ESG Investment Implications in Emerging Markets Modeling for investment in the context of the increasing importance of environmental, social and corporate governance (ESG) factors in frontier and emerging markets. Prepared by SinCo for Global Webinar - ESG Investment Implications in Emerging Markets. Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM Graham Sinclair Principal SinCo @esgarchitect graham.sinclair@sincosinco.com www.sincosinco.com This information is solely for use in the webinar and does not constitute public dissemination. No part of this proposal may be abstracted, reproduced or copied for use without written permission from SinCo for purposes related to assessment of the proposal and its merits.

1. !1
Slidedeck
ESG Investment Implications in Emerging Markets
Modeling for investment in the context of the increasing importance of
environmental, social and corporate governance (ESG) factors in
frontier and emerging markets.
Prepared by SinCo for Global Webinar - ESG Investment Implications in Emerging Markets. Hosted by MSCI ESG
with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM
Graham Sinclair
Principal
SinCo
@esgarchitect
graham.sinclair@sincosinco.com
www.sincosinco.com
@SinCoESG
info@sincosinco.com
SinCo designs ESG
architecture for long
term sustainable
investment that
matters.
Sustainable
Investment
Consulting
This information is solely for use in the webinar and does not constitute public dissemination. No part of this
proposal may be abstracted, reproduced or copied for use without written permission from SinCo for purposes
related to assessment of the proposal and its merits.

2. !2
www.sincosinco.com
@SinCoESG
info@sincosinco.com
SinCo designs ESG
architecture for long
term sustainable
investment that
matters.
Sustainable
Investment
Consulting
• SinCo - sustainable investment consulting - is a
specialist sustainable investment advisory boutique.
We have no other focus, we have no conflicts of
interest. We build investment conviction and
competence using ESG factors in investment
systems.
• SinCo has a track record of building hard answers to
tough questions in sustainable investment. Our clients
are institutional investors, UN agencies and
international NGOs, and stock exchanges.
• SinCo projects have included designing sustainability
indexes, expanding portfolio research on ESG factors,
and designing ESG architecture across asset classes.
• SinCo philosophy is that ESG issues are in every
investment decision. But only some investment
professionals proactively manage ESG for increased
opportunity set and reduced risks exposure.
Sustainable
Investment
Consulting
SinCo designs ESG architecture for long
term sustainable investment that matters.

3. Integrating ESG in investment practice in EM
1. Beyond BRICS countries, towards frontier markets and frontiers of ESG: Defining your universe of
opportunity, and your portfolio entry points. Understanding the license to operate of professional investors
and their portfolio companies. The scope of rules and regulations is smaller than global reputations.
Relationships are critical in markets with more forms of alternative ownership models and new offerings.
2. PRI in Person outlook, the enigmatic Africa opportunity: PRIiP2013 has an important footprint
effect for PRI, leveraging strategic opportunity in Africa. Introduces opportunities in fragments, the
frustrating search for scale. The asset allocation decision and sector exposure may be more important
than the geographic universe opportunity in Africa. Will the PRI legacy be more than FIFA FWC 2010?
!3Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 7:00 AM PDT (San Francisco). Copyright SinCo 2013.

4. Frameworks for ESG
Investment, and investment analysis, in frontier and emerging markets happens
across borders of regulations, guidelines and laws. ESG may act as a proxy for
advanced due diligence or a marker for absent rules in the marketplace.
!4
Lance Armstrong, former champion cyclist, "never tested positive". PHOTOCREDIT: Reuters/Getty Images 2013
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Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM. Copyright SinCo 2013.

5. Frameworks for ESG
!5
PHOTOCREDIT: THAILAND, MAEKLONG : A train passes through a food market in Maeklong, 60 kilometers south-west of Bangkok. Several times a
day, shopkeepers swiftly pack up their food stalls and pull back their canopies to let the trains pass. AFP PHOTO/Christophe ARCHAMBAULT
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Navigating the new license to operate of the investment management industry in
frontier and emerging markets poses the question: what value does professional
money management add to (companies') growth in that market, city, or country?
Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM. Copyright SinCo 2013.

6. !6
SINGAPORE, Singapore : A man takes pictures of buildings blanketed by haze in Singapore on June 19, 2013. Singapore’s Pollutant Standards Index
again shot above the “unhealthy" threshold of 152. AFP PHOTO/Roslan Rahman.
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Investment in ongoing business enterprises, real assets and projects in frontier and
emerging markets must expect different forms of ownership structure. Relationships
are critical to information flows, building trust and long-term investment outcomes.
And issues do not stop at lines on a map: politics is as important as economics.
Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM. Copyright SinCo 2013.

7. * of total number of listed companies in country
Total Companies Covered by Country
4036322824201612840
United States
3,369 (26.1%*)
Canada
292 (6.6%*)
Japan
1,779 (47.8%*)
UK
341 (17.9%*)
Australia
308 (15.5%*)
Brazil
121 (28.4%*)
China
1,081 (32.8%*)
Mexico
41 (28.5%*)
Russia
48 (3.8%*)
South Africa
114 (28.2%*)
Chile
23 (10.1%*)
Italy
59 (19.0%*)Spain
50 (24.9%*)
France
111 (8.9%*)
Germany
109 (8.0%*)
India
690 (17.1%*)
Sweden
68 (12.6%*)
Malaysia
69 (7.1%*)
New Zealand
16 (10.9%*)
S. Korea
244 (12.4%*)
03/27/2013Data as of
+
The problem of data. Increasing quantity and quality of ESG ratings
coverage. But variability of systems are applied. Language and
jargon matter. Across regions the portfolio approach has anomalies.
Differentiated ratings for E vs S vs G implies
investor may need to make ex-ante
decisions on relative materiality (pain) of ESG
factors in regions, sectors and asset classes.
!7
SOURCE: Total companies ESG coverage = 10,315. E=4,328/S=5,431/G=10,296. Bloomberg ESG used by permission. April 2013. Bloomberg L.P.
Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM. Copyright SinCo 2013.

8. Investing in frontier markets in mining sector: resource scarcity, above-ground
risks, lesser regulated jurisdictions, community pushback, transparency, the Bumi effect.
8
PHOTOCREDIT: Caterpillar Trucks, 2012
@SinCoESG I sincosinco.com I info@sincosinco.com
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9. !9
PHOTOCREDIT: Zapiro.com
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@SinCoESG
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Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM. Copyright SinCo 2013.
Investing in frontier markets in food beverage sector: farm-to-fork supply chains,
nutrition security, water intensity, packaging, obesity. Food beverage products with a good
reputation is important to food companies, investors, regulators, consumers, politicians.

10. Integrating ESG in investment practice in EM
1. Beyond BRICS countries, towards frontier markets and frontiers of ESG: Defining your universe of
opportunity, and your portfolio entry points. Understanding the license to operate of professional investors
and their portfolio companies. The scope of rules and regulations is smaller than global reputations.
Relationships are critical in markets with more forms of alternative ownership models and new offerings.
2. PRI in Person outlook, the enigmatic Africa opportunity: PRIiP2013 has an important footprint
effect for PRI, leveraging strategic opportunity in Africa. Introduces opportunities in fragments, the
frustrating search for scale. The asset allocation decision and sector exposure may be more important
than the geographic universe opportunity in Africa. Will the PRI legacy be more than FIFA FWC 2010?
!10Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM. Copyright SinCo 2013.

11. !11
PHOTOCREDIT: HARARE, Zimbabwe : Investment manager JOHN LEGAT, Chief Executive / Imara Asset Management Zimbabwe presents to
pension fund delegates at MN Capital Zimbabwe Pension Funds Forum, 29-30 April 2013. SinCo archive 2013.
www.sincosinco.com
@SinCoESG
info@sincosinco.com
Africa's mineral resources have historically been the source of the extraction and export trade. Now businesses in
search of growth and investors in search of yield are hoping for the economies of 1 billion people on the African
continent. What is their disposable income, and the security of their societies. Will local investors invest locally?
Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM. Copyright SinCo 2013.

12. Copyright © 2011 The Nielsen Company. Confidential and proprietary.
!12
Source: Nielsen Emerging Market Insights Consumer Survey, 2011
Nervous when my money is not secured
Willing to take higher risks to get higher returns
Ensure every month that I have enough money in my bank account
Keep money aside only for emergencies
Like interacting on various transactional matters
Like receiving information about new financial products
Regularly listen or read about financial information or advice on the radio or on
television
Discuss with people about the financial products and services I have seen recently
People often seek my advice on financial matters
Research financial products or services very carefully before choosing one
Spend today than save for tomorrow
0 20 40 60 80 100
How do African consumers view money?
Financial attitudes and tendencies determine spending behaviours of African consumers

13. !13
SOUTH AFRICA, Pretoria : A man leaves a note on a wall where well wishers left messages for former South African President Nelson Mandela
outside the MediClinic Heart Hospital in Pretoria July 2, 2013. Mandela, who turns 95 next month, was rushed to hospital more than three weeks ago
with a recurrent lung disease. AFP PHOTO/MARCO LONGARI.
www.sincosinco.com
@SinCoESG
info@sincosinco.com
PRI is being hosted in a city, within a country and on a continent that has a long history and a demanding
current reality. PRIiP2013 delegates do well to scale their rhetoric to the realities. Impact, longevity and
equity matter: global asset management is $63 trillion, only $450 billion in emerging markets.
Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM. Copyright SinCo 2013.

14. New developments from (South) Africa have global promise
• REGULATIONS. New rules for investment management in South Africa. Regulation 28 of
Pension Funds Act 24/1956 effective 1 January 2012. PREAMBLE A fund has a fiduciary
duty to act in the best interest of its members whose benefits depend on the responsible
management of fund assets. This duty supports the adoption of a responsible investment
approach to deploying capital into markets that will earn adequate risk adjusted returns
suitable for the fund’s specific member profile, liquidity needs and liabilities. Prudent
investing should give appropriate consideration to any factor which may materially
affect the sustainable long-term performance of a fund’s assets, including factors of an
environmental, social and governance character. This concept applies across all assets
and categories of assets and should promote the interests of a fund in a stable and
transparent environment.
• FIDUCIARIES. Changing realities of role of fiduciary in professional investment management,
shaping of rules and regulations for investment and doing business, and expectations of
ESG. IFC-funded Sustainable Returns project hopes to increase knowledgebase of pension
fund trustees.
• AfricaSIF.org 2012 TRENDS REPORT. First-ever reporting of professionally managed assets
investing in Africa with ESG in some way included in the process. Collaborative project
includes GEPF, MSCI, Bloomberg, Investec Asset Management, SinCo, RisCura, Mergence
Investment Managers, OMIGSA, and Frost Sullivan. The survey estimates that the level of
sustainable investment in Africa is high with about $233 billion or 63.4% of total AuM of
Africa investments is self-reported to be managed according to sustainable investment
principles. This implies the African (competitive) market is material.
!14Prepared by SinCo [sincosinco.com] for Global Webinar - ESG Investment Implications in Emerging Markets
Hosted by MSCI ESG with Investec Asset Management, SinCo and AfricaSIF.org. 11 July 2013 4PM Cape Town 10AM Boston #ESGinEM. Copyright SinCo 2013.

15. Emerging Markets Project
Whitesharktrust.org15
Thank you.
...and see you in Cape Town.
www.sincosinco.com
@SinCoESG
info@sincosinco.com
SinCo designs ESG
architecture for long
term sustainable
investment that
matters.
Sustainable
Investment
Consulting

16. About AfricaSIF.org
Africa Sustainable Investment Forum
is an independent, Pan-African, not-
for-profit network, knowledgebase and
advocate promoting investment in
sustainable development across the
continent.
Launched in June 2010, the
AfricaSIF.org Project is run by
volunteers building a network of
institutions and individuals promoting
sustainable investment in Africa by
investors in public, private and
philanthropy sectors across asset
classes, countries and stakeholders
from our platform at www.africasif.org.
!16

17. sustainable investment consulting
!17
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research is not intended to constitute an offer, solicitation or advice to
buy or sell securities.
Without limiting any of the foregoing and to the maximum extent
permitted by law, in no event shall SinCo have any liability regarding any
of the Information for any direct, indirect, special, punitive,
consequential (including lost profits) or any other damages even if
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exclude or limit any liability that may not by applicable law be excluded
or limited.
www.sincosinco.com
@SinCoESG
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SinCo designs ESG
architecture for long
term sustainable
investment that
matters.
Sustainable
Investment
Consulting