The George Washington University Strategic Public Relations Online March 25th Webinar

  • 2,172 views
Uploaded on

The George Washington University's Strategic Public March 25th live webinar provided prospective students the opportunity to attend and ask questions about the Master of Professional Studies in …

The George Washington University's Strategic Public March 25th live webinar provided prospective students the opportunity to attend and ask questions about the Master of Professional Studies in Strategic Public Relations online program, the faculty, and the school. Our presenters included Larry Parnell, BS/MBA, Associate Professor and Program Director and Elizabeth Alouche, Admissions Advisor.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,172
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
19
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • We will be starting the webinar shortly. To hear the audio portion of this webinar, please call toll-free 1.866.602.5089 and use the following Conference ID: 1154512
  • Welcome to The George Washington University’s Master of Professional Studies in Strategic Public Relations webinar. My name is Angela and I will be your moderator for today. In a moment, I will be handing things over to our first speaker. Before we begin, I would like to explain how this presentation will work. To cut out the background noise, we’ve muted your phone. So you can hear the speaker, but they cannot hear you. At the end of the presentation, we will be answering as many questions as we have time for. To ask questions, just type your question into the chat box in the right-hand side of your screen and hit ‘Enter.’ Please feel free to ask your questions as you think of them, but please note that all answers will be held until the end of the presentation.
  • Your presenters today are Larry Parnell and Elizabeth Alouche. Larry Parnell is Associate Professor and Program Director of The George Washington University’s Master of Professional Studies in Strategic Public Relations program. Larry has held senior communications positions in consulting, on the client side and in politics. He was most recently VP and Group Leader of the Corporate Communications practice at Hill and Knowlton Canada. He also maintains a small consulting business – Bench Strength Communications– specializing in strategy, advocacy and issues management. In December 2009, he was one of six recipients inducted into the Hall of Fame by PR News. We also have Elizabeth Alouche , Admissions Advisor, on board to answer any of your admissions questions. Elizabeth has been part of the online Admissions team for the Master’s Program in Strategic Public Relations for the last year. She enjoys assisting people in achieving their educational and professional goals. When not at work, Elizabeth keeps busy with her four year-old son, Nicholas. Okay, let’s begin the presentation.

Transcript

  • 1. The George Washington University Master of Professional Studies in Strategic Public Relations Webinar Thursday, March 25 th @ 12:30 PM EST To hear the audio portion of this webinar, call: Toll-Free: 1.866.602.5089 Conference ID: 1154512
  • 2. Webinar Logistics
    • In order to minimize background noise we ask that you mute your phone line if possible.
    • Please ask questions anytime by using the Q&A feature.
    • We will address your questions at the conclusion of the slide presentation (est. 30 minutes for the slides).
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 3. Presenters
    • Larry Parnell, BS/MBA Associate Professor and Program Director Masters in Strategic Public Relations The George Washington University
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423 Elizabeth Alouche Admissions Advisor Masters in Strategic Public Relations The George Washington University
  • 4. Presentation Agenda
    • Benefits of Online Learning
    • Experienced Faculty
    • The Student Experience
    • Support Network
    • Career Outcomes
    • Program Overview
    • Course Curriculum
    • About GW
    • Admissions Requirements
    • Transfer Credits
    • Financial Aid Options
    • Q&A
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 5. Benefits of Online Learning
    • Flexibility :  
    • Log in anytime, from any Internet connection. Post responses on the discussion board, receive feedback, and submit assignments, 24 hours a day, 7 days a week, 365 days a year.
    • Connection : 
    • Experience individualized attention from faculty and develop close relationships with fellow students as you interact with them, creating a vast network of professional contacts.
    • Interaction :
    • Post and respond to messages with fellow leaders in your field. Online learning connects you with the thinking and experience of your instructors and classmates.
    • Timely Curriculum :
    • Course content is continually updated. Assignments incorporate the specific issues you deal with at work, allowing you to apply lessons from each course.
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 6. Experienced Faculty
    • Faculty at GW are:
    • Leaders in their fields
    • Prominent scholars and educators
    • Specially trained to teach in an online environment
    • Real-world experts in their industry
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 7. The Student Experience
    • Here’s what our alumni have to say about the program:
    • “ GW's focus on politics helps make the practice of public relations in our nation's capital that much more relevant and necessary. I knew that GW has the talented, experienced staff that I wanted to learn from. I didn't want to go through a graduate PR program at just any school; GW's focus on public affairs was what really attracted me to the program.” ~ Aaron Pickering , Strategic Public Relations Graduate
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 8. Support Network
    • We are here to support you through every step of your online learning experience. We offer you a multi-level support network, including:
    • Admissions Advisor: Counsels you through the application process
    • Student Services Advisor: Liaises with the University on your behalf and acts as your personal coach
    • Small Group Instructor: Guides you through the course content and requirements
    • Faculty: Develops the curriculum and constantly assesses its relevance and timeliness
    • Technical Support: Assists you with any technical problems you may have – live 24/7
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 9. Career Outcomes
    • In March 2009, a survey of the online Masters in Strategic Public Relations students was conducted to gauge their perceptions on how this program is impacting their careers.
    • 100%  of students agreed that they  apply what they learn effectively at work  to differentiate themselves from their peers.
    • One-third  of students  already  received salary increases  within the first year of the program .
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 10. Career Outcomes Cont’d
    • Students  networked  with respected fellow professionals across the nation including:
      • Director of Communications
      • Vice President of Corporate Communications
      • Account Directors
      • Public Relations Managers
      • Management & Employee Communications Managers
      • Public Information Administrator
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 11. Career Outcomes Cont’d
    • Students will achieve the following with a Masters in Strategic Public Relations from GW:
    • A greater understanding of the public relations field and the issues that impact it
    • Confidence in interactions and involvement with clients in the communications field
    • Great job contributions and a second career
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 12. Program Overview
    • 33-credit-hour master's program, delivered fully online
    • Focus on the public policy system and the advocacy role played by public relations firms and operations in corporations and association
    • Capture public attention, shape key public policy debates, and earn the public trust as a successful strategic public relations professional
    • Build your professional credentials that will position you to excel in this challenging profession
    • Learn to employ core public relations skills and the practical application of strategic thinking
    • Relevant for public relations professionals who work in the public policy arena, the political arena, PR firms, and corporate and not-for-profit PR departments
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 13. Course Curriculum
    • 11 core courses and one capstone seminar
    • Courses include:
      • Public Relations Principles and Practices: The Foundations of Public Relations Strategy and Tactics (3 credits)
      • Advanced Writing for Communications Professionals: From Context to Composition and Beyond (3 credits)
      • Media Relations in the New Media World: New Tools, New Challenges, New Thinking (3 credits)
      • The Business and Budgeting of Public Relations: How Public Relations Firms and Departments Operate for Profit and Success (3 credits)
      • Ethical Standards in Public Relations and Public Affairs: The Framework of Professional Credibility and Accountability (3 credits)
      • Strategic Marketing and Marketing Communications: A New Paradigm for Extending the Reach and Impact of Public Relations and Public Affairs (3 credits)
      • Applied Public Relations and Public Affairs Research: Measuring and Evaluating Public Relations and PA Program Success (3 credits)
      • Issues Management and Crisis Communications (3 credits)
      • Grassroots and their Impact on Public Relations Strategy (3 credits)
      • Political Socialization: How these Factors Impact the Development and Implementation of Public Relations Strategies (3 credits)
      • Public Relations and Public Affairs Capstone Research Project: Applying Public Relations and Public Affairs Skills and Knowledge to Independent Research (3 credits)
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 14. About GW
    • Private, coeducational, non-sectarian university
    • Located in Washington, DC, situated a few blocks from the White House and the National Mall
    • Founded in 1821 as The Columbian College on land provided by former President George Washington
    • Ranked 52nd on  U.S. News & World Report's  list of Top National Universities
    • Rated the number one school for "political junkies”
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 15. Admissions Requirements
    • A completed application form
    • Application fee
    • A current resume with education and work history outline,
    • Three letters of recommendation
    • A Statement of Purpose – a 250 to 500-word essay describing your academic and professional goals
    • A bachelor's degree with 3.0 on a 4.0 scale
    • Three or more years of relevant, full-time, professional work experience OR
    • Official results of the Graduate Record Exam (GRE) general test
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 16. Transfer Credit
    • With prior approval, up to nine credit hours of coursework may be accepted as transfer credit
    • Such coursework must have been taken within the past two years, must be related in subject matter, must not have been applied toward another degree, and must have been successfully completed with a grade of B or better
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 17. Financial Aid Options
    • Employer-Sponsored Tuition Assistance:
    • Employers may cover 100 percent of tuition costs. To learn more, consult your personnel office.
    • Financial Aid and Alternative Financing:
    • To be eligible for the Federal Stafford Loan, you must be a degree student and registered in a minimum of five credit hours in a semester
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 18. Q&A
    • Do you have further questions regarding the Master of Professional Studies in Strategic Public Relations?
    • Web : www.gspmonline.com/pr
    • E-mail : [email_address]
    • Toll-Free : 1.866.232.0232 Ext. 3423
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423
  • 19.
    • Thank you!
    To contact our Admissions Office, please call 1.866.232.0232 Ext. 3423