Seeing Services
Christina Fraser Rachel K Rachel P Theo
Persona One:
                                                                •	 group of 19 year old students
            ...
CineWorld

                                                                   Public

                                    ...
CineWorld

                                                                 Public

                                      ...
Persona Two:

•	 20 year old international student
•	 very frequent film goer

user needs:

•	   an escape from reality
•	...
CineWorld

                                                                                          Public

             ...
Persona Three:

•	 24 year old artist
•	 occasional film goer

user needs:

•	 to be entertained in a relaxing environment...
CineWorld

                                                                                            Public

           ...
CineWorld

                                                                                        Public

               ...
“How does Susie feel when she’s finding a seat?”
CineWorld

                                                                                          Public

             ...
“What’s the space like when watching a film?”
CineWorld

                                                             Public

                                          ...
Thank You!




Fraser   Christina     Rachel P   Theo   Rachel K
GSA Presentation - Cinema
GSA Presentation - Cinema
GSA Presentation - Cinema
GSA Presentation - Cinema
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GSA Presentation - Cinema

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GSA Presentation - Cinema

  1. 1. Seeing Services Christina Fraser Rachel K Rachel P Theo
  2. 2. Persona One: • group of 19 year old students • fairly frequent film-goers • group of friends going for a night at the cinema user needs: • a social experience • the availability of student discount • food and drink • a set of five seats which are together and provide comfort whilst watching a film • access to toilets Service Experience Highlighted Through: Touchpoint Interacrtions People Interactions Environment Interactions
  3. 3. CineWorld Public US Interactions Experience: Virtual interaction website easy and simple to navigate with lots of info available virtual interaction you can do it in your own time/place
  4. 4. CineWorld Public US Security Guard People In Queue Interactions Experience: People In Foyer no need for barriers when quiet young atmosphere interior cheap, tacky, ‘american fast food’ interior
  5. 5. Persona Two: • 20 year old international student • very frequent film goer user needs: • an escape from reality • to be able to walk in and find out film listings • clear signage • comfort and personal space whilst watching the film “What does Jon think about the process of buying a ticket at Cineworld?”
  6. 6. CineWorld Public US Cashier Interactions Experience: People In Queue picked up magazine, poster and future film times felt stupid in front of the cashier as I couldn’t find discount card steady flowing queue
  7. 7. Persona Three: • 24 year old artist • occasional film goer user needs: • to be entertained in a relaxing environment • to have a choice of food • the option to choose her seat “What does Suzie do when she has got her ticket?”
  8. 8. CineWorld Public US Usher Interactions Experience: People In Food Area Server at Food Counter positioning of info stand-faces you as you leave cashier/food very expensive ushers was very helpful-directed me to the screen good placement of food area because you have to pass through it, you know where it is and it generates more business
  9. 9. CineWorld Public US Usher Interactions Experience: People In Seats large armrests/holders only suitable for drinks and not popcorn, holders circular on the spot awkwardness as everyone stares at you when you first go in the cinema you can put your feet on the seats in front
  10. 10. “How does Susie feel when she’s finding a seat?”
  11. 11. CineWorld Public US People Sitting Around You Interactions Experience: trailers seem to be picked out for you/talk to you distracted by people talking/going to the toilet and eat- ing loudly seats good for short term not long term
  12. 12. “What’s the space like when watching a film?”
  13. 13. CineWorld Public US Usher Cleaner Interactions Experience: People Leaving on exit too long a journey to get out people leave rubbish behind flow of movement is awkward when leaving screen
  14. 14. Thank You! Fraser Christina Rachel P Theo Rachel K
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