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mHealth Presentation: Evidence Matters - 1 Year Down the Road, Perspectives from the Mobile Industry
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mHealth Presentation: Evidence Matters - 1 Year Down the Road, Perspectives from the Mobile Industry

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This is a presentation given by Dr. Craig Friderichs at mHealth Summit 2012 on 3 December at a panel session called, "Evidence Matters: mHealth Evidence Status and Approaches."

This is a presentation given by Dr. Craig Friderichs at mHealth Summit 2012 on 3 December at a panel session called, "Evidence Matters: mHealth Evidence Status and Approaches."

Published in: Health & Medicine

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  • 1. EVIDENCE MATTERS:1 YEAR DOWN THE ROAD,PERSPECTIVES FROM THE MOBILE INDUSTRYDr Craig FriderichsDirector of HealthGSMAcfriderichs@gsm.org
  • 2. Evidence Matters – Perspectives from the Mobile IndustryWhere are we 1yr down the road? Restricted - Confidential Information © GSMA 2012
  • 3. Evidence Matters – Perspectives from the Mobile IndustryEvidence shifts the supply curve SPECTRUM ALLOCATION FOR HEALTH Restricted - Confidential Information © GSMA 2012
  • 4. Evidence Matters – Perspectives from the Mobile IndustryEvidence shifts the demand curve SPECTRUM ALLOCATION FOR HEALTH Restricted - Confidential Information © GSMA 2012
  • 5. Evidence Matters – Perspectives from the Mobile IndustryEvidence shifts the demand curve SPECTRUM ALLOCATION FOR HEALTH Restricted - Confidential Information © GSMA 2012
  • 6. Evidence Matters – Perspectives from the Mobile Industry … But has this translated into value? CSR/CSI INNOVATION COMMERCIALSIZE OF Small Medium LargeINVESTMENT ROI, Market share, ARPU,VALUE DRIVER Brand equity Support of strategic goals other Proof of organisation’s Proof of concept to actual capacity to deliver support critical businessEVIDENCE Potential for social impact and supported evidence metrics or drive usage of of estimated existing mobile assets adoption/return New business Product, technical,DECISION CSR / Foundation / development (cross marketing and commercialMAKERS Marketing team functional innovation teams committees)1 YR ON Moderate Minimal Isolated Restricted - Confidential Information © GSMA 2012
  • 7. Evidence Matters – Perspectives from the Mobile IndustryEvidence to inform and shift SUPPLYAudience Government, Regulator, Health governance, FinanceResource Wireless Intelligence – mobile data from 800+ mobile operators Mobile Development Intelligence – M4D analytics platform National Repositories of Information - mHealth tracker - searchable database of > 830 services - Impact pathway – searchable database of scientific evidence - Maturity tool – tool to assess macro and microeconomic maturity of services in the trackerOutcome Increase infrastructure spending, policy evolution and spectrum allocation by presenting scientific and market data in a consumable way and empowering decision making Restricted - Confidential Information © GSMA 2012
  • 8. Evidence Matters – Perspectives from the Mobile IndustryEvidence to inform and shift DEMANDAudience Mobile operator, Health provider, Technical supplier, Consumer, Academic, OtherResource Pan African mHealth Initiative – MOU between dominant mobile operators to collaborate and launch services that support MDG 4, 5, 6 Diabetes Initiative – stimulating implementation and scientific trials of mHealth Diabetic solutions GSMA events +convening – strong, well established events that stimulate the industryOutcome Improve health outcomes by supporting scaled implementation and demonstrating a sustainable and shared value proposition between mobile and health stakeholders. Restricted - Confidential Information © GSMA 2012