Transcript of "2011 facepalm digital media foundation talk"
2011 Digital Media Foundation West Michigan
New Year Super Bowl Valentines Day March Madness Spring Break Easter Lawn & Garden Mothers Day Football Halloween Thanksgiving Holiday Summer Vacation 4 th of July Father’s Day Back to School Consistent delivery Relevant creative Online streaming Online display advertising Video pre-roll advertising Rich media / homepage takeovers Promotional portals Custom content promotions
Online Streaming (300 X 250 companion ad) YOUR LOGO HERE average streams (mo) $5 $3 $3 :60’s (300 X 250 companion ad) YOUR AD HERE 33,105 5,586 6,356 5,248 17,132 6,608 $4 $2 $2 :30’s GR TALK 175,382 average streams each month Clear Channel West Michigan Online & Mobile Streaming
T2 website (T3 upgrade coming soon) Display Advertising Avg. Impressions (mo) 878,824 89,466 28,349 6% Share of Voice 728x90 234x60 160x600 300x250 120x90 GRAND RAPIDS TALK STATIONS (Larger SOV available) 3,891,465 average impressions a month Clear Channel West Michigan Advertising Display $500 $250 $70
Pre-Roll Videos (300 X 250 companion ad) (550 X 315 pre-roll ad) YOUR LOGO HERE YOUR :15 VIDEO HERE 24,377 3,285 4,514 $350 $200 $100 Avg. Video Ads (month) 10% SOV 106,600 average video ads each month Clear Channel West Michigan Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products! GRAND RAPIDS TALK STATIONS Videos Pre-roll
Background Skin Background Skin Rich Media Floating ad $1,500 $1,000 $500 1 EXCLUSIVE 24 hour Homepage Takeover 100% SOV of homepage ad space for 24 Hours RMF ad for 24 Hours Custom Background Skin Includes: Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost. Homepage Takeover Rich Media (Glee homepage takeover example)