Today’s holiday shoppers feel great pressure to cut costs and find great deals. Small businesses must think outside the traditional marketing box to tap into more precise, targeted and measurable forms of digital marketing. Learn more in this Slideshare presentation, then download our study: Holiday Shopping with a Local Mobile Twist http://www.godigitalmarketing.com/resources/holiday-shopping-local-mobile-twist/

1. #WinHolidayHoliday Shopping With A Local Mobile TwistOctober 2014

2. #WinHolidayLet’s dive deeper and review 3Ways Local SearchAnd Mobile Marketing Will Drive Consideration, Leads And Sales For Small Businesses

3. #WinHoliday
Small Businesses Are Primed For Big Holiday Sales
"Digital interactions will
influence 50 percent, or $345
billion, of retail store sales
this holiday season.”
Deloitte
Over half (65%) of respondents in G/O Digital research said they plan to
complete up to 75% of their holiday shopping in-store at local/small businesses.

4. #WinHoliday
No.1 Search Engine Marketing Jumpstarts
Consideration For Small Businesses
When searching for
holiday gifts from local
businesses, 79% of
respondents will first
visit one of the top
three search engines –
Google (73%), Bing
(4%), and Yahoo! (2%).

5. #WinHoliday
No.2 Online-To-Offline Integration Props Up Small
Businesses To Stand Toe-To-Toe Against Big-Box Retailers
84% of respondents
use an online
channel first when
considering
purchasing holiday
gifts in-store from a
local business.

6. #WinHoliday
No.3 Mobile Marketing Connects The Dots Between Screens
And Stores On Black Friday And Even Cyber Monday
45% of respondents plan to use their mobile devices
for shopping-related research on Black Friday,
Thanksgiving and Cyber Monday.

7. #WinHolidayToday’s holiday shoppers feel great pressure to cut costs and find great deals. Small businesses must think outside the traditional marketing box to tap into more precise, targeted and measurable forms of digital marketing. They must find better ways to be local and personal with the “always on, always connected” consumers or risk losing sales to national retailers. To put it simply, having a local edge means tapping into digital to create customer-centric experiences that are easy-to-use, offer locally relevant deals and promotions, help shoppers save money and, ultimately, are convenient -regardless of device or channel. Conclusion
DOWNLOAD THE FULL STUDY