GSMA mAgri: Infographic - Agricultural productivity gap & the opportunity for mobile

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We want to tell the story about the opportunity for mobile phones to bridge the information gap and thereby boost productivity and incomes of smallholder farmers in emerging markets.

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GSMA mAgri: Infographic - Agricultural productivity gap & the opportunity for mobile

  1. 1. AGRICULTURAL PRODUCTIVITY GAP: Farmers in developing countries are less productive than their peers in developed markets. THE OPPORTUNITY FOR MOBILE One of the reasons for this is their lack of access to critical information such as weather forecasts and tips on combatting pests and diseases. 2000 2005 2010 2014* 40% (85% OF WORLD POPULATION)DEVELOPING WORLD = 1,100,000,000 101% PEOPLE 70% 2400kg Crops yields in 24% 4% developing countries are 60% of the yields in the developed world *predicted mobile penetration rate (GSMA) LABOUR FORCE IN AGRICULTURE PRODUCE PER HECTARE MOBILE PHONE PENETRATION THE OPPORTUNITY FOR MOBILE: 3% CLOSING THEcan bridge the information INFORMATION GAP (15% OF WORLD POPULATION)DEVELOPED WORLD = 16,000,000 Mobile technology gap faced by farmers. With better access to PEOPLE quality and actionable information, farmers 2011 can make more informed decisions and boost 99% of all 118% their productivity and income. people working in How do I agriculture live in What is the protect my my crops weather forecast 4000kg developing and when shall and livestock from countries disease? I plant? How can I get the best price for my harvest?Sources: GSMA, The World Bank, CIA- The World Factbook, FAOSTATMobile phone penetration rate= Ratio of the total of mobile connections to the total population. website: www.gsma.com/magri(NB. Represents penetration by connections, which can surpass 100% due to multiple SIM ownership) email: mAgri@gsm.orgDesign: www.richardscottdesign.co.uk twitter: @GSMAmAgri

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