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The ABC of User Testing

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Organize your design reality check on a budget.

Organize your design reality check on a budget.

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  • Improve the product based on customer expectations.
    Put the branding and visual design in sync with the ergonomics.

  • Better products sell more.
    A cumbersome and unpredictable sales prevents sales.
    A more usable checkout process reduces attrition.
    Visa ads with the cheque vs card payment.
  • Improve the efficiency of your collaborators and clients.
    Decrease user acclimation time and errors.

  • Reduce costs by including user needs early in the design.
    Avoid outstanding mistakes.



  • Expensive. Lengthy.

  • Efficient and fast.
    Not deep and relevant enough.

  • Roll out multiple versions on a limited subset of the user base.
    Quantify the use and success of each version.

  • Everyone is a lab rat. EVERYONE.
    “Show me!”
    Ask for the harsh critique.
  • Some of the things that are obvious once explained may be very unintuitive.

  • Find the problems that will occur every time the user tries the product.
    They make you look unprofessional.

  • It’s easy with Google Analytics and other stats.
  • It’s easy with Google Analytics and other stats.
  • It’s easy with Google Analytics and other stats.
  • It’s easy with Google Analytics and other stats.
  • It’s easy with Google Analytics and other stats.
  • It’s easy with Google Analytics and other stats.
  • It’s easy with Google Analytics and other stats.
  • It’s easy with Google Analytics and other stats.
  • It’s easy with Google Analytics and other stats.
  • List the steps you want to test, if you want to cover specific features.

  • Transcript

    • 1. The ABC of User Testing Organized design reality check, on a budget Gabriel Radic, March 3rd 2009 8points.com Wednesday, March 4, 2009
    • 2. Benefits Wednesday, March 4, 2009
    • 3. Better products. http://en.wikipedia.org/wiki/ File:Palm_Vx_Handheld.jpg Wednesday, March 4, 2009
    • 4. More sales. Gabriel Radic 12 bd. Desgranges, 92303 Sceaux Wednesday, March 4, 2009
    • 5. Increased productivity. Get Stuff Done. Wednesday, March 4, 2009
    • 6. Improve TTM and costs. http://flickr.com/photos/dnorman/113374512/ Bad Elevator Button Placement Wednesday, March 4, 2009
    • 7. Improve TTM and costs. http://flickr.com/photos/dnorman/113374512/ Bad Elevator Button Placement Wednesday, March 4, 2009
    • 8. Types of usability tests Wednesday, March 4, 2009
    • 9. Lab tests. http://flickr.com/photos/yandle/3231980616/ Brighton Uni Usability Lab Wednesday, March 4, 2009
    • 10. The Expert. Jakob Nielsen Wednesday, March 4, 2009
    • 11. Guerilla usability tests. http://flickr.com/photos/studholme/ 3098285290/ Practicing user testing Wednesday, March 4, 2009
    • 12. Parallel versions. Wednesday, March 4, 2009
    • 13. Roll your own Wednesday, March 4, 2009
    • 14. Undercover user tests. http://flickr.com/photos/sethw/381321976/ Ninja Wednesday, March 4, 2009
    • 15. Check user •BACKUP expectations. •WEB STORE ?! •RESTORE •SETTINGS Wednesday, March 4, 2009
    • 16. Recurring issues. http://flickr.com/photos/chatiryworld/ 2336481965/ Food cupboard Wednesday, March 4, 2009
    • 17. Recurring issues. http://flickr.com/photos/chatiryworld/ 2336481965/ Food cupboard Wednesday, March 4, 2009
    • 18. Parallel versions. Wednesday, March 4, 2009
    • 19. Download Parallel versions. Wednesday, March 4, 2009
    • 20. Parallel Free Trial! versions. Wednesday, March 4, 2009
    • 21. Parallel versions. Free Trial! Wednesday, March 4, 2009
    • 22. Parallel versions. Buy Now! Wednesday, March 4, 2009
    • 23. Parallel versions. Buy Now! Wednesday, March 4, 2009
    • 24. Script. http://flickr.com/photos/borkurdotnet/ 2392904394/ Coffee, sugar and spoon Wednesday, March 4, 2009
    • 25. Resources • Guerrilla usability, by Mary Deaton, 2001 articles.techrepublic.com.com/5100-10878_11-1044626.html • A Business Case for Usability, by John S. Rhodes, 2001 webword.com/moving/businesscase.htm • Usability Basics www.usability.gov/basics • Google Analytics and Webmaster Tools www.google.com/analytics www.google.com/webmasters/tools • User-friendly ecommerce sites: Amazon and Panic www.amazon.com www.panic.com Wednesday, March 4, 2009
    • 26. Q&A Wednesday, March 4, 2009

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