Listen... It’s the longtail.
Keyword Research Where No Tool Has Gone Before
                  (not even me)




          ...
Please share your constructive criticism
   1. Bring me your notes when the panel’s done
                 2. Get free inso...
What We’re Going To Do
1. Case study
2. Short digression on Google’s click-fraud
3. Longtail research: Listen.
4. Longtail...
How This Affiliate Beat The Merchants
By the numbers:

Scrapbooking merchants avg. CPC: $1.00 - $2.00

My affiliate campaign...
How This Affiliate Beat The Merchants
How This Affiliate Beat The Merchants
I’m literate...
How Google Beat This Affiliate
“Search Partners” = Sketch Partners
     With the same ads as on Google,
    In identical po...
How Google Beat This Affiliate




   Note: On both networks, I used
          - The same ads
    - In identical positions
Listen
With the person sitting next to you, describe the picture below.
Longtail Research Technique 1: Listen ...
How To Listen For Keywords:

Find UGC sites with deep content:
How To Listen For Keywords:

Use SEOmoz’s TermExtractor Tool:




Or:
- Script a custom scraper to do this on a large scal...
The Hidden Market For Keywords:

                   Very valuable...
                   But both suffer from
             ...
The Hidden Market For Keywords:




                              image credit:
                        judithwrightcentre...
The Hidden Market For Keywords:

Go Direct:

Buy, trade or barter with:

• Indirect competitors
• Bloggers
• Non-profits


...
Top Searches Data
Some people give away their data.
Top Searches Data
All you need to do is look for the popular kids
SEO-Savvy Competitors’ Navigation

SEO @Client: Use keywords in nav
Client @SEO: Done
Competitor @SEO, @Client: Thx
SEO-Savvy Competitors’ Navigation
                   Crawl it




   image credit:
   SEOmoz.org
Media                               Clients
            “You tripled our
             year-over-year
              online ...
What We Just Did
1. Case study
2. Google’s “Search Partners” - Dubious quality
3. Listened.
4. Tapped the hidden market
5....
Contact Me

    Tel: 1-514-483-2535

   Cell: 1-438-882-3017

  Email: Gab@SEOROI.com
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Smx A 09 Longtail

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How to find longtail keywords without resorting to tools (since tools can't show you longtail keywords anyways).

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  • Note to Self: Staple Card w/ message to packages - use scarcity to make it worth it.
  • Highlight point 4.

















  • 1. The long tail makes for cheap keywords. Just don’t be lazy.
    2. Google’s search partners are sketchy. Monitor your ROI tightly!
    3. Listening in person and to UGC is very powerful.
    4. Skipped intermediates and went direct to bloggers, non-profits and indirect competitors.
  • I can help you by providing SEO services, SEO coaching and training, managing your SEO RFP, competitive research etc.
    Insoles - if you have written constructive criticism for me, I have insoles for you.
    Thankyou.
  • Smx A 09 Longtail

    1. 1. Listen... It’s the longtail. Keyword Research Where No Tool Has Gone Before (not even me) by Gab Goldenberg - SEO ROI
    2. 2. Please share your constructive criticism 1. Bring me your notes when the panel’s done 2. Get free insoles 3. Have painless feet at day’s end!
    3. 3. What We’re Going To Do 1. Case study 2. Short digression on Google’s click-fraud 3. Longtail research: Listen. 4. Longtail research: The hidden market 5. Longtail research: “Top searches” data 6. Longtail research: Spidering competitors’ navigation 7. About Me (Blah blah super duper blah blah blah snoozefest) 8. Conclusion
    4. 4. How This Affiliate Beat The Merchants By the numbers: Scrapbooking merchants avg. CPC: $1.00 - $2.00 My affiliate campaign avg. CPC: $0.24
    5. 5. How This Affiliate Beat The Merchants
    6. 6. How This Affiliate Beat The Merchants I’m literate...
    7. 7. How Google Beat This Affiliate “Search Partners” = Sketch Partners With the same ads as on Google, In identical positions as on Google... The partners “generated”: - 70% fewer impressions - A 3X higher CTR - Nearly equal cost (86.4%) Hmmmmm...
    8. 8. How Google Beat This Affiliate Note: On both networks, I used - The same ads - In identical positions
    9. 9. Listen With the person sitting next to you, describe the picture below.
    10. 10. Longtail Research Technique 1: Listen ...
    11. 11. How To Listen For Keywords: Find UGC sites with deep content:
    12. 12. How To Listen For Keywords: Use SEOmoz’s TermExtractor Tool: Or: - Script a custom scraper to do this on a large scale - Have an intern use TermExtractor
    13. 13. The Hidden Market For Keywords: Very valuable... But both suffer from “Broken Telephone Syndrome”
    14. 14. The Hidden Market For Keywords: image credit: judithwrightcentre.com
    15. 15. The Hidden Market For Keywords: Go Direct: Buy, trade or barter with: • Indirect competitors • Bloggers • Non-profits image credit: letstalkscience.ca
    16. 16. Top Searches Data Some people give away their data.
    17. 17. Top Searches Data All you need to do is look for the popular kids
    18. 18. SEO-Savvy Competitors’ Navigation SEO @Client: Use keywords in nav Client @SEO: Done Competitor @SEO, @Client: Thx
    19. 19. SEO-Savvy Competitors’ Navigation Crawl it image credit: SEOmoz.org
    20. 20. Media Clients “You tripled our year-over-year online sales!” - Dino Santelli, Marketing Director “You’re welcome back anytime.” [When I left to go to school full-time.] - Shmuel Gniwisch, CEO “I’d recommend Gab to business owners with all levels of SEO needs.” - Willy Franzen, advanced SEO
    21. 21. What We Just Did 1. Case study 2. Google’s “Search Partners” - Dubious quality 3. Listened. 4. Tapped the hidden market 5. Grabbed “Top Searches” 6. Analyzed the competition 7. About Me (Blah blah super duper blah blah blah snoozefest) 8. Conclusion
    22. 22. Contact Me Tel: 1-514-483-2535 Cell: 1-438-882-3017 Email: Gab@SEOROI.com

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