SEO & CRO Problems - Pubcon Las Vegas 2010

Balancing SEO & Conversion
by Gabriel Goldenberg, SEO ROI
@GabGoldenberg
[email_address]

The Pitch Slide
Blah Blah Blah my clients are awesome and you should totally work with me
Come get a free pair of insoles
Please also offer me constructive criticism: [email_address] or @GabGoldenberg

Testing new content and losing rankings
Not showing the business end of your site
Message match on longtail traffic
Message match with dynamic slideshows
SEO & CRO Problems

New Content Losing Rankings Control Challenger Challenger moved CTAs above intro [SEO] text. Hypothesis: Boost CTR.

New Content Losing Rankings Ranking ‘A’ mostly based on content - v. generic, head term Blue line: Google Red line: Bing

New Content Losing Rankings Ranking ‘B’ mostly based on content - v. generic, head term Blue line: Google Red line: Bing

New Content Losing Rankings Blue line: Google Red line: Bing Ranking ‘C’ mostly based on anchor text - niche, head term

Not Showing The Business End Of Your Site

Not Showing The Business End Of Your Site PPC lander gets it right

Not Showing The Business End Of Your Site SEO Lander gets it wrong

Not Showing The Business End Of Your Site Via BlastAM.com (Blast Advanced Media) SEO Lander gets it right.

Message Match On Longtail Keyword highlights and ‘skip-to-next’ functionality

Message Match On Longtail Google cache does this Landing Sites WP Plugin

Message Match With Dynamic Slideshow Visitors: “Where’s what I’m looking for?”

Message Match With Dynamic Slideshow Solution 1: This isn’t chess. Kill the squares.

Message Match With Dynamic Slideshow Solution 2: Use previews and captions. Visitors: “Oh, slide #3 has it”

Message Match With Dynamic Slideshow Solution 3: Skip to the relevant slide Visitors: “Just what I wanted!”

Summary
SEOROI.com/downloads/pubcon-2010 to download ppt and notes
Come get a free pair of insoles
Please also offer me constructive criticism:
Live @GabGoldenberg [email_address]

If you reeeeeeally wanted a pitch...
Free advanced SEO book chapter
book.SEOROI.com
CRO pay for performance % of increase in revenue
Travel & Sports Link Building
Pay per link, not retainer
Come say hi, give me constructive criticism: Live, @GabGoldenberg, [email_address]

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SEO & CRO Problems - Pubcon Las Vegas 2010

by Gabriel.Goldenberg on Nov 04, 2010

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SEO & CRO Problems - Pubcon Las Vegas 2010 — Presentation Transcript