By Last Rose Studios Inc.
Social Media
Picking the right Social Media channel and what you
should be posting
By Last Rose ...
By Last Rose Studios Inc.
Important Note!
You don’t have to be on, or active in a
particular social network to make your c...
By Last Rose Studios Inc.
Overview of the MAIN
Social Networks
Facebook, Youtube, Twitter, Google+,
LinkedIn, Pinterest
By Last Rose Studios Inc.
Facebook
• Facebook is currently the largest social media network.
• An average of 3.2 billion c...
By Last Rose Studios Inc.
Youtube
• YouTube is the largest video network.
• Is considered to be the second largest search ...
By Last Rose Studios Inc.
Twitter
• Third largest social network
• Posts limited to 140 characters
• Can easily “Tweet” li...
By Last Rose Studios Inc.
Google+
•Fourth largest social network and growing
•Supports Video, Links, Text, Pictures and Al...
By Last Rose Studios Inc.
LinkedIn
•Primarily a business focused audience.
•Good for B2B type business or services
•Links ...
By Last Rose Studios Inc.
Pinterest
•Pinterest allows you to create “boards” with images pinned
from different websites.
•...
By Last Rose Studios Inc.
Honourable Mentions
Reddit
Popular amongst a very young demographic, mostly low
income college s...
By Last Rose Studios Inc.
reach, demographics, goals and content
type
Picking the right social networks
Picking the right
...
By Last Rose Studios Inc.
Overview by Media Type
Different social networks are better for certain types of
media. Make sur...
By Last Rose Studios Inc.
Overview by Goal
Facebook Twitter Google+ LinkedIn YouTube Pinterest
SEO ** ** *** ** *** **
Tra...
By Last Rose Studios Inc.
Overview by Target Audience Age
Facebook Twitter Google+ LinkedIn YouTube Pinterest
Under 18 7% ...
By Last Rose Studios Inc.
Overview by Gender
Twitter and Pinterest have a large female audience.
Google+ is mostly male as...
By Last Rose Studios Inc.
Overview by Education
No accurate data available for Google+.
LinkedIn has the best educated use...
By Last Rose Studios Inc.
Overview by Income
LinkedIn has the largest stretch of users across the income
brackets (correla...
By Last Rose Studios Inc.
Don’t Trust the Numbers!
There are sub-demographics that aren’t well
shown
Example - Twitter pop...
By Last Rose Studios Inc.
So which Network Should I Pick?
Ideally you should pick a network where your
target audience is ...
By Last Rose Studios Inc.
Using Social
Media
What should I post?
By Last Rose Studios Inc.
Keep it Mobile friendly
Most People access social media via their
phones. Keep this in mind when...
By Last Rose Studios Inc.
Build Relationships - Don’t
Advertise
The important thing to remember is that you
want to build ...
By Last Rose Studios Inc.
Keep it Professional
Keep personal details out. If you post about
every coffee shop you visit, o...
By Last Rose Studios Inc.
Show Personality
Don’t be afraid to let your personality show.
It helps humanize a company, and ...
By Last Rose Studios Inc.
Good Posts to Facebook
• Keep things Positive
• Provide Information
• Include Images
• Engage wi...
By Last Rose Studios Inc.
Good Tweets
• Have a clear call to action
• Have good grammar
• Use questions, facts and figures...
By Last Rose Studios Inc.
Good Pins
Since it is image only, here are some stats
• No human faces - 23% less shares
• Multi...
By Last Rose Studios Inc.
Good Google+ Posts
Get involved with trending/hot topics relevant to
your industry.
Use images t...
By Last Rose Studios Inc.
Best time to Post
Posting off peak hours increases the chances
that your post will get lost or b...
By Last Rose Studios Inc.
Frequency is also Important
If you post too little, it looks as if you aren’t
committed.
If you ...
By Last Rose Studios Inc.
Don’t have Much Time?
Take a look at buffer
Just load it up once a week, and you can
schedule wh...
By Last Rose Studios Inc.
After all that, what Should I Post
While creating unique content is always great,
don’t be afrai...
By Last Rose Studios Inc.
Using Social
Media
Using Social Media Proactively - Stalking
your Leads
By Last Rose Studios Inc.
Looking for Service Mentions
People talk about their problems on social
media
Use tweetdeck and ...
By Last Rose Studios Inc.
Stalk Existing Customers
Following your existing customers can
enlighten you to changes in their...
By Last Rose Studios Inc.
Using Social
Media
Social Media for Customer Relations
By Last Rose Studios Inc.
Keeping Customers in the Loop
Many service companies use social media to
keep customers informed...
By Last Rose Studios Inc.
Responding to Feedback
As was said before, people like to complain on
social media.
By monitorin...
By Last Rose Studios Inc.
How to Measure Social Media Impact
Depending on your goal, one of the key metrics
you should be ...
By Last Rose Studios Inc.
and SEO
Social Media
By Last Rose Studios Inc.
Official Statement from Google
In short, Google has outright said that there is
no link between ...
By Last Rose Studios Inc.
In the Wild
A number of studies have shown that there is a
correlation between social media enga...
By Last Rose Studios Inc.
Correlation != Causation
This is more attributed to creating good content
that engages people. S...
By Last Rose Studios Inc.
Upcoming SlideShare
Loading in...5
×

Social media presentation

150

Published on

Slides for a presentation on using Social Media for business.

Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
150
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media presentation

  1. 1. By Last Rose Studios Inc. Social Media Picking the right Social Media channel and what you should be posting By Last Rose Studios Inc.
  2. 2. By Last Rose Studios Inc. Important Note! You don’t have to be on, or active in a particular social network to make your content available to share on that network. Sharing tools such as addthis and sharethis (amongst others) allow visitors to your site easily share content on a vast number of social networks. If you have a blog, and are creating content, then this is a must.
  3. 3. By Last Rose Studios Inc. Overview of the MAIN Social Networks Facebook, Youtube, Twitter, Google+, LinkedIn, Pinterest
  4. 4. By Last Rose Studios Inc. Facebook • Facebook is currently the largest social media network. • An average of 3.2 billion comments and likes every day by over 1 billion users. • Supports Video, Links, Text, Pictures and Albums. • Facebook is ideal for B2C • Facebook offers excellent insights into who interacts with your content. • Main activities are liking, commenting and status updates.
  5. 5. By Last Rose Studios Inc. Youtube • YouTube is the largest video network. • Is considered to be the second largest search engine. • Only supports video. • Ideal for B2C but can be used for B2B as well • Can be used to showcase products (SSI) • Great built-in insights
  6. 6. By Last Rose Studios Inc. Twitter • Third largest social network • Posts limited to 140 characters • Can easily “Tweet” links and photos • Can monitor for specific keywords and mentions • Excellent to provide customer service
  7. 7. By Last Rose Studios Inc. Google+ •Fourth largest social network and growing •Supports Video, Links, Text, Pictures and Albums. •Tied in to Google Places •Rumoured link to SEO rankings •Very big in the tech industry and engineering •Users are a bit more technical than Facebook •Main activity is +1 and posting content •Stats are hard to get, as many inactive users (technically anyone with Gmail account, or an account for any Google service is automatically signed up for Google+, no direct analytics, though better tie in with Google analytics.
  8. 8. By Last Rose Studios Inc. LinkedIn •Primarily a business focused audience. •Good for B2B type business or services •Links and Text •Offers a paid model
  9. 9. By Last Rose Studios Inc. Pinterest •Pinterest allows you to create “boards” with images pinned from different websites. •Content is photos only •Demographic is mostly women •Very popular within Fashion, Wedding, Landscaping, Home Improvement, Decorating, Food categories (Dream homes, Wedding planning, etc.)
  10. 10. By Last Rose Studios Inc. Honourable Mentions Reddit Popular amongst a very young demographic, mostly low income college students. Allows almost any type of content. StumbleUpon A social bookmarking tool that allows you to share pages that you find interesting. These pages get presented to people with similar interests. Instagram Easy to use photo taking and sharing app, made popular on the iPhone. Mostly young female demographic
  11. 11. By Last Rose Studios Inc. reach, demographics, goals and content type Picking the right social networks Picking the right social network
  12. 12. By Last Rose Studios Inc. Overview by Media Type Different social networks are better for certain types of media. Make sure that you choose a social network that can handle the media that you need. Facebook Twitter Google+ LinkedIn YouTube Pinterest Photo X X X X Video X X X Links X X X X Text X X X X
  13. 13. By Last Rose Studios Inc. Overview by Goal Facebook Twitter Google+ LinkedIn YouTube Pinterest SEO ** ** *** ** *** ** Traffic *** *** ** * ** *** Brand Exposure *** *** *** *** *** *** Engagement *** *** *** ** *** * Some social networks are better suited for certain goals. For SEO, Google owned networks work the best. For traffic - Facebook and Twitter. All are good for brand exposure.
  14. 14. By Last Rose Studios Inc. Overview by Target Audience Age Facebook Twitter Google+ LinkedIn YouTube Pinterest Under 18 7% 8% 9% 1% 3% 9% 18 - 24 9% 14% 23% 4% 8% 10% 25 - 34 19% 23% 35% 16% 26% 18% 35 - 44 19% 23% 15% 32% 26% 20% 45 - 54 34% 23% 11% 30% 27% 32% 55 - 64 9% 6% 5% 13% 6% 8% 65+ 3% 3% 2% 4% 4% 3%
  15. 15. By Last Rose Studios Inc. Overview by Gender Twitter and Pinterest have a large female audience. Google+ is mostly male as sadly tech and engineering fields don’t attract many women. Facebook is mostly male, however in the 18 and under and over 40 age brackets is mostly female. Facebook Twitter Google+ LinkedIn YouTube Pinterest Male 56 38 67 50 45 21 Female 44 62 33 50 55 79
  16. 16. By Last Rose Studios Inc. Overview by Education No accurate data available for Google+. LinkedIn has the best educated user base. Facebook Twitter LinkedIn YouTube Pinterest No Highschool 10 10 3 12 5 Highschool 9 8 9 9 7 Some College 60 61 45 59 66 Degree 14 16 31 14 16 Grad Degree 7 5 12 6 6
  17. 17. By Last Rose Studios Inc. Overview by Income LinkedIn has the largest stretch of users across the income brackets (correlation between education level, and the professional focus). Facebook Twitter LinkedIn YouTube Pinterest <25k 10 14 8 10 8 25-50k 33 42 25 33 41 50-75k 36 25 31 36 31 75-100k 11 10 17 10 11 100-150k 6 5 11 7 6 150k+ 4 3 8 4 3
  18. 18. By Last Rose Studios Inc. Don’t Trust the Numbers! There are sub-demographics that aren’t well shown Example - Twitter popular amongst african american males in urban areas Example 2 Twitter also popular amongst young females. Ask your ideal customers what social media networks they use!
  19. 19. By Last Rose Studios Inc. So which Network Should I Pick? Ideally you should pick a network where your target audience is active, and one that will help achieve the goals you want. While nothing stops you from having profiles on all the major social networks, it’s recommended to concentrate your efforts on one or two Google+ is arguably a must - as it ties in very closely with Google places, and is rumoured to have an impact with search engines.
  20. 20. By Last Rose Studios Inc. Using Social Media What should I post?
  21. 21. By Last Rose Studios Inc. Keep it Mobile friendly Most People access social media via their phones. Keep this in mind when posting Notable exceptions are LinkedIn - mostly desktop. Pinterest - mostly tablet
  22. 22. By Last Rose Studios Inc. Build Relationships - Don’t Advertise The important thing to remember is that you want to build a relationship with customers, not blatantly advertise your services. No one follows you to listen to you talk about yourself. While the occasional advertorial post is ok, most of the content posted should be of interest to your target demographic, and relevant to your industry.
  23. 23. By Last Rose Studios Inc. Keep it Professional Keep personal details out. If you post about every coffee shop you visit, or every time your cat does something cute, you will lose followers. Keep it to content that is relevant to your business, and to your target audience.
  24. 24. By Last Rose Studios Inc. Show Personality Don’t be afraid to let your personality show. It helps humanize a company, and makes it easier to interact with you.
  25. 25. By Last Rose Studios Inc. Good Posts to Facebook • Keep things Positive • Provide Information • Include Images • Engage with Users
  26. 26. By Last Rose Studios Inc. Good Tweets • Have a clear call to action • Have good grammar • Use questions, facts and figures to engage viewers • Use mentions to prompt influencers to engage with you • Retweet relevant content for your audience.
  27. 27. By Last Rose Studios Inc. Good Pins Since it is image only, here are some stats • No human faces - 23% less shares • Multiple Colours - 3x more shares • Portrait performs better than landscape • Lots of red - Red gets 2x more shares
  28. 28. By Last Rose Studios Inc. Good Google+ Posts Get involved with trending/hot topics relevant to your industry. Use images to stand out Find relevant communities - engage and contribute in them. Interact with commenters to help drive engagement Increase your reach by using hashtags (does automatically, but help them out)
  29. 29. By Last Rose Studios Inc. Best time to Post Posting off peak hours increases the chances that your post will get lost or buried. Best Worst Facebook 1PM - 4PM 8PM - 8AM Twitter 1PM - 3PM 8PM - 9AM Pinterest 2PM - 4PM 8PM - 1AM 5PM - 7PM Google+ 9AM - 11AM 6PM - 8AM LinkedIn 7AM - 9AM 5PM - 6PM 10PM - 6AM
  30. 30. By Last Rose Studios Inc. Frequency is also Important If you post too little, it looks as if you aren’t committed. If you post too much, you end up flooding your followers, and they may stop following you. Ideally you want to have one or two posts a day*. *Unless communicating important information such as service information
  31. 31. By Last Rose Studios Inc. Don’t have Much Time? Take a look at buffer Just load it up once a week, and you can schedule when you want it to share content on your social networks. It picks what content to share and when depending on what is trending.
  32. 32. By Last Rose Studios Inc. After all that, what Should I Post While creating unique content is always great, don’t be afraid share content from others in your industry that you think your target audience will find interesting. Think of it as if your target audience where in a networking event with you. Would you try to shout out your services or would you educate them, and discuss with them, and get them involved.
  33. 33. By Last Rose Studios Inc. Using Social Media Using Social Media Proactively - Stalking your Leads
  34. 34. By Last Rose Studios Inc. Looking for Service Mentions People talk about their problems on social media Use tweetdeck and other social media tools to look for specific keywords for pain points that you can solve. If you are a mechanic looking for “Car broke down” and similar phrases on twitter could lead you to possible clients.
  35. 35. By Last Rose Studios Inc. Stalk Existing Customers Following your existing customers can enlighten you to changes in their life. New jobs, change in marital status, children, etc. can all indicate a need for a new product/service that you can offer.
  36. 36. By Last Rose Studios Inc. Using Social Media Social Media for Customer Relations
  37. 37. By Last Rose Studios Inc. Keeping Customers in the Loop Many service companies use social media to keep customers informed about anything that may impact the quality of service. It can also be used to announce specials and promotions.
  38. 38. By Last Rose Studios Inc. Responding to Feedback As was said before, people like to complain on social media. By monitoring your brand using social media tools like tweetdeck, you can find and respond to these complaints - Remember to keep it positive.
  39. 39. By Last Rose Studios Inc. How to Measure Social Media Impact Depending on your goal, one of the key metrics you should be looking at is engagement. One tool that can be used to analyze that is http://www.truesocialmetrics.com
  40. 40. By Last Rose Studios Inc. and SEO Social Media
  41. 41. By Last Rose Studios Inc. Official Statement from Google In short, Google has outright said that there is no link between Facebook or Google+ and your websites ranking.
  42. 42. By Last Rose Studios Inc. In the Wild A number of studies have shown that there is a correlation between social media engagement and search engine ranking.
  43. 43. By Last Rose Studios Inc. Correlation != Causation This is more attributed to creating good content that engages people. So there is, in fact, an indirect correlation ●They spend more time on the site ●Will search for it more ●Link to it more ●Comment on it more All of these are signals that help increase ranking
  44. 44. By Last Rose Studios Inc.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×