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INTRODUCING iQWhere digital experimentation    becomes marketing         innovation
H&W LEADERS ARE REDEFININGHOW THEY INVEST IN INNOVATION      Pharma has traditionallylooked to the product lab for        ...
SO IS GSW WORLDWIDE.INTRODUCING iQ:OUR DEDICATED INNOVATION LABIt’s where big ideas converge and come to life     We inven...
iQ IS PART OF OUR SHAREDCOMMITMENT TO CREATE BETTERHEALTH FOR MORE PEOPLE  More relevant                       Smarter too...
INNOVATION IS THE RELENTLESSPURSUIT OF BETTER WAYS                   Jason Kilar, CEO at Hulu
WE FIND “BETTER WAYS” AT ACRITICAL INTERSECTION:      DEMAND             POTENTIAL      The current and     What emerging ...
THE BIGGER QUESTION IS:HOW DO WE GO ABOUT IT?
INNOVATION CAN’T BE CREATED BYANY ONE PERSON OR DISCIPLINE INVENTION           INNOVATION  is the laying   is the laying, ...
IN SHORT, WE KNOW WE CAN’TLAY EVERY EGG
THOSE MOMENTS OF INVENTIONHAPPEN ACROSS OUR NETWORK       Hundreds of digitally savvy     creatives, strategists, engineer...
THEIR QUESTIONS AND IDEAS AREDEVELOPED AND CHALLENGEDBy a committed team of innovation collaborators      who bring insigh...
AND ARE BROUGHT TO LIFE IN iQ“Were a lab where digital experimentation becomes marketing innovation.
OUR ROLEWhat to expect from iQ
CATALYST FOR DIGITALINNOVATIONCONSTANT FEED                  WORKSHOPS AND               PERSPECTIVESOF INSPIRATION       ...
PARTNER IN SOLVING HCMARKETING CHALLENGES      Experiments                             Products{Visual explorations of how...
THOSE EXPERIMENTS BECOMEINNOVATION THEATERSA quarterly roadshow of vetted experiments. Shared livewith clients and colleag...
SOME EXPERIMENTS INSPIREPROJECTS; OTHERS BECOMELASTING PLATFORMSGSW invests in efficient new tools and platforms that help...
INNOVATION LAB 2010
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Introducing iQ the innovation lab of GSW Worldwide

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We invent new kinds of opportunity for pharma and healthcare brands and solve persistent marketing challenges with fast-moving technologies like mobile, slate, gaming, etc.

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  • These are the four types of innovation. Pharma historically invested primarily in one, but new innovation chiefs up and down the corridor are expanding their focus to all foura) Product Innovation example:new Mini or the updated VX Beetle, new models of mobile phones and so on.b) Process Innovation - Just in Time is a good example.c) Positioning Innovation - Lucozade used to be a medicinal drink but the was repositioned as a sports drink.d) Social Innovation - During the time of the expensive mainframe, Bill Gates and others aimed to provide a home computer for everyone.
  • We like to think that invention is a moment of creationA moment of birthThe truth is that most creativity is cumulative and collaborativeLike wikipedia it develops over a long period of time
  • Throughout our global network, hundreds of digitally-savvy creatives, strategists, engineers, and account leads are solving client problems - both big and small - with imagination, insight and - ultimately - innovation. Often their ideas point not just to solutions, but to new opportunities.
  • Throughout our global network, hundreds of digitally-savvy creatives, strategists, engineers, and account leads are solving client problems - both big and small - with imagination, insight and - ultimately - innovation. Often their ideas point not just to solutions, but to new opportunities.
  • Transcript of "Introducing iQ the innovation lab of GSW Worldwide"

    1. 1. INTRODUCING iQWhere digital experimentation becomes marketing innovation
    2. 2. H&W LEADERS ARE REDEFININGHOW THEY INVEST IN INNOVATION Pharma has traditionallylooked to the product lab for innovation. Now more PRODUCT complex market conditions PROCESS New products or have led healthcare leaders improvements on New efficiencies or to look at innovation more improved delivery products broadly. In healthcare today, it’s as likely to come from marketing insight as hard science. POSITIONING PARADIGM Major shifts in New roles for the thinking about an product or company industry or product
    3. 3. SO IS GSW WORLDWIDE.INTRODUCING iQ:OUR DEDICATED INNOVATION LABIt’s where big ideas converge and come to life We invent new kinds of opportunity for pharma and healthcare brands And, solve persistent marketing challenges with fast-moving technologies like mobile, slate, gaming, etc.
    4. 4. iQ IS PART OF OUR SHAREDCOMMITMENT TO CREATE BETTERHEALTH FOR MORE PEOPLE More relevant Smarter tools to techniques for Better ways for help caregivers physicians and patients to find be powerful care teams to breakthrough advocates for communicate, treatments and their connect, and meaningful loved one’s collaborate support health
    5. 5. INNOVATION IS THE RELENTLESSPURSUIT OF BETTER WAYS Jason Kilar, CEO at Hulu
    6. 6. WE FIND “BETTER WAYS” AT ACRITICAL INTERSECTION: DEMAND POTENTIAL The current and What emerging and future challenges imagined technology our clients face can really do
    7. 7. THE BIGGER QUESTION IS:HOW DO WE GO ABOUT IT?
    8. 8. INNOVATION CAN’T BE CREATED BYANY ONE PERSON OR DISCIPLINE INVENTION INNOVATION is the laying is the laying, incubation and of the egg hatching of that egg.
    9. 9. IN SHORT, WE KNOW WE CAN’TLAY EVERY EGG
    10. 10. THOSE MOMENTS OF INVENTIONHAPPEN ACROSS OUR NETWORK Hundreds of digitally savvy creatives, strategists, engineers, and account leads
    11. 11. THEIR QUESTIONS AND IDEAS AREDEVELOPED AND CHALLENGEDBy a committed team of innovation collaborators who bring insight from the front lines
    12. 12. AND ARE BROUGHT TO LIFE IN iQ“Were a lab where digital experimentation becomes marketing innovation.
    13. 13. OUR ROLEWhat to expect from iQ
    14. 14. CATALYST FOR DIGITALINNOVATIONCONSTANT FEED WORKSHOPS AND PERSPECTIVESOF INSPIRATION BRAINSTORMS AND POVSIndustry publications, slide Custom 101s, innovation Best advice on how to decks, blogs, etc. workshops, ideation leverage key sessions technologies, trend reports
    15. 15. PARTNER IN SOLVING HCMARKETING CHALLENGES Experiments Products{Visual explorations of how applied {Sophisticated technology tools technology could solve marketing that can be quickly “skinned” and challenges} launched for multiple clients}
    16. 16. THOSE EXPERIMENTS BECOMEINNOVATION THEATERSA quarterly roadshow of vetted experiments. Shared livewith clients and colleagues and archived online.
    17. 17. SOME EXPERIMENTS INSPIREPROJECTS; OTHERS BECOMELASTING PLATFORMSGSW invests in efficient new tools and platforms that help ourclients quickly create engaging brand experiences
    18. 18. INNOVATION LAB 2010
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