Scalable and Repeatable Business Models by Scott Kveton

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Scott Kveton is the co-founder and CEO of Urban Airship, which helps the world's top brands do great things in mobile. Kveton is widely recognized as an expert on mobile app strategy, user engagement …

Scott Kveton is the co-founder and CEO of Urban Airship, which helps the world's top brands do great things in mobile. Kveton is widely recognized as an expert on mobile app strategy, user engagement and cloud infrastructure, and was named a Top 10 Mobile Mover for 2012 by VentureBeat.

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Transcript

  • 1. Scalable & Repeatable Business ModelsScott Kveton - August 22nd, 2012 * Confidential *
  • 2. 3 tales & 3 lessons
  • 3. Father, geek, foodie, pizzamaker & bacon lover.
  • 4. Tale #1: For the love of bacon
  • 5. I sold bacon on the Internet.
  • 6. WTF?!
  • 7. Timeline • Have few beers with friends • Joke about “selling bacon on the Internet” • Talk trash about it • Buy domain name • Realize you’re committed (aka “oh shit”) • Set a date • Go!
  • 8. Launch in 30 days.
  • 9. Figure it out: Go!•Fulfillment •Content•Inventory •Price Points•Website technology •Product – Bacon•Promotion/marketing •Product – T-Shirts
  • 10. Technologies we used• Google Checkout • Bank of America• JS-Kit – Reviews • Endicia – Postage• IntenseDebate – comments • USPS – Shipping• WordPress – Blog • HP - inkjet printer• AWS – Backups • iMovie, Photoshop• Vimeo – vids • Craigslist - Fridges/Freezers• Ads: Google, Facebook & MySpace • Friends – Models• Google Analytics • Designer - Wives• RingCentral - Phone/Fax• UserVoice – Feedback• Linode – Hosting• MyCorporation.com
  • 11. We did it in 21 days.
  • 12. Lesson #1: Ship fast and see if themarket is there
  • 13. Tale #2: For the love of airships.
  • 14. @kveton’s office @robotadam @steve918 @mtrichardsonAugust 28th, 2008 Photo credit: Jacob Kaplan-Moss
  • 15. Guidelines 1. Business model from day 1. 2. Launch in 30 days or less. 3. Company name must have “Airship” in it.
  • 16. How do you tell everybody in the world about your company?
  • 17. Getting the word out
  • 18. Getting the word out
  • 19. 1 of 4carts
  • 20. Perfect target audience:•Rabid developers•Captive audience•Been in line for hours•Don’t tend to think ahead WWDC June 9th, 2009
  • 21. End of the lineWWDC June 9th, 2009
  • 22. Started with “Basic” & “Call for pricing”
  • 23. Lesson #2: You will spend a shit tonof time on pricing and packaging.Think long and hard about it.
  • 24. Tale #3: Location FTW.
  • 25. Lesson #3: Your customers will tellyou what you’re supposed to sellthem. Not Techcrunch.
  • 26. Conclusion:• Launch early, find your market• Think hard on pricing/packaging• Listen to your customers
  • 27. Q&Ascott@urbanairship.com * Confidential *