Branding Your Startup From The Get-Go © All Content Islandbridge

Happily Ever After? The difference between success and failure How a brand works to make you succeed How to build a brand that works to influence our customer choice

The difference between success and failure

How a brand works to make you succeed

How to build a brand that works to influence our customer choice

What Business Are You In?

In Our Experience Success in business always comes down to our ability to influence choice.

Success in business

always comes down to our ability

to influence choice.

Spoiled For Choice?

So Are Your Customers?

Why Choose You?

Why Choose You? More & more, customers are making their choice based on brand.

More & more,

customers are making their choice based on brand.

Why Brand? The sole purpose of your brand is to make you the natural choice of your customer.

The sole purpose of your brand

is to make you the natural choice of your customer.

What Is A Brand? A uniform A label A reputation A goodwill A badge A tribe A worldview

A uniform

A label

A reputation

A goodwill

A badge

A tribe

A worldview

In Our Experience People buy people.

People buy people.

In Our Experience Success in business is down to people influencing people.

Success in business

is down to people influencing people.

What’s The Story? What business are you in?

What business are you in?

What’s The Story? What business are you in? The people business!

What business are you in?

The people business!

What Is A Brand? “ A brand stands for the relationship that’s proposed or exists between a business and its customers” Islandbridge, 2004

“ A brand stands for the relationship

that’s proposed or exists

between a business and its customers”

Islandbridge, 2004

What Business Are You In? The People Business!

What Business Are You In? The People Business!

Why Do Brands Fail? They Fail To Think, Speak & Behave Like A People Business!

What Is A Brand? “ A brand stands for the relationship that’s proposed or exists between a business and its customers”

“ A brand stands for the relationship

that’s proposed or exists

between a business and its customers”

How To Market? Once we make sense of what we do and how we do it, we must put it work for us in our business. We must build relationships.

Once we make sense

of what we do and how we do it,

we must put it work for us in our business.

We must build relationships.

Five Steps : Step 1 Roll up your sleeves & commit to a relationship with your customers. Meet with them, watch what they do, hear what they say, and find out what they want and need. Practical Step : Schedule regular customer meetings where there is no sales agenda.

Roll up your sleeves

& commit to a relationship with your customers.

Meet with them,

watch what they do,

hear what they say,

and find out what they want and need.

Practical Step :

Schedule regular customer meetings

where there is no sales agenda.

Five Steps : Step 2 Find your voice & begin to tell your story. Link your story and those of your clients so that they return again and again to hear you tell it. Practical Step: Gather case stories

Find your voice

& begin to tell your story.

Link your story and those of your clients

so that they return again and again

to hear you tell it.

Practical Step:

Gather case stories

Five Steps : Step 3 Find your position & own it. (Don’t be a small fish in a big pond - create your own pond and be the only fish in it). Practical Step: Define your own market.

Find your position

& own it.

(Don’t be a small fish in a big pond -

create your own pond

and be the only fish in it).

Practical Step:

Define your own market.

Five Steps : Step 4 Build a network. Develop prompted word-of-mouth & give them lots to say about you. Practical Step: Gather testimonials

Build a network.

Develop prompted word-of-mouth

& give them lots to say about you.

Practical Step:

Gather testimonials

Five Steps : Step 5 Be seen as an expert. Publish, speak, share expertise - give away information, become the ‘go-to’ company in your circle. Practical Step: Build & share resources

Be seen as an expert.

Publish, speak, share expertise -

give away information,

become the ‘go-to’ company in your circle.

Practical Step:

Build & share resources

Five Steps Commit To A Relationship With Your Customers Find Your Voice & Tell Your Story Find Your Position & Own It Be Seen As An Expert Build Resources

Commit To A Relationship With Your Customers

Find Your Voice & Tell Your Story

Find Your Position & Own It

Be Seen As An Expert

Build Resources

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