Listen... It’s the longtail.
Keyword Research Where No Tool Has Gone Before
(not even me)
by Gab Goldenberg - SEO ROI

Please share your constructive criticism
1. Bring me your notes when the panel’s done
2. Get free insoles
3. Have painless feet at day’s end!

What We’re Going To Do
1. Case study
2. Short digression on Google’s click-fraud
3. Longtail research: Listen.
4. Longtail research: The hidden market
5. Longtail research: “Top searches” data
6. Longtail research: Spidering competitors’ navigation
7. About Me (Blah blah super duper blah blah blah snoozefest)
8. Conclusion

How This Affiliate Beat The Merchants
By the numbers:
Scrapbooking merchants avg. CPC: $1.00 - $2.00
My affiliate campaign avg. CPC: $0.24

How This Affiliate Beat The Merchants

How This Affiliate Beat The Merchants
I’m literate...

How Google Beat This Affiliate
“Search Partners” = Sketch Partners
With the same ads as on Google,
In identical positions as on Google...
The partners “generated”:
- 70% fewer impressions
- A 3X higher CTR
- Nearly equal cost (86.4%)
Hmmmmm...

How Google Beat This Affiliate
Note: On both networks, I used
- The same ads
- In identical positions

Listen
With the person sitting next to you, describe the picture below.

Longtail Research Technique 1: Listen ...

How To Listen For Keywords:
Find UGC sites with deep content:

How To Listen For Keywords:
Use SEOmoz’s TermExtractor Tool:
Or:
- Script a custom scraper to do this on a large scale
- Have an intern use TermExtractor

The Hidden Market For Keywords:
Very valuable...
But both suffer from
“Broken
Telephone
Syndrome”

The Hidden Market For Keywords:
image credit:
judithwrightcentre.com

The Hidden Market For Keywords:
Go Direct:
Buy, trade or barter with:
• Indirect competitors
• Bloggers
• Non-profits
image credit:
letstalkscience.ca

Top Searches Data
Some people give away their data.

Top Searches Data
All you need to do is look for the popular kids

SEO-Savvy Competitors’ Navigation
SEO @Client: Use keywords in nav
Client @SEO: Done
Competitor @SEO, @Client: Thx

SEO-Savvy Competitors’ Navigation
Crawl it
image credit:
SEOmoz.org

Media Clients
“You tripled our
year-over-year
online sales!”
- Dino Santelli, Marketing Director
“You’re welcome back
anytime.”
[When I left to go
to school full-time.]
- Shmuel Gniwisch, CEO
“I’d recommend
Gab to business owners
with all levels of
SEO needs.”
- Willy Franzen, advanced SEO

What We Just Did
1. Case study
2. Google’s “Search Partners” - Dubious quality
3. Listened.
4. Tapped the hidden market
5. Grabbed “Top Searches”
6. Analyzed the competition
7. About Me (Blah blah super duper blah blah blah snoozefest)
8. Conclusion

Contact Me
Tel: 1-514-483-2535
Cell: 1-438-882-3017
Email: Gab@SEOROI.com