio (13,273)
Video (43,551) Circulation/FTE: 29,419
Circulation/hour: 79.93
Circulation by age Circulation/SF: 96.91
Turnover rate: 3.37
Child (55,788) % Systemwide circulation: 6.76%
Young Adult (7,565) Branch Cost/circulation: $2.84
Adult (101,393)

6. Piedmont Avenue Library
Branch Profile
Computer Statistics FY08-09
• Public use computers: 3
• Computer sessions: 8,880
• Hours used: 3,958
• % of available computer time used: 66.31%
• % of available booking sessions used: 89.32%

7. Piedmont Avenue Library
Branch Profile
Children’s Programs (FY08-09)
• No. programs: 250
• Staff programs: 237
• Guest performances: 13
• No. participants: 7,662
• Participants/program: 30.65
• Branch cost/program participant: $61.08
Programs by target age Participation by program type
• Pre-school: 76 • Pre-school: 2,998
• School-age: 116 • School-age: 1,453
• Family: 58 • Family: 3,211

8. Piedmont Avenue Library
Summary of Survey
Friends of Piedmont Ave Library
Piedmont Avenue Neighborhood
Improvement League (PANIL)
• Would you support a library on Broadway if funding was
available through Redevelopment?

9. Piedmont Avenue Library
Summary of Survey
Would you support a library on Broadway or MacArthur if
space/funding was available in the Kaiser complex?

10. Piedmont Avenue Library
Summary of Survey
Would you support a special tax assessment district (Mello-
Roos, similar to Rockridge Library district) to fund a new
library? This would increase taxes for every homeowner.

11. Piedmont Avenue Library
Summary of Survey
• Would you support a new library on a portion of the Key
Route parking lot – Howe Street between 40th and 41st
Streets? This could be a multi-storied structure

12. Piedmont Avenue Library
Summary of Survey
• The current library is within one block of Piedmont Avenue.
How far from Piedmont Avenue do you feel the library can
be placed and still enjoy community support?

13. Piedmont Avenue Library
Summary of Survey
• The current library is 1,700 SF. Is the size right?

14. Piedmont Avenue Library
Summary of Survey
• What is your preference for the next one to three years?

15. Piedmont Avenue Library
Options Discussion
Shorter Term
• Stay in Current Location & Pay Rent (~$51K/year)
• Move to Another Location & Pay Less Rent & Less Space
• Move into Portable Building: School or Parking Lot
• Lease: ~$21K/one time; ~$1500/month + tax
• Purchase: ~$102K + tax
• Close the Library
Longer Term
• Move closer to a Redevelopment Area

16. Piedmont Avenue Library
Options Discussion
Longer Term
Option 1
• Move closer to a Redevelopment Project Area
• Projects in these redevelopment areas can take advantage of tax
increment financing and other special powers
• Broadway/MacArthur Redevelopment Project Area
• Potential Location: Broadway & 41st
• Potential Location: Piedmont Ave & Broadway
• Potential Location: Broadway & MacArthur

17. Piedmont Avenue Library
Options Discussion
Library

18. Piedmont Avenue Library
Options Discussion
Longer Term, contd.
Option 1
Move the Library into a RDA
Broadway/MacArthur Redevelopment Area:
J. Mora Moss House, built 1864
Mosswood Park
Bought by Oakland, 1912
CA Historical Landmark
Carpenter Gothic Style Victorian Mansion

19. Piedmont Avenue Library
Options Discussion
Longer Term, contd.
Option 2
• Build a new Library or remodel a building
• Location: Key Route Parking Lot
• Options: Mello-Roos; Developer Multi-Use
Surface
Parking
Library
Under-building parking
Julia Morgan Bldg

20. Piedmont Avenue Library
Options Discussion
Longer Term, contd.
Option 2
• Build a new Library or remodel a building
• Possible: 3770 Piedmont Ave (Merritt Building)

21. Piedmont Avenue Library
Options Discussion
Longer Term, contd.
Option 2
• New Location: Where in neighborhood?
Taxing District
• Establish a Mello-Roos Taxing District to accomplish
above
• Mello_Roos establishes a special tax for authorized
purposes and bonds
• Based on $10M project costs; 25 year length of bond
• Piedmont Area only: Cost range: ~$55-$157/yr
• Piedmont Area & the City of Piedmont: Cost range:
~$43/yr-$91/yr
The above Mello-Roos estimates are dependent on final district boundaries being
established

22. Piedmont Avenue Library
Options Discussion
City of Piedmont Library Services
• 43% of City of Piedmont residents are OPL Cardholders
• Piedmont Checkouts in 2008-09: 88,000 items; only 3.61% of total circ
• On average, Piedmont cardholders checked out 18.24 items
compared to 11.17 items per Oakland cardholder
• City of Piedmont currently pays $355K to City of Oakland for library svcs

23. Piedmont Avenue Library
Options Discussion
COMMUNITY FEEDBACK