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Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
Branding Your Hr Department   V3
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Branding Your Hr Department V3

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  • Transcript

    • 1. Branding your HR Department Presented by Gail Pearce
    • 2. Develop a plan
      • The differences between a “corporate” brand and a “human” brand
      • Develop a plan to promote your brand
    • 3. Who are you?
      • Who are you?
      • Where do we want to be?
    • 4. Brands
      • A “corporate” brand speaks to the marketplace
      • A “human” brand speaks to the employee
      • Most HR departments continue to present the corporate brand with mixed results
    • 5. A brand…
      • Is not a logo
      • Is not a corporate identity
      • Is not a strategy
      • Is an emotional feeling about a service, product, or organization
    • 6. Vision & values
      • Honesty & integrity
      • Respect & trust
      • Professional excellence
      • Leadership
      • Diversity
      • Respect & support for life balance
      • Sustainability
    • 7. Organizational culture
      • HR sets the culture and instills the brand
      • Review values – both personal & corporate
      • HR needs to be clear about the brand and the values of the organization
    • 8. “Human” brand DNA
      • Distinct
      • Notable
      • Authentic
    • 9. Why a human brand is important
      • Making a personal connection
      • Making better hiring decisions
      • Improved teamwork
      • Fewer misunderstandings
      • Less churn
    • 10. What do clients & employees think of us…
      • Responsive
      • Knowledgeable
      • Fun
      • Friendly
      • Professional
      • Caring
      • Approachable
      • Talented
      • Service oriented
      • Thorough
      • Charming
      • Upbeat
      • Honest/Integrity
      • Relationship people
    • 11. Exercise
      • Create a tagline
    • 12. Canada’s Top Employers
      • Employee communications
      • Safe workplace
      • Positive work and social atmosphere
      • Performance management
      • Training & skills development
      • Vacation allowance & time off
      • Health, financial and family benefits
      • Community involvement
    • 13. How do you rate?
      • What do you do?
      • What do you do differently?
      • What should you consider doing?
      • What are you exceptional at?
      • Present your ideas…
    • 14. Story tell your brand
      • Define it
      • Describe it
      • Communicate it
      • Story tell it
      • Be it
      • Advertise it
    • 15. Marketing your brand
      • Internally
      • Externally
    • 16. Your communications strategy
      • How do you currently communicate your brand?
      • What are 3 ways you can improve the communications of your brand?
      • Social media
    • 17. Last exercise…
      • What have I learned today?
      • What am I going to do about it?
    • 18. Thank you! -Gail

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