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Input: User-centred Design / Global Service Jam Berlin 2011
 

Input: User-centred Design / Global Service Jam Berlin 2011

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Input on user-centred design given during Global Service Jam 2011 in Berlin by Anastasia Gramatchikova and Martin Jordan.

Input on user-centred design given during Global Service Jam 2011 in Berlin by Anastasia Gramatchikova and Martin Jordan.

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    Input: User-centred Design / Global Service Jam Berlin 2011 Input: User-centred Design / Global Service Jam Berlin 2011 Presentation Transcript

    • Hello!
    • ServiceDesign
    • User- centeredService DesignDesign
    • Multi-disciplinarity
    • Brand Experience Industrial Consulting Engineering Media Sciences Online Concepts & UI Research Experience Strategy & Design Information andCommunications & Marketing Communication Technologies for Computer Sciences Development Teaching & Philosophy Design Research Strategic Physics Theatre Communication & Planing Innovation Management Service Innovation Project & & User Experience Product Managing Digital Communication Psychology Media Studies Interaction Design Service Design Product Design Political Sciences Graphic Design Literature, Art Direction language and culture Journalism
    • Methods &frameworks
    • D-School Potsdam
    • d.school Standford
    • IDEO
    • Fjord
    • Empathize
    • Empathy:What?Empathy is:
    • Empathy:What?Empathy is:» when you feel what the other person is feeling.
    • Empathy:What?Empathy is:» when you feel what the other person is feeling.» when you can mirror their expression, their opinions, and their hopes.
    • Empathy:Why?
    • Empathy:Why?» to understand people, and their spoken and unspoken needs
    • Empathy:Why?» to understand people, and their spoken and unspoken needs» to discover the meaningful challenge to take on
    • Empathy:How?
    • Empathy:How?» without judgment» with a beginner’s eyes» with curiosity» optimistically» respectfully
    • Empathy:How? say think do feel
    • Define
    • Define:How? User
    • Define:How? User + Need
    • Define:How? User + Need + Insight
    • Define:How?Sketches: George Kembel / D-School Stanford
    • Define:How? » www.ServiceDesignToolkit.org
    • Ideate:How? Ideate
    • Ideate:How? a few tips
    • Ideate:How? Go for quantity
    • Ideate:How? Keep it short
    • Ideate:How? Encourage wild ideas
    • Ideate:How? Defer judgment
    • Ideate:How? Build of the ideas of others
    • Ideate:How? One conversation at a time
    • Ideate:How? Stay on topic
    • Ideate:How? Be visual
    • Prototype:Why? Prototype
    • Prototype:Why?» Fail early, fail cheap.» Show, don’t tell.» Build to think and learn.» Doing & making over thinking and meeting.» Thinking with your hands.
    • Prototype:How?Paper prototype of a news app for iPhone usingpost-it notes to quickly iterate screen.
    • Prototype:How?Paper prototype of an iPad news app using a duct-taped iPhone on its back w/ Skype real-time chat toprototype a chatroulette-like instant chat function
    • Prototype:How? The chat partner is placed just few meters away using a Skype on a computer w/ printed crowd in the background to mock-up the location in Bengasi, Libya.
    • Prototype: The test-user’s reaction can beHow? easily measured and input be given quickly.
    • What else?
    • Pleaseadd your own experiences …
    • This input session was given duringGlobal Service Jam Berlin 2011 in March 2011by Anastasia Gramatchikova and Martin JordanIt is partly based on a input presentationheld by George Kembel at HPI D-School Potsdam.