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Convergence ofSuccess Principles and Personal           Branding                            Gabriel Lubale                ...
Opening Question       What is easy to       tell?       Success or Failure.2   Copyright © 2012 www.gabriellubale.com
Introduction - Jim Colins    •    Jim Colins has        been recognized by        Times as one of the        Authors of th...
Introduction - Dr. Stephen Covey     Dr. Stephen Covey,      passed on 16th July      2012 is one of      Leadership Guru...
Introduction - Dr. Stephen Covey and    Jim Colins       Dr Stephen talks about ―habits‖ and Jim       Colins talks about ...
Introduction - Dr. Stephen Covey and    Jim Colins … contd       With their frameworks, Dr. Stephen Covey       and Jim Co...
Introduction - Dr. Stephen Covey and    Jim Colins … contd       These Success Principles originate in all of the       Wo...
Success Principles
Dr. Stephen Covey’s process figure: success principles9   Copyright © 2012 www.gabriellubale.com
Principles of Success        Dr. Covey’s 7 Habits of Highly        Effective People        1. Be Proactive – This is about...
Principles of Success … contd        2. Begin With The End In Mind – This is        about consciously creating a mental ou...
Principles of Success … contd       3. Put First Things First – This is about       not holding yourself hostage to the   ...
Principles of Success … contd       4. Think Win-Win – This is a paradigm       shift from ―me‖ to ―we‖. It’s about having...
Principles of Success … contd       5. Seek First To Understand, Then To Be       Understood -This is a shift in how we li...
Principles of Success … contd       6. Synergize – Synergy is about       working together as a complimentary       team i...
Principles of Success … contd       7. Sharpen The Saw – Sharpening the saw is       about renewing ourselves in the four ...
Principles of Success … contd        The power of DR Covey’s framework        isn’t so much about the individual Habits   ...
Principles of Success … contd      The Maturity Continuum is based on the 3 levels of      maturity:      1. Dependence – ...
Principles of Success … contd      You can see from Dr. Covey’s visual framework      that Habits 1-3 (the personal work– ...
Jim Colin’s process figure: success principles20   Copyright © 2012 www.gabriellubale.com
Jim Colin’s flow Chart figure: success principles21   Copyright © 2012 www.gabriellubale.com
Principles of Success … contd       Jim Colin’s framework of Building a Great       organization from a Good one. His proc...
Principles of Success … contd        The Shared-values that drive these        Fundamental Principles are:        1. Perso...
In-put Principles of Success … contd       STAGE 1: DISCIPLINED PEOPLE       1. Level 5 Leadership - Level 5 leaders are  ...
In-put Principles of Success … contd       STAGE 2: DISCIPLINED THOUGHT       3. Confront the Brutal Facts—the Stockdale  ...
In-put Principles of Success … contd       STAGE 3: DISCIPLINED ACTION       5. Culture of Discipline - Disciplined people...
In-put Principles of Success … contd      STAGE 4: BUILDING GREATNESS TO      LAST       7. Clock Building, Not Time Telli...
In-put Principles of Success … contd      STAGE 4: BUILDING GREATNESS TO LAST ..      contd       8. Preserve the Core and...
Out-put Results of Success     1. Where are You and Your        organization on the        Journey From Good To        Gre...
Out-put Results of Success ..     contd       Whether you are CEO of Blue Chip       Company with Multi-Dollar Turnover, a...
Out-put Results of Success ..     contd     1. Delivers Superior Performance      In business, performance is defined by  ...
Out-put Results of Success ..     contd     2. Makes a Distinctive Impact      The organization makes such a       unique ...
Out-put Results of Success ..     contd     3. Achieves Lasting Endurance      The organization can deliver       exceptio...
End of Part I                            Questions and Comments34   Copyright © 2012 www.gabriellubale.com
Personal Branding
Stand out in a crowded     Marketplace     Professionalism:     Presence: Your Aura.     Polish: Refined, Social       ...
Avoid the ―kawa‖        Brands        that win        are brands        that stand        out!37   Copyright © 2012 www.ga...
Fake it till you make it      New position – apply for post with highest         qualification and experience.        Dr...
Can you resist the ping?                                              Having your phone                                   ...
Online branding      This is the way of       21st Century. How       do you do it? Post       articles, Guide       peop...
Be heard differently41   Copyright © 2012 www.gabriellubale.com
Be heard differently     • What is your elevator pitch?      Way of self-introduction. Create      the impression in first...
Be heard differently … contd        E.g. Sharpening the brains – Lecturer. Issuing        Passports to Nationals and Visas...
Non verbal communication 101          and body language44   Copyright © 2012 www.gabriellubale.com
Non verbal communication 101     and body language … contd     Smile.     Eye contact.     Handshake.45   Copyright © 2...
Facts and Tips        Power posing        … contd        2010 Harvard        University in        Research        revealed...
Facts and Tips       Power posing … contd       …. Holding ones body in "high-power" poses for short       time periods ca...
Facts and Tips48   Copyright © 2012 www.gabriellubale.com
Practice Bill Clinton’s          Charisma49   Copyright © 2012 www.gabriellubale.com
Facts and Tips … contd       Practice Bill Clinton’s Charisma       The Secret of Bill Clinton’s Charisma, Bill       Clin...
Facts and Tips … contd     • Emulate the Babies      (infants).Smile.     • Exposing the neck is assign      of surrender....
Business Networking Gifts      Compliment freely.      Don’t complain.      Be positive.      Magical words of courtes...
Dressing      Influence through what you       wear.      Bring the game to the table with       your attire. Look bette...
Dressing … contd      ―Dress        inappropriately        they remember        the dress.        Dress        impeccably...
Psychology of color       Colors speak loudly and clearly about your       business. But they give forth mixed messages.  ...
Psychology of color … contd      Red evokes aggressiveness,       passion, strength, vitality. In       business, it is g...
Psychology of color … contd      Green evokes tranquility, health, freshness. In       business, its deep tones convey st...
Psychology of color … contd      Black evokes                            White evokes        seriousness,               ...
Parting Shot!        ―It is not too melodramatic        to say that destiny hangs        on your brand‖. Barbara        Wa...
End of Part II                            Questions and Comments60   Copyright © 2012 www.gabriellubale.com
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Convergence of Success Principles and Personal Branding explained

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Men and also women have endeavored to make their lives on the Planet Earth better during their short span lasting about 3-4 decades and leave an improved environment for future generations. Management is one the oldest discipline as an Art and Science that was learned. Success principles Concepts are imparted under Leadership Area and Personal Branding is trained under Marketing. The two Concepts are connected since time immemorial. From the days of Confucius, Socrates, transcending most religious persuasions in the Small Flat World we live in to the present. Dr Stephen Covey and Jim Colins have simplified these Golden Ideas for you in 21st Century in their Bestseller Titles: The 7 Habits of Highly Effective People: powerful lessons in personal change and Good To Great: why some companies make the leap ....and others don't respectively. Study the slides to understand how you can make a dent on the Global Village.

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Transcript of "Convergence of Success Principles and Personal Branding explained"

  1. 1. Convergence ofSuccess Principles and Personal Branding Gabriel Lubale Phone: +254 726 934 441 E-mail: gabriellubale@yahoo.com Website: www.gabriellubale.comFirst Presentation to NEPAD Kenya Secretariat at Pangoni Beach Resort & SPA, Mtwapa Mombasa Kenya on Thursday 25th October 2012
  2. 2. Opening Question What is easy to tell? Success or Failure.2 Copyright © 2012 www.gabriellubale.com
  3. 3. Introduction - Jim Colins • Jim Colins has been recognized by Times as one of the Authors of the 25 Most Influential Business Management Books. The Books that changed the way we think about management.3 Copyright © 2012 www.gabriellubale.com
  4. 4. Introduction - Dr. Stephen Covey  Dr. Stephen Covey, passed on 16th July 2012 is one of Leadership Gurus of today.  His book the 7 Habits of Highly Effective People has sold over 15 million copies.  Other Contemporary Leadership Gurus whose ideas synchronize are John Maxwell, Tom Peters,4 Brian Tracy, Mackay Copyright © 2012 www.gabriellubale.com Harvey, Ken Blanchard,
  5. 5. Introduction - Dr. Stephen Covey and Jim Colins Dr Stephen talks about ―habits‖ and Jim Colins talks about ―Stages‖. Dr Stephen Covey’s and Jim Colins ideas are Leadership Concepts in Management Theory and Practice and on the hand Personal Branding is Marketing Management Concept. These bestseller authors of 21st Century help to explain Success Principles both from an individual level to organization level. Their ideas seem to merge and smoothly transition.5 Copyright © 2012 www.gabriellubale.com
  6. 6. Introduction - Dr. Stephen Covey and Jim Colins … contd With their frameworks, Dr. Stephen Covey and Jim Colins took a very complex set of idea’s, strategies, philosophies, behaviors and tactics and they simplified everything into an easy to understand ―road map‖ that can be understood and acted upon to achieve greater effectiveness in any endeavor. Whether it is a Personal or Corporate or Both.6 Copyright © 2012 www.gabriellubale.com
  7. 7. Introduction - Dr. Stephen Covey and Jim Colins … contd These Success Principles originate in all of the World’s Major Religions and also were articulated by other Early Scholars and Thinkers. For example Authors of Classic Self-Improvement Books: Acres of Diamond by Russell Conwell, As a Man thinketh by James Allen, Apology of Socrates by Plato, Art of War by Sun Tzu, The Communist Manifesto by Karl Marx, The Autobiography of Benjamin Franklin, How to Win friends and influence People by Dale Carnegie, The Meditations of Marcus Aurelius and Richest Man in Babylon by George Clason, Sayings of Confusion, Manual of Epictetus.7 Copyright © 2012 www.gabriellubale.com
  8. 8. Success Principles
  9. 9. Dr. Stephen Covey’s process figure: success principles9 Copyright © 2012 www.gabriellubale.com
  10. 10. Principles of Success Dr. Covey’s 7 Habits of Highly Effective People 1. Be Proactive – This is about not being reactive or blaming others, but understanding that we have the freedom to choose our actions that are based on values rather than external conditions. Principles of Personal Choice.10 Copyright © 2012 www.gabriellubale.com
  11. 11. Principles of Success … contd 2. Begin With The End In Mind – This is about consciously creating a mental outcome for your project. It’s about not just living day to day with no clear objective, but identifying and committing ourselves to a quantifiable outcome and the values and principles that will guide our decisions and actions. Principles of Personal Vision.11 Copyright © 2012 www.gabriellubale.com
  12. 12. Principles of Success … contd 3. Put First Things First – This is about not holding yourself hostage to the urgent agendas that surround you, but organizing and executing your activities around your most important priorities. It’s about living and being driven by the principles that you value the most. Principles of Integrity &12 Execution. Copyright © 2012 www.gabriellubale.com
  13. 13. Principles of Success … contd 4. Think Win-Win – This is a paradigm shift from ―me‖ to ―we‖. It’s about having a frame of mind that goes away from adversarial competition and goes toward mutual respect and mutual benefit in all interactions and negotiations. The Universal Law of Abundance in book The Secret by Rhonda Byrne. Principles13 of Mutual Benefit. Copyright © 2012 www.gabriellubale.com
  14. 14. Principles of Success … contd 5. Seek First To Understand, Then To Be Understood -This is a shift in how we listen to other people. It’s about going away from thinking about what our response is going to be when it’s our turn to talk and instead listening with the intent of truly understanding the other person’s point of view. And when we do that, speaking openly and being understood happens more naturally and14 Copyright © 2012Principles of Mutual Understanding. easily. www.gabriellubale.com
  15. 15. Principles of Success … contd 6. Synergize – Synergy is about working together as a complimentary team in solving problems, working out differences and seizing opportunities. It’s about using the strengths of some to compensate for the weaknesses of others in a way that you make individual weaknesses irrelevant.15 Principles of Creative Cooperation. Copyright © 2012 www.gabriellubale.com
  16. 16. Principles of Success … contd 7. Sharpen The Saw – Sharpening the saw is about renewing ourselves in the four basic area’s of life: physical, mental, spiritual and emotional. This is similar to the World Health Organization (WHO) definition of Healthy Person. Fitness in all Four Areas and not merely the absence of diseases. It’s the habit that increases our ability to live all the other habits effectively. Principles of Balanced Self-16 Renewal. Copyright © 2012 www.gabriellubale.com
  17. 17. Principles of Success … contd The power of DR Covey’s framework isn’t so much about the individual Habits as much as it’s about how the Habits relate to one another. And not only how they relate to one another, but how they pave the way for progressing through what Dr. Covey calls the ―Maturity Continuum―.17 Copyright © 2012 www.gabriellubale.com
  18. 18. Principles of Success … contd The Maturity Continuum is based on the 3 levels of maturity: 1. Dependence – The paradigm that we start out depending on others. Like a baby depends on his mother. 2. Independence – The paradigm that we make our own decisions and we take care of ourselves. 3 . Interdependence – The paradigm that WE can do things. That our capabilities and efforts working towards a common goal can great something greater18 Copyright © what we can do as individuals. than 2012 www.gabriellubale.com
  19. 19. Principles of Success … contd You can see from Dr. Covey’s visual framework that Habits 1-3 (the personal work– Private Victory ) that will help you get from Dependence to Independence. Habits 4-6 (the interpersonal work– Public Victory ) that will help you get from Independence to Interdependence. And as you can see Habit 7, Sharpening the Saw, encircles everything which represents that working on the first 6 Habits is a continual and never ending process. This Principle similar to the19 Copyright © 2012 www.gabriellubale.com flywheel in Jim Colin’s framework.
  20. 20. Jim Colin’s process figure: success principles20 Copyright © 2012 www.gabriellubale.com
  21. 21. Jim Colin’s flow Chart figure: success principles21 Copyright © 2012 www.gabriellubale.com
  22. 22. Principles of Success … contd Jim Colin’s framework of Building a Great organization from a Good one. His process has 4 Basic Stages and each Stage consists of 2 Fundamental Principles. The first model the transformation as a process of ― build up‖ followed by ―breakthrough‖. We can draw an analogy between the framework and a Jet taking-off on the run-way from the book Good to Great. Whereas the Second model depicts the Result- Based Management Framework in the Public22 Service from the Book Built to Last. Copyright © 2012 www.gabriellubale.com
  23. 23. Principles of Success … contd The Shared-values that drive these Fundamental Principles are: 1. Personal Humility 2. Professional Will.23 Copyright © 2012 www.gabriellubale.com
  24. 24. In-put Principles of Success … contd STAGE 1: DISCIPLINED PEOPLE 1. Level 5 Leadership - Level 5 leaders are ambitious first and foremost for the cause, the organization, the work—not themselves— and they have the fierce resolve to do whatever it takes to make good on that ambition. 2. First Who … Then What - Those who build great organizations make sure they have the right people on the bus, the wrong people off the bus, and the right people in the key seats before they figure out where to drive the bus. They always think first about ―who‖24 and then about what. Copyright © 2012 www.gabriellubale.com
  25. 25. In-put Principles of Success … contd STAGE 2: DISCIPLINED THOUGHT 3. Confront the Brutal Facts—the Stockdale Paradox - Retain unwavering faith that you can and will prevail in the end, regardless of the difficulties, and at the same time have the discipline to confront the most brutal facts of your current reality, whatever they might be. 4. The Hedgehog Concept - Greatness comes about by a series of good decisions consistent with a simple, coherent concept— a ―Hedgehog Concept.‖ The Hedgehog Concept is an operating model that reflects understanding of three intersecting circles: What you can be the best in the world at, What you are deeply passionate about, and What best drives25 Copyright © economic or resource engine. your 2012 www.gabriellubale.com
  26. 26. In-put Principles of Success … contd STAGE 3: DISCIPLINED ACTION 5. Culture of Discipline - Disciplined people who engage in disciplined thought and who take disciplined action—operating with freedom within a framework of responsibilities—this is the cornerstone of a culture that creates greatness. In a culture of discipline, people do not have ―jobs;‖ they have responsibilities. 6. The Flywheel - In building greatness, there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant heavy flywheel in one direction, turn upon turn, building momentum until a point of26 breakthrough, and beyond. Copyright © 2012 www.gabriellubale.com
  27. 27. In-put Principles of Success … contd STAGE 4: BUILDING GREATNESS TO LAST 7. Clock Building, Not Time Telling - Build an organization that can adapt through multiple generations of leaders; the exact opposite of being built around a single great leader, great idea or specific program. Build catalytic mechanisms to stimulate progress, rather than acting as a charismatic force of27 personality to drive progress. Copyright © 2012 www.gabriellubale.com
  28. 28. In-put Principles of Success … contd STAGE 4: BUILDING GREATNESS TO LAST .. contd 8. Preserve the Core and Stimulate Progress - Adherence to core values combined with a willingness to challenge and change everything except those core values—keeping clear the distinction between ―what we stand for‖ (which should never change) and ―how we do things‖ (which should never stop changing). Great companies have a purpose—a reason for being—that goes far beyond just making money, and they translate this purpose into BHAGs (Big Hairy28 Copyright © 2012 www.gabriellubale.com Audacious Goals) to stimulate progress.
  29. 29. Out-put Results of Success 1. Where are You and Your organization on the Journey From Good To Great? 2. How tell if you and your organization has attained29 Greatness? Copyright © 2012 www.gabriellubale.com
  30. 30. Out-put Results of Success .. contd Whether you are CEO of Blue Chip Company with Multi-Dollar Turnover, a middle level Manager or front desk Executive or an budding Entrepreneur just surviving. I would like remember you are in business first for yourself and then simultaneously for the organization that provides you the platform. Experience in the best teacher School of hard-knocks. Here is the check-list! Copyright © 2012 www.gabriellubale.com30
  31. 31. Out-put Results of Success .. contd 1. Delivers Superior Performance In business, performance is defined by financial returns and achievement of corporate purpose. The bottom-line: profits beyond what inherent economic conditions enables. In the social sectors, performance is defined by results and efficiency in delivering on the social mission.31 Copyright © 2012 www.gabriellubale.com
  32. 32. Out-put Results of Success .. contd 2. Makes a Distinctive Impact The organization makes such a unique contribution to the communities it touches and does its work with such unadulterated excellence that if it were to disappear, it would leave a hole that could not easily be filled by32 any other institution on the planet. Copyright © 2012 www.gabriellubale.com
  33. 33. Out-put Results of Success .. contd 3. Achieves Lasting Endurance The organization can deliver exceptional results over a long period of time, beyond any single leader, great idea, market cycle, or well-funded program. When hit with setbacks, it bounces back even stronger than before.33 Copyright © 2012 www.gabriellubale.com
  34. 34. End of Part I Questions and Comments34 Copyright © 2012 www.gabriellubale.com
  35. 35. Personal Branding
  36. 36. Stand out in a crowded Marketplace Professionalism: Presence: Your Aura. Polish: Refined, Social Graces etc36 Copyright © 2012 www.gabriellubale.com
  37. 37. Avoid the ―kawa‖ Brands that win are brands that stand out!37 Copyright © 2012 www.gabriellubale.com
  38. 38. Fake it till you make it  New position – apply for post with highest qualification and experience.  Dress like the big shot! Dress to impress.  Set deadlines that are ambitious. BHAG!  Become a CEO of your own career destiny.  Even successful people need to evolve their brand.  Are you authentic? You were born an original do not live to die a photocopy! Refuse to be your own shadow! Maintain your DNA. The pedigree!  Deliver consistently. Promise less and deliver more. Delight your customers. Wow! Them.38 Copyright © 2012 www.gabriellubale.com
  39. 39. Can you resist the ping? Having your phone before your client is considered rude. It means your calls are more important that your customer! Rem. TQM. Learn the phone etiquette. Switch off and keep it out of sight. When you talk, pick it with a smile and identify yourself. This is Gabriel Lubale. Can I help you? Thank you for calling39 Copyright © 2012 www.gabriellubale.com Gabriel Lubale. Speak to me or I am on-line.
  40. 40. Online branding  This is the way of 21st Century. How do you do it? Post articles, Guide people around, Pass information.  Do not use the photos of your pet. For example a dog, cat or other animal.  Visit a professional Photographer and take many shots to40 use. Copyright © 2012 www.gabriellubale.com
  41. 41. Be heard differently41 Copyright © 2012 www.gabriellubale.com
  42. 42. Be heard differently • What is your elevator pitch? Way of self-introduction. Create the impression in first 5 seconds. • Design your verbal business card. Speak like a diplomat. Know what can uttered!42 Copyright © 2012 www.gabriellubale.com
  43. 43. Be heard differently … contd E.g. Sharpening the brains – Lecturer. Issuing Passports to Nationals and Visas to Foreigner – Immigration Officer. Fighting poverty and ignorance among learners in Colleges – Lecturer and Facilitator. Improving the Social Capital – Motivational Speaker and Image Consultant. Note: People respond to Humor, Greed and Fear. Create a memorable first encounter. Avoid to say you are best but act as the best.43 Copyright © 2012 www.gabriellubale.com
  44. 44. Non verbal communication 101 and body language44 Copyright © 2012 www.gabriellubale.com
  45. 45. Non verbal communication 101 and body language … contd Smile. Eye contact. Handshake.45 Copyright © 2012 www.gabriellubale.com
  46. 46. Facts and Tips Power posing … contd 2010 Harvard University in Research revealed that…..46 Copyright © 2012 www.gabriellubale.com
  47. 47. Facts and Tips Power posing … contd …. Holding ones body in "high-power" poses for short time periods can summon an extra surge of power and sense of well-being when its needed . Stimulating the levels of two hormones impacts on our performance by either raising Testosterone hormone or lowering Cortisol hormone. Testosterone hormone is linked to power and dominance in animal and human Worlds. Cortisol hormone is the ―stress‖ hormone that can impair immune functioning, cause hypertension and memory loss. It has been observed that MBA Students who sat carelessly in lecture halls and took much space as possible got higher paying47 Copyright © 2012 www.gabriellubale.com jobs whereas the conservatives collected the
  48. 48. Facts and Tips48 Copyright © 2012 www.gabriellubale.com
  49. 49. Practice Bill Clinton’s Charisma49 Copyright © 2012 www.gabriellubale.com
  50. 50. Facts and Tips … contd Practice Bill Clinton’s Charisma The Secret of Bill Clinton’s Charisma, Bill Clinton is (in)famous for the charisma he exudes. Countless stories exist of complete strangers (and even people who despised Clinton) leaving a first encounter with him feeling like they’ve known him for years. You can enhance your charisma skills by doing the following three things: 1. Practice Brief Eye Contact With Strangers. 2. Master the Art of Personal Space.50 Copyright © 2012 www.gabriellubale.com 3. Practice Being Present.
  51. 51. Facts and Tips … contd • Emulate the Babies (infants).Smile. • Exposing the neck is assign of surrender. Avoid this. Look straight-forward like a telescope or a soldier marching or Guard of Honor51 Copyright © 2012 www.gabriellubale.com Parade!
  52. 52. Business Networking Gifts  Compliment freely.  Don’t complain.  Be positive.  Magical words of courtesy. Please, Sorry, Thank you, Excuse me.  Eat and drink professionally. Good table manners. How to52 use cutlery. Copyright © 2012 www.gabriellubale.com
  53. 53. Dressing  Influence through what you wear.  Bring the game to the table with your attire. Look better than your clients.  They want and expect to see you successful. You deserve53 their money. They will be happy Copyright © 2012 www.gabriellubale.com
  54. 54. Dressing … contd  ―Dress inappropriately they remember the dress. Dress impeccably and they remember the woman‖54 Gabrielle Coco Copyright © 2012 www.gabriellubale.com
  55. 55. Psychology of color Colors speak loudly and clearly about your business. But they give forth mixed messages. You need to know well the hidden language of color -- and know that colors speak louder than words. They stimulate emotions, excite, impress, entertain, persuade. They generate negative reactions if you dont understand them. Lasting impressions are made within 90 seconds and color accounts for 60 percent of the acceptance or rejection. So dont select the colors you love. Instead consider their meaning to prospects. Here is what colors mean to people in their55 emotions and in a business context. Copyright © 2012 www.gabriellubale.com
  56. 56. Psychology of color … contd  Red evokes aggressiveness, passion, strength, vitality. In business, it is great for accents and boldness, stimulates appetites, is associated with debt.  Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.  Yellow evokes positivity, sunshine and cowardice. In business, it appeals to intellectuals and is excellent56 for accenting things. Too Copyright © 2012 www.gabriellubale.com much is unnerving.
  57. 57. Psychology of color … contd  Green evokes tranquility, health, freshness. In business, its deep tones convey status and wealth; its pale tones are soothing.  Purple evokes sophistication, spirituality, expensiveness, royalty and mystery. In business, its right for upscale and artistic audiences.  Orange evokes fun, cheeriness, warm exuberance. In business, its great to highlight information in graphs and on charts.57 Copyright © 2012 www.gabriellubale.com
  58. 58. Psychology of color … contd  Black evokes  White evokes seriousness, purity, distinctiveness, truthfulness, boldness and being being classic. In contemporary and business, it refined. In creates drama business, it and is often a fine enlivens dark background color. colors and can be Copyright © 2012 www.gabriellubale.com refreshing or58 sterile.
  59. 59. Parting Shot! ―It is not too melodramatic to say that destiny hangs on your brand‖. Barbara Water Walters. Can you connect the dots Success Principles and59 Personal Branding? Copyright © 2012 www.gabriellubale.com
  60. 60. End of Part II Questions and Comments60 Copyright © 2012 www.gabriellubale.com

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