GSW teamed up with the Health Experience Project to identify the 8 trends that are changing consumer expectations.
We're calling 2014 the year of "Make way for my way." Consumer are becoming more community and family oriented at the exact moment that we’re blowing up the definitions of those very things with new values, new behaviors and new expectations. We’re following eight trends that show the key shifts to “my way”:
You'll never be normal again
And, not instead
Sharing is the new satisfaction
Talk to the handheld
Get with the wabi-sabi
It's all about beating the Joneses
The end of eye contact
Mortar or mastery
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