GEORGE BROCK SCOTT
3045 Gibbs Drive, Knoxville, TN 37918
865.719.3708, 865.689.8205
GWBScott@knology.net
QUALIFICATIONS
• 10-plus years creating and implementing communications and marketing strategies
• Directed and planned promotional campaigns which grew product lines of $16 million
annual revenues
• Worked independently to develop national and global marketing opportunities and
strategies for Emerson, a Fortune 200 product and services firm
• Independently created marketing studies and strategies for Power Industry, HVAC, Wind
Turbine Industry, Pulp and Paper, Mining, Metals, Water and Wastewater, Chemical
Industry, Cement Manufacturing, Food and Beverage Industry, others
• Developed and distributed five educational reference charts on a variety of highly
technical disciplines which were translated into 8 languages and distributed globally
• Organized and marketed a diverse downtown commercial district of 30-plus business for
coordinated advertising and promotional projects
PROFESSIONAL EXPERIENCE
Market Research and Analysis
• Created industry profiles and prospect databases for North American, European and Asian
sales forces
• Developed and distributed prospect tools for sales representative districts, including maps
and databases
• Directed and implemented market surveys of extensive customer bases
• Researched and assembled detailed annual studies of major and minor competition,
highlighting strengths and weaknesses
• Wrote in-depth reports on a wide range of industries, including Power, Electric Motor, Food
Processing, Paper Manufacturing, Automotive Part Manufacturing, Cement Processing,
Water Treatment, many more
• Developed and created innovative promotional and morale-building projects for Emerson’s
global sales force
Marketing Product Manager
• Managed and grew two product lines which comprised more than $16 million (21% of total
company revenues)
• Presented numerous campaigns and proposals to clients, global sales representatives,
directors, CEOs
• Composed, researched, and implemented strategies for global product line promotions
• Created and directed innovative marketing campaign for Training product line which
reversed a 7-year decline and achieved 5-year record sales in 2008
Public Relations and Marketing
• Developed and directed highly targeted marketing campaign for Emerson Training Center
• Developed and directed global Customer Support promotional campaigns
• Authored numerous ROI and QBR articles demonstrating success of company products from
customer interviews
• Created and directed successful $100,000 campaign promoting and advertising commercial
downtown district which included television, printed brochures, radio, billboard, and other
elements
• Conceived and managed numerous metro and regional festivals, including two Folk
Festivals each with 30+ musical acts

WORK HISTORY
Product Manager and Marketing Research, Emerson, Knoxville, TN 2000-2009
VP Sales and Marketing, Thurman Group, Knoxville, TN 1999
Sales Associate, Braden’s Furniture, Knoxville, TN 1996-1998
Manager and Owner, Old City Mercantile, Knoxville, TN
News Reporter/Photographer, WATE-TV, WJHL-TV, Knoxville and Johnson City, TN
EDUCATION
Bachelor of Science-Communications Appalachian State University, Boone, NC
OTHER CERTIFICATIONS, AWARDS, VOLUNTEER ACTIVITIES
Computer Expertise: database creation and manipulation, research, Google Analytics, Oracle
and Noetix, InDesign, Photoshop, PowerPoint, MSWord, Excel, Access, numerous business
application software programs
Market Analyst, WDVX Radio, Knoxville, TN
Project Manager Certificate, University of Tennessee, Knoxville, TN
Career Readiness Certificate (Exceeds Gold), State of Tennessee
Communicative Manager Certificate, Emerson Education Services, Austin, TX
Best Spot Television News Photography, Tennessee Associated Press, Tennessee
Small Business Management Certificate, Pellissippi State Technical College, Knoxville, TN
Streetscape Design Board, City of Knoxville, Knoxville, TN
References and work samples available upon request