Sell Bottles. Send Light. Share Hope

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A proposal to start selling reusable water bottles to cut down on wasted bottles created by the disposable water bottle industry, to raise awareness for sustainable lighting initiatives like Liter of Light, and to direct proceeds from reusable water bottle sales towards installing better lighting in countries around the world.

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Sell Bottles. Send Light. Share Hope

  1. 1. Lucent Water Bottles Gabe Pyle Intro to Sustainable Design Minneapolis College of Art and Design
  2. 2. Lucent Water Bottles For millions of homes around the world, electric lighting is simply too expensive. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  3. 3. Lucent Water Bottles So as soon as the sun goes down, the community is surrounded gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  4. 4. Lucent Water Bottles In complete darkness... gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  5. 5. Lucent Water Bottles But in 2002, Brazilian inventor Alfredo Moser found a solution gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  6. 6. Lucent Water Bottles Bottle And all it takes is an empty bottle gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  7. 7. Lucent Water Bottles Bottle water Clean Water gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  8. 8. Lucent Water Bottles Roof Material Bottle water Roof Material gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  9. 9. Lucent Water Bottles Roof Material Bottle water bleach And Some Bleach gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  10. 10. Lucent Water Bottles And it works like a little like this: gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  11. 11. Lucent Water Bottles Roof Material Bottle + tle Bot ter + ch Wa f Blea so liter of light/ client myshelter foundation actors transformations worldview owner environment Member of community x2 Cap Design Phase water bleach build phase Very dark in there hole in roof material Sunlight (input) use phase bottle with no lighting poor communities with no lighting light should be available to everyone-- not just those who can afford electricity refraction! illumination! about 60 watts! (output) end of life (rich picture produced for Systems Thinking course) gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  12. 12. Lucent Water Bottles And in 2011 Filipino entrepreneur Illac Diaz brought the “solar bulb” large scale through MyShelter Foundation with a group called Liter of Light gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  13. 13. Lucent Water Bottles In one year, Liter of Light installed over 200,000 bulbs gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  14. 14. Lucent Water Bottles And wants to grow that number to 1 million by 2015 gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  15. 15. Lucent Water Bottles They even have a solar-charged LED bulb for night time lighting! gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  16. 16. Lucent Water Bottles So while Liter of Light is providing lighting solutions across the world with old plastic bottles, billions of dollars are exhausted each year in the bottled water industry. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  17. 17. Lucent Water Bottles The proposal, then, is to connect two unrelated industries gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  18. 18. Lucent Water Bottles With two related elements gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  19. 19. Lucent Water Bottles Water gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  20. 20. Lucent Water Bottles And light gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  21. 21. Lucent Water Bottles Two basic elements of life that give us gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  22. 22. Lucent Water Bottles Lucent Water Bottles gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  23. 23. Lucent Water Bottles The idea is simple Sell bottles. Send light. Share Hope. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  24. 24. Lucent Water Bottles Sell Bottles: Design and sell a reusable water bottle to cut down on disposable bottle consumption, encourage healthy drinking habits, and promote Liter of Light gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  25. 25. Lucent Water Bottles Send Light: Partner with Liter of Light to help fund lighting solutions around the world through proceeds of bottle sales gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  26. 26. Lucent Water Bottles Share Hope: Light is not just a resource. It’s a symbol for something much stronger. Hope. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  27. 27. Lucent Water Bottles So while Liter of Light is doing their part to satisfy the needs of dark communities, Lucent Water wants to satisfy their needs while tackling some needs of our own. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  28. 28. Lucent Water Bottles How do Lucent Bottles meet unmet needs? For People? For Profits? For the Planet? For the Public? gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  29. 29. Lucent Water Bottles People By creating a regular economic resource stream for Liter of Light actors, Lucent Water brings opportunity and income to those who are otherwise operating on local economic streams. While the income streams have been considerably subsidized by regular donations, wider resource bandwidth means less pressure on donators, more energy allocated towards existing actors, and greater opportunity to fund additional actors, which could change thousands of lives—particularly the underemployed women that Liter of Light has already begun to assist. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  30. 30. Lucent Water Bottles Profit Liter of Light aims to bring low-cost lighting solutions to poor communities. Instead of advancing the cause by encouraging affluent communities to cut back in order to give more, Lucent Water redirects economic energy by celebrating the consumption of water as a means to bring light to others. A 2013 Cone Communication Impact Study revealed that 91% of American consumers want more products and social services that they use to support a cause, and a Nielsen study states that 50% of consumers are willing to pay more for a cause-related product or service. This means that Lucent Water, similar to the premium tacked onto Fair Trade products to promote healthy development, could charge an additional premium for greater impact. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  31. 31. Lucent Water Bottles Planet The disposable bottled water industry might be one of the least sustainable business on the planet. It has been revealed that for every gallon of bottled water sold, an additional three to four gallons are required to manufacture, process, and transport the water -- and all for conveniently buying a product one-to-ten thousand times more expensive than local tap water (which, by the way, is usually what’s in the bottles anyway). Lucent Water tackles this problem from two sides: gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  32. 32. Lucent Water Bottles 1. By selling reusable water bottles, Lucent Water aims to cut the consumption of disposable plastic water bottles, which means less wasted plastic, money, and water. 2. By directing proceeds towards Liter of Light, Lucent Water provides poor communities with a means to better handle their own pollution problems by helping them turn plastic bottles into sustainable lighting solutions. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  33. 33. Lucent Water Bottles Public Lucent Water wants to bring light to the world—both in illuminating homes everywhere, and in enlightening the world as to how their money can make a difference through movements like Liter of Light. It will also highlight the global community and how important our collaboration is to our continued growth. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  34. 34. Lucent Water Bottles And it wouldn’t be the first time water bottles were used to promote environmental and social causes. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  35. 35. Lucent Water Bottles Jointhepipe.org sells clear modular blue water bottles shaped like water pipes, complete with bends, runs, and joints, that can be combined with limitless potential to form what Jointhepipe calls the “world’s longest water pipe,” a metaphor for the global relationship they’re creating by selling water bottles to help provide clean drinking water for communities around the world (join-the-pipe.org) gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  36. 36. Lucent Water Bottles And in 2009 KOR unveiled their limited edition “Thirst for Giving” bottle line that featured artwork of different natural habitats on the bottles and donated proceeds to non-profits working to save the environment (inhabitat.com) gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  37. 37. Lucent Water Bottles Perhaps Lucent Bottles can be a similar product for Liter of Light? gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  38. 38. Lucent Water Bottles But how would it work? gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  39. 39. Lucent Water Bottles Well there are really two parts to the proposal: The partnership, and the product gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  40. 40. Lucent Water Bottles So let’s take a quick look at both gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  41. 41. Lucent Water Bottles The Partnership gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  42. 42. Lucent Water Bottles Selling a product with the interest of donating proceeds is called “cause marketing” or “charity marketing.” Establishing a successful brand or product with charity woven into its DNA requires transparency in three things: identity, amount, and frequency gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  43. 43. Lucent Water Bottles Identity is easy. Lucent Water contributes to Liter of Light But how much and how often? gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  44. 44. Lucent Water Bottles Some experts suggest donating quarterly to establish reasonable expectation for your consumers and your cause gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  45. 45. Lucent Water Bottles As to how much? Really, that’s up to the consumer. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  46. 46. Lucent Water Bottles But if we look at it from the other side, from what would help Liter of Light the most, we might get a better idea of what would be helpful. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  47. 47. Lucent Water Bottles Since it costs about $2 to install a regular solar bottle, and it costs about $12 to install a LED bottle, we could say that $12 dollars of each sale goes towards Liter of Light. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  48. 48. Lucent Water Bottles That means selling one Lucent bottle would fund one LED bottle, or six regular solar bottles gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  49. 49. Lucent Water Bottles And the partnership has more than one way to become a reality gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  50. 50. Lucent Water Bottles It could start from the ground up with the hard work of a motivated team of entrepreneurs gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  51. 51. Lucent Water Bottles Or an already established bottle manufacturing company could adopt the model to gain exposure and credibility. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  52. 52. Lucent Water Bottles Once established, Lucent Water could run independently of Liter of Light, promising their continued support gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  53. 53. Lucent Water Bottles Or Liter of Light could establish a co-op business venture to better direct the bottles mission, visibility, and funding while still directing the bulk of their attention towards their own mission gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  54. 54. Lucent Water Bottles Or, if Liter of Light felt led, they could own Lucent Water outright as a product-providing wing of their foundation gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  55. 55. Lucent Water Bottles All roads lead to cleaner water and brighter homes. Some are simply shorter than others. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  56. 56. Lucent Water Bottles While the partnership is the real MVP of the proposal, it would be an injustice to ignore the opportunities the bottle presents. Keeping in mind how Jointhepipe and KOR have used their bottle designs, let’s take a closer look at Lucent Water bottles. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  57. 57. Lucent Water Bottles The Product gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  58. 58. Lucent Water Bottles “Lucent” has the connotation of being bright or clear (a reference to the quality of the water as well as Liter of Light’s mission). So Lucent bottles ought to be the same. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  59. 59. Lucent Water Bottles In addition to that, Lucent would want to design a bottle that is transparent, fashionable, durable, easy to use, easy to clean, has room for a clip, fits in a standard cup holder, and is BPA-free. Many of these are just givens as far as bottle design is concerned. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  60. 60. Lucent Water Bottles However, “lucent” also means glowing. So why not remind the consumer of the cause in the same way that Jointhepipe does with their bottles? gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  61. 61. Lucent Water Bottles That is, why not make Lucent Water bottles glow like the Liter of Light bulbs? gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  62. 62. Lucent Water Bottles Lucent bottles could borrow the solar-powered LED cap technology that is already on the market gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  63. 63. Lucent Water Bottles OR Lucent bottles could explore installing miniturbine-powered LEDs into the bottle’s lid that charge as the consumer drinks water. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  64. 64. Lucent Water Bottles This would open the market to consumers that don’t spend as much time in the sun, and would likely encourage more frequent water consumption gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  65. 65. Lucent Water Bottles In the end, what the bottle looks like is fairly inconsequential. So long as it holds water, cuts pollution, and promotes Liter of Light, it’s a good design Bottle gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  66. 66. Lucent Water Bottles (but here are some ideas anyway) gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  67. 67. Lucent Water Bottles gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  68. 68. Lucent Water Bottles In conclusion: Lucent bottles provide a way for consumers to contribute to a cause that not only helps change lives by bringing light into the dark, but also cleans up their own lives by cutting disposable bottle consumption and promoting healthy drinking habits. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  69. 69. Lucent Water Bottles Many element of the proposal has already proven effective in other scenarios, and through the collaborative efforts of the consumer culture and Liter of Light, Lucent Water presents an opportunity to change the way we buy water to help change the way we live. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  70. 70. Lucent Water Bottles Sell bottles. Send light. Share hope. gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13
  71. 71. Lucent Water Bottles gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13

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