Facebook Marketing Opportunities Publicité et gestion de réputation Advertising and Reputation Management Une présentation de Gabriel Goldenberg et SEO ROI

Publicité - Advertising Auto-Service – Self-Serve Origines: Flyers Basic et Flyers Pro Flyers Basic was sold using a Cost-Per-Thousand model: CPM. The price was $2.50/M Flyers Pro vendu au clic: CPC. 4 – 5 sous/click. Awful click-through rate on Flyers.

Origines: Flyers Basic et Flyers Pro

Flyers Basic was sold using a Cost-Per-Thousand model: CPM. The price was $2.50/M

Flyers Pro vendu au clic: CPC. 4 – 5 sous/click.

Awful click-through rate on Flyers.

Publicité - Advertising Auto-Service – Self-Serve 0.19 0.04 0.082 6,120 5 Oct 08 Make extra $. 0.31 0.08 0.091 4,384 4 Oct 30 Want extra $? Total Spent CPC ($) CTR (%) Views Clicks Since Name

6/11/7: Facebook to World: Check Out Our New Ad Platform! “ Flyers Pro is no longer available for purchasing ads on Facebook. Self-service, deeply targeted ads are now available through Facebook Ads. You can still access any ad campaigns created before November 7, 2007, from this page. To see Facebook's new, integrated, self-service solution, check out Facebook Ads . ” 7/11/7: Gab to Facebook : Doh!

“ Flyers Pro is no longer available for purchasing ads on Facebook. Self-service, deeply targeted ads are now available through Facebook Ads. You can still access any ad campaigns created before November 7, 2007, from this page. To see Facebook's new, integrated, self-service solution, check out Facebook Ads . ”

Facebook’s Challenge: Overcoming Blindness

Publicité Facebook v.2 SocialAds: Choix d’apparaître dans la section nouvelles ou bien dans la place des publicités Pubs liées aux “nouvelles” Mélange éditorial douteux : “Spam” dixit Valleywag Même système pour créer les pubs qu’au temps des Flyers CPM dépendant de la vente aux enchères: min. $0.15/M

SocialAds: Choix d’apparaître dans la section nouvelles ou bien dans la place des publicités

Pubs liées aux “nouvelles”

Mélange éditorial douteux : “Spam” dixit Valleywag

Même système pour créer les pubs qu’au temps des Flyers

CPM dépendant de la vente aux enchères: min. $0.15/M

Facebook Advertising v.2b Facebook Beacon and Social Ads Beacon bakes cookies, Insert code, send “action stories” to Facebook Action  Sent to News  Opt-out Option  Sign-in  2 nd Opt-out Option Demographic targeting: Think outside the book with SocialAds publishers

Facebook Beacon and Social Ads

Beacon bakes cookies, Insert code, send “action stories” to Facebook

Action  Sent to News  Opt-out Option  Sign-in  2 nd Opt-out Option

Demographic targeting: Think outside the book with SocialAds publishers

Free or ‘Free Hundred K?

Gestion de Réputation C’est le contrôle du message publicitaire / discussion de la marque en ligne Référencement copieux (.com, .ca, mon_fils_samuse.site.com etc.) Possibilités de se servir des efforts de référencement d’autrui: LinkedIn, Wikipedia, Blogues et … Facebook! Groupe centré sur la marque

C’est le contrôle du message publicitaire / discussion de la marque en ligne

Référencement copieux (.com, .ca, mon_fils_samuse.site.com etc.)

Possibilités de se servir des efforts de référencement d’autrui: LinkedIn, Wikipedia, Blogues et … Facebook!

Groupe centré sur la marque

Reputation Management Facebook profiles now indexable by the search engines Two possibilities: Profile Pages Brand oriented groups (Sponsored or not) Sponsored groups mix evangelists with researchers

Facebook profiles now indexable by the search engines

Two possibilities:

Profile Pages

Brand oriented groups (Sponsored or not)

Sponsored groups mix evangelists with researchers