Webcast Presentation: VRUC Mobile Webcast: The importance of knowing when your mobile app is really missing the mark!

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Consumerization of technology is changing the definition of quality for mobile applications. Watch this recorded webcast with Yan (Tina) Zhuo, Mobile Accelerator Lead, IBM Rational, and Leigh …

Consumerization of technology is changing the definition of quality for mobile applications. Watch this recorded webcast with Yan (Tina) Zhuo, Mobile Accelerator Lead, IBM Rational, and Leigh Williamson, Distinguished Engineer, IBM, to learn how well your mobile app is doing in live test and customer hands through exciting new technology from IBM. IBM Mobile Quality Assurance (IBM MQA) provides line of business professionals and development teams with immediate insightful and streamlined quality feedback and metrics, enabling them to prioritize and take action to support your dynamic mobile app strategy.

View the webcast replay: http://bit.ly/1kK5JGn

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  • 1. Join the Community www.rational-ug.org Tweet with Us @RationalUC #rationaluc www.twitter.com/rationaluc Join Our Group on LinkedIn: Global Rational User Community https://www.linkedin.com/groups/Global-Rational-User-Community-GRUC-120486/about Connect with Us on Google+ https://plus.google.com/+RationalugOrgGlobal/posts
  • 2. © 2013 IBM Corporation IBM Mobile Quality Assurance Continuously deliver high quality mobile apps Yan (Tina) Zhuo, Product Manager – Mobile Leigh Williamson, IBM Distinguished Engineer The importance of knowing when your mobile app is really missing the mark!
  • 3. © 2013 IBM Corporation2 #IBMMobile Please note – This discussion is about an Open Beta IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
  • 4. © 2013 IBM Corporation3 #IBMMobile Industry Solutions IBM & Partner Applications Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive Application & Data Platform Strategy&DesignServices Cloud & Managed Services Devices Network Servers Development&IntegrationServices Management AnalyticsSecurity IBM MobileFirst offering portfolio
  • 5. © 2013 IBM Corporation4 #IBMMobile Scan & Certify Instrument Test IntegrateObtain Insight Manage Deploy Design & Develop Thinking through the mobile enterprise lifecycle
  • 6. © 2013 IBM Corporation5 #IBMMobile Mobile application quality is more complex
  • 7. © 2013 IBM Corporation6 #IBMMobile Mobile quality presents unique needs Consumerization of Technology is Changing the Definition of Quality Usability and fit-to-purpose are important aspects of perceived quality Quality of Experience is defined as “the overall acceptability of an application or service, as perceived subjectively by the end user.” Time to Feedback Mobile engagement requires a lifecycle focus on “time to feedback” Shorter iterations, and more frequent delivery Majority of the testing performed by developers Focus is on reducing time to feedback vs. bug count
  • 8. © 2013 IBM Corporation7 #IBMMobile Helping the software team get smarter about their mobile apps Tester End UsersDeveloperLOB/Digital Marketer “When someone leaves a negative review in the app store, it scars your app for life, you can’t respond to it, and you can’t learn more about the problem in order to fix it quickly.” - Mobile Orchard • How effective our mobile app is at engaging customers? • How can I stay on top of current quality metrics, and turn them into an actionable strategy? • How could I get visibility to issues that customers experience in production so that I can address them quickly? • How can I get more people to test the apps so that we can cover different devices, network carriers, and OS versions? • How can I get the latest and greatest build without wasting my time to track that down? • How can I quickly submit bug reports with screenshots and device details right from the application? • How can I provide direct and constructive feedback?
  • 9. © 2013 IBM Corporation8 #IBMMobile Tester End UsersDeveloper Over the air build distribution1 In app bug reporting2 Crash log reporting 4 In app user feedback3 LOB/Digital Marketer Sentiment Analysis5 Builds User Feedback Crash logs Bugs Bugs vs. Crashes Quality Dashboard with Sentiment Analysis Mobile Quality Assurance features that support the use cases ibm.biz/mobilequalitycloud Coming soon
  • 10. © 2013 IBM Corporation9 #IBMMobile Continuous delivery for mobile apps backed by a set of cloud services for each stage of the app lifecycle Developer Checks in code Mobile build service Manual mobile testing services Post-release mobile services Daily Hourly Release Weekly Automated mobile testing services Mobile device farm
  • 11. © 2013 IBM Corporation10 #IBMMobile Continuously deliver high quality mobile applications What’s New • End user feedback and quality metrics available at every stage of development • App quality assurance in a fragmented and complex environment  Features/Business Value • Evidence-based prioritization – enable business and IT to collaborate on mobile strategy and user experience • Over the air app distribution – get the latest in the hands of testers as soon as it is available • Frictionless bug reporting – spend every minute on testing latest and greatest builds, not the hassles • In-app crash reporting – rapid understanding of why an app fails • Sentiment analysis – mine app ratings and reviews to extract actionable feedback before they go viral(coming soon) Client Benefits • Improve mobile app quality with holistic visibility into user experience, including bugs, crashes, feedback, and user sentiment • Proactively manage quality risks through rapid assessment of issues and reduced cycle time Updated xx-xx-12 Introducing IBM Mobile Quality Assurance (beta) ”What you are talking about doing is fantastic. You have a very powerful approach here and it will drive a lot of what people will want to do in the market” IBM Mobile Quality Assurance (beta)
  • 12. © 2013 IBM Corporation11 #IBMMobile Over the air app distribution Developer manages builds Developer distributes a new build to in-housed or outsourced testers Testers update to the new build when they start up the app or via notification Developer can choose to ignore bug reports or crashes from obsolete builds Developer can disable a version on tester devices Enables developers to distribute new builds to testers
  • 13. © 2013 IBM Corporation12 #IBMMobile In app bug reporting When bugs are identified, tester simply shakes mobile device to • Activate bug reporting UI • Capture screen shots and add annotation • Submit bug reports Bug reports also include environment meta • Device maker & model • OS & version • Carrier & connection speed • Battery life & resolution Enables testers to submit bug reports directly from their phone
  • 14. © 2013 IBM Corporation13 #IBMMobile Automated crash reporting IBM MQA captures and aggregates crashes from pre-production or production It captures crash details • Device maker & model • OS version • Carrier & connectivity • Battery life • Stack trace • Log files It includes a list of sessions that experienced the same crash and session details Enables developers to know when and why crashes occur
  • 15. © 2013 IBM Corporation14 #IBMMobile Direct user feedback IBM MQA gathers valuable feedback and input from your users while they're using your app Developers can customize the feedback workflow End users can send free-form text feedback directly to your app managed in IBM MQA Enables developers to connect with users
  • 16. © 2013 IBM Corporation15 #IBMMobile Mobile Quality Assurance Agile Mobile Development – Integration Scenario with RTC Rational Team Concert 1. Build mobile app using RTC build engine 2. RTC mobile app build output is uploaded to MQA 3. OTA new app build distribution to testers 4. Testing under real world conditions 5. In-app crash and bug reporting 6. RTC work items are created from MQA, and linked to MQA detailed bug reports/crash data 7. Fix most important defects and start new build Mobile app developer 6 3 5 Mobile app tester 4 7 2 1 Bug reports and Crash analytics SDK SDK
  • 17. © 2013 IBM Corporation16 #IBMMobile IBM Mobile Quality Assurance ibm.biz/mobilequalitycloud
  • 18. © 2013 IBM Corporation17 #IBMMobile Sentiment Analysis Mine app ratings and reviews to extract actionable feedback IBM MQA allows users to see • Review stats on their mobile apps • Detailed attribute scores • Cumulative sentiment score and trends Enables line of business to mine user sentiment Coming soon – Not yet in Open Beta
  • 19. © 2013 IBM Corporation18 #IBMMobile Action Items for Today: IBM Mobile Quality Assurance Open Beta
  • 20. © 2013 IBM Corporation19 #IBMMobile Click Feedback button to get Help or provide feedback
  • 21. © 2013 IBM Corporation20 #IBMMobile 1 Tools and Technologies for MobileFirst Developers: http://www.ibm.com/developerworks/mobile/ 2 3 Ways to get started with IBM MobileFirst Take part in the IBM Mobile Quality Assurance open beta: ibm.biz/mobilequalitycloud Read the CTO Mobile Frontier Blog: http://bit.ly/ibmmobile-frontier-blog
  • 22. © 2013 IBM Corporation21 #IBMMobile
  • 23. © 2013 IBM Corporation22 #IBMMobile Legal Disclaimer © IBM Corporation 2013. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. If you reference Java™ in the text, please mark the first use and include the following; otherwise delete: Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete: Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete: UNIX is a registered trademark of The Open Group in the United States and other countries. If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete: Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only.
  • 24. Join the Community www.rational-ug.org Tweet with Us @RationalUC #rationaluc www.twitter.com/rationaluc Join Our Group on LinkedIn: Global Rational User Community https://www.linkedin.com/groups/Global-Rational-User-Community-GRUC-120486/about Connect with Us on Google+ https://plus.google.com/+RationalugOrgGlobal/posts