Hello!
ServiceDesign
User-        centeredService  DesignDesign
Multi-disciplinarity
Brand                    Experience                          Industrial                    Consulting                     ...
Methods &frameworks
D-School Potsdam
d.school Standford
IDEO
Fjord
Empathize
Empathy:What?Empathy is:
Empathy:What?Empathy is:» when you feel what the other person is feeling.
Empathy:What?Empathy is:» when you feel what the other person is feeling.» when you can mirror their expression,  their op...
Empathy:Why?
Empathy:Why?» to understand people, and their spoken  and unspoken needs
Empathy:Why?» to understand people, and their spoken  and unspoken needs» to discover the meaningful challenge to take on
Empathy:How?
Empathy:How?» without judgment» with a beginner’s eyes» with curiosity» optimistically» respectfully
Empathy:How?           say     think           do                 feel
Define
Define:How?         User
Define:How?         User           +         Need
Define:How?          User            +          Need            +         Insight
Define:How?Sketches: George Kembel / D-School Stanford
Define:How?         » www.ServiceDesignToolkit.org
Ideate:How?          Ideate
Ideate:How?          a few tips
Ideate:How?          Go for quantity
Ideate:How?          Keep it short
Ideate:How?   Encourage wild ideas
Ideate:How?          Defer judgment
Ideate:How?     Build of the ideas          of others
Ideate:How?          One conversation              at a time
Ideate:How?          Stay on topic
Ideate:How?          Be visual
Prototype:Why?             Prototype
Prototype:Why?» Fail early, fail cheap.» Show, don’t tell.» Build to think and learn.» Doing & making over thinking and me...
Prototype:How?Paper prototype of a news app for iPhone usingpost-it notes to quickly iterate screen.
Prototype:How?Paper prototype of an iPad news app using a duct-taped iPhone on its back w/ Skype real-time chat toprototyp...
Prototype:How?             The chat partner is             placed just few meters             away using a Skype on a     ...
Prototype:   The test-user’s             reaction can beHow?         easily measured             and input be             ...
What else?
Pleaseadd your own experiences       …
This input session was given duringGlobal Service Jam Berlin 2011 in March 2011by Anastasia Gramatchikova and Martin Jorda...
Input: User-centred Design / Global Service Jam Berlin 2011
Input: User-centred Design / Global Service Jam Berlin 2011
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Input: User-centred Design / Global Service Jam Berlin 2011

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Input on user-centred design given during Global Service Jam 2011 in Berlin by Anastasia Gramatchikova and Martin Jordan.

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Input: User-centred Design / Global Service Jam Berlin 2011

  1. 1. Hello!
  2. 2. ServiceDesign
  3. 3. User- centeredService DesignDesign
  4. 4. Multi-disciplinarity
  5. 5. Brand Experience Industrial Consulting Engineering Media Sciences Online Concepts & UI Research Experience Strategy & Design Information andCommunications & Marketing Communication Technologies for Computer Sciences Development Teaching & Philosophy Design Research Strategic Physics Theatre Communication & Planing Innovation Management Service Innovation Project & & User Experience Product Managing Digital Communication Psychology Media Studies Interaction Design Service Design Product Design Political Sciences Graphic Design Literature, Art Direction language and culture Journalism
  6. 6. Methods &frameworks
  7. 7. D-School Potsdam
  8. 8. d.school Standford
  9. 9. IDEO
  10. 10. Fjord
  11. 11. Empathize
  12. 12. Empathy:What?Empathy is:
  13. 13. Empathy:What?Empathy is:» when you feel what the other person is feeling.
  14. 14. Empathy:What?Empathy is:» when you feel what the other person is feeling.» when you can mirror their expression, their opinions, and their hopes.
  15. 15. Empathy:Why?
  16. 16. Empathy:Why?» to understand people, and their spoken and unspoken needs
  17. 17. Empathy:Why?» to understand people, and their spoken and unspoken needs» to discover the meaningful challenge to take on
  18. 18. Empathy:How?
  19. 19. Empathy:How?» without judgment» with a beginner’s eyes» with curiosity» optimistically» respectfully
  20. 20. Empathy:How? say think do feel
  21. 21. Define
  22. 22. Define:How? User
  23. 23. Define:How? User + Need
  24. 24. Define:How? User + Need + Insight
  25. 25. Define:How?Sketches: George Kembel / D-School Stanford
  26. 26. Define:How? » www.ServiceDesignToolkit.org
  27. 27. Ideate:How? Ideate
  28. 28. Ideate:How? a few tips
  29. 29. Ideate:How? Go for quantity
  30. 30. Ideate:How? Keep it short
  31. 31. Ideate:How? Encourage wild ideas
  32. 32. Ideate:How? Defer judgment
  33. 33. Ideate:How? Build of the ideas of others
  34. 34. Ideate:How? One conversation at a time
  35. 35. Ideate:How? Stay on topic
  36. 36. Ideate:How? Be visual
  37. 37. Prototype:Why? Prototype
  38. 38. Prototype:Why?» Fail early, fail cheap.» Show, don’t tell.» Build to think and learn.» Doing & making over thinking and meeting.» Thinking with your hands.
  39. 39. Prototype:How?Paper prototype of a news app for iPhone usingpost-it notes to quickly iterate screen.
  40. 40. Prototype:How?Paper prototype of an iPad news app using a duct-taped iPhone on its back w/ Skype real-time chat toprototype a chatroulette-like instant chat function
  41. 41. Prototype:How? The chat partner is placed just few meters away using a Skype on a computer w/ printed crowd in the background to mock-up the location in Bengasi, Libya.
  42. 42. Prototype: The test-user’s reaction can beHow? easily measured and input be given quickly.
  43. 43. What else?
  44. 44. Pleaseadd your own experiences …
  45. 45. This input session was given duringGlobal Service Jam Berlin 2011 in March 2011by Anastasia Gramatchikova and Martin JordanIt is partly based on a input presentationheld by George Kembel at HPI D-School Potsdam.

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