10 Metrics You Need to     Be Tracking         Neil Patel        KISSmetrics
1. How unique is a visitor?
How unique is a visitor? Having multiple computers is common. So a unique visitor is not unique anymore.
Why not track people? One way to track people is to tie IP addresses to login credentials.
Why not track people?
1. How unique is a visitor?   --------------------------------------------------------2. Some people need time before they...
Some people need timebefore they buy People can visit your site a few times before they purchase. So you have to analyze a...
Better tracking equalshigher ROI Tracking the first entry source helps     you calculate a more accurate ROI on your marke...
1. How unique is a visitor?   --------------------------------------------------------2. Some people need time before they...
Get targeted feedback Getting feedback from all of the people that visit your website is useless     because many of those...
Never stop askingquestions People can change their minds, so sometimes it is wise to ask them the same or similar question...
1. How unique is a visitor?   --------------------------------------------------------2. Some people need time before they...
Who’s engaging? Not all people will engage with your website. Find the traffic sources that are causing engaged users and ...
1. How unique is a visitor?   --------------------------------------------------------2. Some people need time before they...
Event tracking Don’t just track what people are doing on your website, but track what different people like.
Installing event tracking _trackEvent(category, action, optional_label, optional_value) pageTracker._trackEvent(Videos, Pl...
Events give you visibility A good way to find out if users like a specific feature set on your website or in your applicat...
1. How unique is a visitor?   --------------------------------------------------------2. Some people need time before they...
Real conversion rate Conversion tracking doesn’t end when someone signs up. Free users can convert into paid users, so you...
Here’s what I track •   Where people first came from •   What did they do before they     converted into a paid customer. ...
1. How unique is a visitor?   --------------------------------------------------------2. Some people need time before they...
Cancellations It’s harder to make money than it is to save it. Focus on reducing your churn as much as possible.
Cancellations        cancellation
Cancellations Once you know who is cancelling, you can work on finding out why through surveying and fix it.
7. Cancellations   --------------------------------------------------------8. Life Time Value
Life Time Value It’s ok to lose money in the short run as long as you make it up in the long run.
Life Time Value
7. Cancellations   --------------------------------------------------------8. Life Time Value   --------------------------...
Co-hort Analysis Just because your numbers are going, it doesn’t mean they are going up. The     only way you can really f...
Co-hort Analysis
7. Cancellations    --------------------------------------------------------8. Life Time Value    ------------------------...
Segment Your Users Don’t treat all of your users and customers the same. Segment them into buckets to offer them a more pe...
Segment Your Users
SlidesHave questions? Contact me!Neil Patel(562) 292-3834npatel@kissmetrics.comkissmetrics.comquicksprout.com
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
10 Metrics You Need to Be Tracking
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10 Metrics You Need to Be Tracking

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Neil is the co-founder of 2 Internet companies. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 he was named one of the top influencers on the web according to the Wall Street Journal.

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10 Metrics You Need to Be Tracking

  1. 1. 10 Metrics You Need to Be Tracking Neil Patel KISSmetrics
  2. 2. 1. How unique is a visitor?
  3. 3. How unique is a visitor? Having multiple computers is common. So a unique visitor is not unique anymore.
  4. 4. Why not track people? One way to track people is to tie IP addresses to login credentials.
  5. 5. Why not track people?
  6. 6. 1. How unique is a visitor? --------------------------------------------------------2. Some people need time before they buy
  7. 7. Some people need timebefore they buy People can visit your site a few times before they purchase. So you have to analyze all entry sources.
  8. 8. Better tracking equalshigher ROI Tracking the first entry source helps you calculate a more accurate ROI on your marketing efforts.
  9. 9. 1. How unique is a visitor? --------------------------------------------------------2. Some people need time before they buy --------------------------------------------------------3. Get targeted feedback
  10. 10. Get targeted feedback Getting feedback from all of the people that visit your website is useless because many of those people aren’t your ideal customer.
  11. 11. Never stop askingquestions People can change their minds, so sometimes it is wise to ask them the same or similar questions over again.
  12. 12. 1. How unique is a visitor? --------------------------------------------------------2. Some people need time before they buy --------------------------------------------------------3. Get targeted feedback --------------------------------------------------------4. Who’s engaging?
  13. 13. Who’s engaging? Not all people will engage with your website. Find the traffic sources that are causing engaged users and go after them.
  14. 14. 1. How unique is a visitor? --------------------------------------------------------2. Some people need time before they buy --------------------------------------------------------3. Get targeted feedback --------------------------------------------------------4. Who’s engaging? --------------------------------------------------------5. Event tracking
  15. 15. Event tracking Don’t just track what people are doing on your website, but track what different people like.
  16. 16. Installing event tracking _trackEvent(category, action, optional_label, optional_value) pageTracker._trackEvent(Videos, Play, Gone With the Wind); pageTracker._trackEvent(Videos, Pause, Gone With the Wind); pageTracker._trackEvent(Videos, Stop, Gone With the Wind); pageTracker._trackEvent(Videos, Downloaded, Gone With the Wind);
  17. 17. Events give you visibility A good way to find out if users like a specific feature set on your website or in your application is to track them.
  18. 18. 1. How unique is a visitor? --------------------------------------------------------2. Some people need time before they buy --------------------------------------------------------3. Get targeted feedback --------------------------------------------------------4. Who’s engaging? --------------------------------------------------------5. Event tracking --------------------------------------------------------6. Real conversion rate
  19. 19. Real conversion rate Conversion tracking doesn’t end when someone signs up. Free users can convert into paid users, so you need to track where free users originally came from.
  20. 20. Here’s what I track • Where people first came from • What did they do before they converted into a paid customer. • How long before they started paying
  21. 21. 1. How unique is a visitor? --------------------------------------------------------2. Some people need time before they buy --------------------------------------------------------3. Get targeted feedback --------------------------------------------------------4. Who’s engaging? --------------------------------------------------------5. Event tracking --------------------------------------------------------6. Real conversion rate --------------------------------------------------------7. Cancellations
  22. 22. Cancellations It’s harder to make money than it is to save it. Focus on reducing your churn as much as possible.
  23. 23. Cancellations cancellation
  24. 24. Cancellations Once you know who is cancelling, you can work on finding out why through surveying and fix it.
  25. 25. 7. Cancellations --------------------------------------------------------8. Life Time Value
  26. 26. Life Time Value It’s ok to lose money in the short run as long as you make it up in the long run.
  27. 27. Life Time Value
  28. 28. 7. Cancellations --------------------------------------------------------8. Life Time Value --------------------------------------------------------9. Co-hort Analysis
  29. 29. Co-hort Analysis Just because your numbers are going, it doesn’t mean they are going up. The only way you can really find out if things are going well is through co-horts.
  30. 30. Co-hort Analysis
  31. 31. 7. Cancellations --------------------------------------------------------8. Life Time Value --------------------------------------------------------9. Co-hort Analysis --------------------------------------------------------10. Segment Your Uses
  32. 32. Segment Your Users Don’t treat all of your users and customers the same. Segment them into buckets to offer them a more personalized experience.
  33. 33. Segment Your Users
  34. 34. SlidesHave questions? Contact me!Neil Patel(562) 292-3834npatel@kissmetrics.comkissmetrics.comquicksprout.com
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