Dominate your-local-competition
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Dominate your-local-competition



Explaining internet marketing trends

Explaining internet marketing trends



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    Dominate your-local-competition Dominate your-local-competition Presentation Transcript

    • www.GregoryWalsh.Com How To Dominate Your Local Competition Online
    • In 2011 companies will be reducing offline marketing in their budget as follows:
    • Small Businesses will be increasing online marketing in their budget as follows:
      • 54% Of people in the UK Never Look At a Phone Book
    • The Time Has Never Been Better To Get Your Business Online
      • 82% of consumers turn to the search engines when finding a local business
      • Yet Only…
      • 44% of small businesses do not yet have a website and comprehensive online
      • marketing plan
    • Is It Time To Update Your Website?
      • Website Design and Branding
      • Integrate Online Ordering System Using
      • Search Engine Optimization: Page #1 Google Rankings for…
        • • famous joe's kitchen
        • • Italian Riverside
        • • Italian kitchen Riverside
        • • Italian food Riverside
        • • Italian restaurant Riverside
        • • best Italian food Riverside
        • • best Italian pizza Riverside
        • • Italian pizza Riverside
        • • best pizza Riverside
        • • pizza Riverside, ca
      • Email Marketing
      • Email Auto-responder
      • Mobile Friendly Website
      Famous Joe’s Kitchen Case Study
    • Website Before
    • Website After
    • What’s The Difference?
      • Before Website
      • Plain Design
      • No Email Capture
      • Lack of Pictures
      • Lack of Information
      • No Menu
      • Doesn’t Engage Visitors
      • Poorly Branded Design
      • After Website
      • Email Capture
      • More Appealing Images
      • Rotating Banner
      • Special Events Listed
      • Menu & Online Ordering
      • Engages Visitors More
      • More Established Design
    • Small Business Advertising Budget
      • The average small business advertiser spent $2,149 on search advertising in Q4 2009 – an increase of 30% over Q3 2009 and 111% over Q4 2008.
    • Where are Small Businesses Advertising?
      • Over the past two years, 43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline.
    • Marketing your website and establishing an online presence…
    • More people use Google to find local businesses online!
      • Over 87% of all searches online are done through Google.
    • Google Local Business Listing
    • Setting up Google places…
    • Search Engine Optimization
    • Search Engine Optimization
      • SEO helps customers find your website in the search engines
      • T arget the right keywords for your business so when customers search for your type of business online your company is listed at the top listings. For example “Italian Restaurant, Riverside”.
    • Search Engine Optimization Checker
    • Social Marketing
    • Social Marketing On Facebook
    • How does a Facebook Fan Page Help Your Business?
      • There are 420 Million users on Facebook
      • Establishes another place for your business to get exposure on the internet
      • Sends Traffic to Your Website from Facebook
      • Improves your Search Engine Optimization
      • Lets you interact with your customers and local community
      • Strengthens customer relations
      • Builds brand awareness and trust as an authority
    • Setting up your Facebook Fan Page
    • Example of Facebook Fan Page
    • Video Marketing On YouTube
    • You Tube Demographics
      • You Tube’s viewers have an incredibly Desirable Demographic and their Median Income is £50,000
    • Get more exposure to your local business using video!
      • 30,000,000,000 web videos are watched every month in the United States.
      • Videos now comprise 60% of all web traffic .
    • Youtube marketing in action…
    • Other Video Sharing Sites
    • Social Marketing On Twitter
    • Twitter statistic’s
    • Setting up your Twitter Account
    • Your customers are talking about your business on Twitter…
    • Why use Twitter?
      • Here are some examples of how small businesses are successfully using Twitter:
      • A restaurant can tweet their daily specials
      • Hotels can tweet their current room rates
      • Estate Agents can tweet new homes on the market
      • Small businesses can tweet their latest special offers and sales
    • Social Media Sites
    • The Power of Email Marketing
    • Statistic’s on Email Marketing
      • An estimated $13.4 billion of direct marketing dollars went on email in the US in 2009.
      • The Return on Investment for this amount was estimated at $583 billion .
    • Capture your visitors email address for repeat business!
    • Maintain Your Email Opt-in List
    • The Mobile Marketing Revolution
      • 58% of all people in the UK have a mobile phone with Web connectivity.
      • Mobile marketing budget percentages to grow 150% by 2013.
    • Let your customers find your business on the go!
    • Get the Best Return on Investment with Online Marketing!