Infrastructure Matters
because business outcome matters
Gabi Bauer
Head of Marketing Systems & Technology Group DACH
© 2014 IBM Corporation2
Today‘s leaders recognize the importance of technology
IBM CEO Studies
Technology factors
Market f...
© 2014 IBM Corporation3
Mobile, social, cloud, big data and analytics
are changing how we live, work and interact
40% of p...
© 2014 IBM Corporation4
Source: *STG CAMS2H13 021914
**IDC Predictions 2014
Who is buying
is evolving.
Spending by
groups ...
© 2014 IBM Corporation5
Composable Services
Dynamic Services, defined by Software
Cognitive Systems
Unstructured Data in M...
© 2014 IBM Corporation6
Infrastructure Matters
-- Brian Hopkins et al., Forrester Research, “Forrester’s Top 15 Emerging
T...
© 2014 IBM Corporation7
Security
Infrastructure Matters when
Mobile &
Social
Big Data &
Analytics
Ensuring secure transact...
© 2014 IBM Corporation8
8
Cloud
Improving the economics
of IT through efficiency and
delivering new products
and services ...
© 2014 IBM Corporation9
Building on the experience of thousands of client engagements, IBM offers
unique infrastructure ca...
© 2014 IBM Corporation10
Building on the experience of thousands of client engagements, IBM offers
unique infrastructure c...
© 2014 IBM Corporation11
11
Mobile Connecting the
mobile enterprise
IBM Mobile solutions help you attract new customers, t...
© 2014 IBM Corporation12
Building on the experience of thousands of client engagements, IBM offers
unique infrastructure c...
© 2014 IBM Corporation13
Delivering innovation to put data to work with Big Data, Analytics, Cloud and Mobile Solutions
Mo...
© 2014 IBM Corporation14
VIRTUALIZEDVIEWOFCOMPUTE,NETWORKANDSTORAGERESOURCES
Application
There is a broad businesses need ...
© 2014 IBM Corporation15
•  Aviva
•  BNP
•  Citigroup
•  Fortis
•  HSBC
•  JPMC
•  LBBW
•  International
Monetary Fund
•  ...
© 2014 IBM Corporation16
“[L]et me be clear—we are
not exiting hardware,” she
wrote. “IBM will remain a
leader in high-
pe...
© 2014 IBM Corporation17
It’s no secret that IBM wants to move its technology into
the kind of data centers that Google an...
© 2014 IBM Corporation18
© 2014 IBM Corporation19
Power Systems Solutions – April 28
+  Built for volume to provide growth into new
workloads – Clo...
© 2014 IBM Corporation20
Watson has opened up a world of new
possibilities
size
speed
corpus
flexibility
#users
size
speed...
© 2014 IBM Corporation21
A data-rich, societally important field
helping Watson change how
medicine is:
Ø Taught
Clevelan...
© 2014 IBM Corporation22
This will be Watson
Sees
Hears
Experiences
Understands natural language
Generates and evaluates
h...
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Why Infrastructure matters?!

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The emergence of social, mobile, cloud, big data and analytics are fundamentally changing how we live, work and interact.
Mobile devices are ubiquitous. Changing consumer behaviors, supplanting PCs, generating massive amounts of data and putting new demands on the enterprise to not only support these devices but to adjust the way they do business.
Social technologies are changing the way we interact, communicate and share information – equally generating vast amounts of data and impacting business as they try to unlock the full potential social has to offer.
Cloud technologies bring new scale and efficiency to service delivery and enable more agile ways of doing business and drive business model innovation. For companies, It also brings information and applications to people at the right time and place.
All of these trends are fueling an explosion of data. Not only do enterprises need to store, manage and secure this data, they also need to derive meaningful insight from these vast amounts of data. Data is the basis of significant opportunity and a source of competitive advantage for all organizations. Data is a new economic asset, the next natural resource.

These trends are spawning new workloads, business processes and technology deployments that are putting unprecedented demands on our IT environments.

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Why Infrastructure matters?!

  1. 1. Infrastructure Matters because business outcome matters Gabi Bauer Head of Marketing Systems & Technology Group DACH
  2. 2. © 2014 IBM Corporation2 Today‘s leaders recognize the importance of technology IBM CEO Studies Technology factors Market factors Macro-economic factors People skills Regulatory concerns Socio-economic factors 2006 2008 2010 2012 2013 1 2 3 6 4 5 1 2 3 6 4 5 1 2 3 6 4 5 1 2 3 6 4 5 2 3 6 4 5 1 Source: IBM Institute for Business Value, Global C-Suite Study, 2013 IBM CEO Studies
  3. 3. © 2014 IBM Corporation3 Mobile, social, cloud, big data and analytics are changing how we live, work and interact 40% of people socialize more online than they do face-to-face 300x growth of digital content between 2005-2020 57% of companies using cloud to drive competitive and cost advantages 80% of all data is unstructured and growing 15x the rate of structured data 63% of people expect to be doing more shopping on their mobile devices over the next couple of years Infrastructure Matters
  4. 4. © 2014 IBM Corporation4 Source: *STG CAMS2H13 021914 **IDC Predictions 2014 Who is buying is evolving. Spending by groups outside of IT will outpace that of IT in 2014** How we engage needs to evolve. What clients are buying is evolving. $0,00   $20,00   $40,00   $60,00   $80,00   $100,00   $120,00   2014   2015   2016   Market Growth* 23% CAMS -22% Base IT Products Solutions Direct Sales Simple brand Co-Selling Multi brand $(B) The rapidly evolving market drives the Transformation of STG
  5. 5. © 2014 IBM Corporation5 Composable Services Dynamic Services, defined by Software Cognitive Systems Unstructured Data in Motion Unpredictable Workloads A Variety of Devices Open Innovation Infrastructure As-a-Service Monolithic Applications Static Infrastructure Programmed Systems Structured Data At Rest Stable Well-Defined Workloads Standard Devices Proprietary Standards Corporate-owned IT From… To… These new trends are changing workloads, driving the need for more agile and efficient IT environments Market Changes in IT environment
  6. 6. © 2014 IBM Corporation6 Infrastructure Matters -- Brian Hopkins et al., Forrester Research, “Forrester’s Top 15 Emerging Technologies To Watch: Now To 2018”, February 2013. Infrastructure matters because business outcomes matter and new outcomes entail new infrastructure demands “A wide range of innovations is happening at the infrastructure layer, as continued hardware improvements drive new capabilities for compute, storage, and networking and combine with new innovations in software. These will recombine in numerous ways to create much more capable infrastructure and application platforms.”
  7. 7. © 2014 IBM Corporation7 Security Infrastructure Matters when Mobile & Social Big Data & Analytics Ensuring secure transactions and interactions Cloud Improving the economics of IT through efficiency and delivering new products and services faster Handling large volumes of data and driving real- time insights Revolutionizing information sharing and collaboration across the enterprise Infrastructure Matters as part of IBM Strategy Industry leaders and Governments rely on infrastructure from IBM to drive real- time insights, share information and ensure secure transactions all while improving the economics of IT.
  8. 8. © 2014 IBM Corporation8 8 Cloud Improving the economics of IT through efficiency and delivering new products and services faster Organizations and managed service providers rely on IBM infrastructure to build private & hybrid clouds to optimize their social, mobile, and big data workloads. We’ve helped over 10,000 clients deploy trusted cloud solutions based on open standards. Responsiveness MattersEfficiency Matters Resiliency Matters Infrastructure Solutions for Cloud
  9. 9. © 2014 IBM Corporation9 Building on the experience of thousands of client engagements, IBM offers unique infrastructure capabilities to rapidly create value 9 9 Enterprise Private and Hybrid §  Consolidate all workloads -  Power Solution Editions for AIX, i, Linux -  Linux on System z §  Automate Cloud and Enable Hybrid with SDE -  SmartCloud Entry with OpenStack -  Platform Computing and GPFS -  Platform Computing Cloud Services §  Optimize Storage for Cloud Delivery -  XIV for Cloud -  Grid Scale File Storage Systems §  Speed Deployment and Simplify Management -  PureFlex and PureApplication System Cloud Service Providers §  Differentiate Services with Power or z and Linux -  Power Solution Edition for SPs -  Cloud Management Suite for System z §  Deliver Big Data / Analytics Services -  Platform Computing and GPFS -  Platform Computing Cloud Services §  Deliver highly scalable Storage Services -  XIV for Cloud -  Grid Scale File Storage Systems §  Enable Low Cost / High Scale Clouds -  OpenPower -  NeXtScale §  Speed Deployment of Cloud Services -  PureFlex MSP Editions Infrastructure Solutions for Cloud
  10. 10. © 2014 IBM Corporation10 Building on the experience of thousands of client engagements, IBM offers unique infrastructure capabilities to rapidly create value 10 Optimized capabilities designed for big data and analytics workloads §  DB2 BLU on Power – 7-10X lower TCO §  Reference Architectures for Hadoop and Streams – faster TTV §  IBM GPFSTM – worlds only proven enterprise-grade scale out file system §  Platform Symphony – record setting benchmark for Hadoop workloads Innovation in scale-out computing –x86 §  x3650 M4 HD performance, flexibility, reliability & customer satisfaction that’s better than competitive offerings Consolidate all workloads Storage Innovation for big data & analytics §  Real-time compression – 5X more data no performance hit §  IBM MicroLatency™ - 100x performance improvement §  FlashSystem storage can drive down costs by 50% Analytics closer to the data – System z §  Much of the worlds transactional data sits on z – integrate advanced analytics with IDAA; §  Enterprise Linux Server, SPSS/Cognos on z; enhanced Hadoop integration. Infrastructure Solutions for Big Data & Analytics
  11. 11. © 2014 IBM Corporation11 11 Mobile Connecting the mobile enterprise IBM Mobile solutions help you attract new customers, transform your business and IT infrastructure, develop mobile apps to boost enterprise efficiency, and improve customer service and interactions. Put your business in motion. Become a mobile enterprise. Speed MattersAvailability Matters Security Matters Infrastructure Solutions for Mobile
  12. 12. © 2014 IBM Corporation12 Building on the experience of thousands of client engagements, IBM offers unique infrastructure capabilities to rapidly create value 12 §  Seamlessly integrate infrastructure with mobile applications -  IBM Power Systems, IBM PowerVM, IBM PowerHA -  IBM System z §  Keep pace with rapid demand cycles with scale-in, -out, and -up -  IBM System z -  IBM GPFS §  Provide security-rich mobile access to critical business information -  IBM System z -  IBM Power Systems, IBM PowerVM, IBM PowerHA -  IBM System Storage DS8000 §  Provide a highly secure environment to analyze and store mobile data -  IBM FlashSystem storage -  IBM System Storage Easy Tier -  IBM Real-time Compression software -  IBM Storwize V7000 Unified disk system -  IBM GPFS §  Accelerate flow of data to intelligence -  IBM System Networking -  IBM Platform Computing software §  Process data faster while handling more users -  IBM System z -  IBM Power System -  IBM PureSystem Infrastructure Solutions for Mobile
  13. 13. © 2014 IBM Corporation13 Delivering innovation to put data to work with Big Data, Analytics, Cloud and Mobile Solutions Mobile Revolutionize the way IT is created and consumed Insights from Data Leverage systems that optimize big data & analytics performance Cloud Innovations Realize the true potential of public, private & hybrid cloud ü Hybrid Cloud: SmartCloud Entry for Power Systems ü Private Cloud: Update: Solution Edition for Cloud ü Public Cloud: Solution Edition for Scale out Cloud ü Public Cloud: Update: Power Systems Solutions for Service Providers ü Big Data: Power Solution for Hadoopü Analytics: Power Analytics for SPSS ü Analytics: Power Analytics for BLU Acceleration ü Analytics: Power Analytics for Cognos ü Mobile: Mobile Scale Out Sales Offering with Worklight & WebSphere Application Server New New New Collaboration and Deployment Services Analytical Decision Management Modeler Collaboration and Deployment Services Analytical Decision Management Modeler Powered by New New New New Planned 2Q Announcement / GA* POWER Systems Solutions Optimized for POWER 8
  14. 14. © 2014 IBM Corporation14 VIRTUALIZEDVIEWOFCOMPUTE,NETWORKANDSTORAGERESOURCES Application There is a broad businesses need to overcome Infrastructure limitations in the market. IBM Platform Computing solutions can maximize the value of compute and data-intensive applications. Application Examples • Simulation • Analysis • Design • Big data IT constrained • Long wait times • Low utilization • IT Sprawl Platform Computing Application B (Custom, MPI) Application A (Packaged ISV) Application C (Big Data) Today Future Benefits • High utilization • Throughput • Performance • Prioritization • Reduced cost Repeated for many applications and groups •  Clusters •  Grid •  HPC Cloud VIRTUALIZEDVIEWOFCOMPUTE,NETWORKANDSTORAGERESOURCES Faster time to results Use fewer resources Platform Performance – Business Benefit
  15. 15. © 2014 IBM Corporation15 •  Aviva •  BNP •  Citigroup •  Fortis •  HSBC •  JPMC •  LBBW •  International Monetary Fund •  Mass Mutual •  Morgan Stanley •  MUFG •  Nomura •  Prudential •  Société Générale •  Unicredit •  Airbus •  BAE Systems •  Boeing •  Bombardier •  Bridgestone •  Ericsson •  Honda •  General Electric •  General Motors •  Goodrich •  Lockheed Martin •  Northrop Grumman •  Pratt & Whitney •  RedBull Racing •  Toyota •  TaylorMade •  Volkswagen •  Abbott Labs •  Amgen •  AppliedBio/LifeTech •  AstraZeneca •  Covance •  Covidien •  DuPont •  Forest Labs •  GenomeQuest •  Genentech •  GlaxoSmithKline •  Health Dialog •  Monsanto •  Partners Health •  Pfizer •  Pioneer Hi-Bred •  Sanofi-Aventis •  Atomic Energy Canada •  Broad Institute •  CERN •  DE Shaw •  Harvard Medical •  Harvard Business •  NC State •  NEON •  Sanger Institute •  St Jude Children •  Stanford •  Tufts University •  U of Miami •  U. of Oklahoma •  UNC •  Washington U. Financial Services Industrial Mfg. Electronics •  Agip •  BP •  British Gas •  ConocoPhillips •  EMGS •  Gaz de France •  Hess •  Kuwait Oil •  Nexen •  Petrobras •  PetroChina •  StatoilHydro •  Suncor •  Total •  Woodside Other clients from further industries •  AMD •  ARM •  Broadcom •  Cisco •  Cypress •  Freescale •  Infineon •  Hitachi •  Nvidia •  PMC Sierra •  Qualcomm •  Samsung •  SanDisk •  Sony •  ST Micro •  TI •  Toshiba Walmart Bell Canada IRI AT&T Telecom Italia Telefonica Life Sciences Gov & EduOil & Gas Platform is already the primary choice of leaders in many different industries Platform Computing - References
  16. 16. © 2014 IBM Corporation16 “[L]et me be clear—we are not exiting hardware,” she wrote. “IBM will remain a leader in high- performance and high-end systems, storage and cognitive computing, and we will continue to invest in R&D for advanced semiconductor technology.” Our IBM HW Commitment Ginni‘s Statement on Hardware in Wall Street Journal Mar 10th, 2014 and IBM 2013 Annual Report:
  17. 17. © 2014 IBM Corporation17 It’s no secret that IBM wants to move its technology into the kind of data centers that Google and other Web giants operate. Now comes evidence that Google is putting some serious work into that possibility. The Internet search company on Monday said it has designed a motherboard for server systems that uses IBM’s new Power8 chip, which has typically only been found in hardware designed by IBM itself. Google and other cloud-style companies now almost universally rely on x86 chips, the kind long associated with Intel. Google said it developed the board to help adapt its software to run on Power8-based machines. “In order to do that we had to build a piece of hardware,” said Gordon MacKean, a senior director in Google’s hardware group at an IBM event in Las Vegas. MacKean also chairs the OpenPower Foundation, a multi-company group that IBM helped form in an effort to build a broader audience for its chip technology. The latest disclosures follow on the heels of others made by the group and IBM at an event in San Francisco Wednesday. He did not say whether or how Google might actually deploy Power8 technology to handle Web searches or other computing chores. But the hardware and software efforts certainly suggest that the technology trend-setter is at least seriously considering shifting some of its work away from Intel’s technology. Mark Miller, an Intel spokesman, said last week that it questions IBM’s claims that Power8 has performance advantages over Intel chips. “That said, we don’t take competition lightly and are not standing still,” he said. NewGoogle Shows Off Hardware Design Using IBM Chips Google has developed a motherboard for server systems using IBM’s new Power8 chip Google POWER8 Commitment
  18. 18. © 2014 IBM Corporation18
  19. 19. © 2014 IBM Corporation19 Power Systems Solutions – April 28 +  Built for volume to provide growth into new workloads – Cloud, Analytics, Mobile, Social +  Open, extensible architecture in support of open standards ecosystem +  Incredible workload performance –speed, performance, storage, energy savings Call to action +  Watch the Special Preview of IBM's Power 8 Technology video and the Power 8 Value Prop video +  Drive clients to Power Announcement Webcast and STG Announcements at EDGE +  Complete mandatory education on STG strategy & upcoming announcements and certify by May 9 Storage Launch – May 19 +  Dramatically improves storage with data virtualization +  Enables Cloud scale deployments with high performance self-tuning architecture (XIV for Managed Service Providers) +  Flash performance accelerates business insights (Flash System 840) +  Enhances flexibility with Software Defined Storage HW Announcements in Q2
  20. 20. © 2014 IBM Corporation20 Watson has opened up a world of new possibilities size speed corpus flexibility #users size speed corpus flexibility #users 2880  cores   Single  user  system     2-­‐3  sentences  input   5+  days  to  retrain   Wikipedia,  general  corpus   Single  Power  750,  240%  faster   1000s  of  users   20  pages  of  input   <  Day  to  ingest  and  train   Medical  corpus   Watson  cloud  service   Millions  of  users   Dialog  chaining   Few  hours   Broad  industry  corpus   s sp corp flexibi #users IBM Watson - A new Area of Computing
  21. 21. © 2014 IBM Corporation21 A data-rich, societally important field helping Watson change how medicine is: Ø Taught Cleveland Clinic Ø Researched MD Anderson Ø Practiced Memorial Sloan-Kettering Ø Paid WellPoint IBM Watson - A new Area of Computing Watson in Healthcare
  22. 22. © 2014 IBM Corporation22 This will be Watson Sees Hears Experiences Understands natural language Generates and evaluates hypotheses Adapts and learns Reasons Explores Visualizes IBM Watson - A new Area of Computing
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