DQO Digital Quotientfor OrganisationsAn initiative by  Supported by
Combining experiences                  2002 – Uniting SingTel’s 11 web properties.                          2007     Web 2...
Reputation
ITA                                     Manual for Quick                                     Start                      Ba...
A typicalprofessional   A typicalsocialmedia media socialengagement engagement
Where are you going?                                      DISCOVERStructure / Resource                                    ...
Where are you going?                                      DISCOVERStructure / Resource                                    ...
DQO                        Discover      Initial Thoughts                                       DISCOVER             Know ...
DiscoverSocial Media Readiness Test                 SMRT        Without the disruption : )
Where are you going?                                      DISCOVERStructure / Resource                                    ...
Readiness Meter                                                            DEFINE    • Ready                              ...
Before Project Review                        During Project Review       GROUNDWORK                                     RE...
Initial Resource planning•   Start small or Big Bang•   Can I do with $0•   What shall I ask the boss for?•   Who are the ...
DQO                       Define                                                                                          ...
Where are you going?                                           DiscoverStructure / Resource                               ...
Social                     DEVELO                                               P                  Media                  ...
Develop
DevelopTALE OF 2 SOCIAL MEDIA POLICIESThe personal use of the internet by XX staff   Protect Informationmust be tempered b...
Develop a social media policy that works                                           Develop
Social Media Policy – Tone and Culture                                         Develop                          Don’t     ...
Develop                               Online Database of Social Media PoliciesHow to Write a Social Media Policy          ...
Pilot Trial      Process                                       Platform                                       Training    ...
Desired End State
Philip  -dqo
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Philip -dqo

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  • Purpose: Introduce history, social media evolution (COMAT, GRID MMS). When and why we started to reTHINK Social Media.
  • Purpose: Provide the audience with consequences of ignoring the impact of social media
  • DQO – 5 Steps Methodology Discover Define Develop Demonstrate Desired Outcome
  • Purpose: Provide a transition to methodology discussion
  • DQO – 5 Steps Methodology Discover Define Develop Demonstrate Desired Outcome
  • Discover Where are you now? SMART – Social MediA Readiness Test (1 x deliverable provided in goody-pack and downloadable) Where do you want to go? Define Goal/s (modest incremental goals….) How to get there? Develop Strategy, Demonstrate a working model & Desired Outcome (Measure What Matters / Metrics That Matters)
  • Purpose: Provide the audience a way gauge their social media readiness (reduce to 3 questions on this slide, and make it visual)
  • DQO – 5 Steps Methodology Discover Define Develop Demonstrate Desired Outcome
  • Purpose: Provide the audience a way summarize their social media readiness.
  • Goal/sCommunity Building (not-for-profit)MarketingCustomer ServiceNew Channel of CommunicationHR RecruitmentCrowd SourcingOthers
  • DQO – 5 Steps Methodology Discover Define Develop Demonstrate Desired Outcome
  • Purpose: Provide audience with the flow of digital media quotation for organizationEquipStart small
  • Purpose: Provide a transition to social media policy discussion
  • Example of the young lady
  • Purpose: Provide the simplest way to provide retention to social media policy
  • Purpose: Provide a glimpse of resources available for audience to tap.
  • Purpose: Provide a transition to methodology discussion
  • Purpose: Provide the audience realization of the desired end state
  • Philip -dqo

    1. 1. DQO Digital Quotientfor OrganisationsAn initiative by Supported by
    2. 2. Combining experiences 2002 – Uniting SingTel’s 11 web properties. 2007 Web 2.0 training mioTV and 3G launch 2009 Avatar Mum (GRID MMS) 2010 reTHINK Social Media 2011 IDA Social Media Immersion GRID New Media Studios 2012 - InfoCommunity
    3. 3. Reputation
    4. 4. ITA Manual for Quick Start Basis for Organisation Learning and Social Media Change Practitioners Network Collective Wisdom
    5. 5. A typicalprofessional A typicalsocialmedia media socialengagement engagement
    6. 6. Where are you going? DISCOVERStructure / Resource Stakeholder DESIRED Milestones DEFINE Outcome DQO DEPLOY DEVELOP Policy Scale and Speed Processes Platform Demonstrate (pilot) Certification Structure
    7. 7. Where are you going? DISCOVERStructure / Resource Stakeholder Desired Milestones Define Outcome DQO Deploy Develop Policy Scale and Speed Processes Platform Demonstrate (pilot) Certification Structure
    8. 8. DQO Discover Initial Thoughts DISCOVER Know Know what Know your you need to yourself Destination get there Readiness Strategies Comparative Test Advantages Level of Organisation Content? Empowerment Learning Moral Highground? Process Volunteers? Kenna Arrow Products? Vs Board Strategic Direction
    9. 9. DiscoverSocial Media Readiness Test SMRT Without the disruption : )
    10. 10. Where are you going? DISCOVERStructure / Resource Stakeholder DESIRED Milestones DEFINE Outcome DQO DEPLOY DEVELOP Policy Scale and Speed Processes Platform Demonstrate (pilot) Certification Structure
    11. 11. Readiness Meter DEFINE • Ready • Research • Not Ready • Work done to date Before Organisation Project Readiness Review Initial During Resource Project Planning Review • Start Small • KPI • Big Bang • Milestones
    12. 12. Before Project Review During Project Review GROUNDWORK REFLECTION• Why is using social media of interest • Milestone setting to us? • Who do we want to reach and why?• Is our industry ahead of the curve, behind it, or in the middle in • What do we want from our community terms of social media? members? • What are we giving back that has nothing to• Is discussion about our brand do with our product/service? positive, negative, or neutral? Are we being talked about at all? • How often are we going to evaluate our• progress?• Who in the organization needs to be involved in our social media strategy? • What tools might we need to monitor and• measure our progress?• Do we have a listening program in place? • What data do we want/need to gather before and during our efforts?
    13. 13. Initial Resource planning• Start small or Big Bang• Can I do with $0• What shall I ask the boss for?• Who are the point people, and what are their roles?• What technology and IT involvement do we need? Do we need software or infrastructure?• Are we ok with not seeing an immediate and direct return on the money we spend, and are we looking at this as a short term or long term investment?• Can we afford to keep part of our allocated $ budget flexible to respond to evolving needs?
    14. 14. DQO Define DEFINE Community Building (not-for- profit) Awareness Branding CS force training Long term Customer Crisis Comms Marketing Service Event Promotion Loyalty Depth Social Media Project Goal New Saving on print Channel of Not all patrons Stock Clearance Sales Communica As price boost tion 1 off HR Which Website Campaign Recruitment Competition Parameters of test For talent
    15. 15. Where are you going? DiscoverStructure / Resource Stakeholder Desired Milestones Define Outcome DQO Deploy DEVELOP Policy Scale and Speed Processes Platform Demonstrate (pilot) Certification Structure
    16. 16. Social DEVELO P Media Policy Social Media ProcessPlatforms DQO PRE- Facebook- Twitter- Weebly A Best Practice Approach- Event Brite
    17. 17. Develop
    18. 18. DevelopTALE OF 2 SOCIAL MEDIA POLICIESThe personal use of the internet by XX staff Protect Informationmust be tempered by an awareness of the try and build relationships, but you shouldpotential conflicts that may arise. also be aware that through your relationship with YYY, you have access to confidentialThere should be a clear division between information that shouldnt be made public.“XXX" pages and "personal" pages. Be Transparent and Disclose You should disclose that you work for YYY 10On Social Networking sites, you should be magic words: "Hello, my name is [NAME],mindful that the information you disclose and I work for XXX." Be sure to replacedoes not bring the XXX into disrepute. [NAME] with your name because otherwise that looks odd.For example, New and existing Follow the Law, Follow the Code of Conductblogs, microblogs and other personal Be Responsiblewebsites which do identify the author as a If you arent an authority on a subject, sendXXX employee should be discussed with your someone to the expert rather thanline manager to ensure that due impartiality responding yourself.and confidentiality is maintained Be Nice, Have Fun and Connect
    19. 19. Develop a social media policy that works Develop
    20. 20. Social Media Policy – Tone and Culture Develop Don’t 1. Bluff 2. Cheat 3. Run from reality 4. Panic
    21. 21. Develop Online Database of Social Media PoliciesHow to Write a Social Media Policy 10 Must-Haves for Your Social Media Policy
    22. 22. Pilot Trial Process Platform Training In-house Policy Execute With results Facebook insights Dashboard monitoring Review and Stakeholder Scale up updateD e m o n s t r a t e
    23. 23. Desired End State

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