The ABC of User Testing
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The ABC of User Testing

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Organize your design reality check on a budget.

Organize your design reality check on a budget.

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  • <br />
  • <br />
  • Improve the product based on customer expectations. <br /> Put the branding and visual design in sync with the ergonomics. <br /> <br />
  • Better products sell more. <br /> A cumbersome and unpredictable sales prevents sales. <br /> A more usable checkout process reduces attrition. <br /> Visa ads with the cheque vs card payment. <br />
  • Improve the efficiency of your collaborators and clients. <br /> Decrease user acclimation time and errors. <br /> <br />
  • Reduce costs by including user needs early in the design. <br /> Avoid outstanding mistakes. <br /> <br />
  • <br />
  • <br />
  • Expensive. Lengthy. <br /> <br />
  • Efficient and fast. <br /> Not deep and relevant enough. <br />
  • <br />
  • Roll out multiple versions on a limited subset of the user base. <br /> Quantify the use and success of each version. <br />
  • <br />
  • Everyone is a lab rat. EVERYONE. <br /> “Show me!” <br /> Ask for the harsh critique. <br />
  • Some of the things that are obvious once explained may be very unintuitive. <br /> <br />
  • Find the problems that will occur every time the user tries the product. <br /> They make you look unprofessional. <br /> <br />
  • It’s easy with Google Analytics and other stats. <br />
  • It’s easy with Google Analytics and other stats. <br />
  • It’s easy with Google Analytics and other stats. <br />
  • It’s easy with Google Analytics and other stats. <br />
  • It’s easy with Google Analytics and other stats. <br />
  • It’s easy with Google Analytics and other stats. <br />
  • It’s easy with Google Analytics and other stats. <br />
  • It’s easy with Google Analytics and other stats. <br />
  • It’s easy with Google Analytics and other stats. <br />
  • List the steps you want to test, if you want to cover specific features. <br /> <br />

The ABC of User Testing The ABC of User Testing Presentation Transcript

  • The ABC of User Testing Organized design reality check, on a budget Gabriel Radic, March 3rd 2009 8points.com Wednesday, March 4, 2009
  • Benefits Wednesday, March 4, 2009
  • Better products. http://en.wikipedia.org/wiki/ File:Palm_Vx_Handheld.jpg Wednesday, March 4, 2009
  • More sales. Gabriel Radic 12 bd. Desgranges, 92303 Sceaux Wednesday, March 4, 2009
  • Increased productivity. Get Stuff Done. Wednesday, March 4, 2009
  • Improve TTM and costs. http://flickr.com/photos/dnorman/113374512/ Bad Elevator Button Placement Wednesday, March 4, 2009
  • Improve TTM and costs. http://flickr.com/photos/dnorman/113374512/ Bad Elevator Button Placement Wednesday, March 4, 2009
  • Types of usability tests Wednesday, March 4, 2009
  • Lab tests. http://flickr.com/photos/yandle/3231980616/ Brighton Uni Usability Lab Wednesday, March 4, 2009
  • The Expert. Jakob Nielsen Wednesday, March 4, 2009
  • Guerilla usability tests. http://flickr.com/photos/studholme/ 3098285290/ Practicing user testing Wednesday, March 4, 2009
  • Parallel versions. Wednesday, March 4, 2009
  • Roll your own Wednesday, March 4, 2009
  • Undercover user tests. http://flickr.com/photos/sethw/381321976/ Ninja Wednesday, March 4, 2009
  • Check user •BACKUP expectations. •WEB STORE ?! •RESTORE •SETTINGS Wednesday, March 4, 2009
  • Recurring issues. http://flickr.com/photos/chatiryworld/ 2336481965/ Food cupboard Wednesday, March 4, 2009
  • Recurring issues. http://flickr.com/photos/chatiryworld/ 2336481965/ Food cupboard Wednesday, March 4, 2009
  • Parallel versions. Wednesday, March 4, 2009
  • Download Parallel versions. Wednesday, March 4, 2009
  • Parallel Free Trial! versions. Wednesday, March 4, 2009
  • Parallel versions. Free Trial! Wednesday, March 4, 2009
  • Parallel versions. Buy Now! Wednesday, March 4, 2009
  • Parallel versions. Buy Now! Wednesday, March 4, 2009
  • Script. http://flickr.com/photos/borkurdotnet/ 2392904394/ Coffee, sugar and spoon Wednesday, March 4, 2009
  • Resources • Guerrilla usability, by Mary Deaton, 2001 articles.techrepublic.com.com/5100-10878_11-1044626.html • A Business Case for Usability, by John S. Rhodes, 2001 webword.com/moving/businesscase.htm • Usability Basics www.usability.gov/basics • Google Analytics and Webmaster Tools www.google.com/analytics www.google.com/webmasters/tools • User-friendly ecommerce sites: Amazon and Panic www.amazon.com www.panic.com Wednesday, March 4, 2009
  • Q&A Wednesday, March 4, 2009