Facebook Advertising and Reputation Management

Facebook Marketing Opportunities Publicité et gestion de réputation Advertising and Reputation Management Une présentation de Gabriel Goldenberg et SEO ROI

Publicité - Advertising Auto-Service – Self-Serve
Origines: Flyers Basic et Flyers Pro
Flyers Basic was sold using a Cost-Per-Thousand model: CPM. The price was $2.50/M
Flyers Pro vendu au clic: CPC. 4 – 5 sous/click.
Awful click-through rate on Flyers.

Publicité - Advertising Auto-Service – Self-Serve 0.19 0.04 0.082 6,120 5 Oct 08 Make extra $. 0.31 0.08 0.091 4,384 4 Oct 30 Want extra $? Total Spent CPC ($) CTR (%) Views Clicks Since Name

6/11/7: Facebook to World: Check Out Our New Ad Platform!
“ Flyers Pro is no longer available for purchasing ads on Facebook. Self-service, deeply targeted ads are now available through Facebook Ads. You can still access any ad campaigns created before November 7, 2007, from this page. To see Facebook's new, integrated, self-service solution, check out Facebook Ads . ”
7/11/7: Gab to Facebook : Doh!

Facebook’s Challenge: Overcoming Blindness

Publicité Facebook v.2
SocialAds: Choix d’apparaître dans la section nouvelles ou bien dans la place des publicités
Pubs liées aux “nouvelles”
Mélange éditorial douteux : “Spam” dixit Valleywag
Même système pour créer les pubs qu’au temps des Flyers
CPM dépendant de la vente aux enchères: min. $0.15/M

Facebook Advertising v.2b
Facebook Beacon and Social Ads
Beacon bakes cookies, Insert code, send “action stories” to Facebook
Action  Sent to News  Opt-out Option  Sign-in  2 nd Opt-out Option
Demographic targeting: Think outside the book with SocialAds publishers

Free or ‘Free Hundred K?

Gestion de Réputation
C’est le contrôle du message publicitaire / discussion de la marque en ligne
Référencement copieux (.com, .ca, mon_fils_samuse.site.com etc.)
Possibilités de se servir des efforts de référencement d’autrui: LinkedIn, Wikipedia, Blogues et … Facebook!
Groupe centré sur la marque

Reputation Management
Facebook profiles now indexable by the search engines
Two possibilities:
Profile Pages
Brand oriented groups (Sponsored or not)
Sponsored groups mix evangelists with researchers

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Facebook Advertising and Reputation Management

by Gabriel.Goldenberg on Nov 08, 2007

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Facebook Advertising and Reputation Management — Presentation Transcript