2011 facepalm digital media foundation   muskegon
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2011 facepalm digital media foundation   muskegon 2011 facepalm digital media foundation muskegon Document Transcript

  • 2011 Digital Media Foundation West Michigan
  • New Year Super Bowl Valentines Day March Madness Spring Break Easter Lawn & Garden Mothers Day Football Halloween Thanksgiving Holiday Summer Vacation 4 th of July Father’s Day Back to School Consistent delivery Relevant creative Online streaming Online display advertising Video pre-roll advertising Rich media / homepage takeovers Promotional portals Custom content promotions
  • Online Streaming (300 X 250 companion ad) YOUR LOGO HERE 2,168 1,696 868 3,368 2,493 2,574 average streams (mo) $4 $4 $3 (300 X 250 companion ad) YOUR AD HERE :60’s :30’s $3 $3 $2 MUSKEGON 175,382 average streams each month Clear Channel West Michigan Online & Mobile Streaming
  • T2 website (T3 upgrade coming soon) Display Advertising 728x90 234x60 160x600 300x250 120x90 MUSKEGON STATIONS 3,891,465 average impressions a month Clear Channel West Michigan Advertising Display Avg. Impressions (mo) 110,104 189,211 22,381 6% Share of Voice $100 $150 $50 (Larger SOV available)
  • Pre-Roll Videos (300 X 250 companion ad) (550 X 315 pre-roll ad) YOUR LOGO HERE YOUR :15 VIDEO HERE 106,600 average video ads each month Clear Channel West Michigan Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products! MUSKEGON STATIONS Videos Pre-roll $150 $150 $100 2,756 2,689 1,921 Avg. Video Ads (month) 10% SOV
  • (Glee homepage takeover example) Background Skin Background Skin Rich Media Floating ad $750 $750 $350 1 EXCLUSIVE 24 hour Homepage Takeover 100% SOV of homepage ad space for 24 Hours RMF ad for 24 Hours Custom Background Skin Includes: Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost. Homepage Takeover Rich Media