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2011 facepalm digital media foundation

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  • 1. 2011 Digital Media Foundation West Michigan
  • 2. New Year Super Bowl Valentines Day March Madness Spring Break Easter Lawn & Garden Mothers Day Football Halloween Thanksgiving Holiday Summer Vacation 4 th of July Father’s Day Back to School Consistent delivery Relevant creative Online streaming Online display advertising Video pre-roll advertising Rich media / homepage takeovers Promotional portals Custom content promotions
  • 3. Online Streaming 175,382 average streams each month Clear Channel West Michigan (300 X 250 companion ad) YOUR LOGO HERE 3,360 2,124 6,980 3,036 34,565 19,719 14,045 6,026 average streams (mo) $5 $5 $4 $4 (300 X 250 companion ad) YOUR AD HERE :60’s :30’s $4 $4 $3 $3 GR MUSIC Online & Mobile Streaming
  • 4. Online Streaming (300 X 250 companion ad) YOUR LOGO HERE average streams (mo) $5 $3 $3 :60’s (300 X 250 companion ad) YOUR AD HERE 33,105 5,586 6,356 5,248 17,132 6,608 $4 $2 $2 :30’s GR TALK 175,382 average streams each month Clear Channel West Michigan Online & Mobile Streaming
  • 5. Online Streaming (300 X 250 companion ad) YOUR LOGO HERE 2,168 1,696 868 3,368 2,493 2,574 average streams (mo) $4 $4 $3 (300 X 250 companion ad) YOUR AD HERE :60’s :30’s $3 $3 $2 MUSKEGON 175,382 average streams each month Clear Channel West Michigan Online & Mobile Streaming
  • 6. 3,891,465 average impressions a month Clear Channel West Michigan T2 website (T3 upgrade coming soon) Display Advertising Avg. Impressions (mo) 948,840 449,301 768,841 373,618 6% Share of Voice 728x90 234x60 160x600 300x250 120x90 GRAND RAPIDS MUSIC STATIONS (Larger SOV available) Advertising Display $600 $450 $450 $300
  • 7. T2 website (T3 upgrade coming soon) Display Advertising Avg. Impressions (mo) 878,824 89,466 28,349 6% Share of Voice 728x90 234x60 160x600 300x250 120x90 GRAND RAPIDS TALK STATIONS (Larger SOV available) 3,891,465 average impressions a month Clear Channel West Michigan Advertising Display $500 $250 $70
  • 8. T2 website (T3 upgrade coming soon) Display Advertising 728x90 234x60 160x600 300x250 120x90 MUSKEGON STATIONS 3,891,465 average impressions a month Clear Channel West Michigan Advertising Display Avg. Impressions (mo) 110,104 189,211 22,381 6% Share of Voice $100 $150 $50 (Larger SOV available)
  • 9. 106,600 average video ads each month Clear Channel West Michigan Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products! Pre-Roll Videos (300 X 250 companion ad) (550 X 315 pre-roll ad) YOUR LOGO HERE YOUR :15 VIDEO HERE 29,528 15,424 15,614 5,046 $350 $250 $300 $200 Avg. Video Ads (month) 10% SOV GRAND RAPIDS MUSIC STATIONS Videos Pre-roll
  • 10. Pre-Roll Videos (300 X 250 companion ad) (550 X 315 pre-roll ad) YOUR LOGO HERE YOUR :15 VIDEO HERE 24,377 3,285 4,514 $350 $200 $100 Avg. Video Ads (month) 10% SOV 106,600 average video ads each month Clear Channel West Michigan Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products! GRAND RAPIDS TALK STATIONS Videos Pre-roll
  • 11. Pre-Roll Videos (300 X 250 companion ad) (550 X 315 pre-roll ad) YOUR LOGO HERE YOUR :15 VIDEO HERE 106,600 average video ads each month Clear Channel West Michigan Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products! MUSKEGON STATIONS Videos Pre-roll $150 $150 $100 2,756 2,689 1,921 Avg. Video Ads (month) 10% SOV
  • 12. 1 EXCLUSIVE 24 hour Homepage Takeover 100% SOV of homepage ad space for 24 Hours RMF ad for 24 Hours Custom Background Skin Includes: Background Skin Background Skin Rich Media Floating ad Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost. $1,850 $1,250 $1,250 $1,000 Homepage Takeover Rich Media (Glee homepage takeover example)
  • 13. Background Skin Background Skin Rich Media Floating ad $1,500 $1,000 $500 1 EXCLUSIVE 24 hour Homepage Takeover 100% SOV of homepage ad space for 24 Hours RMF ad for 24 Hours Custom Background Skin Includes: Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost. Homepage Takeover Rich Media (Glee homepage takeover example)
  • 14. (Glee homepage takeover example) Background Skin Background Skin Rich Media Floating ad $750 $750 $350 1 EXCLUSIVE 24 hour Homepage Takeover 100% SOV of homepage ad space for 24 Hours RMF ad for 24 Hours Custom Background Skin Includes: Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost. Homepage Takeover Rich Media