Running on empty


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Running on empty

  1. 1. Research & Design ProcessS e l f - I n i t i a t e d //‘Running on Empty’ Fraser Gibb
  2. 2. Running and HydrationThe Facts Existing Products Many runners do not take water“During your run, it is important with them on a training run Designedto stay hydrated, especially on because they simply cannot be to fit in thehot, humid days that you will bothered with the frustration hand - waterbe running long distances. You of carrying a bottle. hard to suckshould drink fluids early in the from and sloshesrace instead of waiting until aboutyou are thirsty. Once you feel Despite the recommendationthat thirsty feeling, your body that water should ideally beis dehydrated already so you consumed gradually as you go, Designed forshould always stay ahead and many runners do not currently marathons and longkeep consuming fluids.” feel the need to take any with training runs - carried* them. around waist Designed for long runs/ hiking. Holds 2 litres and requires suction to pull water from reservoir
  3. 3. Types of Runners 30 mins 45 mins 60 mins 75 mins 90 minsRecreational People run for different to keep fit reasons. From talking to lose weight to a range of runners to de-stress I discovered why for charity they run, but more run mainly in groups importantly when they start to think aboutIntermediate/Aspirational hydrating whilst on a pushing to improve run. training to compete run alone and in groups learning about their bodyElite/Marathon runners train to compete know their bodys well pushing to improve time is important factor
  4. 4. User ProfilesMichelle, 28 David, 39Recreational runner Intermediate/AspirationalRuns 1-2 times a week runnerTrains to keep fit and for Runs 3-4 times a weekcharity races (5k) Trains to compete in 10K and marathonsMichelle enjoys keeping fit andsocialising by running weekly with While on short training runs,her running group. She often takes David rarely takes water witha donut bottle with her to drink him because he feels he doesn’tfrom as she goes, but hates the need it. On longer runs he oftensloshing of the water. She runs plans his route and drives it first,comfortably over 5k and likes to dropping off bottles in bushes atraise money for charities, but has various intervals. He hates theno intention of improving her times sloshing about of water and oftenor technique, preferring to take it takes an energy gel on longer,easy and enjoy herself. marathon length runs.
  5. 5. MoodboardI felt it important to mapout the current runningmarket in order to placemy design within a familiarcontext and style. I notedhow the use of vibrantcolours gives theseproducts a personality,and how this works wellwith black, appearing verysleek and professional.The forms are veryfunctional and lend tothe streamlined andmovement connotationsof speed and elegance.
  6. 6. User ResearchI spread my research over 3 main areas:Running stores Glasgow University Running Club BBC Sports Relief Charity Race images of running club show mock- ups of early stage prototypes that unfortunately cannot be disclosed at this stage. The University Running Club has a mixture of experienced and new runners who all had different opinions on my ideas. Observing the charity race allowed me to see my user group in action with nearly every person, Experts on running as well as particularly women, carrying a water bottle. It was being potential salesmen of the interesting to note that many people had to stop or new running product. slow down to take a drink.
  7. 7. Observations some turn sleeves into glove-like apparelipod armbands are some carry more seriouspopular on the upper bottles, often runners wearpart of arm, some hold carrying more gloves and lightlythem in their hand than they cup their hands need to often wear watches; My key different wrists for observation noted different runners how runners choose to access water - mainlymany wear rain jackets or long- access to water is seeking tosleeves, often rolling them up easiest by squeezing squeeze or pour.when the sun comes out
  8. 8. Key Insights Many runners Above and beyond the product “I carry my keys in my wear watches, and hand because I feel they requirements set by the brief, I identified do so on different are secure there” that the key user needs around runners and wrists hydration are that the product: must be comfortable “I would want “I just want enough must not interrupt a runner’s rhythm or something that fits current running style water to rinse my with my current mouth out” running style” be mindful of a runner’s attitude to water intake and how and when they seek it access to water must be with minimum“When short of breath, “I adapt my route to effortthe action, or even the include water stops - Ithought, of sucking water drive the route first andis very uncomfortable” liquid flow/movement must not cause hide bottles in bushes” frustration to runner