5 questions a Design Thinker might ask when creating a Mobile App Carl Griffith – Cloud View Pte Ltd infoCommUnity Workshop email@example.com Wednesday, March 21, 2012 @carlgriffith @cloudview_sg
My Journey My Journey
From IT to online to Design and then Social Media and online again… “Hey Carl. Come and work in Design – it’s very cool”Design
Design ThinkingTrinity HUMAN – desirable BUSINESS – viable TECHNOLOGY - feasible
• When is something used? • What else is going on at that point? • What time of day is it? • Where is the user?Context of Use
So, 5 questionsAre you building an app or ‘appifying’ something that already exists? Have you considered your user context? How are you presenting the information / data / results? Have you managed to forget everything you thought you knew? Where does your app sit within the broader touch point system?
Are you building an app or ‘appifying’ something that already exists?
Be clear about what youare doingAre you? …Merely making yourexisting content /website friendly on amobile deviceSomething built from thebottom up designed tobe aimed specifically atmobile consumers
Have you considered your user context?
What is the context ofthe users?Really (really) thinkabout …Where they areWhat are they doing atthe time?Who are they with?What would meansuccess for them? / foryou?
How are you presenting the information / data / results?
Mobile providesdifferent and uniqueopportunitiesConsider the BarclaysBike Scheme appWhat would you do ifyou were asked fordirections?
Have you managed to forget everything you thought you know?
Why would you want to forget? Legacies Opportunities are evolving faster than our ability to grasp them What does this mean for the way we think about doing things?2 Meg Memory extensionboard $799.00!
Where does your app sit within the broader touch point system?
Your app is probably notyour only touch pointWhat is your broadertouch point system?How does it complimentthe broader eco system?What is the role ofmobile?
So, those 5 things What are you building? Who will be using it and when? Presentation? Have you forgotten all you know?What’s the broader touch point eco system?
OFFICIAL Design Facilitator Thank you Carl Griffith – Cloud View Pte Ltd firstname.lastname@example.org @carlgriffith @cloudview_sg