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The ABC of User Testing

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    Notes on slide 1



    Improve the product based on customer expectations.
    Put the branding and visual design in sync with the ergonomics.

    Better products sell more.
    A cumbersome and unpredictable sales prevents sales.
    A more usable checkout process reduces attrition.
    Visa ads with the cheque vs card payment.

    Improve the efficiency of your collaborators and clients.
    Decrease user acclimation time and errors.

    Reduce costs by including user needs early in the design.
    Avoid outstanding mistakes.



    Expensive. Lengthy.

    Efficient and fast.
    Not deep and relevant enough.


    Roll out multiple versions on a limited subset of the user base.
    Quantify the use and success of each version.


    Everyone is a lab rat. EVERYONE.
    “Show me!”
    Ask for the harsh critique.

    Some of the things that are obvious once explained may be very unintuitive.

    Find the problems that will occur every time the user tries the product.
    They make you look unprofessional.

    It’s easy with Google Analytics and other stats.

    It’s easy with Google Analytics and other stats.

    It’s easy with Google Analytics and other stats.

    It’s easy with Google Analytics and other stats.

    It’s easy with Google Analytics and other stats.

    It’s easy with Google Analytics and other stats.

    It’s easy with Google Analytics and other stats.

    It’s easy with Google Analytics and other stats.

    It’s easy with Google Analytics and other stats.

    List the steps you want to test, if you want to cover specific features.

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    The ABC of User Testing - Presentation Transcript

    1. The ABC of User Testing Organized design reality check, on a budget Gabriel Radic, March 3rd 2009 8points.com Wednesday, March 4, 2009
    2. Benefits Wednesday, March 4, 2009
    3. Better products. http://en.wikipedia.org/wiki/ File:Palm_Vx_Handheld.jpg Wednesday, March 4, 2009
    4. More sales. Gabriel Radic 12 bd. Desgranges, 92303 Sceaux Wednesday, March 4, 2009
    5. Increased productivity. Get Stuff Done. Wednesday, March 4, 2009
    6. Improve TTM and costs. http://flickr.com/photos/dnorman/113374512/ Bad Elevator Button Placement Wednesday, March 4, 2009
    7. Improve TTM and costs. http://flickr.com/photos/dnorman/113374512/ Bad Elevator Button Placement Wednesday, March 4, 2009
    8. Types of usability tests Wednesday, March 4, 2009
    9. Lab tests. http://flickr.com/photos/yandle/3231980616/ Brighton Uni Usability Lab Wednesday, March 4, 2009
    10. The Expert. Jakob Nielsen Wednesday, March 4, 2009
    11. Guerilla usability tests. http://flickr.com/photos/studholme/ 3098285290/ Practicing user testing Wednesday, March 4, 2009
    12. Parallel versions. Wednesday, March 4, 2009
    13. Roll your own Wednesday, March 4, 2009
    14. Undercover user tests. http://flickr.com/photos/sethw/381321976/ Ninja Wednesday, March 4, 2009
    15. Check user •BACKUP expectations. •WEB STORE ?! •RESTORE •SETTINGS Wednesday, March 4, 2009
    16. Recurring issues. http://flickr.com/photos/chatiryworld/ 2336481965/ Food cupboard Wednesday, March 4, 2009
    17. Recurring issues. http://flickr.com/photos/chatiryworld/ 2336481965/ Food cupboard Wednesday, March 4, 2009
    18. Parallel versions. Wednesday, March 4, 2009
    19. Download Parallel versions. Wednesday, March 4, 2009
    20. Parallel Free Trial! versions. Wednesday, March 4, 2009
    21. Parallel versions. Free Trial! Wednesday, March 4, 2009
    22. Parallel versions. Buy Now! Wednesday, March 4, 2009
    23. Parallel versions. Buy Now! Wednesday, March 4, 2009
    24. Script. http://flickr.com/photos/borkurdotnet/ 2392904394/ Coffee, sugar and spoon Wednesday, March 4, 2009
    25. Resources • Guerrilla usability, by Mary Deaton, 2001 articles.techrepublic.com.com/5100-10878_11-1044626.html • A Business Case for Usability, by John S. Rhodes, 2001 webword.com/moving/businesscase.htm • Usability Basics www.usability.gov/basics • Google Analytics and Webmaster Tools www.google.com/analytics www.google.com/webmasters/tools • User-friendly ecommerce sites: Amazon and Panic www.amazon.com www.panic.com Wednesday, March 4, 2009
    26. Q&A Wednesday, March 4, 2009

    + GabrielRadicGabrielRadic, 8 months ago

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    896 views, 3 favs, 2 embeds more stats

    Organize your design reality check on a budget.

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