Transcript of "2011 facepalm digital media foundation music"
2011 Digital Media Foundation West Michigan
New Year Super Bowl Valentines Day March Madness Spring Break Easter Lawn & Garden Mothers Day Football Halloween Thanksgiving Holiday Summer Vacation 4 th of July Father’s Day Back to School Consistent delivery Relevant creative Online streaming Online display advertising Video pre-roll advertising Rich media / homepage takeovers Promotional portals Custom content promotions
Online Streaming 175,382 average streams each month Clear Channel West Michigan (300 X 250 companion ad) YOUR LOGO HERE 3,360 2,124 6,980 3,036 34,565 19,719 14,045 6,026 average streams (mo) $5 $5 $4 $4 (300 X 250 companion ad) YOUR AD HERE :60’s :30’s $4 $4 $3 $3 GR MUSIC Online & Mobile Streaming
3,891,465 average impressions a month Clear Channel West Michigan T2 website (T3 upgrade coming soon) Display Advertising Avg. Impressions (mo) 948,840 449,301 768,841 373,618 6% Share of Voice 728x90 234x60 160x600 300x250 120x90 GRAND RAPIDS MUSIC STATIONS (Larger SOV available) Advertising Display $600 $450 $450 $300
106,600 average video ads each month Clear Channel West Michigan Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products! Pre-Roll Videos (300 X 250 companion ad) (550 X 315 pre-roll ad) YOUR LOGO HERE YOUR :15 VIDEO HERE 29,528 15,424 15,614 5,046 $350 $250 $300 $200 Avg. Video Ads (month) 10% SOV GRAND RAPIDS MUSIC STATIONS Videos Pre-roll
1 EXCLUSIVE 24 hour Homepage Takeover 100% SOV of homepage ad space for 24 Hours RMF ad for 24 Hours Custom Background Skin Includes: Background Skin Background Skin Rich Media Floating ad Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost. $1,850 $1,250 $1,250 $1,000 Homepage Takeover Rich Media (Glee homepage takeover example)