The Working in Canada Tool GTEC - October 28 th 2008

Background - Origins Human Resources and Social Development Canada (HRSDC) and Citizenship and Immigration Canada (CIC) co-manage an Immigration Web Portal called Going to Canada. HRSDC developed the Working in Canada Tool for the Immigration Web Portal. Working in Canada Tool launched on May 24, 2007. Immigration Portal

Human Resources and Social Development

Canada (HRSDC) and Citizenship and Immigration

Canada (CIC) co-manage an Immigration Web Portal

called Going to Canada.

HRSDC developed the Working in Canada Tool for the Immigration Web Portal.

Working in Canada Tool launched

on May 24, 2007.

Initiative Objective Portal: Ensure that prospective immigrants and newcomers find the information they need to make an educated decision on settling and working in Canada. Working in Canada Tool: Through the Tool, a newcomer is able to access information from several national labour market databases and receive a report that is tailored to a specific occupation and city, town or region. = informed settlement decision

Portal: Ensure that prospective immigrants and newcomers find the information they need to make an educated decision on settling and working in Canada.

Working in Canada Tool: Through the Tool, a newcomer is able to access information from several national labour market databases and receive a report that is tailored to a specific occupation and city, town or region.

= informed settlement decision

Immigrant/Newcomers Web Visitor Profile Most are still in other countries; others are newly arrived and trying to find a job. Not familiar with Canadian labour market or available resources. Looking for information on settling and finding employment in Canada. Most are trained professionals. Most know the name of their job in their country of origin (which may be under a different name in Canada).

Most are still in other countries; others are newly arrived and trying to find a job.

Not familiar with Canadian labour market or available resources.

Looking for information on settling and finding employment in Canada.

Most are trained professionals.

Most know the name of their job in their country of origin (which may be under a different name in Canada).

Environmental Scan Numerous resources on the labour market are out there. Relatively easy to find online resources but difficult to get a complete picture of all issues. LMI Web site NOC Web site Essential Skills Web site Work Destinations Web site Job Futures Web site Jobs etc. HRSDC Web Site Job Bank Web site Provincial Web sites CND Embassies Multiple NGO Web site CMHC Web site CIC Web site Service Canada Regilating Bodies Immigration Portal

LMI Database NOC Database Essential Skills Database Work Destinations Database 2005 – 2007: development of building blocks towards providing labour market information for immigrants and newcomers to Canada in an easier , and streamlined fashion. Web Services Databases A Web Service: a process by which a Web site can pull together specific pieces of information from a database and repackage this content into a new environment. LMI NOC Essential Skills Work Destinations “ Working in Canada” Tool Web Interface Background – WiC Web Services Web Sites

2005 – 2007: development of building blocks towards providing labour market information for immigrants and newcomers to Canada in an easier , and streamlined fashion.

Information Flow Data Sets Geo. Location Occupation + = Working in Canada Tool WIC Report 13 P/Ts 91 Geo Areas National Coverage 520 Possible NOCs Web Services: National Occupation Classification (NOC) Labour Market Information Work Destination (WD) Essential Skills (ES) Databases: Job Futures National Job Bank LINC & SC Centres Data Report Sections Is this a Regulated Profession? Main Duties Jobs and Skills Requirements Wage Information Outlook and Prospects Job Opportunities Associations and Unions Training Opportunities Language Assessment Additional Information 47,000 + Distinct Report Possibilities

Web Services:

National Occupation Classification (NOC)

Labour Market Information

Work Destination (WD)

Essential Skills (ES)

Databases:

Job Futures

National Job Bank

LINC & SC Centres

Is this a Regulated Profession?

Main Duties

Jobs and Skills Requirements

Wage Information

Outlook and Prospects

Job Opportunities

Associations and Unions

Training Opportunities

Language Assessment

Additional Information

Dynamically pulls information from six labour market databases to produce report tailored to one occupation in one location: Parameters: 520 Occupational choices based on the National Occupational Classification (NOC) X 91 Locations based on Service Canada LMI reporting zones = over 40,000 unique possible reports

Dynamically pulls information from six labour market databases to produce report tailored to one occupation in one location:

Parameters:

520 Occupational choices based on the National Occupational Classification (NOC)

X 91 Locations based on Service Canada LMI reporting zones

= over 40,000 unique possible reports

Demo  WiC Welcome Page www.workingincanada.gc.ca/tool

Occupation Title Search Occupation Title Search Users type in the name of their profession via a Coding Assistant . The tool returns a series of NOC titles (possible names by which that profession might be called in Canada) as well as a short description of the associated duties that correspond with the keyword search. Search Results

Occupation Title Confirmation & Area Selection Local Area Selection Occupation Selection Once the user has identified his occupation, he is then prompted to choose a geographic area.

Occupational Report A report is then generated for the selected occupation and geographic area. The WIC Report contains the following 10 Sections: Is this a Regulated Profession? Main Duties Jobs and Skills Requirements Wage Information Outlook and Prospects Job Opportunities Associations and Unions Training Opportunities Language Assessment Additional Information Report

A report is then generated for the selected occupation and geographic area. The WIC Report contains the following 10 Sections:

Is this a Regulated Profession?

Main Duties

Jobs and Skills Requirements

Wage Information

Outlook and Prospects

Job Opportunities

Associations and Unions

Training Opportunities

Language Assessment

Additional Information

A newcomer receives a report that is tailored to a specific occupation and location. An internationally trained nurse from the Philippines can verify her skills and her competencies required in Saskatchewan, compare wages and outlooks in Saskatoon versus Winnipeg, and compare licensing requirements between Saskatchewan and Manitoba; An informed decision on where to settle in Canada. Tool supports a variety of Government of Canada initiatives (direct & indirect): the Foreign Credentials Referral Office’s information and referral functions; Service Canada’s newcomers’ segment; 1-800 O-Canada general inquiries service; the Canadian Immigration Integration Project (CIIP) in China, India and the Philippines; and Immigrant serving agencies who provide employment counselling. Who can use it and why…

A newcomer receives a report that is tailored to a specific occupation and location.

An internationally trained nurse from the Philippines can verify her skills and her competencies required in Saskatchewan, compare wages and outlooks in Saskatoon versus Winnipeg, and compare licensing requirements between Saskatchewan and Manitoba;

An informed decision on where to settle in Canada.

Tool supports a variety of Government of Canada initiatives (direct & indirect):

the Foreign Credentials Referral Office’s information and referral functions;

Service Canada’s newcomers’ segment;

1-800 O-Canada general inquiries service;

the Canadian Immigration Integration Project (CIIP) in China, India and the Philippines; and

Immigrant serving agencies who provide employment counselling.

Free and Internet Accessible Fully Bilingual - French and English Contains up-to-date, factual and relevant information Tailored to an individual’s specifications (occupation & location) Production of multiple reports enables an individual to compare labour market conditions in different locations = an informed settlement decision Benefits of WIC Tool

Free and Internet Accessible

Fully Bilingual - French and English

Contains up-to-date, factual and relevant information

Tailored to an individual’s specifications

(occupation & location)

Production of multiple reports enables an individual to compare labour market conditions in different locations

= an informed settlement decision

Benefits of WIC Tool […] Supported by a Guide to Working in Canada Complementary information Helpful advice - choose settlement l occupation where you can afford to live and your job prospects are good. Tips - avoid spending money on a credential assessment that is not required or not recognized . Trends - most newcomers settle in the largest cities which have the highest housing prices and lowest vacancy rates Statistics! Who is searching for what information?

Supported by a Guide to Working in Canada

Complementary information

Helpful advice - choose settlement l occupation where you can afford to live and your job prospects are good.

Tips - avoid spending money on a credential assessment that is not required or not recognized .

Trends - most newcomers settle in the largest cities which have the highest housing prices and lowest vacancy rates

Statistics! Who is searching for what information?

Results to Date Relatively young Web site Over 500,000 reports produced 8 ½ minutes average visit time 30% of client traffic from bookmarks/type-ins. Users from over 170 countries. Over 75% client traffic from outside of Canada Client traffic consistent with top source countries of Permanent Residents. Except China Top Searches; Provinces: most searched P/Ts correspond with CIC data on provincial Immigrant landings (ON 38%, BC 18, AB 16 & QC 15) Cities: Toronto (23%), Vancouver (12), Montreal (9), Calgary (8) [Results from May 24 th 2007 to September 30 th 2008]

Relatively young Web site

Over 500,000 reports produced

8 ½ minutes average visit time

30% of client traffic from bookmarks/type-ins.

Users from over 170 countries.

Over 75% client traffic from outside of Canada

Client traffic consistent with top source countries of

Permanent Residents.

Except China

Top Searches;

Provinces: most searched P/Ts correspond with CIC data on provincial Immigrant landings (ON 38%, BC 18, AB 16 & QC 15)

Cities: Toronto (23%), Vancouver (12), Montreal (9), Calgary (8)

[Results from May 24 th 2007 to September 30 th 2008]

Results to Date […] Top Searched Occupations: 10.5% Engineers; 9.5% Accountants; 4.0% Technicians; 6.0% Teachers; 4.0% Nurses; 1.5% Doctors Top Searched Sectors: 10.0% Regulated Health Occupations & 9.5% Information Technology Client traffic patterns: Users from France research Quebec Users from India mostly research ON, then BC & AB Occupations (both France and India): Sales Managers, Accountants, Engineers and Teachers Users from the Philippines primarily research AB & ON then BC & MB Occupations: Accountant and Nurse Users from China mostly research ON & BC, then AB Occupations: Accountant, Engineer and IT occupations [Results from March 1 st 2008 to August 31 st 2008]

Top Searched Occupations:

10.5% Engineers; 9.5% Accountants;

4.0% Technicians; 6.0% Teachers;

4.0% Nurses; 1.5% Doctors

Top Searched Sectors:

10.0% Regulated Health Occupations &

9.5% Information Technology

Client traffic patterns:

Users from France research Quebec

Users from India mostly research ON, then BC & AB

Occupations (both France and India): Sales Managers, Accountants, Engineers and Teachers

Users from the Philippines primarily research AB & ON then BC & MB

Occupations: Accountant and Nurse

Users from China mostly research ON & BC, then AB

Occupations: Accountant, Engineer and IT occupations

[Results from March 1 st 2008 to August 31 st 2008]

Related Development Partner WiC Tools Seamless integration into a third party’s Web site Full access to national WiC Tool data sets Can be tailored to reflect specific area (e.g.: Province) or occupation Minimal cost, fully bilingual E nhances Web sites targeted to newcomers First Partner WiCs launched August 2008

Partner WiC Tools

Seamless integration into a third party’s Web site

Full access to national WiC Tool data sets

Can be tailored to reflect specific area (e.g.: Province) or occupation

Minimal cost, fully bilingual

E nhances Web sites targeted to newcomers

First Partner WiCs launched August 2008

2. WiC Information Integration Tool (WiC-IIT) Enables third parties to propose complementary information for display in WiC Reports without being a database player. Potential content providers: P/T Governments, Regulatory Bodies, Sector Councils, etc. To be launched Fall 2008 Related Development […]

2. WiC Information Integration Tool (WiC-IIT)

Enables third parties to propose complementary information for display in WiC Reports without being a database player.

Potential content providers:

P/T Governments, Regulatory Bodies, Sector Councils, etc.

To be launched Fall 2008

Typical WIC Tool Visit Is this a Regulated Profession? Main Duties Jobs and Skills Requirements Wage Information Outlook and Prospects Job Opportunities Associations and Unions Training Opportunities Language Assessment Service Canada Centre Listings Language Centre Listings Additional Information Choose an Occupation 2. Choose a Location 3. Generate a Report. Data Sets National Occupation Classification Labour Market Information Work Destination Essential Skills Job Futures National Job Bank Service Canada Listings Language Centre Listings … Examples of some external content has been added manually (ad-hoc basis) P/T Portal mentions P/T specific language programs etc. Challenge : all coded manually. As WiC Tool becomes more popular and is discovered by partners; requests have become more frequent.

Is this a Regulated Profession?

Main Duties

Jobs and Skills Requirements

Wage Information

Outlook and Prospects

Job Opportunities

Associations and Unions

Training Opportunities

Language Assessment

Service Canada Centre Listings

Language Centre Listings

Additional Information

Choose an Occupation

National Occupation Classification

Labour Market Information

Work Destination Essential Skills

Job Futures

National Job Bank

Service Canada Listings

Language Centre Listings

…

Examples of some external content has been added manually (ad-hoc basis)

P/T Portal mentions

P/T specific language programs

etc.

Challenge : all coded manually.

As WiC Tool becomes more popular and is discovered by partners; requests have become more frequent.

Information Integration Tool (WiC-IIT) A new interface which will enable the incorporation of 3 rd party content into one or many sections of the WiC Tool report. WIC Report 3 rd Party Content WIC-IIT Tool

A new interface which will enable the incorporation of 3 rd party content into one or many sections of the WiC Tool report.

WiC-IIT Occupation Selection Selecting the occupations that will be affected.

WiC-IIT Location Selection Choosing which Provinces / Areas will see the new data.

Adding New Data in a WiC-IIT Section Linkages Platform where you can propose and showcase some of your links and content in WiC Reports. Provide National context and enable P/Ts to offer perspective from their jurisdictions. Approach Phased in approach. Cross-jurisdiction partnerships. WiC Structure: “clearinghouse” model.

Linkages

Platform where you can propose and showcase some of your links and content in WiC Reports.

Provide National context and enable P/Ts to offer perspective from their jurisdictions.

Approach

Phased in approach.

Cross-jurisdiction partnerships.

WiC Structure: “clearinghouse” model.

Example of new WiC-IIT Data in WiC Tool Report