SEO for Not-for-Profits
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

SEO for Not-for-Profits

  • 523 views
Uploaded on

Week 5 - Lecture Content from the eBusiness unit at The University of Western Australia. ...

Week 5 - Lecture Content from the eBusiness unit at The University of Western Australia.

Approach of SEO towards its use and importance for Not-for-Profit Organizations.

More details on www.e-npo.info

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
523
On Slideshare
523
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SEO for NPOs www.e-npo.info
  • 2. Video 1 - Internet Access for the Blind (CBS News)
    • http.//www.youtube.com/watch?v=MnCcPrl8HgI&feature=related
    • Comment: How hard is it to people with visual disabilities to navigate websites and how it relates to SEO?
    • Why is it related to SEO?
    • Screen readers read pages out loud, but what exactly do they read?
  • 3. Video 1 - Internet Access for the Blind (CBS News)
    • Comment: How hard is it to people with visual disabilities to navigate websites and how it relates to SEO?
    • Tips:
    • Good use of alternative tags (image, link, meta) and Headings
    • Good written content, clear and concise
    • Test http://webanywhere.cs.washington.edu/wa.php and see how it reads any website (ask students to choose a fancy one).
  • 4. Integrate skills
    • Previous: Usability | Now: SEO | Next: SEM | Plus: Communications
    • Skills have to be integrated
    • Usability : Functionality, identify issues and needs, easy to use.
    • SEO : Prepared to receive, more relevant and complete information.
    • SEM : Bringing more people, advertisement.
    • Communications : Effect on people, absorption of content, relevance.
  • 5. Integrate skills
    • Previous: Usability | Now: SEO | Next: SEM | Plus: Communications
    • Caution!
    • More people may come to the website, but they might be unable to use it properly.
    • Content doesn’t work, lack of informative tags, exaggerated use of images and flash, navigation is not clear.
  • 6. Integrate skills
    • Previous: Usability | Now: SEO | Next: SEM | Plus: Communications
    • SEO vs SEM
    • SEO tries to “improve website organic rankings”
    • SEM aims for additional traffic/visibility.
    • Only 40% distinguish organic results from paid (SEOMoz 2010)
  • 7. Integrate skills
    • Previous: Usability | Now: SEO | Next: SEM | Plus: Communications
    • Others...
    • YouTube can be used as an extension for SEO, using content and links for your website. So may the other skills: E.g. Social Media (creating links, increasing traffic, etc).
    • Communications and copy writing are important, use relevant content, common vocabulary and well distributed keywords.
  • 8. Benefits of SEO for NPOs
    • Increase organic search presence, possibility of increasing number of visitors, branding.
    • Improve usability and accessibility for users.
    • Offline benefits.
    • E.g. Good Sammy’s www.options.org.au  on WebAnywhere, if people with visual disabilities are looking for jobs.
  • 9. EXERCISE – Using www.websitegrader.com
    • 10min Testing + 15min Discussion
    • Check any website URL’s grade
    • Who got the higher grade in the room?
    • What do the websites have do to get that higher grade?
    • Any fancy tactics?
    • How can you assess and use it to your organization’s favour?
  • 10. Tech time: Video 2 - How Search Works
    • http.//www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded
    • The SEARCH ENGINES:
    • What do they analyse?
    • Ranks
    • How well your website can go?
  • 11. SEO Talks
    • Adil Alsami - the technical SEO world
    • Numbers and specifics
    • Eye motion studies
    • Tips and How-to’s
  • 12. Hat Colours
    • White Hat for Humans vs Black Hat for SE’s
    • Benefits on short and long runs
    • Integrity and penalties
  • 13. Wrap Up
    • Accessibility x Technical SEO
    • In groups of 2-4 come up with answers/discussion points for:
    • If you do it for the benefit of most people, you will automatically be rewarded.
    • If you do not understand why, you may still apply techniques.
    • If you care about accessibility, you will have a good SEO implemented; if you have SEO you not necessarily have accessibility/usability.
    • Anyway, even Google says: do it for your users, not for engines...